Citi Prepaid Card Services. Consumer Incentives. Citi Transaction Services Latin America and Mexico

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1 Citi Prepaid Card Services Consumer Incentives Citi Transaction Services Latin America and Mexico

2 Citi Transaction Services Latin America and Mexico Citi Prepaid Card Services 2 Efficient, Cost-Effective Payment Solutions Our solutions are the most effective way to distribute consumer incentives. Card-based rewards drive customer acquisition, retention and revenue more effectively than paper rewards. By using prepaid cards, our clients have improved take-up by as much as 300 per cent over cash, checks and vouchers. And, since up to 30 per cent of prepaid card rewards are spent with the provider, the direct impact on their sales is also positive. Our consumer incentive solutions offer Faster payment: increasing customers recognition of the source of rewards by removing the time lag between purchase and check payment. Branding opportunities through wallets and cards. Tie-ins to websites and other marketing collateral. An effortless, turnkey marketing program: we provide comprehensive marketing collateral, including website design and operation What is a prepaid card? A prepaid card, sometimes referred to as a smart card or smart payment system, is issued by a bank and loaded with a specific value on behalf of a paying organization. The card enables the user to withdraw cash or pay for purchases up to a predetermined limit. Fast Facts Prepaid cards are much cheaper and more efficient than issuing checks. Prepaid cards reduce paper-intensive administrative burdens such as reconciliation and queries from beneficiaries, eliminating paper processing and improving efficiency. Payments are made using existing card technology, like a standard debit or credit card. Cards may be chip-and-pin enabled. They may allow users to make purchases or withdraw cash from a single organization. They can be used to withdraw cash from ATMs or make purchases from retail outlets that are a part of the Visa/Mastercard network. What all prepaid cards have in common is that funds must be pre-loaded onto the card before they can transact. There is no option to exceed the loaded balance or draw on credit. Cards can be personalized or non-personalized, which allows them to be treated almost like cash and be given away to a third party as a gift. Cards can also be reloadable or disposable, which means they can either be topped up for continuous use or used to facilitate a single payment, such as a customer reimbursement. At a glance Improve program participation with the most popular reward, preferred by 90% Eliminate the high cost associated with issuance and management of paper checks based payment process Reduce the hassle of escheatment services and compliance Influence customer behaviour after payment is made and drive spending through your retail channels Drive incredible brand awareness and increase the customer lifecycle Deliver ongoing customer communication Differentiate your offering in a crowded market Easily deliver ongoing payments Much more than an efficient payment solution Replace consumer incentive checks, service credits or merchandise with a prepaid Visa/Mastercard. Perfect for: Rebates/Cash back offers Refer-a-Friend programs Loyalty rewards Survey incentives Product incentives Gift-with-Purchase Focus Groups/Trial incentives Acquisition/Retention incentives Test drive offers Citi helps to meet the challenge Engage customers with a better incentive. Replace checks, cash, service credits and more with a fully branded prepaid solution

3 3 Transaction Services Citi Prepaid Card Services Benefits: Better Financials Lower cost delivery Increased lift over checks/service credits Drive up to 30% of reward dollar spending back to you Improved funds management Fraud protection Payment reversals Streamline Operations No lost/stolen cheques Eliminate uncashed check liability Outsource fulfilment to full service provider Powerful Marketing Tool Increased brand impressions Ongoing communication with customers Billboard in every wallet A payment solution for every payment need Custom Branded Visa/Mastercard Prepaid Card Single payment or reloadable Good everywhere Visa/Mastercard are accepted Not a bank account or line of credit Customer can only spend up to the amount loaded on the card 1. Transfer 2. Delivery 3. Usage 1. Transfer: Client sends file to Citi along with corresponding cover payment, Citi process files and initiates card issuance and/or payment 2. Delivery: Card and/or payment sent to recipient, notification sent to recipient via 3. Usage: Recipients can use the card anywhere Visa/Mastercard is accepted or access cash at ATMs Enhanced Communications Portal Client-branded cardholder website Real-time account balance and transaction history (IVR/Web) Customized shopping portal Turnkey Solution Custom welcome kit Card issuance and account maintenance Marketing communications support 24/7/365 customer service Partnering with you, across implementation and service Citi Prepaid Services takes a collaborative approach during the implementation processes, the building block of a satisfactory and long-term successful relationship. At Citi, we are committed to providing the highest-quality customer services in the industry by leveraging leading-edge technology platforms, workflow process discipline, local expertise and, above all, continuous client feedback.

