At the completion of the capstone class, students will be able to:

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1 Program Learning Objectives At the completion of the capstone class, students will be able to: 1. TECHNICAL SKILLS: Create a web portfolio that integrates video*, digital art, animation*, audio*, interactivity and advanced scripting. (javascript, php, xml, actionscript) *Note: Video, Animation and Audio were Not Included in the Fall 2011 Review. 2. WORKPLACE SKILLS: Demonstrate appropriate workplace communication, collaboration and documentation/presentation skills. 3. CONCEPTUAL SKILLS: Demonstrate proficiency with current multimedia industry concepts and standards. A rubric of 200 points will be used to evaluate this triangle of Technical, Workplace/Professional and Conceptual skills. Exceeds Expectations (EEXP) Meets Expectations (MEXP) Acceptable but inconsistent.(acc) Not Acceptable (NACC) Points Points Points TECHNICAL SKILLS: Create a web portfolio that integrates digital art, video, animation, audio, interactivity and advanced scripting. (javascript, php, xml, actionscript) Student 1 Student 2 Student 3 #1 Technical: DIGITAL ART 6 points 4 points 2 points 0 points Digital Raster Artwork 6 consistent examples. Strong visual appeal. May include digital painting, seamless edits. 4 examples. Some visual appeal. Inconsistent compositing technique. 2 examples. Lacking visual appeal. Heavy compression show artifacts. One or no examples. Concepts Uses original source material and shows art historical or cultural awareness. Uses some royalty-free source material. Relies on formulas and clichés. Relies on formulas and clichés. Graphic Design Typography Attractive illustrations and logo designs. Creates original source material of high quality. Distinguishes trends. Inventive use of Typography and vector graphics. Creates original source material but uses some royalty-free sources. Effective use of type. Varies kerning, tracking and leading.. Uses borrowed material. Uses Comic Sans Serif, Times New Roman, and Arial font types. Type includes hyphenation, orphans and widows. Heavy reliance on borrowed material and sources not cited. Poorly rendered, pixelated or hard-to-read fonts. Craftsmanship Strong emphasis on details and refinement. Effective attention to details and refinement. Lack of attention to detail or refinement. No attention to detail or refinement. #1 Technical: DIGITAL ART - Total

2 If included: 3 bonus points 2 bonus points 1 bonus point 0 bonus point Digital Photography Photos are of high quality and rich subject matter. Strong compositions. No photos need retouching and color correction. Most photos do not need retouching and color correction. Good compositions and rich tonality. Some photos need retouched and color corrected. Heavy jpeg compression results in visible artifacts. Photo quality uneven. Photos are needing retouched and color corrected. #2 Technical: DIGITAL VIDEO Note: Not Included in Fall 2011 Review. 6 points 4 points 2 points 0 points Titles Animated titles have strong visual appeal. Creates effective titles. Titles include some misspellings. No titles. Edited Sequences Timing and sequencing of shots very effective. Applies appropriate compression schemes. Smooth edits. Appropriate transitions. Appropriate compression schemes. Variety of shot types: establishing, close-up, etc. Most editing flows well. In focus, but lacking various shots. Editing does not flow. Rough transitions. Video sequence does not communicate well. Lacking appropriate angles or transitions. Storylines Highly professional communication. Includes storytelling, documentary, or visual effects/video art. Communication effective. Includes storytelling, documentary, or visual effects/video art. Communication fair. Continuity often difficult to follow. Includes storytelling, documentary, or visual effects/video art. Communication weak. Storyline disjointed or poorly organized. Includes storytelling, documentary, or visual effects/video art. Camera Work Includes strong use of focus, closeups, wide shots, establishing shot, and effective lighting. Smooth pans and zooms. Includes effective camera work/operation. Mostly smooth. Variety of camera angles. Includes fair camera work/operation. Shows effort, but lacks some elements of good camera work. Includs poor camera work/operation.camera operations lacking, sometimes out of focus, shaky. Audio Sound greatly enhances mood. Adds interest to topic. Extensive planning used in producing sounds. Sound effectively creates mood. Adds interest to topic. Effective planning used in producing sounds. Sound fairly creates mood. May or may not add interest to topic. Sounds chosen are appropriate for topic but some detract from overall presentation. Audio does not match visuals. Distorted. Sounds not appropriate for presentation.

