DISCOVER THE DIFFERENCE BRAND STYLE GUIDE

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1 DISCOVER THE DIFFERENCE BRAND STYLE GUIDE

2 3 SECTION ONE Integrated Marketing 25 SECTION FOUR Guide to Visual and Graphic Standards Mission Statement 4 Overview 4 Aims and Audiences of the Dean College Brand 4 Why Dean College? 5 9 SECTION TWO Brand Platform Foundation of the Dean College Brand 10 Telling the Brand Story 11 Dean College Word Mark 26 Word Mark With Tagline 27 Word Mark Guidelines 30 Dean College Secondary Signature System 31 Secondary Signature System Guidelines 33 Supporting Logos 34 Dean College Institutional Mark 35 Institutional Mark Guidelines 37 Stationery 39 Color Palette 41 Typography 42 DISCOVER THE DIFFERENCE Produced by CCA ccanewyork.com 05/12 15 SECTION THREE Editorial Style Guide Abbreviations and Acronyms 16 Academic Degrees 16 Capitalization 16 Culture/Ethnic Designations 17 Dates and Times 17 Dimensions 18 Disabilities 18 File Formats 18 Inclusive Language 19 Latin Suffixes 19 Punctuation 19 Tagline 21 Titles 21 Publications, Course Listings, Films, Music, Works of Art 22 Internet 22 Addresses 22 Web Links (URLs) 22 Web Terminology 22 Words Usage List SECTION FIVE Photography, Images and Athletic Marks Photography 45 Bulldogs, D, Paw Print 46 Athletic Apparel SECTION SIX Presentations and s Presentation Template 49 Templates 50 Signature SECTION SEVEN Sample Applications Print 53 Signage/Outdoor Billboards 62 Web Banners 64 TABLE OF CONTENTS DEAN COLLEGE 2

3 SECTION ONE Integrated Marketing

4 Mission Statement Dean College is a private, residential college that creates and cultivates an environment of academic and personal success. The Dean Difference provides students with quality teaching, personalized academic support, leadership opportunities and professional development promoting a lifetime of learning and achievement. Our students demonstrate community and social responsibility, high standards of personal integrity and the ability to thrive in a global environment where change is constant and dramatic. Overview This Brand Style Guide provides detailed guidelines for the usage and treatment of all aspects of the Dean College visual identity, including logos, colors and typography. Adhering to these guidelines will help Dean College achieve and maintain a consistent, distinctive visual identity. This guide also highlights editorial preferences for consistency in all College communications. Aims and Audiences of the Dean College Brand Objectives To promote Dean College s brand in ways that are meaningful, compelling and motivating to all constituencies. To create visual consistency in the way the College brand is presented and to increase Dean College s brand value in the higher education marketplace. To fuel and grow shared affinity, enthusiasm and passion for the College among its constituencies and audiences. Who Needs to Know the Dean College Story? Current and prospective undergraduate students and their parents; faculty and staff; alumni; current and prospective donors and funding agencies; business, government and professional leaders; comparator institution leaders; local, national and global partners; and relevant local, state, national and international media. OVERVIEW DEAN COLLEGE 4

5 Why Dean College? Academic Excellence Top 40 ranking two years in a row for Best Regional Colleges North by U.S. News and World Report NEASC Accredited Personal Attention Comprehensive, individualized advising and career assistance 17:1 Faculty to student ratio 18 Average class size Career Focused Approach Study abroad and professional internship opportunities Emphasis on building practical skills and career expertise Strong job placement history Learning Support Four Centers - Advising, Learning, Writing, Math Large number of free and fee-based services Full-time professional advisors and learning assistive technology Early alert academic tracking with multiple checkpoints By the Numbers 98% Associate Degree Transfer Acceptance Rate 85% Baccalaureate Job Placement/Graduate School Rate 62% Graduation Rate (10% higher than national average) OVERVIEW DEAN COLLEGE 5

6 Why Dean College School of Professional and Continuing Studies? Affordable At $300 per credit, the lowest cost in the area for continuing studies courses Flexible Accelerated credit options Multiple course starts Hybrid online course options Comprehensive advising assistance Career-Focused Approach Emphasis on building practical skills and career expertise Strong history providing career growth Experiential and team-based learning Why Dean College School of Business? Interaction with current business professionals Faculty with real-world business experience Personal contact with top industry leaders multiple guest speakers each year Career-Focused Approach Emphasis on building practical skills and career expertise Strong history of student placement Experiential learning business plans, case studies, team-projects Comprehensive advising assistance and job resources Real-life learning opportunities Study abroad Professional internship opportunities WHY DEAN COLLEGE? DEAN COLLEGE 6

7 Why Dean College School of the Arts? Real-life learning opportunities Professional Internships multiple theater productions offering technical, stage and house management, marketing, box-office, acting and directing opportunities for students Professionally operating radio station and state of the art production studios Immediate immersion in the study and practice of all aspects of theater Study with renowned theater professionals and knowledgeable faculty with professional theater experience Comprehensive, personalized advising assistance Why Dean College School of Liberal Arts and Sciences? Career-Focused Approach Emphasis on building practical skills and career expertise Strong history of student placement Experiential and team-based learning NEASC Accredited Comprehensive, personalized advising assistance Real-life learning opportunities Study abroad Internship opportunities WHY DEAN COLLEGE? DEAN COLLEGE 7

8 Why Dean College School of Dance? Personalized attention Comprehensive advising assistance On site dance trainer Honors Scholars Program Intense focus on four genres of dance ballet, modern, jazz, tap Immediate immersion in the performance and practical aspects of dance dance technique classes five days a week plus a rigorous academic curriculum Study with renowned, nationally known dance professionals and expert faculty real-life learning opportunities Professional Internships Auditioning, choreographing, touring, marketing, producing and study abroad WHY DEAN COLLEGE? DEAN COLLEGE 8

9 SECTION TWO Brand Platform

10 Foundation of the Dean College Brand History Dean College was established as an academy in 1865 by Dr. Oliver Dean, a Franklin native, who offered approximately nine acres of land as the site of the school. The initial building was Dean Hall and the first entering class had an enrollment of 44 students 14 men and 30 women. Since the initial founding, Dean has evolved from the academy model to a junior college in 1957 and in 1994 to the Dean College students know today. During this evolution, Dean s academic program has grown, now offering 15 associate degrees and seven bachelor s degrees. Dance was the first Bachelor of Arts degree offering, added to the curriculum in 2000, followed by a B.A. degree in Arts and Entertainment Management in Dean College introduced its newest baccalaureate programs in 2010 with B.A. degrees in Theatre, Liberal Arts and Studies, and a B.S. in Business. The campus has also expanded exponentially to support a current enrollment of nearly 1,000 full-time and 500 part-time students. The current 100-acre campus includes a Library Learning Commons, 10 residential halls and homes, a vibrant Campus Center, a state-of-the-art Technology and Science Center, and the new Dining and Performing Arts Center. Mission Dean College, a private, residential college fostering academic and personal success, offers a variety of associate degree programs, transfer preparation for four-year institutions and baccalaureate degrees. Dean provides its students with quality teaching, personalized academic support, leadership and professional development opportunities that promote a lifetime of learning and achievement. In a society where change is constant and dramatic, Dean College is committed to graduating students who are well-prepared for the world of work or further collegiate study. Dean graduates will continue to demonstrate strong community and social responsibility, high standards of personal integrity and the ability to thrive in a global environment. Distinguishing Characteristics 1. unmatched support, both academically and socially, tailored to each student s individual needs. 2. Safe and protective environment on a 100-acre private, residential campus located in historic Franklin. 3. A robust academic platform upon which to achieve success for each and every student. 4. The Dean Difference: We are with our students every step of the way on their journey toward a college degree, working with them as full partners in their education. Positioning Statement At Dean, we embrace students from many different backgrounds and a variety of learning styles. We offer the individualized support necessary to ensure academic and personal success for each and every student. That is The Dean Difference. FOUNDATION OF THE DEAN BRAND DEAN COLLEGE 10

11 Telling the Brand Story Brand Position On the crowded landscape of higher education today, Dean College occupies a special and important position. We are a four-year institution of higher education that offers both associate and bachelor s degrees. Our major focus is on the first two years of our students educational journeys during which we prepare them to reach their highest ambitions. While some students aspirations take them beyond Dean to complete their bachelor s degrees, others accomplish the same right here. From a nationally acclaimed one-of-a-kind dance program to baccalaureate degree programs in Business, Liberal Arts, and Arts and Entertainment Management, Dean College has something for all students. We have been advising, inspiring and empowering young women and men for generations, guiding them along their personal pathways and pointing them on the way to career and personal success and satisfaction. Brand Chapters The remarkable growth that so many of our students undergo is achieved in a learning environment that is built around five main pillars: An Individualized Education Complete and Classic Ever Empowering Best of Both Coming Together With these strengths in place, Dean College looks forward to a new era of growth and purpose a small liberal arts college that takes students wherever they want to go. TELLING THE BRAND STORY DEAN COLLEGE 11

