Our Logo Fonts Colours Copywriting Print Design Electronic Media Photography Templates Paper

Transcription

1 Cranfield Identity Guidelines Version 2.0 / 2014 Our Logo Fonts Colours Copywriting Print Design Electronic Media Photography Templates Paper

2 Contents Welcome 03 Contacts 04 Top things to remember 05 Tone of voice 06 Language/copywriting 07 The Cranfield logo 09 Colours 17 Fonts 21 Print 27 Electronic media 40 Templates for staff 44 Photography 47 Paper stocks 53 02

3 Welcome Welcome to Cranfield s Corporate Identity Guidelines. Our aim in this document is to provide clarity and avoid ambiguity for people both internally and externally who are creating communications materials for Cranfield; to ensure they convey our values and capabilities to students, clients and partners in a clear, consistent, compelling manner. Accompanying the visual system is an appropriate tone of voice a set of standards and principles that guide our verbal messages in terms of how we say what we say. In order to increase recognition and familiarity, it is important to apply them consistently. Please use this guide as the first point of reference when commissioning external services or generating internal material. These guidelines should be followed by University Schools, departments, centres, professional services and business units. They cover all elements of the University s core business activities including research, teaching, business and CPD offering. There are some situations where the Cranfield University Visual Identity is not appropriate to be used. These include parallel companies, venture companies and activities in partnership with third parties. The University has agreed guidelines to enable colleagues to identify when they should use the University visual identity and when to use an alternative. These can be found on the University intranet 03

4 Contacts If you need to produce communications materials there are a number of departments across the University that can give you guidance on how to use the Visual Identity. Corporate Communications corporatecomms@cranfield.ac.uk Cranfield Design and Print designandprint@cranfield.ac.uk School of Aerospace, Transport and Manufacturing Marketing satmmarketing@cranfield.ac.uk School of Energy, Environment and Agrifood Marketing seea.marketing@cranfield.ac.uk Cranfield Defence and Security learningservices@cranfield.ac.uk School of Management somvi@cranfield.ac.uk If you are contacted by a company who wishes to use our logo in their material please refer the query to Corporate Communications for approval. 04

5 Top things to remember These guidelines go into some detail about the use of the Visual Identity but there are some key principles that you should know and always follow. Logo When the Cranfield University logo is used it should not be added to or edited in any way. The only approved addition to the Cranfield University logo is the School of Management. Further detailed information is available on pages Fonts If you are creating a document yourself you should use Arial Bold for headings and Arial for body copy. If a document or digital design is being created by a professional designer Museo Sans should be used for headings, quotes or for adding emphasis and Swiss Light and Medium for body copy. Further detailed information is available on page 21. Arial Arial Bold Museo Sans Swiss Light Swiss Medium Lozenges A key element of the Visual Identity is the angled lozenge device and the use of rounded corner boxes for framing of images. These elements can be utilised in various ways and form the basis of a consistent brand identity. Detailed information and examples are available on page 28. Use of colour Cranfield has two corporate colours cyan (Pantone Cyan C) and grey (Pantone Cool Grey 7 C). Additional colour can be incorporated into a design by taking the dominant colour from a key image used in the piece. Full information is available on page 17. Pantone Cool Grey 7 C Pantone Cyan C 05

6 Tone of voice Those who write on behalf of Cranfield University need guidance as much as those who design communication materials. When commissioning written work, please refer writers and external agencies to these Cranfield guidelines on tone of voice. Paying attention to our tone of voice means taking care of the signals we send through how we say what we say. This is less about correct grammar or avoiding passive language and more about thinking about the overall impression we want to make on our audiences. Once we know and understand our content, we need to move our focus to the way in which we express it. We do this first by ensuring that our language accords with the Cranfield brand personality, then by considering the audience for our communication. We understand that our audiences vary considerably between students, clients and partners, as do the occasions on which we need to communicate. However, at all times, to any audience, Cranfield needs to communicate the same set of brand values as described by the Visual Identity. 06

