International Linear Collider Global Communication

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Osborn Weaver
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1 International Linear Collider Global Communication Frascati 10 & 11 March 2005 Judith Jackson, Fermilab

2 Recent Developments Working Group 6 met at KEK, wrote and presented draft global communication plan US LCSC Communication Committee appointed, charged Global ILC Communication group met at CERN 8-9 February FALC met in London 3-4 February: positive and productive meeting 2

3 KEK Working Group 6 wrote Draft Global ILC Strategic Communication Plan 3

4 Strategic Communication Plan Goal Strategy Tactics We often confuse tactics with strategy. Let s do a brochure or Let s visit Washington/Brussels/Tokyo are tactics, not strategy Strategicbecause we have limited resources and clear but difficult objectives. 4

5 Goal Build the International Linear Collider 5

6 Strategy Use collaborative, strategic communication to build support for constructing the international linear collider for particle physics research. 6

7 Strategy Use collaborative, strategic communication Collaborative means we plan and carry out communication together on a global scale, combining resources and coordinating regional communication efforts. (InterAction does this already.) Strategicmeans we keep our eyes on the goal and put our communication resources where they will do the most good. 7

8 Example Tactics Develop common ILC logo, common graphic standards Publish weekly electronic ILC newsletter Continue to improve ILC Web site, build traffic Prepare ILC talks in many languages Cultivate partnership with industry 8

9 Electronic newsletter Different from Web site; comes to your mailbox Unites far-flung ILC family Anyone can subscribe Joint European, Asian, American publication Voice of the ILC; must be well done To start ASAP News, announcements, features, profiles, milestones, photos, channel for GDE Searchable archive provides illustrated history of ILC 9

10 ILC This Week 10

11 Old Yiddish saying You can t sell from an empty wagon. Communication takes resources. Need 1 additional FTE from each region (~$300K/year globally ) Where will the resources come from? How will they be organized? If we hope to succeed in this colossal communication challenge, we will have to invest in it. 11

12 HEP Context Balance ILC communication in this context. We re not separate from the rest of HEP. LHC coming soon Neutrinos! Run II, BaBar, Belle, HERA LHC luminosity upgrade Experimental Astrophysics CLIC More. HEP is a small community in a big world. We must consider our overall message. 12

13 In balance is strength Asian, European and American communication No one region must dominate. Good start in ITRP announcement process Good cooperation among communicators Trust! (Communication helps.) 13

14 Respect for differences Global goal Global strategy Global and regional tactics Not just language differences The messages that work in Europe may be different from the ones that work in Asia or the US. Timing, media, audiences. 14

15 International Linear Collider Communication Web site 15

16 Appointed, Charged USLCSC Communication Committee Subcommittee of USLCSC developed charge, suggested members Mike Witherell, chair; Jon Bagger, Jim Brau, Neil Calder, Judy Jackson Members, charge approved by USLCSC 16

17 USLCSC Comm 2 Jon Bagger, Chair Harry Weerts Ritchie Patterson Jim Brau William Trischuk Neil Calder Judy Jackson 17

18 CERN meeting 2/8-9 Global ILC communicators meeting Phil Burrows, QM College Michael Kobel, Bonn Francois le Diberder, IN2P3 Peter Barrett, PPARC Karsten Buesser, DESY Youhei Morita, KEK (phone) Giorgio Chiarelli, INFN (phone) James Gillies, CERN Neil Calder, SLAC Judy Jackson, Fermilab Philippe Bambade (phone) 18

19 Upcoming Developments Press release for GDE announcement of Barry Barish as GDO director Working Group 6 organizes for Snowmass ILC Workshop at SLAC next week: communicators to meet with Barry Barish HEPAP Subpanel Report EPP2010 at Fermilab in May 19

20 Charge to HEPAP Report presenting the science of ILC Quantum Universe -type committee, report Being formed now. Stay tuned. 20

21 Challenges, Questions One FTE ILC communicator per region US on board (DOE will fund) Europeans to chip in? Asia Where? In existing particle physics communication offices? Must work as a team Relationship to InterAction collaboration? 21

22 Challenges, Questions Weekly electronic newsletter Launch by Snowmass (A? Collaborative effort Requires dedicated communicators 22

23 Challenges, Questions Relationship to InterAction collaboration? Should we have a standing ILC subcommittee of InterAction? Need: Global balance in ILC communication, not dominated by one region Global collaboration for ILC It s a challenge where InterActions can help. (We do this already.) 23

Data Preservation and Long Term Analysis in HEP

Data Preservation and Long Term Analysis in HEP http://www.dphep.org C.Diaconu, DESY, February 2nd, 2009 1 High Energy Physics ep collider HERA LHC HERA Energy frontier probed with complex experimental