12 An Individualized Education Too many colleges and universities today offer a one-size-fits-all education. At Dean College, our students go through a remarkable process of transformation, developing a love for learning that derives from a highly individualized educational program that is based on distinct needs and goals. For almost 150 years, we have provided our students with the skills and confidence to achieve their educational aspirations. For many, this begins with an associate degree in one of our 15 subject areas. From business to communications, criminal justice to dance, early childhood education to sport/fitness studies, our associate degree programs provide far-ranging and valuable opportunities for exploration and preparation for further study. Some who receive their associate degree choose to stay at Dean and commence their baccalaureate studies, while others may choose to transfer to a different four-year college. We can boast of an unparalleled transfer acceptance rate of 98 percent sterling validation that our individualized education, based on principles of academic rigor, powerfully prepares students for their next chapter, wherever that may take them. Those students who choose to stay on for the full four years at Dean develop their skills and talents in strong programs that prepare them for the demands of the real world. Our dance students achieve a level of professionalism that enables them to make inroads in this challenging field, even as undergraduates. Our theatre and arts management majors work with faculty members who are industry professionals and who can show them the ropes from Day One. Our business majors get the kind of solid foundation in today s current business practices that enables them to secure excellent positions upon graduation. And more and more of our students are discovering Dean s new baccalaureate degrees in Liberal Arts and Studies, where they learn to master the ability to communicate effectively, think critically and solve problems. Dean College is also renowned for the services we provide to students with diverse learning styles. A unique system of advising results in excellent retention and achievement, and we can rightfully claim an outstanding record of helping students become confident lifelong learners. In large part, the success of our students is closely tied to the excellence and commitment of our faculty. The dedicated women and men who teach at Dean College share the conviction that different people learn in different ways, and everyone holds to the belief that each student deserves nothing but the best. Complete and Classic For a small school, we pack a great deal into our undergraduate culture, creating a complete and classic college experience for our students. Let s start with the campus itself. With 110 green acres offering plenty of outdoor space for Frisbee, sunbathing or alfresco studying, we can boast the kind of picture-perfect campus that matches any high schooler s vision of what a college is meant to look like. Residence life here at Dean is also thriving, with 90 percent of our students living on campus. Our quality of life also gets high marks, including WiFi everywhere and excellent on-campus dining. TELLING THE BRAND STORY DEAN COLLEGE 12

13 Our students take great pleasure and satisfaction in the broad range of campus activities we offer. We offer more than 25 clubs that run the gamut in terms of academic, community service, dance, governance, multicultural and social objectives. We re no suitcase school either. Weekends are lively here, with dances, concerts, comedy nights and guest speakers. There are popular Dean traditions as well, such as the late-night breakfast during exam weeks and the faculty/staff vs. students softball game. Dean has a thriving athletics program, with 85 percent of students participating on the NJCAA or intramural level. Our 10 teams have enjoyed a long history of success, including championships, bowl games, All-Americans and graduates who transfer to play in some of the country s top athletic programs. This explains why there are always fans in the stands to cheer on our Bulldogs. And if it s just staying in shape that is of interest, we have a state-of-the-art fitness center, aerobics and Pilates classes, and intramural activities. Our arts programs also bring a very special flavor to campus that is felt by all members of the community. Not only are great performances scheduled throughout the year, but it s not all that unusual to be in the dining hall when someone (or even a small group) breaks into song. At a small school like ours, students have amazing opportunities to lead, create and participate, trying just about any area they might be interested in exploring. That counts for a lot in crafting a complete and classic college experience. Ever Empowering No one falls through the cracks at Dean. Why? Because there are no cracks. We re known for the support we offer our students not only in the classroom, but on the athletic fields, the performance stages, in the transfer process and everywhere else. We build confidence in our students and they flourish, transforming themselves into serious learners and confident leaders. TELLING THE BRAND STORY DEAN COLLEGE 13

14 At the center of this empowerment is our distinctive advising system. A designated academic advisor is assigned to each student, and that person usually goes on to fill roles that extend beyond the traditional confines of the advisor/ advisee relationship. Advisors become mentors, motivators and very special friends, cultivating success at every point along the way. They help students select their majors, map out their schedules, research transfer opportunities upon graduation and explore and clarify career goals. They closely monitor each student s academic progress and, in the case of international students, they handle all immigration issues. At Dean, each student works with our faculty and staff to develop an individualized plan for success. Our excellent academic support centers offer tutoring, which is taken advantage of by many students. Other ways we support and empower our students include an Honors Program, offering extra challenging courses and seminars for students of exceptional talent, while those students in need of more academic support may join either the Arch Learning Community or the Pathway Learning Community. Our students with disabilities also find a complete range of services, while our international students, a growing contingent, participate in the International Student Focus Program, which provides cultural orientation and language assistance. It s all about personalized attention and one-on-one contact the real hallmarks of The Dean Difference. Best of Both Coming Together People at Dean talk about the fact that wherever they go on campus, they are always running into people they know. It s a friendly, close-knit community, and that carries a lot of weight in a world that is too fast becoming anonymous. That kind of culture begins at the top. President Paula M. Rooney is a recognized and accessible figure on campus and is known to even pop into classrooms to do a bit of teaching when the mood strikes her. That same culture of caring and accessibility finds it way to the faculty, which never views students as numbers, but rather as individuals. Professors are always available to lend an extra hand with any academic issues, and students respond by delivering good work. Staff whether they re in the Financial Aid office, the library or the dining center are also known for their caring and accessibility. We re all in it together here at Dean. Dean, in fact, often feels like a small town, where everybody knows your name and people go out of their way to help, and and where a real respect for and interest in diversity exists. There is a sense of unity at Dean that brings together all of our distinct constituencies actors, athletes, dancers, business students, you name it into a common community Tagline Discover The Dean Difference What could be better than to be tucked away in a scenic, historic New England town and still be just a short trek from exciting city life? Franklin is a safe, friendly and charming spot, enjoying neighbors such as Gillette Stadium and Patriot Place, with its 1.3 million square feet of shopping, dining and entertainment. There s plenty to do right in the area, but whenever you get the urge to be on a bigger playing field, you can walk a few minutes from campus and grab a commuter train to Boston one of America s greatest cities and the ultimate college town. Many of our students also enjoy visiting Providence, another great college town just a 45-minute drive away. TELLING THE BRAND STORY DEAN COLLEGE 14

15 SECTION THREE Editorial Style Guide

16 Editorial Style Guide The Dean College Editorial Style augments the Associated Press Stylebook. For notes on style not addressed here, please refer to that manual. Where notes on style, usage and punctuation differ, adhere to the Dean Brand Style Guide. The word degree should not follow an abbreviation: She has an A.A. in Business. She has a bachelor s degree in Business. Abbreviations and Acronyms An acronym is the grouping of a series of initials, or initial letters, for an entity or organization that makes up a unique word used as the shorthand for the name of that organization (OPEC, MENSA, NATO, NASA, etc.), as distinct from abbreviations, which are a series of initials used as the shorthand name for that organization (FBI, CIA, etc.). Acronyms and abbreviations often are used in a similar manner. In general, avoid unnecessary use of acronyms or abbreviations whenever possible. When necessary, spell out the first reference followed by the acronym or abbreviation in parentheses; the acronym or abbreviation may be used for subsequent references. Acronyms and abbreviations may be used for the first reference if they are widely recognized: SAT, NASA Use periods in two-letter abbreviations. Use all caps, but no periods, in longer abbreviations: U.S., U.N., Ph.D. (even though it has the small h ), BSE, YMCA, CIA Academic Degrees The preferred form is to spell out degrees and avoid abbreviations. Formal Use General Use 1 General Use 2 Abbreviated Use Bachelor of Arts bachelor s degree bachelor s B.A. Bachelor of Science bachelor s degree bachelor s B.S. Associate in Arts associate degree associate A.A. Associate in Science associate degree associate A.S. Capitalization People Dean's standard is to capitalize a job title when it immediately precedes or follows the person s name. dean College President Paula M. Rooney, Ed.D. Paula M. Rooney, Ed.D., President of Dean College Professor of Environmental Science Laurie McDonough Laurie McDonough, Professor of Environmental Science The Dean Difference This should always be capitalized as The Dean Difference when referring to or promoting the unique traits and attributes of the College. Cities and States Use commas to separate the name of a state when it follows a city: The train ride ended in Boston, MA, at 5:00 p.m. Spell out the names of the 50 U.S. states when they stand alone, but use the ZIP abbreviations listed below when a state is listed with a city, town, village, etc. International readers do not understand U.S. state abbreviations. Write out the state names in materials designated primarily for global audiences. Note about use of United States: Use U.S. only as an adjective, otherwise spell it out. She studied U.S. culture of the 1950s. She studied the culture of the United States from the 1950s. EDITORIAL STYLE GUIDE DEAN COLLEGE 16