7 Language/copywriting Reflecting our brand personality We take the Cranfield tone of voice from our brand personality agile, innovative, pragmatic, commercial, specialist in nature. Through the language we use, we aim to influence our audiences perception of Cranfield. Whether somebody reads our annual report, visits our website, or sees a poster at a conference, they should understand that Cranfield represents all of these attributes. Agile - to show that we are agile, we will use examples that demonstrate flexibility and speed of thought and response. In our tone, we will show a lightness and simplicity, avoiding being ponderous, laboured or over-complicated. Innovative - some brands express their innovative nature through language that is wacky or trendy. Cranfield does it through the range of examples we can relate that show the difference we are making in the world. We do not need to exaggerate or shout to get across what we achieve in the world. We will be straightforward and direct, considering the ability of our audience to relate to the level of detail we are providing. Pragmatic - by pragmatic, we mean that we will always associate our work with what is effective and relevant through our range of expertise at Cranfield. Whilst we should use straightforward language, this does not mean we have to be dour or inexpressive. Equally, it would be inappropriate for Cranfield to use the language of exaggeration or over-claiming. Again, we need to find the level of expression appropriate to the audience we are addressing. 07

8 Language/copywriting Commercial - it s always going to be important for the Cranfield brand to demonstrate its commercial credibility. We need to remain aware of the relevance and power of our work, and therefore of our brand. As a university, we need to be more aware that some of the language we use can sound over-academic, even passive. Continuing to use This has been created, instead of Cranfield has created will not help us differentiate ourselves in the marketplace. Good commercial brands take ownership of their language. Specialist - this guidance also applies to our final attribute, the fact that we are specialist in nature. Does this give us carte blanche to break out into any level of complexity we feel like, on any given occasion? We need to be good judges of when to use technical language. We need to pay attention to the length of our explanations and be better editors of our own expertise. This applies particularly to the website, where people often need information presented more concisely. In summary, to meet the Cranfield brand personality, our tone of voice needs to be direct, guides which are available to provide guidance on editorial style and writing for the web. The Editorial Style Guide and Writing for the Web documents can be downloaded from the Intranet: 08

9 The Cranfield Logo The Cranfield logo, or marque, embodies all the attributes, history and reputation of the University and becomes the focal point that unifies all the organisations and activities of Cranfield. As the marque is our most important visual asset, we should always apply it correctly. There are rules for its colour, size, positioning and rendition. Please follow these accurately, so that all communication pieces are consistent. 09

10 Cranfield University logo 55mm (A) Sizes The recommended logo size is 55mm (A). 20mm (E) Minimum Size A4 Page Format 40mm (B) A5 Page Format The minimum size is 20mm (E) for exceptional circumstances We recommend the usage of these sizes, wherever possible, for standard page formats, as illustrated. The exclusion zone (indicated by the dotted line) (D) is the minimum area around the logo that must remain clear of typography or any other graphic device. The formula for the exclusion zone applies to all sizes of logo reproduction. The 10mm exclusion zone is based on the A4 size logo and should be scaled appropriately to other page formats. 55mm (D) 79mm (C) 10mm A3 Page Format 10

11 Cranfield University logo (A) Logo Colour usage When on a white background the logo should appear in Dark Grey (Pantone Cool Grey 11 C, 60% Black or Process equivalent). (A) More information on colour can be found on page 18. (B) The logo can also be used within the angled lozenge over dark colours or images if the design allows. This then enables it to appear correctly in grey on a white background which is always the preferred choice. (B) The logo may also be reversed out white when the background is dark or if the colour logo appears illegible. (C) Placing the logo directly over imagery should be avoided if possible but if it is necessary always take care to ensure that it is legible at ordinary viewing distances. (D) (C) (D) 11

12 Cranfield University logo Positioning The logo must always appear at the top right hand side of the page on all printed material. (A) 10mm Ensure the correct distance is maintained from the corner of the page - 10mm from the top and 10mm from the side (A). 10mm Exception The only instance where a School can use its own logo is The School of Management. It is positioned and sized the same. 10mm 10mm 12

13 The University Crest The use of the University crest is reserved for Cranfield University academic certificates, official Cranfield Students Association (CSA) sports team kit and selected high level corporate merchandise. The crest should not be used for any other purposes and use of the crest should be authorised by Corporate Communications or Sue Richardson in the case of CSA sports team kit. Under no circumstances should the Cranfield University logo and crest be used together. The crest should not be used on reports or theses or other documents. If permission to use the crest is granted, it should be used in the correct colouring as detailed on the original trademark application which can be obtained from the Vice-Chancellor's Office. No other wording or images should be placed within the exclusion zone of 10mm around the crest. The minimum size is 30mm square. 10mm Exclusion zone 30mm Minimum Size 13