3 Audio quality Sound clean. Uses fades. Uses techniques to add a strong audio appeal to video. Sound effectively. Uses a few techniques to add audio appeal to video. Sound fair. Does not use techniques to add audio appeal to video, but does not detract from video. Sound quality poor. Does not use techniques to add audio appeal to video. Sound detracts from video. If included: Note: Not Included in Fall 2011 Review. Narration / Dialogue / Voiceover Special Effects 3 bonus points 2 bonus points 1 bonus point 0 bonus point Clear and effective communication. Appropriate voice talent. Creates original audio and voice-over assets of high quality. Strong visual appeal. Clear, effective, but inappropriate talent or script needs work. Creates original audio and voice-over assets of good quality. Appropriate and has visual appeal. #2 Technical: DIGITAL VIDEO -Total Note: Not Included in Fall 2011 Review. Voice not clear, ineffective. Message not cohesive. Inappropriate talent. Grammar lacks professionalism. Meets expectations. None. But could have enhanced presentation. None. Note: Not Included in Fall 2011 Review. #3 Technical: ANIMATION Note: Not Included in Fall 2011 Review. Check Examples in Column Rotoscope 6 points 4 points 2 points 0 point Includes 4 or more examples Includes 3 examples: Includes 1 example: Includes no examples: from the following: Motion Graphics Banner Ad Character Animation / Cartoons Traditional Animation Concepts such as Squash and Stretch #3 Technical: ANIMATION -Total Note: Not Included in Fall 2011 Review. If included: Note: Not Included in Fall 2011 Review. 3 bonus points 2 bonus points 1 bonus point 0 bonus point Training Simulations

4 #4 Technical: WEB DESIGN Interface Design Presentation 6 points 4 points 2 points 0 points Cohesive and consistent design. Interface strongly emphasizes purpose of site with excellent imagery and content. CSS - Color scheme appropriate for website and strongly enhances topic. Background, if added, works well with text and/or graphics. Cohesive, consistent design. Interface emphasizes purpose of site, images good with adequate content. CSS - Color scheme is appropriate for website and works well with topic. Background, if added, does not detract from text and/or graphics. Note: Not Included in Fall 2011 Review. Design inconsistent and uncohesive. Purpose of site detectible. Images missing or poor quality. Not enough content. Mixed CSS and inline Color scheme is inappropriate for website and does not work well with topic. Background, if added, detracts from text and/or graphics. Design missing or lacking. Purpose of site unclear. Images missing or poor quality. Almost no content. Did not use CSS - Color scheme is inappropriate for website and does not work well with topic. Background, if added, detracts from text and/or graphics at times making content unclear. Navigation Intuitive and effective navigation. All links and buttons work correctly. Creativity in design of links, rollovers and/or CSS effects added. Effective navigation. All links and buttons work correctly. Basic design of links with buttons or text. Fair navigation. Some links and buttons do not work correctly. Poor design of links. Poor navigation. Many links and buttons do not work correctly. No design of links. Accessible websites Demonstrates strong understanding of accessibility by using strong contrast for text, alt tags for all images and summary and titles for tables (if used). Demonstrates understanding of accessibility by using adequate contrast for text and alt tags for some images. Demonstrates poor understanding of accessibiity by not providing adequate contrast for text and missing alt tags for most images. Demonstrates no understanding of accessibility, no contrast for text, no alts for images. #4 Web Design Total If Included: 3 bonus points 2 bonus points 1 bonus point 0 bonus point Social Media Effective and appropriate use of Social Media. Used some Social Media. No Social Media used. No Social Media used. #5 Technical: Programming/Advanced Scripting 6 points 4 points 2 points 0 points