17 States and ZIP codes For communications within the United States, use postal abbreviations for the states as shown below. For international communications, use the full state name as shown below. When used with a city, place a comma before and after the state name: Dean College, in Franklin, MA, is... Alabama (AL) Alaska (AK) Arizona (AZ) Arkansas (AR) California (CA) Colorado (CO) Connecticut (CT) Delaware (DE) District of Columbia (DC) Florida (FL) Georgia (GA) Hawaii (HI) Illinois (IL) Indiana (IN) Iowa (IA) Kansas (KS) Kentucky (KY) Classes Capitalize the word Class in the Class of 1976 Culture/Ethnic Designations Louisiana (LA) Maine (ME) Maryland (MD) Massachusetts (MA) Michigan (MI) Minnesota (MN) Mississippi (MS) Missouri (MO) Montana (MT) Nebraska (NE) Nevada (NV) New Hampshire (NH) New Jersey (NJ) New Mexico (NM) New York (NY) North Carolina (NC) North Dakota (ND) Ohio (OH) Oklahoma (OK) Oregon (OR) Pennsylvania (PA) Rhode Island (RI) South Carolina (SC) South Dakota (SD) Tennessee (TN) Texas (TX) Utah (UT) Vermont (VT) Virginia (VA) Washington (WA) West Virginia (WV) Wisconsin (WI) Wyoming (WY) Use people of color or underrepresented in stories where it is appropriate to identify people by race; include the specific group(s) being identified in these stories. Avoid using the term minority, if possible. Do not use a hyphen when African American is used as a noun or an adjective. This applies to all such ethnic classifications. For Native American follow the person s preference. Where possible, use the name of the tribe: He is a Wampanaog storyteller. Dates and Times Use figures for days of the month. Omit the ordinal designations, such as 1st, 2nd, 3rd and 4th. Place a comma between the month and the year when the day is mentioned: On April 27, 2009, Discover Dean Day brought together hundreds of people. Do not place a comma between the month and the year when the day is not mentioned: In April 2009, Discover Dean Day brought together hundreds of people. When a month is used with a specific date, abbreviate the month according to AP style: Jan., Feb., Aug. Sept., Oct., Nov. and Dec. (all others spelled out). Spell out when using alone or with a year alone: Aug. 27, 2011 August August 2011 Exception: In display type, such as in ads and brochures, the designer can use his or her discretion in spelling out months even with specific dates. Use figures for years without commas: Span of time and Numerical quantities To indicate a range of values use the en-dash, which is longer than a hyphen (em, en, hyphen details page 20). 9 a.m. 5 p.m., Monday Friday, ages 5 8, May June To refer to a period of time within the same century as an adjective: use the year, an en dash and the last two digits. the academic year Join full years with an en dash when the range crosses into another century. the academic year EDITORIAL STYLE GUIDE DEAN COLLEGE 17

18 Use to instead of a hyphen when the year or time is a noun: from 1989 to 2005 The meetings will take place from 8:00 to 11:00 a.m. Monday through Friday. Use the year, an en dash and the last two digits to refer to a period of time within the same century as an adjective, but full years joined by an en dash when the range crosses into another century: the academic year the academic year Use to instead of a hyphen when the year or time is a noun: from 1989 to 2005 The meetings will take place from 8:00 to 11:00 a.m. Monday through Friday. When abbreviating years to two digits, put an apostrophe in front of the years: the Class of 76 the summer of 66 Dates following a day of the week should be set apart by commas: He decided that Friday, Oct. 12, would be a convenient date. Times generally come before days and dates: The performance will take place at 3:00 p.m. on Friday, Oct. 12. When emphasizing the exact time, or when using a.m. or p.m., use figures: 7:00 p.m. (always include the minutes after the colon) 7:30 p.m. Lowercase a.m. and p.m., and include the periods, as shown. 12:00 a.m. should be referred to as midnight; 12:00 p.m. should be referred to as noon. Hyphens may be used with dates, and should always be used with dates when both days of the week and dates are included. The workshop is set for Monday through Thursday, July Dimensions Use figures and spell out inches, feet, yards, etc., to indicate depth, height, length and width. Hyphenate adjectival forms before nouns. He is 5 feet 6 inches tall, the 5-foot-6-inch man, the 5-foot man, the basketball team signed a 7-footer. The car is 17 feet long, 6 feet wide and 5 feet high. The rug is 9 feet by 12 feet, the 9-by-12 rug. The storm left 5 inches of snow. The building has 6,000 square feet of floor space. Use an apostrophe to indicate feet and quote marks to indicate inches (5'6") only in very technical contexts. Disabilities In general, do not describe an individual as disabled or handicapped. If it is relevant to the material and you must use a description, try to be specific: muhammad Ali, boxing hero and a former Olympic champion, defied the symptoms of Parkinson s to light the torch in a rare public appearance. Use accessible parking, rather than disabled or handicapped parking. Emphasize the concept of using neutral language and not defining people by their disability: The veteran uses a wheelchair. Not: The veteran is confined to a wheelchair. The child, who has autism,... Not: The autistic child... Not: The child, who suffers from autism... File Formats If a file format acronym is being used in a sentence, it should be set in all caps. I used three GIF images in my design. EDITORIAL STYLE GUIDE DEAN COLLEGE 18

19 If a file format acronym is being used to indicate the type of downloadable file in a link, it should be set in lowercase with a period preceding it. The image (.gif) is available for download. Commencement 2011 press release (.pdf) Inclusive Language Use nonsexist language and follow these recommendations: Don t say he when referring to an unspecified person. Instead, recast the sentence into the plural, or avoid the use of pronouns altogether. (Incorrect) Each student is expected to met his deadline. (Correct) Students are expected to turn in their paper by the deadline. If it s impossible to solve the problem using these approaches, remember that he or she is preferable to he/she. Avoid gender-specific titles or terms, such as: Instead of chairman businessman cameraman coed congressman fireman foreman founding fathers mailman to man mankind manpower policeman waiter Use chair business executive, manager camera operator female student representative, senator firefighter supervisor founders mail carrier to staff, to run, to operate people, humanity workforce, employees police officer waitstaff or server Latin Suffixes alumnus/alumni (male graduate/plural; also plural for a group consisting of male and female graduates) alumna/alumnae (female graduate/plural) emerita/emeritae (retired faculty woman who keeps her rank or title/plural) emeritus/emeriti (retired faculty man who keeps his rank or title/plural; also plural for a group consisting of male and female retirees) Punctuation Colons Use a colon to introduce long lists. Leave a colon outside quotation marks unless it is part of a quotation. Follow the colon with a single space. Capitalize the first word after a colon if it is a proper noun or the start of a complete sentence; lowercase the first word if it is part of a sentence. His reason for staying was simple: The snowstorm had shut down all routes out of town. There were three reasons to stay: the warmth of the fireplace, the friendliness of the company and the aroma of the food. Commas Here are guidelines for some common uses of the comma: Three or more items in a simple list: The event is for students, alumni, parents, families and friends. (Do not include a comma before the last item in a series of items, unless it aids in comprehension.) Three or more items in a complex list: Wilson doubled the size of the faculty, created an administrative structure, and revised the curriculum to include general studies for freshmen and sophomores and concentrated study for juniors and seniors. (Use a comma before the last item in a series to improve comprehension.) EDITORIAL STYLE GUIDE DEAN COLLEGE 19

20 A series of adjectives equal in importance: Dean is an independent, coeducational institution. Complete sentences that are combined with a conjunction: The event is open to the public free of charge, but reservations are required. An introductory phrase from the rest of a sentence: First, we must double the amount of external support. States: John Jones, of Newark, DE, is the president of the organization. yes and no; and names/titles in a direct address: Yes, officer, I ll obey the traffic laws. Dashes Em Dash Use an em dash to relay a break in thought. Place a single space on either side of the em dash. This is the longer dash ( ) as compared to the shorter en dash ( ). Em dashes are created by holding down the Alt+Ctrl+number pad Minus Sign keys (Windows), or Shift+Option+Minus Sign keys (Mac). An em dash can also be used to set off elements within a sentence. This requires an em dash at the beginning and end of the phrase. The materials used by the artist wood, steel and plastic created a powerful contrast. En Dash In print pieces, use en dashes to span value ranges, such as and noon 5:00 p.m., Tuesday Thursday, or June July. En dashes are also used in two-word modifiers such as "New Orleans style shrimp." To enter an en dash, press Ctrl+number pad Minus Sign keys (Windows) or Option+hyphen (Mac). If using Constant Contact or other software that doesn t support en or em dashes, you may use hypens as follows: for en dash use space hyphen space (e.g for em dash use space hyphen hyphen space (e.g. We saw the ad -- color is good.) Hyphens Hyphen: - ( - on keyboard) Do not hyphenate words beginning with non, except if there is a proper noun: non-american; nonscholarship Do not place a hyphen between the prefixes pre, semi, anti, sub, etc., and nouns or adjectives, except before proper nouns, but avoid duplicated vowels or consonants: reapply semidetached antiwar pre-enroll Use hyphens to connect compound modifiers, being careful about meaning: white-hot metal or white hot metal (depending on which is meant) calculator-wielding graduate student Do not use a hyphen on adverbs ending in -ly: an easily hit ball a badly cooked egg a loudly ringing phone Hyphenate part-time and full-time only when used as adjectives: She has a full-time job at Dean. She works at Dean full time. Use a hyphen between numbers that are not dates: Use a hyphen, not a comma, to separate institutions from their city locations: the University of California-Berkeley Some colleges/universities omit the hyphen before a campus location; refer to their website or style guide for how the institutional name is represented. University of Massachusetts Boston EDITORIAL STYLE GUIDE DEAN COLLEGE 20