14 Partnership logos and sub-entity positioning Cranfield often works in partnership with other organisations and a requirement exists where these partners logos need to be included on various communications. Sub-entities within Cranfield University are organisations that belong to the University but require a positioning platform within it. In the interests of maintaining graphic standards and strategic control, we have devised an easy sub-entity titling mechanism that can be used within flexible design parameters rather than create a number of sub-identities with differing logos. The following two pages show how to incorporate partnership logos or include a sub-entity on documents. 14

15 Partnership logos Positioning of partner logos Logos should be positioned either top left within the lozenge or bottom right as shown in the example right. In both instances logos should be in line with the Cranfield logo, either top or right. All partner logos need to be reproduced so that they are visually no bigger in size than the Cranfield logo. This ensures balance in design. All logos need to be of high quality reproduced from original artwork files (ie not scanned from printed material) at 300dpi. In partnership with TOPRA - The Organisation for Professionals in Regulatory Affairs Title Positioned Here Permission to use partner logos If you want to reproduce partner logos on Cranfield material, this implies an endorsement of our activity by the external company, therefore permission should always be sought from the Marketing or PR department of an external company before their logo is used. In partnership with TOPRA - The Organisation for Professionals in Regulatory Affairs 15

16 Sub-entity positioning Title font and sizes Titles should be set in Museo Sans 500 if possible or for internal use Arial Bold and should be in capital letters. We recommend these approximate typesizes, for standard page formats, aligned as shown opposite. CRANFIELD NANO CRANFIELD NANO Title Positioned Here A5: 18pt type on 14pt leading A4: 22pt type on 17pt leading A3: 32pt type on 25pt leading Colour When produced in colour on a white background, the sub-entity titling mechanism should appear in the Pantone Cool Grey 11 on the top line and Pantone Cool Grey 7on the bottom line. On dark backgrounds it can be reversed out white as shown right. Interested in Nanotechnology? Launch event: 23 November 2009 Cranfield Nano is here to help you Cranfield Nano is a new programme to connect Cranfield s researchers in applied nanotechnology. Positioning The sub-enitiy titling mechanism must always appear at the top left hand side of the page on all printed material. It should be positioned to line up with the top of the Cranfield logo. 16

17 Colours This section explains our corporate colours and how they are used in text, graphics and the Cranfield logo. It also explains how to choose an appropriate colour for your design. 17

18 Colourways The Cranfield logo The Cranfield logo and the Cranfield School of Management logo must always be printed in Dark Grey (or reversed white out of a background colour or image as detailed on page 11). All the various colour specifications for either single colour, full colour litho printing, RGB for screen presentations and web use are detailed right. Pantone Four Colour Process Dark Grey Pantone Cool Grey 11 C C22 M15 Y11 K32 Single Colour 60% Black RGB R145 G150 B157 HTML 9A9B9C 18

19 Colourways Primary Grey Cyan The primary colourways help build an attractive and familiar visual impact. The primary colourways should always be used on all basic material as a starting point. Using this system ensures all communications have a consistent look and feel. Pantone Grey is generally for use in the corner panel lozenge although this is not mandatory. Cyan can also be used for panels as can any chosen secondary colours if this works well with the design and images being used. For designers using this Guide, although the Grey and Cyan should always be considered, this should not confine or suppress creativity. Secondary colour palettes as described on page 20 can often work better or at least alongside our Grey and Cyan to enhance the university s design communications and still keep within our basic brand identity. Four Colour Process RGB Pantone Cool Grey 7 C C22 M15 Y11 K32 Pantone Cyan C C100 Special Documents When producing particularly prestigous documents such as an Annual Review, if possible the basic Grey should be substituted for a special spot colour Metallic Pantone 877 C. R145 G150 B157 R0 G174 B239 HTML Metallic Pantone 877 C 9A9B9C 009FDA 19

