Case 1 Halloween Scary Street

Transcription

1 Case 1 Halloween Scary Street The amusement park Tivoli Friheden in Århus is planning a Halloween event to take place in week 42. The event where Tivoli Friheden will be staged as a Halloween set piece consists of a multitude of 'scary' activities and offerings. Part of the staging, Scary Street, will be produced by Theater Technician students from Århus technical College. Tivoli Friheden wishes the 2 nd semester multimedia design students, Business Academy Aarhus, to explore into the benefits of applying social software (web 2.0) in the marketing of Scary Street. The question to be answered is: How can social software be a supplement to Tivoli Friheden s existing web marketing? The project consists in developing a micro site using Word Press software, generating dynamic content, and a communication plan for launching the site. The best project will be used by Tivoli Friheden as a supplement to Time frame Week 37 Thursday 10: Presentation of the project in room 209. Friday 11, 9 a.m. -2:30 p.m.: formation of groups, group contract, encounter with the theater technicians, target group research and analysis. Week 38 Monday a.m.: presentation by Nikolai Milman, Marketing-& Event Manager, Tivoli Friheden. 11:15 a.m. - 2:30 p.m.: usability and group casework. Tuesday 9 a.m. -2:30 p.m. group casework in combination with project management tools. Wednesday-Friday 9 a.m. -2:30 p.m.: short presentations, supervision and technical assistance, group casework. Week 39 Monday-Tuesday, 9 a.m. -2:30 p.m.: group casework and technical assistance. Tuesday 3:00 p.m.: hand in project. 1

2 Wednesday 9:00 a.m-12:45 p.m.: group project presentation. Week 40: Evaluation and feedback on projects. Project groups 3-4 students Requirements and wishes for the product A style-conscious presentation design is required Logo production Implementation of usability and user experience goals Technical Requirements - The site must be implemented as a WordPress site on a publically accessible server. - The site design must be implemented as a WordPress theme. - The resulting HTML pages must validate as XHTML 1.0 or HTML 4.01, and all CSS must be valid (a small number of errors are acceptable). - Use the validators at and - Flash can be used for animations, video, sound and interactivity elements. Method Work by The Elements of User Experience model from Jesse James Garrett (2003). It divides the project into the following components: 1. Strategy 2. Scope 3. Structure 4. Skeleton 5. Visual Design 2

3 Below, content in each part of the project is listed: Strategy Collection of information: The entertainment business market in Denmark. User needs Site Objectives Personas Scope Content Requirements Functional specifications Structure Interaction design Information architecture Diagrams (flowchart, sitemap) Skeleton Information design Paper prototypes Interface design Navigation design Diagram (wireframe) Visual Design Visual design considerations Paper prototypes Design manual Technical assistance in week 38: Per Bitsch Christensen Technical assistance in week 39: Niels-Erik Kaster 3

4 Report A project report must be produced and handed in September 22, 3:00 p.m. in paper format at the lecturers room in three copies. Compulsory content in the report Gantt-chart Production Plan Requirement specification Modelling the application Programming the production Personas and arguments for design choices User tests and validation The following must be stated on the report s front page: The name of the case Scary Street Multimedia Design 2 nd semester Fall 2009 Members of the project group Web address for product and documentation Date for handing in Group presentation of the project takes place Wednesday September 23, 9:00-12:45 Duration per group 15 min The presentation should be a sales talk where the group pitches central elements in the project. 4

5 Evaluation The report and product will be evaluated separately with each group in week 40. Assessment criteria The ability to present and sell the project Quality of report and product Interdisciplinary overview Usability and user experience Portfolio Your individual contribution to the case project and product must also be uploaded September 22, 3:00 in your portfolio in itslearning. 5