21 Ellipses In a sentence, add a space before and after a three-dot ellipsis: She reported what the speaker said and then followed up with her own comments. If the words that precede an ellipsis make up a complete sentence, insert a period at the end of the last word before the ellipsis and follow it with a space and an ellipsis: The speaker said that he was happy to be running for office again. Periods Use a single space after a period at the end of a sentence. Quotation Marks The period and comma always go inside the quotation marks: He will stop by tomorrow, she said. The question mark goes inside when part of the direct quote, outside when applying to quoted material within an entire sentence. Will you explain distribution requirements to me? asked the student. What is meant by distribution requirements? The semicolon goes outside quoted material within a sentence: refer to them as conference participants ; all others should be known as guests. On the Web, use straight quotation marks: "like this"; in printed publications, use smart quotation marks: like this. This function can be turned on or off in MS Word under Tools>AutoCorrect>AutoFormat as you Type>Replace as you type>"straight quotation marks" with smart quotation marks. Semicolons Use the semicolon to set off a series that includes commas: The main offices are in Mercer County, NJ; Marion County, IN; and Broward County, FL Telephone Numbers Use area codes with hyphens, not periods, for all telephone numbers, or at least once with a listing. This practice has become necessary because of the increasing use of mobile phones: For international numbers (country code, city code, telephone number): (use 011 when calling from the United States) For 800 and other toll-free numbers: Dean Main Numbers The default toll free phone listing for Dean College and its proper format should be 877-TRY-DEAN When necessary, include the number figures as ( ) When not utilizing a toll free number, the default phone number should be Tagline Discover The Dean Difference In text, the tagline is initial caps without quote marks. When used in logos, the tagline is all caps. Titles Courtesy Titles Do not use courtesy titles (Mr., Miss, Ms., Mrs.) in text, including press releases. Use the title Dr. in text only when referring to a medical doctor. Names followed by Jr., Sr. or a Roman numeral do not have a comma after the last name: Martin Luther King Jr. James Hart III EDITORIAL STYLE GUIDE DEAN COLLEGE 21

22 Publications, Course Listings, Films, Music, Works of Art As a general rule, put titles of books and articles in initial caps and italics: The Grapes of Wrath Put titles of newspapers, magazines and journals in initial caps and italics: Science Nature The Boston Globe Capitalize the principal words, including prepositions and conjunctions of four or more letters: Tea With the Queen of England Capitalize the in a publication s name, if that is how it appears in the masthead: The New York Times In text, put the course name in italics: He selected Introduction to Economic Dynamics after meeting with his advisor. Do not capitalize the word after a hyphen in a title: Her lecture is titled An Introduction to 14th-century Franciscan Manuscripts. Do not capitalize fields of study unless referring to a language: She is studying economics and French. Capitalize the titles of lectures, theses and dissertations: He gave the lecture In Pursuit of Flight to the class of auditors. Titles of songs are put in italics: Old Nassau Dvorak s New World Symphony, Dvorak s Symphony No. 9 Titles of paintings, drawings, statues and other works of art are put in italics. Leonardo da Vinci s Mona Lisa Internet Addresses Should appear as shown here: For more information, contact John Doe at or Web Links (URLs) Use the shortest Web Links (URLs) possible. For the Dean College site, do not use or the forward slash: (not For page links use www address and words after the forward slash if needed. Web Terminology (or at the beginning of a sentence) enews Facebook page homepage Internet log in, log out (verb) login (noun) netid online the Web webpage Twitter feed website World Wide Web Use quotation marks around a musical composition s nickname, but not a composition identified by its sequence. EDITORIAL STYLE GUIDE DEAN COLLEGE 22

23 Words Usage List a, an Use the article a before consonant sounds and an before vowel sounds: a historic event Use the article an before vowel sounds: an energy crisis, an honorable man, an homage (the h is silent), an NBA record (sounds like it begins with the letter e), an 1890s celebration. an honorable person, an homage, an hors d eouvre (use an when the h is silent) and Avoid using the ampersand (&) except in specific business names (e.g., Tiffany & Co.) or to shorten Web menu headings. advisor Not adviser. College Capitalize when referring to Dean College; lowercase generic references: dance was the College s first bachelor s degree. we are with our students every step of the way on their journey toward a college degree, working with them as full partners in their education. e.g., i.e. Be sure to use these abbreviations properly and follow with a comma: e.g. means for example i.e. means that is ensure, insure, assure Use ensure to mean guarantee: Steps were taken to ensure accuracy. Use insure for references to insurance: The policy insures his life. Use assure to mean to make sure or give confidence: She assured us the statement was accurate. fundraising and fundraiser Always one word. Honors Program Capitalize Honors Program and other program names. like, such as Use such as for specific examples and like when you mean similar to. we offer rooming options such as single rooms, double rooms, suites and on-campus apartments. The environment is like a small town. majors Capitalize majors when naming specific majors listed in the College's course catalog: She majored in Dance. She studied science in college. over, more than Over is a height measurement or time span; more than means in excess of : we have more than 25 clubs. He is over 6 feet. Over the last 25 years, Percent AP specifies that percent should be spelled out as a word, however Dean prefers to use the % sign in marketing materials. EDITORIAL STYLE GUIDE DEAN COLLEGE 23

24 state-of-the-art Hyphenate as a compound modifier. theatre Never theater except in proper names. ZIP ZIP stands for Zone Improvement Program and should always be in all caps or small caps; code is lowercase. EDITORIAL STYLE GUIDE DEAN COLLEGE 24

25 SECTION FOUR Guide to Visual and Graphic Standards

26 Dean College Word Mark As part of the College s branding initiative, a more contemporary iteration of our formal logo has been developed. The refreshed word mark now takes its place as a key visual element within the overall identity system. The word mark represents Dean College to our students, faculty and key stakeholder groups beyond campus. Combined with photography, typography and color, it is the foundation of our balanced and flexible institutional identity system. Consistent use of the word mark builds awareness of Dean College in the academic community and beyond. For communication to be effective, our word mark must be used correctly at all times. It is the appropriate symbol for use in all forms of visual communications, including, but not limited to publications, presentations/displays, promotional items and advertisements, and signage on buildings/vehicles. WORD MARK DEAN COLLEGE 26

27 Word Mark With Tagline The Dean College word mark is also available as an underlined version with our tagline. Whenever possible, this two-color combination of the word mark and tagline should be used to reinforce the Dean College brand. This underlined version should only be used when the word mark is big enough for the tagline to be read clearly. Typically it should be used on ads, posters, flyers, brochures and any other publication/media where size will not impede legibility. If the word mark is smaller than one inch wide, simply use the word mark without the tagline as shown on the previous page. Primary Tagline Discover The Dean Difference (use initial capitals in text). This tagline may be edited slightly if Dean College is referenced in advance of the tagline. The alternate version in that scenario would be Dean College Discover The Difference as in the Primary logo. Secondary Tagline is Prepare for What s Next. Use of the Primary Tagline is preferred. DISCOVER THE DIFFERENCE DISCOVER THE DEAN DIFFERENCE is the tagline in the word mark, and is used in all caps. The word mark is PMS 201. The underline and tagline always appear in the same position and proportion relative to the word mark. The underline and tagline are PMS Cool Gray 10. See page 41 for information on printing spot and process colors. WORD MARK DEAN COLLEGE 27

28 WORD MARK WITH tagline When reproduction quality or printing restrictions prohibit use of the two-color word mark, the one-color variations shown here may be used. The word mark may be used in black, with a 65% shade of black for the tagline, or reversed to white. DISCOVER THE DIFFERENCE DISCOVER THE DIFFERENCE WORD MARK DEAN COLLEGE 28

29 WORD MARK GUIDELINES The word mark has been created for maximum readability and impact and should not be used at a size smaller than 1 inch in width. If you are required to use the word mark smaller than 1 inch in width, simply use the mark without the tagline. The word mark should always be surrounded by an exclusion zone. This protected area keeps images and/or type from getting too close. The recommended minimum distance to be allowed on all sides is the cap height of the letter D in DEAN (see example to the right). DISCOVER THE DIFFERENCE Minimum usage: width should never be less than 1 inch wide. DISCOVER THE DIFFERENCE Nothing may appear within the exclusion zone. WORD MARK GUIDELINES DEAN COLLEGE 29