20 Colourways Secondary palette colours Secondary colourways complement the primary range and provide flexibility and wider design possibilities. To create a secondary colour the most dominent colour of an image should be chosen. Corporate Plan Learners Staff Alumni Partners One University shaping our future 20

21 Fonts Cranfield University has adopted the use of a few select fonts which are used depending upon the material or communications being produced. If you work within Cranfield University and are creating a document yourself for internal use you should use Arial Bold for headings and Arial for body copy. If a document or digital design is being created by a professional designer Museo Sans should be used for headings and Swiss Light for body copy. The following pages show examples of the fonts and how they should be used. 21

22 Fonts Internal use Arial abcdefghijklmn opqrstuvwzyz ABCDEFGHIJKLMN OPQRSTUVWZYZ Arial Bold abcdefghijklmn opqrstuvwzyz ABCDEFGHIJKLMN OPQRSTUVWZYZ Example body text 10pt with 14pt leading (line spacing) Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat assum. Example heading 30pt Leading Innovation Example sub-heading 18pt Leading Innovation 22

23 Fonts Internal use Examples Font usage text here explaining usage and giving examples of various documents etc that might use Arial. Heading Here Title Here Information/Title Here Secondary Information Here Subhead Here Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Example of basic landcape document Example of basic portrait cover/poster/notice 23

24 Fonts Professional designer use headings Museo Sans 300 abcdefghijklmn opqrstuvwzyz ABCDEFGHIJKLMN OPQRSTUVWZYZ Museo Sans 500 abcdefghijklmn opqrstuvwzyz ABCDEFGHIJKLMN OPQRSTUVWZYZ Museo Sans 700 abcdefghijklmn opqrstuvwzyz ABCDEFGHIJKLMN OPQRSTUVWZYZ Example heading Museo Sans pt Leading Innovation Example sub-heading Museo Sans pt Leading Innovation 24

25 Fonts Professional designer use body text Swiss 721 Light abcdefghijklmn opqrstuvwzyz ABCDEFGHIJKLMN OPQRSTUVWZYZ Swiss 721 Medium abcdefghijklmn opqrstuvwzyz ABCDEFGHIJKLMN OPQRSTUVWZYZ Example body text 10/14pt Swiss Light Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat assum. Example of subhead Swiss Medium Subhead text should be in Swiss Medium Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet 25

26 Fonts Professional designer use Examples Font usage Headings, main subheadings and important text that is being highlighted such as quotes should always be in Museo Sans. The font is available in various weights including italic and we recommend using 500 for main headings as a general rule as shown in the example right. Title Positioned Here However we do allow designers to mix weights if emphasis is required or to highlight words as necessary as shown below. This gives more creative freedom yet still retains the basic font style for all external communications. Environmental Technology At a Glance All body text must be in Swiss 721 Light, subheads in Swiss 721 Medium. Example of basic portrait cover/poster/notice 26

27 Print The way the University defines itself through print is central to how well we will be perceived in relation to our competitors. A unified communications programme that engages through word and image enables the University to articulate itself confidently and attractively. 27

28 Literature: covers Angled grid system The angled grid, or lozenge as its often referred to, forms a framework for much of Cranfield s communication materials and helps create a look of continuity from one item to another. The basic guidelines for an A4 cover is shown right, this can obviously be scaled proportionally to fit on most sizes be it a small 1/4 page advert right up to large exhibition stand. 107mm 80mm The grid should be angled at 20 degrees. Curved corners should always be at 9mm at A4 size and scaled proportionally for larger or smaller sizes Distance between shapes should be 3mm at A4 and below. For larger sizes such as banners and exhibition stands this should be scaled proportionally. For designers using this guide the Lozenge is meant moreas a visual way of keeping continuity rather than a strict set of guidelines to adhere to. To allow creativity the Lozenge can be used in a number of ways and does NOT always have to be angled. It can form the framework for images as well as simply being used as a graphic device in its own right. Various examples are shown over the next few pages. 187mm 19mm If you need further help or advice for use of the lozenge please contact: corporatecomms@cranfield.ac.uk Example sizes shown for A4 28

