RADIO SEMINAR. #Radiovuosi2016 CATHEDRAL THINKING. WELCOME! Marja Keskitalo, Yleisradio Stefan Möller, RadioMedia

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1 RADIO SEMINAR 2016 WELCOME! Marja Keskitalo, Yleisradio Stefan Möller, RadioMedia RADIO LISTENING IN FINLAND 2015 Lena Sandell, Finnpanel CATHEDRAL THINKING. WHAT HAPPENS AFTER WHAT COMES NEXT? Herman Konings, Pocket Marketing/nXt

2 RADIO LISTENING IN FINLAND 2015 In Tennispalatsi Lena Sandell

3 100% Radio reach % 97% 98% 98% 99% 97% 97% 96% 95% 97% 97% 97% 97% 97% 96% 96% 96% 95% 95% 96% 95% 95% 94% 94% 95% 82% 83% 84% 85% 85% 82% 81% 81% 79% 81% 82% 83% 82% 80% 79% 79% 79% 78% 78% 78% 78% 77% 76% 76% 76% daily weekly Finnpanel, The National Radio Survey, (all 9+).

4 DAILY AND WEEKLY REACH IN AGE GROUPS 2015 day 58% week 89% day 72% week 94% day 85% week 97% 9-24 years years 45+ -years average daily reach average weekly reach Finnpanel, The National Radio Survey

5 WEEKLY REACH OF THE STATIONS thousand Finnpanel, The National Radio Survey, (all 9+).

6 WEEKLY REACH OF LOCAL RADIOS 21 % 10 % 11 % 32 % 23 % 12 % Finnpanel Oy, The National Radio Survey, the latest coverage reports from 2015

7 TOP-5 DAYS OF RADIO LISTENING IN 2015 Fri LISTENING TIME 49min Fri Thu Fri Fri LISTENING TIME 48min 45min 45min 43min Finnpanel, The National Radio Survey

8 RADIO LISTENING DAY VS. AVERAGE DAY IN 2015 radio s daily reach % 73% 58% 78% 72% 96% 85% years years 45+ -years average day in 2015 Finnpanel, The National Radio Survey

9 RADIO REACH BY QUARTER HOUR IN VS. AVERAGE WEEKDAY LISTENING CURVE IN thousands aug Finnpanel, The National Radio Survey, (all 9+).

10 AVERAGE DAILY LISTENING TIME OF RADIO BY MONTH IN 2015 /d 2h 55min 2h 59min 2h 54min 2h 50min 2h 56min 9min 10min 6min 2h 59min 2h 53min 5min 2h 59min january february march april may june july august september october november december Finnpanel, The National Radio Survey, (all 9+).

11 DAILY LISTENING TIME OF RADIO IN min 50min 45min 43min 39min 25min 27min 19min 10min 21min 28min 37min /d 26min 22min 17min 14min 16min 15min 11min 10min 8min 7min 3min 1min 2h 59min Finnpanel, The National Radio Survey, (all 9+).

12 17min 14min 16min 15min 11min 10min 8min 7min 3min 1min 2h 59min DAILY LISTENING TIME OF RADIO AND RECORDINGS IN min 26min 22min all 9+ 17min 18min 17min 20min 20min 19min 18min 21min 20min 18min 19min 18min 19min 23min radio recordings Finnpanel, The National Radio Survey

13 DAILY LISTENING TIME OF RADIO AND RECORDINGS IN years 2h 6min 2h 2min 1h 59min 1h 53min 1h 48min 1h52min 1h 46min 1h 47min 1h 39min 1h 39min 1h 37min 1h 38min 1h 30min 1h 27min 39min 41min 38min 47min 47min 43min 42min 48min 43min 39min 41min 35min 40min 51min radio recordings Finnpanel, The National Radio Survey

14 LISTENING TIME ON AN AVERAGE DAY (OCTOBER 2015) years YouTube- RADIO MUSIC Spotify RECORDINGS 1h 15min 21min 30min 18min years 2h 32min 7min 15min 17min 45+ -years 42min 2min 1min 5min Finnpanel, The National Radio Survey, october 2015

15 THE VAST MAJORITY OF RADIO LISTENING IN 2015 TO YLEISRADIO S, BAUER MEDIA S AND NELONEN MEDIA S CHANNELS OTHER 11 % ALL % 50 % 22 % Finnpanel, The National Radio Survey, (all 9+).

16 THE VAST MAJORITY OF RADIO LISTENING IN 2015 TO YLEISRADIO S, BAUER MEDIA S AND NELONEN MEDIA S CHANNELS OTHER 8 % 24 % UNDER 45-YEARS 38 % 30 % Finnpanel, The National Radio Survey

17 SHARE OF LISTENING IN 2015 (FROM ALL RADIO LISTENING MINUTES ON AN AVERAGE DAY) 2 % MUUT 11 % 9 % 4 % 32 % 7 % 2 % 8 % 2 % 4 % 2 % 2 % 2 % 5 % 1 % 3 % 1 % 3 % Finnpanel, The National Radio Survey, (all 9+).

18 QUARTERLY AUDIENCES OF RADIO ON A WEEKDAY OR A LISTENING CURVE IN 2015 START TIME OF A QUARTER HOUR REACH Radio Suomipop 7: Yle Radio 1 8: most listened quarter hour 8:00-8:15 thousands Radio Aalto 8: Yle Radio Suomi 10: Radio Rock 10: Radio Nostalgia 10: Radio Nova 12: Iskelmä 12: Radio City 13: Yle Puhe 13: YleX 15: The Voice 15:00 and 15: NRJ 16: radio prime time in work day at 7:15-16:30 Classic 16: LOOP 18: Finnpanel, The National Radio Survey, (all 9+).

19 RADIO LISTENING PLACES IN 2015 other 5 % unknown 8 % unknown 17 % home 26 % other 4 % car 31 % car 15 % home 54 % work 30 % work 10 % years 45+ -years Finnpanel, The National Radio Survey

20 THE FREQUENCY OF RADIO LISTENING WITH DIFFERENT DEVICES IN % daily weekly 62% 8% 7% 2% 2% 3% radio computer tablet mobile phone The National Radio Survey, october 2015, n=1697, (all 9+).

21 RADIOT.FI weekly listeners sessions in a week - almost listeners during media campaign in autumn, sharp declain during christmas holidays (weekday media) - In December a clear peak in listening because of the Christmas radio. RadioMedia

22 RADIO ALSO ACTIVE IN SOCIAL MEDIA - EXAMPLES weekly listeners likers in Facebook weekly visitors in Iskelmä.fi radio listeners participate Iskelmä s 2015 annual voting during the four weeks weekly listeners (weekday at 6-10) Aamulypsy likers in Facebook weekly visitors in Suomipop.fi videoclip Naked weathergirl is downloaded over million times Bauer Media and Nelonen Media

23 RADIO IN FINLAND IN 2015 most listened radio channels YLE RADIO SUOMI, RADIO SUOMIPOP AND YLE RADIO 1 most listened quarter hour of a day 8:00-8:15 vast majority of radio listening to YLEISRADIO S, BAUER MEDIA S AND NELONEN MEDIA S radio s Radio is listened by 4,6 million finnish And they listen it /day (2h 59min) SUMMER LISTENING IS IMPORTANT the most listened day of the year was 14.8.

24 More information at