30 Word Mark Guidelines Using the Dean College word mark correctly maintains consistency and strengthens the Dean College brand and identity. The word mark should be as prominent as possible. It is important that background colors provide sufficient contrast with the word mark. If it is necessary that the word mark be reversed out of a multicolored background or a photograph, it is important that the word mark stands out clearly. Avoid the placement of the Dean College word mark against backgrounds from which it cannot be clearly distinguished. Shown here are several examples of word mark misuse. Do not scale disproportionately. College Do not alter or create any elements. Do not rotate other than 90 degrees. Do not use without college. Do not change the colors. Do not use on a patterned background. WORD MARK GUIDELINES DEAN COLLEGE 30

31 Dean College Secondary Signature System Dean College has created a secondary signature system to allow for the appropriate identification and prominence of organizations, departments and centers within the College, while maintaining the overall integrity of the word mark. Typically this signature system should be used on ads, posters, flyers, brochures, stationery and any other publication/media where size will not impede legibility. The signature system should be used when the word mark is big enough for the organization name to be read clearly. Please see guidelines for spacing and alignment on page 33. The secondary signature is centered beneath the word mark, separated by a horizontal rule, and should always be set in Franklin Gothic Book, ALL CAPS. The maximum width should be no greater than the width of the primary word mark. The word mark is PMS 201. The horizontal rule and organization name are both PMS Cool Gray 10. LEADERSHIP INSTITUTE The Dean College tagline should never be used within the secondary signature system structure. See page 41 for information on printing spot and process colors. SECONDARY SIGNATURE SYSTEM DEAN COLLEGE 31

32 Secondary Signature System When reproduction quality or printing restrictions prohibit use of the two-color signature system, the one-color variations shown here may be used. The word mark may be used in black, with a 65% shade of black for the signature system, or reversed to white. LEADERSHIP INSTITUTE LEADERSHIP INSTITUTE SECONDARY SIGNATURE SYSTEM DEAN COLLEGE 32

33 Secondary Signature System Guidelines The secondary signature system has been created for maximum readability and impact and should not be used at a size smaller than 1 inch in width. The secondary signature should always be surrounded by an exclusion zone. This protected area keeps images and/or type from getting too close. The recommended minimum distance to be allowed on all sides is the cap height of the letter D in DEAN (see example to the right). LEADERSHIP INSTITUTE Minimum usage: width should never be less than 1 inch wide. LEADERSHIP INSTITUTE Nothing may appear within the exclusion zone. SECONDARY SIGNATURE SYSTEM GUIDELINES DEAN COLLEGE 33

34 Supporting Logos At times, it may be appropriate to pair the word mark with supporting logos representing awards, co-sponsors or partner organizations. When this occurs, the word mark should be used with the Dean College website. The supporting logo should be visibly smaller than the Dean College word mark, and must respect the mandatory exclusion zone. SUPPORTING LOGOS DEAN COLLEGE 34

35 Dean College Institutional Mark The Dean College institutional mark is the most restricted of all logos and should be used to validate and authenticate official institutional documents and communicate the significance of specific occasions and events. This institutional mark should not be used for the purposes of general advertising, promotions or informal communications. INSTITUTIONAL MARK DEAN COLLEGE 35

36 institutional mark The institutional mark contributes to a distinguishable element of Dean s identity. Whenever possible, the two-color combination of the institutional mark and tagline should be used to reinforce the Dean College brand. The institutional mark is black. The Dean College tagline used in this institutional mark is Discover The Difference in initial caps. The tagline always appears in the same position and proportion relative to the word mark. The tagline is PMS 201. When reproduction quality or printing restrictions prohibit use of the two-color institutional mark, the one-color variations shown here may be used. The institutional mark may be used in PMS 201, black or reversed to white. See page 41 for information on printing spot and process colors. INSTITUTIONAL MARK DEAN COLLEGE 36

37 Institutional Mark Guidelines The institutional mark has been created for maximum readability and impact; it should not be used at a size smaller than 1 inch in width. If you are required to use the institutional mark smaller than 1 inch in width, simply use the mark without the tagline. The institutional mark should always be surrounded by an exclusion zone. This protected area keeps images and/or type from getting too close. The recommended minimum distance to be allowed on all sides is the cap height of the letter D in DEAN (see example to the right). Minimum usage: width should never be less than 1 inch wide. Nothing may appear within the exclusion zone. INSTITUTIONAL MARK GUIDELINES DEAN COLLEGE 37

38 institutional mark GUIDELINES The Dean College institutional mark should be as prominent as possible. It is important that background colors provide sufficient contrast with the logo. If it is necessary that the logo be reversed out of a multicolored background or a photograph, it is important that the logo stands out clearly. Avoid the placement of the Dean College institutional mark against backgrounds from which it cannot be clearly distinguished. Using the institutional mark correctly maintains consistency and strengthens the Dean College brand and identity. Shown here are several examples of institutional mark misuse. Do not scale disproportionately. Do not rotate. Do not change the colors. Do not use on a patterned background. INSTITUTIONAL MARK GUIDELINES DEAN COLLEGE 38

39 Stationery The Dean College letterhead is 8.5 inches wide by 11 inches tall. The two-color word mark and address information is to be positioned as shown. February 1, 2012 Official Restricted Usage Letterhead Please follow this style for consistency. The recommended typeface for body copy on letterhead is Franklin Gothic Book, with a type size of 11 point and a line spacing of 14 points. If the Franklin Gothic typeface is unavailable, Arial is an acceptable alternative. Note that the seal stationery is reserved for official usage by the President s, Institutional Advancement and Academic Affairs offices. When using letterhead with an address for window envelopes mailing, set the document s margins as follows: Standard Margins: Top 2 inches, Left & Right 1 inch, Bottom 0.25 inch for most printers. If address is too low or high in window, check and adjust the folding before changing the top margins by small increments. Sample A. Sample 123 Main Street Anytown, MA Dear Sample, Lorem ipsum dolor sit amet, cosectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation laboris nisi ut aliquip ex ea commodo February 1, 2012 consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Sample A. Sample Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, 123 totam Main Street rem aperim, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt Anytown, explicabo. MA Nemo enim ipquuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Dear Sample, At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum Lorem deleniti ipsum dolor sit amet, cosectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore dolore atque corrupti quos dolores et quas molestias ficia deserunt mollitia animi, id est et dolorum SCHOOL fuga. magna Et harum aliqua. OF PROFESSIONAL Ut enim ad minim veniam, AND quis CONTINUING nostrud exercitation STUDIES laboris nisi ut aliquip ex ea commodo quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis facere possimus, consequat. omnis Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis Excepteur aut sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur Sed ut aut perspiciatis unde omnis iste natus error sit February voluptatem 1, 2012 accusantium doloremque laudantium, totam perferendis doloribus asperiores repellat. Sincerely, Sample A. Sample 123 Main Street Anytown, MA OFFICE OF THE PRESIDENT rem aperim, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipquuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias ficia deserunt mollitia animi, id est et dolorum fuga. Et harum Dear Sample, quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis facere possimus, omnis Name voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut Lorem ipsum dolor sit amet, cosectetur adipisicing Title rerum necessitatibus elit, sed do eiusmod saepe eveniet tempor ut incididunt et voluptates ut labore repudiandae dolore sint et molestiae non recusandae. Itaque magna aliqua. Ut enim ad minim veniam, quis earum nostrud rerum exercitation hic tenetur laboris a sapiente nisi ut delectus, aliquip ex ut ea aut commodo reiciendis voluptatibus maiores alias consequatur aut consequat. Duis aute irure dolor in reprehenderit perferendis in voluptate doloribus velit asperiores esse cillum repellat. dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. P.S. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Sed ut perspiciatis unde omnis iste natus error Sincerely, sit voluptatem accusantium doloremque laudantium, totam rem aperim, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipquuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Name At vero eos et accusamus et iusto odio dignissimos Title ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias ficia deserunt mollitia animi, id est et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. P.S. Nemo Temporibus enim ipsam autem voluptatem quibusdam quia et voluptas aut officiis sit aspernatur debitis aut aut odit aut fugit, sed quia consequuntur rerum necessitatibus saepe eveniet ut et voluptates magni dolores repudiandae eos qui ratione sint et molestiae voluptatem non sequi recusandae. nesciunt. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut 99 Main Street, Franklin, MA perferendis Tel: doloribus asperiores repellat. General College Letterhead Sincerely, Name Title 99 Main Street, Franklin, MA Tel: Toll Free: 877-TRY-DEAN P.S. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. 99 Main Street, Franklin, MA Tel: Toll Free: 877-TRY-DEAN Fax: Office Name Letterhead STATIONERY DEAN COLLEGE 39

40 Stationery The Dean College envelope size is #10. The two-color word mark and address information is to be positioned as shown. The standard Dean College business card is 3.5 inches wide by 2 inches high, horizontal. The two-color word mark and address information is to be positioned as shown. School of Professional and Continuing Studies 99 Main Street Franklin MA Office of the President 99 Main Street Franklin MA Main Street Franklin MA Main Street Franklin MA Toll Free: 877-TRY-DEAN gregory c. chalk Director of Marketing and Communications Tel: Fax: Mobile: Dean_BC_ChalkTemplate_opt3.indd 1 7/13/12 3:13 PM STATIONERY DEAN COLLEGE 40