29 Literature: Visual Personality As previously mentioned, Cranfield s visual personality is made up of the following elements; the Cranfield logo, Cranfield s chosen fonts, the Lozenge and use of the Grey and Cyan colours. These form a framework and the basis of Cranfield s Visual Identity. At the most basic level these four elements when used will provide enough visual clue that the communication comes from Cranfield University. Taking these basic elements forward by adding photographic images, illustrations, graphics and secondary colours will then allow designers further creativity to produce literature that enhance Cranfield s brand and provide additional means to communicate to our target market in a visually engaging way. The examples below show the diverse way the visual identity can be used. Business Solutions for Better Health MSc Agricultural Agricultural and Environmental and Environmental Engineering Engineering MSc 29

30 Literature: Covers Incorrect Use Do not Don ts Don ts Do not move the top panel in at the side Do not extend the top panel to bleed off the page Do not blend the top panel into the picture panel Heading One Subheading One Heading One Subheading One Heading One Subheading One 30

31 Posters Posters much the same as other literature also use the same basic elements of the visual identlty. Here they are shown using large images behind the lozenge along with bold headings for impact. A new look Cranfield Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. A new look Cranfield Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod. Ut wisi enim ad minim veniam quis nostrud exerci tation ullamcorper suscipit lobortis 31

32 Magazines Perspectives is an internal magazine aimed at an internal audience. The overall look is accessible, dynamic, relaxed and newsy with the intention that the reader can dip into stories of interest. The flexible design still follows the basic guidelines and uses the lozenge for graphics and image frames and allows for the page layout to change depending on the content and images. Here a single image is used on the front cover to depict a theme in each issue. A colour is then taken from this image and used in the lozenge on the front cover and various other set places throughout the magazine. 32

33 Advert styles Fonts Headings either Arial Bold or Museo Sans 500 Body text either Arial or Swiss Light and Medium Further templates etc are available from Maximise your potential by studying in our specialist postgraduate environment Funding opportunities available As a postgraduate University we can concentrate on your postgraduate experience and study in a way that other universities can t. Half page Study with the postgraduate specialists to advance your career Courses aligned with industry sectors include: Aerospace, Automotive, Defence and Security, Energy, Environment, Health, Management and Manufacturing. Funding available including scholarships, bursaries and the new Cranfield Postgraduate Loan Scheme. Loans up to 15k with no repayments while you study for UK/EU applicants. for Engineering UK and Technology No.1 postgraduates Top 5 UK research intensive university 750+ business partners worldwide providing masters projects and networking opportunities If you are looking for a career in Aerospace, Automotive, Energy, Environment, Defence and Security, Health, Management or Manufacturing make Cranfield your first choice for postgraduate study. Our graduates have gone on to work in some of the world s best known companies including Nissan, Oxfam, Airbus, Johnson & Johnson, Williams F1, Water-Aid, PricewaterhouseCoopers, Rolls Royce, Affinity Water, Kraft and GlaxoSmithKline to name a few. Our transformational research and influence in industry informs and shapes the premier learning experience for professionals that we are able to offer. Funding opportunities available including scholarships and Cranfield postgraduate loan scheme. Visit: /fundingfinder Don t just take our word for it... See for yourself at one of our University Open Days! Join us on 12 November, 31 January, 11 March, 16 May, 11 July, 12 August. Registrations are now open. /openday /prospects Full page UK No for Engineering and Technology postgraduates Top 5 UK research intensive university Worldwide business links and partners Contact us: Enquires Office +44 (0) enquiries@cranfield.ac.uk 33

34 1/4 page advert Template This advert template has been created to address a need for a cleaner more uncomplicated advert style for small adverts of a 1/4 page or less. The double angled grid on this occasion is replaced with a single top lozenge where an image should be placed. As with all Cranfield publicity the accent colour used for the text should be derived from the dominant colour in the image used. Logo Minimum size 20mm width Header Museo Sans 500 Subheads Swiss Medium Body text Swiss Light If you need to add a partner logo this should be placed bottom right. Advert headline here Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat assum. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commod. +44 (0) Quarter page 34

