Anna Zanghi Global Lead Youth Segment Product September 18, Role of Technology and Innovation in Promoting Financial Empowerment for Youth

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1 Anna Zanghi Global Lead Youth Segment Product September 18, 2013 Role of Technology and Innovation in Promoting Financial Empowerment for Youth

2 The Need for Financial Inclusion is Global 23% North America 68MM 49% Central Asia / East Europe 193MM 69% East / SE Asia 878MM 67% Middle East 136MM 65% Latin America 250MM 80% Sub-Saharan Africa 362MM 58% South Asia 612MM Sources: 1) Half the World is Unbanked ; McKinsey / Financial Access Initiative; October ) 2011 FDIC National Survey of Unbanked and Underbanked Households, September March 28, 2012 Page 2

3 Electronic payments drive ECONOMIC EMPOWERMENT 2.5B DON T HAVE ACCESS TO FORMAL FINANCIAL SERVICES and 85% of all retail transactions are still in cash and checks

4 Barriers to Widespread Financial Access Identification of people Business model for financial inclusion Financial Education Low Levels of Financial Access

5 MasterCard Approach PUBLIC PRIVATE PARTNERSHIPS PROCESSING PRODUCTS / FORM FACTORS MERCHANT ACCEPTANCE & APPLICATIONS USAGE & EDUCATION RISK MANAGEMENT

6 Prepaid Payment Accounts Can Remove Barriers to Financial Inclusion Barriers to Financial Inclusion for Youth 1 Not eligible Advantages of Prepaid Payment Accounts Available to anyone - no credit check Protection against indebtedness Works like a basic bank account 2 Not affordable 3 No access Lower costs than traditional bank accounts Transparent pricing Increased competition increases choice Mobile form factor enables deeper distribution April 3, 2013 Page 6

7 TurkCell Cep-T Paracard Turkcell Wallet is the most extensive mobile wallet that exists in the market today Combines mobile payments, mobile banking and loyalty Allows for money transfers, air-time top-up, purchasing packages, plus location-based offers based on usage preferences Subscribers can use a companion card or their mobile phone to access these features 27 September, 2013 ADVANCING Moving from Inclusion INNOVATION to Empowerment Page 7

8 UNISCOO Prepaid MasterCard Extending financial empowerment to students in Kenya Student run organization with access to internships, entrepreneurship and social initiatives ID card and payment card with access to discounts Provides financial flexibility and independence Promotes savings and financial management culture 27 September, 2013 Page 8

9 SASSA Debit MasterCard Financial innovation for more than 6 million child social welfare beneficiaries Provides security for benefits disbursement Uses biometric identification Improves financial transparency Entry into formal banking sector 27 September, 2013 Page 9

10 Your Money Smarter An Innovative Education Platform Text YOUR BANK to A Smarter Financial Tips program via SMS text messaging covering: Budgeting Planning for the Future Savings Enhance the customer experience with an innovative education platform From: MasterCard Welcome to Your Money Smarter financial tips program brought to you by the YOUR BANK Prepaid MasterCard. Let s get started! 27 September, 2013 Page 10

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