5 Programming/Scripting Basic JavaScript examples of form validation and interactivity. Basic alert prompts. Basic JavaScript examples of Prompts and/or animation. JavaScript. Examples not working. None. Advanced scripting. Either ActionScript, PHP, XML, Ajax, more than two examples from the following of variables, functions, loops, arrays, SQL querries. Either ActionScript, PHP, XML, Ajax. At least one working example. Either Action Script. or Advanced Action Script or PHP. One example, but not working. None. #5 Technical: Programming If Included: 3 bonus points 2 bonus points 1 bonus point 0 bonus point (Casual Game, Web Interaction) Fully functioning robust game using any programming language. Working game using any programing language. Small sample of part of a game using any programming language. None. Workplace/Professional skills: Exceeds Expectations (EEXP). Meets Expectations (MEXP). Acceptable but inconsistent (ACC). Not Acceptable (NACC). Points Points Points Technical Skills total WORKPLACE SKILLS: Student is able to demonstrate proficiency with current multimedia industry concepts and standards. Rubric Points 6 points 4 points 2 points 0 points

6 Contribution to Team Effort Documented Sensitivity to diverse cultures. Strong contribution to group effort as productive team member. Sensitivity to diverse Little evidence of participation cultures. Effective in team projects. contribution to group effort as productive team member. No evidence of participation in team projects. Time Management Demonstrates strong ability to meet deadlines. All portfolio requirements are met. Is able to meet most deadlines. Most portfolio requirements are met. Is able to meet some deadlines. Some portfolio requirements are met. Is unable to meet deadlines. Portfolio appears incomplete. Resume Goals clear to create hiring Goals somewhat clear to interest in targeted career create hiring interest in field. Skills identified using targeted career field. Skills correct terminology relevant identified using correct to the specific job. No terminology relevant to the misspelled words. Attention to specific job. Some detail. Easy-to-read attractive misspelled words. Details layout. and layout needed more work. Goals not clear or what is interest in targeted career field. Skills not well defined. Did not use correct terminology relevant to the specific job. Many misspelled words. Details and layout needed more work. Goals not clear. No career field identified. Skills not clearly identified. Incomplete. Ethical Course of Action Creates almost all original source material. Awareness of copyright and intellectual property rights through the inclusion of Copyright symbol when appropriate. Creates most of original source materials with a few materials accessed from royalty-free sources. All sources cited for all borrowed sources (images, templates). Uses a mixture of original and royalty-free source materials. Some sources cited for borrowed images. Some graphics are borrowed from sites that do not have copyright statements or do not state that noncommercial use is allowed, OR sources are not documented for all images. Documentation Provides full documentation of project, including several of the following: design documents, storyboards, budget, shot lists, wire frame and page layout. Provides documentation of projects, including some of the following: design documents, storyboards, budget, shot lists, wire frame and page layout. Provides some documentation of project, including a few of the following: design documents, storyboards, budget, shot lists, wire frame and page layout. Provides minimum or no documentation of project. Workplace skills total

7 CONCEPTUAL SKILLS Visual Design Fundamentals Demonstrate appropriate workplace communication, collaboration and documentation/presentation skills 6 points 4 points 2 points 0 points Presentations visually compelling. Rich use of texture shape and other design elements like color scheme, balance and use of color to create a focus. Effectively applies design elements and principles to produce attractive and cohesive project. Color scheme, balance and use of color to create a focus. Inconsistent color and composition. Some stretched or distorted images. Weak visuals. Awareness of Current Trends Demonstrates current trends (such as HTML5 and CSS3, use of Social Media) and/or effective justification of nonuse. (Video Demo reel). Demonstrates current trends. Demonstrates basic competency. Not using current standards. Comprehension of Format and Resolution Chooses appropriate file formats and resolutions for output. Appropriate compression and image quality with consideration of quality vs. load time. Heavy compression results in low quality. Some videos or interactivity do not work. Not all files load properly. Grammar, Spelling, Punctuation, Writing Uses correct grammar, spelling and punctuation. Includes writing samples with ideas fully developed, insightful, thoughtful and concise. Uses correct grammar, spelling and punctuation when writing. Ideas not fully developed in writing samples. Sometimes uses correct grammar, spelling and punctuation when writing. Content includes a few misspelled words, awkward sentences and/or punctuation errors. Content is riddled with misspelled words, awkward sentences and punctuation errors. Conceptual Skills Total PRESENTATION QUALITY 8 points 6 points 4 points 2 points

8 Overall Product Consistent branding. Identifying who end-user is and how they will use the website. Maintains audience as the focus throughout. Inconsistent layout and type. Lacks focus. Presentation Quality Total Portfolios: = exceeds expectations; = meets expectations; = acceptable; 0-45 = Not Acceptable eportfolio Total

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