35 HR advert styles A place for learning, an opportunityfor development. Fonts Headings either Arial Bold or Museo Sans 500 Body text either Arial or Swiss Light and Medium A place for learning, an opportunityfor development. School Job Title (Fixed Term) Salary per annum Hours (part time only) El militecabo. Et repudae pore plabor accusam dolo volupta natur magnat aut ut am iumenim fuga. Catisti con rero et aut inctur, sa ipsanda erepta eos endis eum ex eos sum dolorepe doluptur. Quias es et int. Corempo reicitis re parum alignimus aut fuga. Ro ent. Ficid molorporibus ad ut im qui rectios et facieni tibusci pienecum qui inctus magnias pedigni non eos resequi autemporion escimi, quo mo blabore mquatum ut ut ad mosam, cores moloratia dit id que nonse volorestem. Ota dolut eriasini tempere rendam soluptam nime commoleseque nia se pratur sinctis accab int alit, omni tem faccatemque a nim sundus quo doluptatius sim ne moluptur. Ro ent. Ficid molorporibus ad ut im qui rectios et facieni tibusci pienecum qui inctus magnias Ro ent. Ficid molorporibus ad ut im qui rectios et facieni tibusci pienecum qui inctus magnias pienecum qui inctus magnias pedigni non eos resequi autemporion escimi, quo mo blabore mquatum ut ut ad mosam pedigni non eos resequi autemporion escimi, quo mo blabore mquatum ut ut ad mosam, cores moloratia dit id que nonse volorestem. Cerovitatur si dollessi. Ficid molorporibus ad ut im qui rectios et facieni tibusci pienecum qui inctus. Apply online now at /hr or contact us for further details at E: hr@cranfield.ac.uk or on T: +44 (0) ext xxxx. Please quote reference number X/xxxx. Closing date for receipt of applications: xx xxxx 20xx. Interviews will be held on xx xxxxx xxxx. School of Management Senior Positions in Finance Cranfield School of Management has long been recognised as a leading centre of excellence for research and teaching in Finance and Accounting, with the MSc in Finance & Management programme recently ranked 3rd in the UK and 11th globally by the Financial Times. The School has excellent research resources with a range of databases including Bloomberg. We actively support participation in international conferences, supervision of PhDs via bursaries, and networking opportunities with business. Cranfield University has a vibrant research culture and its Faculty regularly publish articles in internationally excellent and world leading journals. We are also renowned for high quality postgraduate teaching in management. The new appointments will be expected to teach on the MSc Finance & Management and MBA Programmes, and contribute to executive education programmes including development of relevant finance modules and courses. The School has plans to expand its current portfolio of finance masters and is now looking for dynamic, ambitious and inspiring academics to contribute to the continued development of the School in its pursuit of excellence both in teaching and research by making the following appointments: Professor of Finance Competitive Salary Ref: 1253 You will be expected to contribute to the development of research excellence and high quality teaching within the School. You should have an extensive publication record in high quality, peer-reviewed journals and wide experience of teaching and scholarships. An established record of research income capture would also be an advantage. We are particularly looking for expertise in the areas of corporate finance including mergers & acquisitions, and/or quantitative finance including derivatives but applications from other areas are also welcome. A senior role shaping the future of aerospace at Cranfield Professor of Aerospace Engineering Competitive Cranfield is a globally respected centre of excellence in the aerospace sector. With strategic relationships with the world s major aerospace organisations, we are well positioned for even greater success at a time of exciting opportunities. We are seeking a senior professional from this sector to make a major contribution to our future. If you have the vision, professional standing, strong management and technical skills to help shape our future at a senior level we want to hear from you. Reader 52,000 to 64,000 per annum Ref: You must have a well-established international research reputation in finance. You will be expected to take responsibility for research activities and curriculum development initiatives. A successful track record of research income generation and programme leadership will be an added advantage. You will also be expected to teach on the MSc Finance & Management and MBA Programmes, and contribute to executive education. Senior Lecturer/Lecturer 38,775 to 60,000 per annum Ref: The main requirements for the positions are high quality research in finance and a passion for teaching. Ability to teach quantitative finance will be an added advantage. You will be expected to have a PhD and will show clear evidence and/or a strong potential for internationally-rated publications. Previous industrial experience and/or a professional finance qualification are desirable attributes, but not essential. A recognised teaching qualification will also normally be held, but if not, you will be required to enrol on a Cranfield-run course to gain a Postgraduate Certificate in Teaching Learning and Development. Salaries offered will be dependent upon experience and academic achievement. Cranfield University also offers all staff an attractive pension scheme, generous holidays and a supportive working environment. For an informal discussion and further details about these positions, please contact Professor Sunil Poshakwale E: sunil.poshakwale@cranfield.ac.uk Apply online now at /hr or contact us for further details at E:hrsom@cranfield.ac.uk or on T: +44 (0) Please quote the relevant reference number. Closing date for receipt of applications: 2 September 2012 Interviews for Reader, Senior Lecturer/Lecturer positions to be held: Week commencing 24 September 2012 For an informal and confidential discussion please contact Professor Philip John (Head of the School of Engineering) on T: +44 (0) or E: p.john@cranfield.ac.uk Apply online at /hr or contact us for further details at E: vchr@cranfield.ac.uk or on T: +44 (0) /4195. Please quote reference number: 1448 Closing date for receipt of applications: Friday 6 September

