BESTUFS Nuremberg. 21st April 2005

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1 BESTUFS Nuremberg 21st April 2005

2 AGENDA The Company The investors behind the company International Roll-out Belgian, French and Dutch results to-date The Concept The Problem The Solution The Kiala Added Value The Kiala Model The Kiala Services Logistic & Marketing services Launching the Kiala Service is EASY Benefits and savings from using Kiala 2

3 Solid and knowledgeable shareholders Kiala has raised 33 Million Euros from several investors after the internet bubble, including: Direct shareholder. AGF is one of the leading French insurance company and is the daughter company of Allianz from Germany. Indirect shareholder via private equity fund Part'Com. Caisse des Dépôts is one of the largest French institutional investor. Indirect shareholder via private equity fund -Ange. La Poste is the second largest logistic service provider in Europe. They own DPD. Indirect shareholder via private equity fund Logispring launched together with Booz Allen Hamilton. TPG is the third largest logistic service provider in Europe. They own TNT Express and Jet Service Direct shareholder. West LB is one of the largest German institutional investor 3

4 Kiala's Networks and its Pan-European Strategy UK: Work in progress BELGIUM LUEMBURG: Network Operational 300 Kiala Points FRANCE: Network Operational Kiala Points Portugal: THE NETHERLANDS: Network Operational 400 Kiala Points Utrecht Kiala Office Frankfurt Kiala Office Brussels Kiala HQ Paris Kiala Office Spain: BeLux France KP The 3500 Netherlands PRK 400 KP Work in progress GERMANY: Work in progress Austria: 2006 Switzerland:

5 Revenue since first launch Thousands Active countries 0 Belgium/ Luxemburg France Netherlands x 5,6 Consolidated Revenues per Year x 4, (Current best estimate) 2001 First Half of the Year 2002 x 2,8 Second Half of the Year 2005 volume excludes any volume from new geographies (UK, Germany, Spain, Austria, Switzerland) x 1,

6 Results to-date: Networks & Segments 2 Networks built to serve 4 different segments/service processes The Parcel Delivery & Return services are built around 2 distinct Networks supported by a unique & powerful IT plateform Kiala operates 2 types of networks: Network 1: Consumer oriented Kiala Points or KP Network: Very high density network with currently Kiala Points in the Benelux and France. Located close to consumers home-address Delivery next day, before pm 2 data synchronisations/day Optional: Cash on delivery Network 2: Professionnal & Time-Critical oriented Network: Lower density network: 21 Pudo s (Pick-up/Drop-off Points) in Belux only for the moment. 30 Pudo s in the Netherlands as of July Located close to major traffic axis, at the entrance of major cities Delivery next day, from Monday to Friday, before am 5 data synchronisations/day 6

7 Results to-date: Networks & Segments 2 Networks built to serve 4 different segments / service processes 4 market segments leading to 4 different processes: Process 1a: Collection & Return Services. Key users: active consumers, SOHO's and nomad workers. Network 1: consumer oriented network. Process 1b: Reverse Logistic Services. Key users: Consumers & SOHO for return of defective consumer electronic products. Network 1: consumer oriented network. Process 1c: parcels: delivering parcels to a Kiala Point after a failed delivery at Home. Key users: Parcel Distribution Companies. Network 1: consumer oriented network. Process 2: Spare Parts Logistic Services. Key users: Field Technicians needing Spare Parts on a daily basis. Network 2: Professional & Time- Critical oriented network. 7

8 Kiala BeLux Key Results to-date - Business-to-Consumer & Nomad / Process 1A Launched Prospective customers Returns 8

9 Kiala Belux Key results to-date Process 1b & Process 2 Process 1b Carry-in services. Key users: Consumers/SOHO for return of defective consumer products Launched Prospective customers Process 1c parcels: delivering parcels to a Kiala Point after a failed delivery at Home. Key users: Parcel Distribution Companies. Launched Process 2 Spare Parts Distribution Services. Key users: Field Technicians needing Spare Parts on a daily basis Launched Prospective customers 9

10 Status in the Netherlands Carry-in 2004 Launched Prospective customers Returns Deliveries Returns Deliveries The Netherlands 400 KP 10

11 Kiala France Key Results to-date - Business-to-Consumer & Nomad / Process 1A Launched Prospective customers Carry-in 11

12 Fully Automated Processes Instant track and trace of the parcel, thanks to a performant communication tool, informing both the distance selling companies and their customers: The Kiala internet site for the parcel follow-up by your clients: The extranet site at the disposal of the Kiala DSP s 12

13 Launching the KIALA Service is EASY FRONT-OFFICE Offering the KIALA service to end-customers is easy Catalogue Description & promotion of the Kiala services List of Kiala Points with address Order Form Pro-active suggestion of 2 KP s based on home address Possibility to select TOS Web-site Description & promotion of the Kiala service Dynamic Kiala Point suggestion engine based on postcode entered by end-customer Regular Mailings Description & promotion of services Call Centre Systematic & pro-active Kiala suggestion Kiala Extranet application can be used for KP suggestion (at least during initial start-up) and parcel status inquiry 13

14 Key Benefits for the DSP s Kiala can help distance selling companies increase revenues and reduce costs Loyalty improvement: Higher consumer satisfaction leading to increasing purchase frequency and basket spent. La Redoute Belgium most loyal buyers are all pick-up point users Penetration improvement: New consumers generated by a) the delivery barrier falling away, and b) the advertising support in high traffic KP. 50% of population is distance purchase minded. However, only 30% are buying at distance at least one time a year. Costs reduction: Reduction of «where is my parcel» calls to the call center Reduction of lost parcels or cheating customer claiming not having received their parcels, thanks to the proof of delivery. Slightly lower logistic costs Become more independent from the Post: Key objective of all distance selling companies in Europe 14

15 Conclusion : Key Benefits for the consumer A unique consumer experience in the residential delivery space, answering the modern consumer needs for freedom and convenience Services which were only available so far in the Business-to-Business delivery space: Immediate and accurate notification in all cases. Better visibility and follow-up of parcels. Predictability.Garanteed delivery time. A faster delivery than the poste No more opening hours constraints: Large KP opening hours Week-end opening A much more convenient and pleasurable consumer experience Time optimization: consumers can buy food or gas while retrieving parcels Easy access Park space A much more friendly environment: Kiala Point managers are entrepreneurs who care about their customers At no extra cost compared to a home delivery service 15

16 BESTUFS Nuremberg 21st April 2005

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