4 Citi Transaction Services Latin America and Mexico Citi Prepaid Card Services 4 Illustrating what we can do together Case Study: Sprint Refer-a-Friend Programme Situation Referral/Acquisition program. Both friends receive a US$25 service credit for referral and activation of new unit Customers can refer up to 10 people per year Goals Increase program take-rate vs. service credits Increase Sprint brand exposure Direct spend back to sprint.com Reduce fulfillment costs Solution Replace service credits with a Sprint Prepaid Visa Card Customers can receive up to ten US$25 payments per year Results Increased unit sales/activations from referrals by 500% 30% of reward funds were spent at sprint.com or Sprint retail stores Multiple brand impressions every time the card is used Reduced fulfillment cost by 10% Illustrating what we can do together Case Study: Bombardier Recreational Products (BRP) The solution The Citi Prepaid program eliminated the paper cheque from BRP s process and replaced it with a Visa prepaid card. Fully customised, the program included a branded Fuel Card, marketing collateral and customer service support, and it replaced BRP s reliance on cheques with a payment channel direct to the consumer. The Citi Prepaid Services solution enabled the dealer to enter customer information, upon the purchase of a BRP product, into BRP s electronic system, automatically uploading to a database and bypassing onerous approval steps and procedures. Within days, the consumer received a customised Visa prepaid card loaded with the instantly accessible incentive payment. The result Our solution eliminated the complexity, bureaucracy and time delay in cutting checks, easing BRP s distribution process and operational burden. Ten times faster than BRP s traditional cheque delivery (six days vs nine weeks), the Fuel Card incentive was significantly more consumer-motivating. Plus, 24-hour, year-round, toll-free customer service support for customer access to account information relieved BRP and dealers of having to provide incentive payment and balance updates on request. The Citi Prepaid solution streamlined the incentive payment process for BRP and dramatically increased customer satisfaction with rave reviews. The challenge For BRP consumer payment promotions were complex, often with slow payment issuance processes. Lacking direct channels to its customers, BRP could either rely on its North American network of 2,500+ dealers to deliver incentive payments or issue the payments via paper cheques directly to the retail consumer. Using checks was the norm, but it required onerous levels of approvals, starting with a qualifier process at dealer level and then elevating to management level in finance. With productivity delayed across the organization and lengthy timeframes required to complete the average payment (taking eight weeks to hit the retail consumer), BRP needed to find a faster, more efficient way of delivering payments directly to consumers to enhance user experience and boost sales.

5 5 Transaction Services Citi Prepaid Card Services We are the largest provider of corporate prepaid card solutions Proven success in Telecom: We drive results for every major US mobile carrier 13 year history in Prepaid Cards 60+ implementations per quarter More than 1,500 corporate clients (including 43 of the Fortune 100) More than 25 million cards issued in 2009 Citi Prepaid Services: the right solution Citi Prepaid Services offers unrivalled local presence, expertise and proprietary prepaid technology. Combined with Citi s global platform and the state-of-the-art infrastructure of Global Transaction Services, our proven methods make our prepaid programs a market-leading payment-services solution. Global support network with local service hubs around the world No matter where you are located, there are dedicated customer service representatives close at hand Knowledgeable service representatives Phone, fax or for support Single window of service Centralized investigations For more information about Citi Prepaid Services, please contact your Citi representative or visit our website at ome/card_solutions/prepaid_solution.jsp

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