36 Exhibition displays & pull-up banners Aerospace 36

37 Letterhead and Compliments slips There are agreed design standards for corporate stationery these include; business cards for staff, business cards for students, compliments slips and headed paper. Corporate Relations and Communications Headed paper and compliments slips can be ordered through Cranfield Design and Print. You can contact them on For details on pricing, please see the Cranfield Design and Print intranet site Cranfield University Building 3C Cranfield Bedfordshire MK43 0AL England T: +44 (0) F: +44 (0) If you need a version of headed paper that can be ed, a word template with Cranfield logo can be downloaded from the Intranet: Corporate Relations and Communications Cranfield University Building 3C Cranfield Bedfordshire MK43 0AL England T: +44 (0) F: +44 (0) With Compliments Compliments slip Letterhead 37

38 Business cards Business card 1 The business card template provides flexibility allowing individuals the option to: include a professional portrait photograph; to associate themselves with a maximum of three themes, and to have their details translated in to an alternative language to English on the reverse. Front options Reverse options (highlighting up to three themes) One of two logos can be used: Cranfield University, or, where appropriate, Cranfield University School of Management. Individuals are invited to include their primary role only and will be assigned a unique URL on the Cranfield University website; which customers can visit for full information (including social media profiles). Individuals with multiple roles may order more than one card to use interchangeably as appropriate. Without photo No themes highlighted With photo One theme highlighted Dr Denyse Julien Senior Lecturer Cranfield University, Cranfield, Bedfordshire MK43 0AL, UK T: +44 (0) E: d.m.julien@cranfield.ac.uk /djulien With School of Management logo Three themes highlighted 38

39 Business cards Business card 2 (translation) Front Reverse Process for ordering business cards Individuals will need to complete an online request form, which can be found on the intranet at it will require them to provide information in accordance with the above template options. Only those individuals who have attended a Cranfield University professional photography shoot within the last two years will be able to have their photograph included*. Business card request forms with be sent directly to Cranfield Press who will send the individual an electronic proof for sign-off prior to print. A budget code will be required. Rajkumar Roy PhD CEng Director of Manufacturing Cranfield University, Building 70, Cranfield, Bedfordshire MK43 0AL, UK T: +44 (0) E: r.roy@cranfield.ac.uk /rroy Aerospace Agrifood Defence and Security Energy Environmental Technology Leadership and Management Manufacturing Transport Systems English Up to three themes can be highlighted (placed in bold) Photo optional Rajkumar Roy PhD CEng Director de Fabricación Cranfield University, Building 70, Cranfield, Bedfordshire MK43 0AL, UK T: +44 (0) E: r.roy@cranfield.ac.uk /rroy Aeroespacial Agroalimentaria Defensa y seguridad Energía Medio Ambiente Liderazgo y gestión Fabricación Los sistemas de transporte Alternative language Up to three themes can be highlighted (placed in bold) Photo optional *Photoshoots will be available on a quarterly basis. 39

40 Electronic media Cranfield s visual identity has been adapted for various electronic media including: signatures, banner adverts and buttons and the website. Due to the nature of electronic media, the use of Cranfield visual devices has been amended to work in this alternative format. 40

41 Web banners ads & buttons Templates for different sizes of online advert are available from Cranfield Design and Print. These include Leader boards, Skyscrapers, MPU etc Opportunities for Algal Commercialisation 20 June 2012 Click here to register for this free conference What should a National Strategy for UK Manufacturing include? PhD funded opportunities available Science, Engineering and Management Open Day - Sat 12 May Specialist Manufacturing Part-time Masters 41