41 Color Palette Color plays a critical role in strengthening the overall impact of Dean College s identity. It is perhaps the most significant identifier that the College uses. The consistent use of color is a vital part of communicating the College s brand. PRIMARY COLOR SECONDARY COLORS The official maroon (PMS 201) is the primary color for use in all print and electronic media. Secondary colors gold (PMS 130) and gray (Cool Gray 10) should be used to complement the maroon, but should not be used as a stand-alone element to the color palette. PMS 201 C 0 + M Y 63 + K 29 R G 0 + B 54 PMS Cool Gray 10 C 0 + M 2 + Y 0 + K 60 R 97 + G 98 + B 101 PMS 130 C 0 + M 37 + Y K 0 R G B 32 Additionally, a complementary palette of blue (PMS 301), green (PMS 362), purple (PMS 2607) and beige (PMS 4545) has been created to provide color accents and variation within the Dean College identity. HEX # HEX # Complementary COLORS HEX #E0AD20 When printing one-, two- or three-color publications, spot colors (Pantone) are recommended. When printing four-color publications, the CMYK values provided should be used. RGB and hexadecimal equivalents are also shown and should be used when appropriate. PMS 301 PMS 362 PMS 2607 PMS 4545 C M 45 + Y 0 + K 18 C 70 + M 0 + Y K 9 C 81 + M Y 0 + K 7 C 0 + M 3 + Y 19 + K 6 R 0 + G B 164 R 73 + G B 66 R 85 + G 41 + B 136 R G B 199 HEX #0065a4 HEX #49a942 HEX # HEX #F1E5C7 COLOR PALETTE DEAN COLLEGE 41

42 Typography Consistent use of typography is an effective way to reinforce a cohesive look and maintain a strong brand identity in all Dean College materials. Franklin Gothic is the preferred typeface and, when possible, should be used on all identity items and publications. When selecting a particular typeface, please use the following recommendations as a guide: Franklin Gothic Book: Use for body copy (also note body copy usage page 43). Franklin Gothic Book Italic should only be used when copy requires it. Do not set blocks of copy in italic or use italic as a design element. Franklin Gothic Demi or Medium: Use for headlines, captions or copy that needs an emphasis, such as pull-quotes. In certain instances (e.g., , online applications, digital displays, etc.), Arial is an acceptable alternative if the Franklin Gothic typeface is unavailable. Franklin Gothic Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Franklin Gothic Book Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Franklin Gothic Book Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Franklin Gothic Book Medium Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Franklin Gothic Demi ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Franklin Gothic Book Demi Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz TYPOGRAPHY DEAN COLLEGE 42

43 TYPOGRAPHY Minion is the secondary typeface. It is particularly useful in applications that present the reader with a large amount of copy, such as correspondence, manuals, books or multipage memoranda. If the Minion typeface is unavailable (e.g., , online applications, digital displays, etc.), Times New Roman is an acceptable alternative. Minion Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Minion Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Minion Semi Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Minion Semi Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Minion Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Minion Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz TYPOGRAPHY DEAN COLLEGE 43

44 SECTION FIVE Photography, Images and Athletic Marks

45 Photography Photography is an important communication tool, helping to tell the Dean College story whether used alone or in combination with logos and text. Our photography communicates our commitment to high academic standards, engagement with faculty, and our vibrant and friendly student body. Whenever possible, photography should be a minimum of 300 dpi, at final size, to ensure the highest quality reproduction. For Web use, photos and images should be 72 ppi and sized to optimize loading time (i.e., do not use an 8-by-10 inch image for a 2-by-2 inch space). PHOTOGRAPHY DEAN COLLEGE 45

46 ATHLETIC Secondary Logos Dean College athletics is a vital and highly visible aspect of the College s brand identity. All official athletics materials should display an athletic mark. The College s athletic marks should never be used in place of the Dean College word mark or Dean College institutional mark in any academic application. The Athletic marks print in PMS 201 and black. The Paw print may be used in all black, gray, white, or with a black or white outline when necessary against a dark or light background. Do not substitute colors or manipulate the look of the athletic marks in any way. ATHLETIC MARK DEAN COLLEGE 46

47 Athletic Apparel Dean College athletic apparel should display the athletic mark with the team name below, as shown here. The College s athletic marks should never be used in place of the Dean College word mark or Dean College institutional mark in any academic application. The Athletic marks print in PMS 201, Cool Gray 10 and black. When printing on a white or light color background, the team name should be black. When printing on a dark color background, the team name should be reversed to white The team name is centered beneath the athletic mark and should always be set in Franklin Gothic Demi, ALL CAPS. Do not substitute colors or manipulate the look of this athletic mark in any way. DEAN FOOTBALL DEAN FOOTBALL For dark colors, DEAN outlined in white and the lines red is approved. ATHLETIC APPAREL DEAN COLLEGE 47

48 SECTION SIX Presentations and s

49 For more information, please contact the marketing Director: DISCOVER THE DIFFERENCE PRESENTATION TEMPLATE DEAN COLLEGE 49

50 Templates Shown here are the templates illustrating the Dean College graphic identity and primary word mark. For consultation on specific graphic needs or for additional information, please contact Mike Cameron in the Marketing Department at TEMPLATES DEAN COLLEGE 50

51 Signature Shown here is the signature illustrating the Dean College graphic identity and primary word mark. This signature should be used, along with your contact information, at the end of an correspondence. For consultation on specific graphic needs or for additional information, please contact Gregg Chalk in the Marketing Department at SIGNATURE DEAN COLLEGE 51

52 SECTION SEVEN Sample Applications SIGNATURE DEAN COLLEGE 52

53 SAMPLE APPLICATIONS The following pages show a variety of sample applications illustrating the Dean College graphic identity and primary word mark. For consultation on specific graphic needs or for additional samples, please contact Gregg Chalk in the Marketing Department at Dean College You First i Viewbook Front Cover SAMPLE APPLICATIONS DEAN COLLEGE 53

54 SAMPLE APPLICATIONS fast facts founded: 1865 Student Body: 53:47 Male/Female Ratio 1,030 Full-Time students 500 Part-Time students Degrees offered: Associate Degrees in 15 Majors Bachelor Degrees in 5 Majors Student to faculty ratio: 19:1 Merit-based aid awarded in : over $14 million CoMplete & ClassiC Dean is a small college where big things happen. Percentage of students who receive some form of Dean not only looks like the college you merit aid: 90% Make them happen for you. Percentage of students who always imagined stately buildings fronting live on campus: 90% ii 1 Percentage of 2010 B.A. graduates who had jobs in their field by September: 85% Viewbook Inside Spreads beautiful green quads but it feels like one too. There are more than 25 student clubs and organizations to join. Our thriving athletics program involves approximately 50 percent of our students in competition on the NJCAA or intramural level, and our fitness center and aerobics and Pilates classes are open to all. Our arts programs add a particularly distinctive flavor to campus, with exciting performances scheduled throughout the year. It s not that unusual to be in the dining hall when someone (or even a small group) breaks into song. Dean is that kind of place. Dean College puts you first your learning, your development, and your success are what matter most here. and if you first sounds like something of a dare, that s okay too. We want you to take risks while you re with us exploring, growing and maybe even surprising yourself along the way. good TiMeS no one can accuse Dean of being a suitcase school. Weekends here have plenty to offer, with dances, concerts, comedy nights and guest speakers. There are popular traditions as well, like the late-night breakfast during exam week and our faculty/ staff vs. students softball game. All through their time with us, our students have amazing opportunities to create, participate, and lead affirming our reputation of being a small school where big things happen. next Steps How to Apply Words and pictures may say a it couldn t be easier or more lot, but nothing compares to streamlined. Once you re ready, an actual visit. So please come simply refer to the application and see us. Optional personal and materials inserted herein or interviews and tours are available apply online at: throughout the year and you may also be interested in one of our Discover Dean Days. These open house style programs are designed to provide prospective students and families a holistic view of Dean College in a single day. The program is highlighted by the opportunity to meet with faculty, staff and current students; opportunity to eat in the campus dining center; and tours of campus. Call our Admissions Office at TRY DEAN ( ) or for more information or to schedule your visit. For driving directions and a campus map, visit our website at YOu STArT any club you want. seriously. all you need is 4 interested parties and you re in business. Boston Dean College Hartford Providence Mission Statement Dean College, a private residential college fostering academic and personal success, offers a variety of associate degree programs, transfer preparation for four-year institutions and baccalaureate degrees. Dean provides its students with quality teaching, personalized academic support, leadership and professional development opportunities that promote a lifetime of learning and achievement. in a society where change is constant and dramatic, Dean College is committed to graduating students who are well-prepared for the world of work or further collegiate study. Dean graduates will continue to demonstrate strong community and social responsibility, high standards of personal integrity and the ability to thrive in a global environment. get Social with Dean College Learn more about the Dean experience at: SAMPLE APPLICATIONS DEAN COLLEGE 54

