Radio Listening in Finland 2014

Transcription

1 Radio Listening in Finland 2014 Opening of the event Marja Keskitalo, Yleisradio Stefan Möller, RadioMedia Radio listening in 2013 Lena Sandell, Finnpanel Radio in the future Anne Achté, Yleisradio The Missing Millions Radio: The ROI Multiplier Simon Redican, RAB UK

2 Radio listening in Finland 2013 On average 6 radios in Finnish households. 3,7 million daily listeners(9+). Daily listening time 3 hours and 3 minutes Lotsof radiosto choosefrom in avergeabout20 FM radios and thousands of internet options

3 News withregardsto radio in Finland in Jaajo and Aamulypsy returned to SuomiPop Iskelmä, The Voice, Radio Citys and Radio Pooki bought by Discovery NRJ snaffles radioawards Radio City Pikkupojat is the best radio ad in New licenses, new radio stations Eurovision song contest winner was last years radio hit New frequencies for radio Chisu last years radio star Larger coverage for private radios Sanoma News sells business and brand of Radio Helsinki Radio advertising increased in September Ministery of communication grants 15 new radio licenses New national radio channel Loop launched Bassoradio starts new childrenprogram Renewalof The Voicesmorningshow

4 The National Radio Survey(KRT) Population: 9+ aged Finnish and Swedish speaking people 20 regional diaries Preprinted channel lists Ongoing 7-days survey Monthly sample of ca 1500 persons 2013 yearly national sample: persons 9+ Subscribers: Yleisradio Oy, RadioMedia and MTL (Media agencies) Almost all Finnish radio stations are part of the subscriber pool Source: FinnpanelOy, Kansallinen Radiotutkimus

5 Daily and weekly reach during % Weekly Daily Reach = listened to at least one quarter-hour during the day/week

6 Weekly reach for radio stations % Reach = listened to at least one quarter-hour during the week

7 Major part of radio listening to five radio broadcasters Nelonen Media NRJ&Nostalgia 9 22 Radio Nova Weekly reach Daily reach SBS Discovery Yleisradio % 7

8 Most listening is still to traditional FM-radio Weekly reach% 100 Weekly reach of Spotify 12 % (October 2013) Radio listening, yearly average 2013 Listening to internet radios Listening on mobile phone Radio in mobile: 36 % 46 % 55 % 57 % 64 % 69 % 67 %

9 Listening by quarter-hours on weekdays 2013 (000) :30 6:30 7:30 8:30 9:30 10:30 11:30 12:30 13:30 14:30 15:30 16:30 17:30 18:30 19:30 20:30 21:30 22:30 23:30 0:30 1:30 2:30 3:30 4:30 Radio s prime time is 9 hours and 30 minutes a day - at least a million listeners between 7:00 16:30

10 Radios most listened quarter-hour is

11 Daily listeningtimeduring hours:min 4:00 3:26 3:50 3:45 3:43 3:39 3:25 3:27 3:19 3:10 3:21 3:28 3:37 3:26 3:22 3:17 3:14 3:16 3:15 3:11 3:10 3:08 3: : Bassoradio ja Nostalgia get larger listening areas 3:00 3: : Launchof Radio Rock and Radio Aalto 2:00 1: : Yle Radio Suomi, YLE Radio 1, YleX : New radios(iskelmä, Sävelradio, Groove, SuomiPop), NRJ get a larger listening area 1997: Launch of Radio Nova : First seminational radios(classic, KissFM) 1990: Radio Suomi, Radiomafia, Yle:n Ykkönen 0:

12 Daily listening time during Hours:min 5:00 4: y hours:min :17 3:00 2:00 1:00 0: y y y y y 9-14 y 4:02 3:16 2:42 2:20 1:58 1:

13 Recordingsaddupto 9 % of totallisteningtimein 2013 Min/day Recordings Radio y y y y y y 65+ -y 13

14 Young people prefer the commercial radio, older people listen to Yle channels 300 Min/day Recordings Yle commercial y y y y y y 65+ -y Most listened radio: NRJ Radio Suomipop Yle Radio Suomi 14

15 Channel shares in 2013 (% of all radio listening minutes on an average day) The Voice 2 % Other 9 % Yle Radio 1 8 % YleX 5 % Radio Suomipop 7 % Iskelmä 6 % Radio Rock 4 % Radio Nostalgia 1 % Radio Nova 8 % Yle Radio Suomi 33 % Radio City 2 % Radio Aalto 2 % NRJ 4 % LOOP (Groove) 1 % Classic RadioYle Puhe 1 % 2 % Yle X3M 1 % Yle Vega 3 % 15

16 Channel shares in (% of all radio listening minutes on an average day) %

17 Average daily listening time by month hour:min :00 3:00 3:06 3:02 3:13 2:56 2:48 3:14 3:18 3:05 3:04 3:05 3:04 3:11 2:00 1:00 0:00

18 Radio listening places in 2013 Age 9-45 years Age 45+ Other 6 % Not marked 7 % Home 27 % Not marked 15 % Other 5 % Car 30 % Car 15 % Home 54 % Work 31 % Work 11 % 18

19 Radio listening figures in 2003 and Daily listening time 3:26 3:03 Averagenumberof radiosin households 4* 6 Weekly reach 97 % 94 % Daily reach 82 % 76 % Mostlistenedquarter-houron workdays(8-8.15) Shareof carlistening 18 % 20 % Number of daily listened stations 1,5 1,6 Number of weekly listened stations 2,7 2,9 and TV households in Finland 2000* survey 19

20 Daily reach in age groups In years % y 25-44v Reach = listened to at least one quarter-hour during the week

21 Weekly reach for radio stations Total population, 9+ years (000)

22 Weekly reach by age groups 2013 (000) Kaikki y y y y y y 65- y Radio total Yle total Private radio total YleRadio YleX Yle Radio Suomi Yle Puhe Yle Vega Yle X3M Bassoradio Classic Radio LOOP (Groove) NRJ Radio Aalto Radio City Radio Nostalgia Radio Nova Radio Rock Iskelmä Radio Suomipop The Voice Other

23 Channel shares in 2013 (% of all radio listening minutes on an average day) Age 9-45 years Age 45+ Yle 25 % Commercial 36 % Yle 64 % Commercial 75 % 23

24 Channel shares by age groups in2013 % Total y y y y y y 65- y Radio total Yle total Privateradio total Yle Radio YleX Yle Radio Suomi Yle Puhe Yle Vega Yle X3M Bassoradio Classic Radio LOOP (Groove) NRJ Radio Aalto Radio City Radio Nostalgia Radio Nova Radio Rock Iskelmä Radio Suomipop The Voice Other

25 Share by listening place in 2013 Total population, 9+ years % Home Work Car Other Not marked Source: FinnpanelOy, Kansallinen Radiotutkimus

26 Listeningon weekdaysbyagegroupsin (000) :30 6:30 7:30 8:30 9:30 10:30 11:30 12:30 13:30 14:30 15:30 16:30 17:30 18:30 19:30 20:30 21:30 22:30 23:30 0:30 1:30 2:30 3:30 4:30