42 banners Graphical components and campaign promotion In some cases a graphical component may be added to an signature where there is a specific University campaign that requires promotion. These should appear after the main signature block and in the following format: Width: 468 pixels Height: 60 pixels File format: GIF (256 colours to be used where images contain colour fades) Alignment: Left These images should be inserted into the signature as a hyperlink, enabling recipients to click the image and visit the area of our website being promoted. From time to time you should check these hyperlinks are still working. Opportunities for Algal Commercialisation 20 June 2012 Click here to register for this free conference Only one graphic should be added to an signature at any one time: Animated GIF files may be added to the text within these images. Please note that some external software that your recipients may use may not display the animation and instead only show the first frame. Any promotional image used in an signature should also be mindful of the University s visual identity guidelines, especially those concerning use of the Cranfield University logo, fonts, imagery and angled lozenges. Unlike text appearing elsewhere in the , graphical banners can and should make use of Cranfield s standard Museo and Swiss fonts where appropriate. A textual promotional message may be substituted in this space if a graphical image is unavailable or not needed. These should also include a hyperlink to the Cranfield website for recipients to follow. Full details about Cranfield s guidelines can be found on the intranet at 42

43 Website The visual style of the Cranfield University website is used on: The website uses key influences from the Cranfield Visual Identity including Museo font for headings, and the corporate colours of grey and cyan. A full web builder s handbook and guide for creating the stylised homepage images is available if required. Please contact Corporate Communications at corporatecomms@cranfield.ac.uk. 43

44 Templates for staff A number of tools and templates are available to use and can be downloaded from the intranet at 44

45 Internal use templates There are various templates available including posters, report covers and meeting room notices These and others can be downloaded from the Intranet: 45

46 Electronic Media PowerPoint Templates There are two PowerPoint template designs available for you to use for your presentations. One is cyan and the other grey. In addition there is also a pre-populated Corporate Presentation which you can use when you are talking about Cranfield and our activities. The templates can be downloaded from the Intranet: This presentation can be downloaded from the Intranet: 46

47 Photography Photography is one of the most important visual elements within the Cranfield visual personality and is key to drawing in the audience s attention. There are a number of differing photographic subjects that need to be drawn together stylistically. Please follow these guidelines carefully to ensure consistency when briefing external photographers. The following pages provide guidance on the style of photography Cranfield uses. Wherever possible our own photography should be commissioned. There is a photographer that is used frequently by the University who knows the style we require, their details can be obtained by contacting Corporate Communications at corporatecomms@cranfield.ac.uk Before commissioning new photography please contact Corporate Communications who will be able to advise you if similar photography already exists. In the spirit of One University it is important that any commissioned photography is available for all to use. Currently a shared drive is being used to store photography but in the future it is hoped an image library will be available. If you are unable to commission photography the University does utilise Shutterstock and Istock royalty free imagery. 47

48 Photography Abstract Recommendations Contrasting colours and textures Unusual perspectives Graphic shapes Dynamic crops Bold approach 48

49 Photography People Recommendations Single point of focus, rest blurred Natural expressions Clean environments Unusual compositions Group interaction with the focus on an individual Creative cropping 49

50 Photography Facilities Recommendations Crisp, graphic compositions Unusual perspectives Graphic shapes Dynamic crops Bold approach 50

51 Photography Equipment Recommendations Unusual compositions Close-ups of equipment and actions Single point of focus, rest blurred Dynamic crops Bold approach 51

52 Photography Reportage Recommendations Unusual compositions Single point of focus, rest blurred Dynamic crops Bold approach 52

53 Paper Stocks University publications should be printed on silk or matt paper stock. Wherever possible recycled or FSC accredited stock should be used. Cranfield Design and Print can be contacted at and will be able to advise you on the most appropriate stock for your project. The most common paper weights used are 200 or 250gsm for leaflets, 340gsm for postcards, 190gsm for posters. For larger brochures a mix of stocks tends to be used, for example a 32 page brochure, cover at 170gsm and the internal pages 115gsm. 53