Reaching Your Audience with the Power of Integrated Media. The Passion, Products & Personalities of Diecast

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1 Reaching Your Audience with the Power of Integrated Media The Passion, Products & Personalities of Diecast

2 Passionate audience Die Cast X s audience is affluent, interested and ready to spend on diecast. 92% male 71% involved in diecast for more than 10 years 48 average age $62,466 average household income Source: Reader Survey, Reader Stats Paid Circulation 35,174 total distribution 37,674 Bonus Distribution 2,500 readership 131,859 * We have had a long and fruitful relationship with Die Cast X as a key partner in helping the CMC brand name in the USA. James Zhao Director of USA Operations, CMC Die Cast X readers are serious collectors who spend big. 74% value their collection at more than $2,000 60% make most of their purchases on the internet 68% own more than 100 diecast cars *Based on a circulation of 37,674 and average pass-along rate of 3.5 readers per copy. Readers value Die Cast X 68% 75% 89% 72% of all readers are subscribers read each issue of Die Cast X say that Die Cast X influences their purchasing decisions prefer to get news about diecast from magazines 59% plan on spending $500 or more on diecast in the next year 69% of readers consider themselves a serious collector

3 Integrating Print & Digital DieCastXmagazine.com The #1 magazine in its category Die Cast X takes an insider s look at collecting and the history behind diecast cars and trucks. With award-winning journalists, industry pros and renowned photographers contributing expertly written editorial and visually compelling photography it goes far beyond the typical price and buying guide. Die Cast X connects the car lover to the diecast world by focusing on the styles and personalities behind the greatest vehicles. Each issue looks at the way leading designers and manufacturers translate full-size vehicles into exact scale models, as well as how diecast models have helped shape the automotive industry and motorsports. From muscle, sports and race cars, to trucks, big rigs, choppers, and boats, Die Cast X covers the entire spectrum of diecast from customizing to collecting. Styled and dialed, Die Cast X provides a breakthrough avenue to build your brand and deliver your message to a highly committed reader base. Each issue includes: n Designers, manufacturers and legends in both full-scale and diecast n New product evaluations n The world of diecast customizing n Celebrities and their collections n The latest car, airplane and boat releases from diecast manufacturers around the world Editor s Picks This special section will be included in the Winter issue and will showcase our Editor s Picks of the best in diecast. It s an issue sure to become must-reading for all diecast enthusiasts. The only website offering the diecast content your customers are looking for. DieCastXmagazine.com is the #1 source for the latest news, reviews, releases and insider tips on diecast and collecting. This premiere website provides the opportunity to brand your business and bring new and expanded dimensions to your marketing message. The possibilities are as vast as your imagination. banners, boxes, and towers embed your video add links sponsor a contest animate your ad own a custom landing page sponsor a section, an event or a video take part in a home page takeover

4 total market domination One of Air Age Media s six industry-defining magazines, Die Cast X is the leader in circulation and distribution among all diecast magazines. It delivers the widest exposure in the business. Through Air Age Media s powerful distribution system, Die Cast X reaches more targeted readers than any other publication of its kind. #1 in Newsstand Penetration Die Cast X ranks highest in sales for all diecast magazines in Borders, Barnes & Noble and Books-a-Million. It can be found in all leading national chain stores, including supermarkets, drugstores, mass merchandisers and bookstores, and top-quality independent stores and on Amazon.com. #1 in Circulation n The highest paid circulation among all diecast publications n Delivering the greatest return on the dollar for our advertisers n Our ongoing subscription marketing program, ensures that Die Cast X has a higher paid circulation than any other diecast magazine #1 in Integrated Media Die Cast X is part of Air Age Media s extensive integrated marketing program. In addition to print and web; videos, forums, blogs, s, e-newsletters, special issues, social media and ancillary products including books, DVDs and other merchandise are all part of an ongoing strategy to bring the best products to the widest crosssection of consumers. With six category-leading magazines plus special issues, books, DVDs, nine websites, The Radio Control Show (a weekly web broadcast) and RCX, the world s largest radio control expo, Air Age Media reaches more than one million interested consumers across the full age spectrum, from young action-sports fans to seasoned modelers and collectors. Rates 1x 4x Full page 4,038 3, page 2,908 2, page 2,463 2, page 1,736 1,563 1/6 page Cover 2 NA 5,048 Cover 3 NA 4,644 Cover 4 NA 5, Calendar Issue Closing Date Materials due On Sale Spring 1/16/12 1/27/12 3/6/12 Summer 4/9/12 4/20/12 5/29/12 Fall 7/9/12 7/20/12 8/28/12 Winter* 10/8/12 10/19/12 11/27/12 *includes Editor s Picks #1 in Distribution n Die Cast X is distributed to over 900 hobby shops through an exclusive partnership with Kalmbach Distribution n Distributed in over 104 countries by industry leader Kable Distribution Services, Inc. n Bonus copies are delivered to shows, events and contests, reaching an even wider audience of enthusiasts n On sale at over 100 military exchanges including the Army & Air Force Exchange Service (AAFES), the Navy Exchange Service Command (NEXCOM), and the Marine Corps Exchange (MCX). Sponsorship opportunities are available for the many ancillary products Air Age Media produces for the RC market. We have worked with Die Cast X magazine since the first issue published, and have always valued our relationship with the company. We have tried other magazines, but nothing lights up our web site like an ad in Die Cast X! Drew Heitner CEO M&D International

5 ad specifications SIZES width depth Spread With 1 8" bleed on all sides " " Spread Non-Bleed " 10" Full Non-Bleed 7" 10" Full With 1 8" bleed on all sides 8 1 4" " " 10" 1 2 (V) 4 3 4" 7 3 8" 1 2 (H) 7" 4 7 8" 1 3 (V) 2 1 4" 10" 1 3 (S) 4 3 4" 4 7 8" 1 4 (H) 7" 2 3 8" 1 4 (V) 2 1 4" 7 3 8" 1 4 (S) 4 3 4" 3 5 8" 1 6 (H) 4 3 4" 2 3 8" 1 6 (V) 2 1 4" 4 7 8" H = Horizontal, V = Vertical, S = Square on all ads with bleeds, keep live material 3/8 from trim and gutter Trim Size: 8" x " Printing process: Web Offset diecastxmagazine.com Required Ad material: Digital files only or high-resolution PDF/X-1a, flattened EPS, or TIFF. Please outline, embed, or include all fonts used in application files. Line screen: 133-line/266 ppi is acceptable. Maximum combined density not to exceed 300 percent. No more than one solid should be used. A minimum of 5 percent highlight dot is required in any image intended to print. All material must be prepared to meet SWOP (Specifications for Web Offset Publications) standards. Proofs: For accurate color reproduction, please supply digital proofs (Kodak Approval preferred). These should meet SWOP standards. Laser printouts will not be accepted as proofs for color. Laser printouts will be used to confirm content integrity only. two-page spread bleed two-page spread non-bleed Files up to 10MB (use StuffIt or WinZip to compress larger files) to production@airage.com FOR FTP INFORMATION CONTACT: Tracey Terenzi (203) production@airage.com full- bleed full- nonbleed 2 3 Contact Us To discuss how we can help you reach your target audience, please contact Sales at (203) or sales@airage.com Danbury Road Wilton, CT USA (203) diecastx@airage.com diecastxmagazine.com