55 SAMPLE APPLICATIONS You First Dean College Travel Piece Front Cover SAMPLE APPLICATIONS DEAN COLLEGE 55

56 SAMPLE APPLICATIONS Dean School of DeAn At A GLAnce the ArtS Programs of Study Fast Facts Dean College 4-year Bachelor Degrees Founded: 1865; a private, Percentage of 2010 B.A. Arts and entertainment residential college. graduates who had jobs in their Management field by September: 85% Location: franklin, MA, a small Business town 30 minutes from Boston Activities: over 25 student Dance SCHOOL and OF Providence. clubs and organizations; 10 liberal Arts and Studies intercollegiate sports teams; theatre Student Body: BuSinESS intramurals and on-campus 53:47 Male/female ratio COllege 2-year Associate Degrees fitness opportunities. 1,100 full-time students rcentage of 2010 B.A. Business 500 Part-time students Percentage of A.A. graduates aduates who had jobs in their communications who earn transfer admission to ld by September: 85% criminal Justice Degrees offered: other 4-year colleges: 98% Dance Associate Degrees in 15 Majors DeAn At A GLAnce tivities: Over 25 student early childhood education Bachelor Degrees in 5 Majors bs and organizations; 10 english Student to Faculty ratio: 19:1 ercollegiate sports teams; Programs of Study Fast Facts environmental Science ramurals and on-campus Merit-based aid awarded in health Sciences 4-year Bachelor Degrees Founded: 1865; a private, Percentage of 2010 B.A. ess opportunities : over $14 million history Arts and Entertainment residential college. bachelor degree graduates at Dean, you will find a rcentage of A.A. graduates liberal Studies Percentage of students Management who had jobs in their field by Location: Franklin, MA, a small o earn transfer admission to community of people just Math/Science who receive some form of Business September: 85% town 30 minutes from Boston her 4-year colleges: 98% Psychology merit aid: 90% Dance and Providence. Activities: Over 25 student like you excited by creative DeAN Sociology Liberal Arts and Studies Percentage of students who clubs and organizations; 10 Theatre Student Body: possibilities, dedicated to Sport/fitness Studies live on campus: 90% intercollegiate sports teams; 53:47 Male/Female Ratio theatre Arts 2-year Associate Degrees intramurals and on-campus delving into the deeper 1,100 Full-Time students Business fitness opportunities. 500 Part-Time students aspects of life, collaborative ACADEMiC Communications Percentage of A.A. graduates nce Criminal Justice Degrees offered: in the extreme. Whether who earn transfer admission to Dance Associate Degrees in 15 Majors SuPPOrT other 4-year colleges: 98% Fast Facts your goal is to be an actor, a Early Childhood Education Bachelor Degrees in 5 Majors College English rees Founded: 1865; a private, Percentage of 2010 B.A. Student to Faculty ratio: 19:1 director, a lighting technician, Environmental Science nt residential college. graduates who had jobs in their Merit-based aid awarded in a station Health Sciences field by September: manager, 85% or Location: Franklin, MA, a small : over $14 million History town 30 minutes from Boston something Activities: entirely Over 25 student different, is meant to be Liberal Studies Percentage of students and Providence. clubs and organizations; 10 a time of exploration Math/Science who receive some form of ies Dean is a great place to 99 Main Street intercollegiate sports teams; Student Body: Psychology merit aid: 90% intramurals and on-campus when you can grow as DeAn At A GLAnce franklin, MA become an artist or a leader 53:47 Male/Female ratio 877-trY-DeAN Sociology Percentage of students who grees fitness opportunities. 1,100 Full-Time students a thinker, a doer, and a Sport/Fitness Studies in the business of the arts. Programs of Study Fast Facts live on campus: 90% 500 Part-Time students Percentage of A.A. graduates Theatre Arts leader. In an environment who earn transfer admission to 4-year Bachelor Degrees Founded: 1865; a private, Percentage of 2010 B.A. Degrees offered: other 4-year colleges: 98% Associate Degrees in 15 Majors typified by small classes, arts and entertainment residential college. graduates who had jobs in their Management field by September: 85% ation Bachelor Degrees in 5 Majors Location: franklin, Ma, a small capable, connected faculty Business town 30 minutes from Boston Activities: over 25 student Main Street Student to Faculty ratio: 19:1 dance members, expert advising, and Providence. clubs and organizations; 10 ce nklin, MA liberal arts and studies Merit-based aid awarded in intercollegiate sports teams; 7-TRY-DEAn 1 and ample academic Theatre Student Body: 12/7/11 1:00 PM : over $14 million intramurals and on-campus w.dean.edu 53:47 Male/female Ratio Percentage of students support, you will emerge 2-year Associate Degrees fitness opportunities. 1,100 full-time students Business who receive some form of from the School of 500 Part-Time students Percentage of A.A. graduates communications merit aid: 90% who earn transfer admission to Liberal Arts and Sciences criminal Justice Degrees offered: other 4-year colleges: 98% 99 Main Street Percentage of students who dance associate degrees in 15 Majors Franklin, MA s live on campus: 90% prepared to go in any early childhood education Bachelor degrees in 5 Majors 877-TRY-DEAN number of directions. english Student to Faculty ratio: 19:1 12/7/11 environmental 12:55 PM science Merit-based aid awarded in health sciences : over $14 million history liberal studies Percentage of students Math/science who receive some form of Psychology merit aid: 90% sociology 85765_CCA_Liberal.indd 1 Percentage of students who sport/fitness studies live on campus: 90% Theatre arts 99 Main Street Franklin, MA TrY-DEAN Academic Brochure Front Covers 12/8/11 11:33 AM 99 Main street franklin, Ma TRY-dean Dean College The Joan PhelPs Palladino school of dance DeAn CoLLege SCHOOL OF LiBERAL ARTS AND SCiENCES 12/7/11 1:02 PM 85765_CCA_Dance.indd 1 12/7/11 12:53 PM SAMPLE APPLICATIONS DEAN COLLEGE 56

