PowerPoint Pointers. Font Characteristics. The Fear of Presenting. Why Use Visuals? General Rules of Thumb. Why Use Visuals?

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1 Design Considerations for Presentation Graphics Software The Fear of Presenting PUBLIC SPEAKING 41% Height 22% Insects and Bugs 11% Financial Problems 10% Deep Water 8% DEATH 8% Why Use Visuals? The audience is 43% more likely to be persuaded Same material can be covered in 25-40% less time Retention is improved up to 38%» David Peoples (1992), Presentations Plus, John Wiley and Sons General Rules of Thumb Templates & Colors Graphics Considerations Visual Etiquette 9/24/ /24/ Why Use Visuals? The presenter is perceived as being More professional More persuasive More credible More interesting Better prepared 9/24/2001 3

2 Readability Why does DOT use this font? Size Be consistent with size Avoid smaller than 24 point in body Title - recommend 40 point Decrease font size for Each level You use Slide Master 9/24/ /24/ Which is easier to read? This is an example of a Serif font at size 36 This is an example of a Sans Serif font at size 36 9/24/ Color and Design Dark text on light background If colors necessary High-contrast colors, avoid pastels No more than 3-5 colors Same background color throughout presentation Font types Use simple fonts Be consistent Use sans serif fonts Not Serif fonts Times New York Courier T Use: Arial, Verdana, Tahoma Font color Be consistent with font colors May use different to emphasize Avoid reds and obnoxious colors Coordinate with backgrounds 9/24/ /24/

3 Templates & Colors Ho-Hum? How many times have you been able to identify the template used in a PowerPoint presentation? Dad s Tie Pulse 9/24/ /24/ Basic PowerPoint Terminology Template A pre-designed slide that: Contains colors, fonts, graphic elements Design your own Template Professional presenters design their own template Sometimes easier to customize an existing template 9/24/ /24/ Templates Template sets the mood or tone PowerPoint comes with 44+ predesigned templates PowerPoint template file extension is.pot PowerPoint presentations end in.ppt Finding other Templates media/default.cfm erpoi.htm /24/ /24/

4 Background Colors What background color should one use in their presentation? Depends upon desired effect Color Psychology - Green Stimulates interaction Good choice for educators, trainers Also associated with money 9/24/ /24/ Color Psychology - Red Can denote desire, passion Can also denote fear, danger Can increase pulse and breathing rates Use red with caution Color Psychology - Black Denotes finality, authority 9/24/ /24/ Color Psychology Blue Cool, calming and conservative Can slow breathing and pulse rate Often overused in PowerPoint presentations If blue is used, combine with other design elements Colors to Avoid Pure Brown Uneasiness and passivity Purple Immaturity Unimportant 9/24/ /24/

5 Color Problems Red and Green besides each other tend to vibrate Avoid blue on black (edges tend to look fuzzy) Vibrate Fuzzy Edges Use Shapes We learned to see before we learned to read Use devices that people see to gain attention Bullets Geometric shapes Example 9/24/ /24/ Color Order Use earth to sky scheme in displaying colors Darker colors on the bottom If gradient colors are used Darker gradient on the bottom or left side Use Graphic Shapes to Focus Attention Agenda 9:30 Sales 11:00 Marketing 12:00 Lunch 1:30 Finance Agenda 9:30 Sales 11:00 Marketing 12:00 Lunch 1:30 Finance 9/24/ /24/ Graphics Considerations Color and Design cont. Clipart should not: Be excessive (many on one slide) Exceed 1/3 of slide 9/24/

6 Visual Etiquette Electronic Presentations Don t get carried away with: Different transition effects Different builds Use sound in moderation Use animation in moderation 9/24/ /24/ Words and Wording Avoid USING ALL UPPER CASE Five - six lines per slide Five - six words per line Minimize words Summary Fonts - color, type, and size Template and Colors Graphics Visual etiquette 9/24/ /24/ Bells & Whistles Thank You!! 9/24/ /24/

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