57 SAMPLE APPLICATIONS DEDICATED To THE ArTS NExT STEpS Dean College is an ideal setting Arts and Entertainment for those who want to pursue a Management career in the arts. Here, students Bachelor Degree can earn a bachelor s degree in The Arts and Entertainment our dynamic programs in Arts Management program focuses and Entertainment Management on the day-to-day operation or Theatre. In addition, we offer of the professional arts and highly popular, two-year associate entertainment world, including degree programs in Communications, Theatre Arts, and Musical both for-profit and not-for-profit arts related businesses. Your Theatre. Students who begin an coursework focuses on such associate degree program at subjects as leadership, human Dean may continue on into one of resource management, business Dean s bachelor degree programs administration, and entertainment law. As you progress or pursue a bachelor s degree at another four-year institution. through the curriculum, you will Students who choose transfer master critical skills in advocacy, enjoy a 98% acceptance rate a negotiation, communication and real testimonial to the preparation planning. Throughout your time they have received at Dean _CCA_Arts.indd 2 here at Dean, you will learn from seasoned industry professionals in an intimate classroom setting that is typical of our college. A major advantage for our students is that throughout their four years at Dean, they have the ability to build a professional resume with all the opportunities provided to them. Students also have the honor and distinction of serving the school as an Arts Management and Entertainment Ambassador within our region. In your final year, you will be in a semester long internships at an arts and entertainment venue that will not only afford you knowledge and hands-on experience, but also help you to build valuable contacts in the professional world. Students have held internships at such prestigious professional organizations as The John F. Kennedy Center for the Performing Arts in Washington, D.C., the Providence Performing Arts Center, Trinity Repertory Company, the Massachusetts Film Office, WBZ, WGBH, the New Rep Theatre, and the Massachusetts Cultural Council. Theatre Bachelor Degree Our bachelor degree program in Theatre offers challenging courses in acting, technical production, directing, teaching and stage management, all set within the context of a solid, broad-based liberal arts curriculum. Each and every semester, you will be able to augment your classroom learning with intensive hands-on experiences. Opportunities for involvement include four main stage and several smaller theatrical productions during the academic year. Participation includes either work on stage or in behind the scenes production support. In your fourth year you will be given the additional opportunity to explore and secure a professional internship. Theatre Arts and assess the technical ability of The Dean Difference Musical Theatre each applicant and evaluate Dean students take Associate Degrees their ability to be successful in advantage of top-notch our curriculum. Students may As a student in our associate academics, expert faculty, mail us a portfolio with a DVD, degree programs, you will be extraordinarily close advising, outstanding academic submit electronically using the given the opportunity to become upload feature of the Dean involved in no less than four support programs, and College Online Application, or full-scale productions per year find much to do on an schedule an appointment to while taking advantage of the attractive campus that meet with the Theatre Program College s outstanding facilities. boasts exciting residence Director or a faculty member In addition, you can enjoy further life options, state of the art from the theatre program. performance opportunities by performance and production facilities, many clubs enrolling in the Musical Theatre Resume Ensemble course, performing in Head Shot and organizations, and firstrate athletic teams. You ll the fall Cabaret production, or Statement of Prior Theatre taking part in student-directed Experience and Career also love our location just As much as any career, the newscaster on our 175 watt radio one-act plays. Associate degree Aspirations a short car or train ride to Theatre requires a high level of station which also broadcasts candidates may also choose to In addition, one of the following: Boston and Providence. career skills and a firm grasp online (WGAO 88.3 FM and concentrate in Musical Theatre, of how to market yourself and Dean s with an emphasis on performance, directing, or technical of no more than 90 seconds Two contrasting monologues We re a small school where network successfully. Students Digital Media Arts Center houses a great deal is going on. AN EDUCATioN YoU CAN BUiLD on in our Theatre program learn and a video production studio with a production. each (i.e. classical/ That s the Dean Difference. practice these skills and, as a master control room, three-camera contemporary, comic/ For those students who are have included NYU, Boston University, Boston College, George Dean and to constantly share their changing life experi- world. Artists need and in a performers complex, competitive, come to Learn More result, they are ready to perform, television studio, and digital postproduction edit suites. Students One monologue (no more than Theatre area of interest and will also serious, etc.) a major concentration in their interested in exploring a range teach, manage a theatre company or pursue further study. will gain experience in such roles 90 seconds) and one musical Daniel Kozar have the option of completing a of career paths, the School of Washington, Syracuse, Notre ence You ll and become insights. a Off creative campus, thinker, Liberal Arts and Sciences is Dame, and University of Michigan proof positive of the quality observe a problem professionals solver who at will work be you an will effective have the communicator, opportunity and as director, camera operator, selection (no more than Program Director minor in another field of study. a perfect option. Here you ll Communications Arts floor director, and editor. Within 90 seconds) Additionally, you will experience extensive internships that have the opportunity to explore of our programs. Those students in regional valuable and to any national organization theatre you Associate Degree our state-of-the-art production Portfolio of technical work multiple academic disciplines who continue on at Dean, earning a bachelor degree, move into regular trips into the field. and choose musical to productions join. through labs, students learn to use completed, including but leverage your practical training. Arts and Entertainment Students in this through associate our degree two-year associate cutting-edge technology, such as not limited to: Drawings, On every level, even within individual courses, the curriculum Management program gain valuable degree first-hand programs or our four-year the work world or further their Associate Degree Majors Final Cut Studio and Pro Tools models, production stills, Cherrie Sciro experience that bachelor readies them degree for programs. Then, studies at leading graduate and industry-standard software for Theatre Dean College s Applicants two-year associate degree renderings, etc. is interdisciplinary drawing on Program Director careers in television with and your radio Dean degree, you can professional schools. digital editing. Working at this In addition to the programs required are an ideal multiple sources of information broadcasting, production, go just about station management, news writing, At Dean College, students learn anywhere. level of experience and acquiring degree such marketable skills will application academic way to get components started on of your the college education. and perspectives for a nuanced Many of our associate for admission, These provide a understanding of the complexities of the world. advertising, public relations and according to their needs. Here Communications graduates move on to put other you in a good position for a applicants sturdy liberal to the arts B.A. foundation Theatre that sales. Here at Dean you will have you ll find a truly individualized Tom Shaker outstanding educational career institu- radio, television, print program can act are as required a platform to submit for further The choice of major the chance to become an on-air learning experience tailored to Program Director tions, armed with the media, confidence and more. the exploration. following in The order specialized for us to Criminal Justice concentrations include: DJ, a live sports announcer or a your personal learning style. As to succeed at the next level of attention from faculty and staff Early Childhood Education a student in the School of Liberal English development. These students enjoy an extraordinary 98 percent our students in a wide range English spells academic success for Environmental Science Arts and Sciences, you will acquire the solid foundation you ll Psychology History acceptance rate to schools that of majors: Health Sciences Sociology History Liberal Studies Graduates of our bachelor degree Math/Science program are well prepared to 12/2/11 11:16 AM Psychology go on to law school, graduate Sociology school, to pursue a teaching Sport/Fitness Studies certificate, to enter the world of business, or to enjoy the flexibility to pursue a wide range Bachelor Degree program of career possibilities in an ever Dean s Bachelor of Arts in Liberal Arts and Studies builds on changing global economy. the strengths of our associate degrees, complements all other Dean bachelor degree programs, DEAN RANKED 20th and grooms dynamic, flexible BY U.S.NEWS! lifelong learners who know Dean College has been how to function and prosper in recognized as a Top 20 today s challenging world. Regional College for Within our bachelor degree 2012 by U.S.News & program, students will complete World Report. NExT STEpS The Dean Difference Dean students take advantage of top-notch academics, expert faculty, extraordinarily close advising, outstanding academic support programs, and find much to do on an attractive campus that boasts exciting residence life options, many clubs and organizations, and first-rate athletic teams. You ll also love our location just a short car or train ride to Boston and Providence. We re a small school where a great deal is going on. That s the Dean Difference. Learn More You will discover many opportunities within the School of Liberal Arts and Sciences, and the many directions in which you degree can point you. For more information about the School of Liberal Arts and Sciences at Dean College, contact: Melissa Read Assistant Vice President for Academic Affairs _CCA_Liberal.indd 2 Academic Brochure Inside Spreads 12/7/11 1:04 PM SAMPLE APPLICATIONS DEAN COLLEGE 57

58 SAMPLE APPLICATIONS Postcards Dean College best of both Your learning experience At dean college will be tailored to Your personal needs, with a special emphasis on the first two years. Small classes, easy access to an involved and connected faculty, the practical application of your studies through internships and other work opportunities these are all staples of a Dean education. 99 Main Street Franklin, MA You can get into the city so easily, and New England is gorgeous nicola haffmans 14 NONPROFIT ORG. U.S. POSTAGE PAID HOLLISTON, MA PERMIT NO. 72 Dean College complete & classic There are so many things to do, clubs to join, and student activities to attend; you will never be bored. gabriela lopez 13 ApplY online now: The application fee is waived when you apply online! Dean College An IndIvIduAlIzed education Dean is really the ideal place to prepare for what s coming next, whether it s further education or the workforce Samantha nunes 12 SAMPLE APPLICATIONS DEAN COLLEGE 58

59 SAMPLE APPLICATIONS WHAT TO KNOW How to Register Students may register for up to 10 credits or 3 courses per semester. Dean College accepts VISA, MasterCard, Discover and American Express. In Person Center for Student Administrative Services in Dean Hall. Monday Thursday 8:30 a.m. - 6:30 p.m. Friday 8:30 a.m. - 5:00 p.m. Mail Use the attached registration form with a check or major credit card, including expiration date. Mail to: Dean College Center for Student Administrative Services 99 Main Street Franklin, MA Fax Register by fax to if using a major credit card. Telephone Register by phone to or 877 TRY DEAN ( ) Online Visit or Important Telephone Numbers School of Professional and Continuing Studies TRY DEAN ( ) Bookstore Campus Center Inclement Weather Line Local: Toll Free: 877 TRY DEAN ( ) And a Parking Sticker Too! That s right. We don t want you to have to sweat the small stuff, so your parking sticker, issued at time of registration, is included in your registration fee. Tuition Refund Policy* Tuition, excluding fees, is refundable as follows: Withdrawal prior to second class...100% Withdrawal prior to third class...50% Withdrawal after third class...0% Financial Aid Financial assistance is available for continuing students who have been admitted into a degree program and meet general eligibility criteria. To learn more, please visit * A student who wishes to withdraw from a course must do so in writing. Non-attendance does not constitute withdrawal. MEET YOUR FUTURE LIFE-CHANGING. EMPOWERIN ENTIRELY POSSIBLE. Each of us has the power to evolve and grow, and there is no better way to accomplish that than by learning acros your lifetime. Here at Dean College s Sc of Professional and Continuing Studies, we make it easy to learn at any stage of life thereby sharpening your skills, enhancing your credentials, and advanc your goals. It can be a challenge to integrate contin learning into a busy life, so we do ever we can at Dean to make the process ea We offer seven distinct starting terms d the year when you can enter the progra and begin your work toward a degree. Making this a smooth process for you i important to us. Our expert advisors are always available to offer a customized Please note: Students using Financial Aid or Veteran s Benefits must register in person at the Center for Student Administrative Services (address above). DEAN COLLEGE PREPARE FOR WHAT S NEXT 99 Main Street Franklin, MA TRY-DEAN School of Professional and Continuing Studies SPRING 2012 COURSES Classes Start January 23, 2012 DEAN COLLEGE PREPARE FOR WHAT S NEXT transcript analysis, make sure you gain maximum benefit from your existing cr and guide you in your course selections At Dean College, we remove obstacles clear paths, paving the way to your succ SPCS Brochure Front Cover SAMPLE APPLICATIONS DEAN COLLEGE 59

60 SAMPLE APPLICATIONS MEET YOUR FUTURE Spring Continuing Studies Courses Why Dean College for Continuing Studies? Low Cost $288 per credit Regionally Accredited (NEASC) Flexible and Hybrid Online Courses Available Earn Credits Fast Advising Assistance ENROLL NOW! Courses Start January 23, DEAN COLLEGE PREPARE FOR WHAT S NEXT SCHOOL OF PROFESSIONAL AND CONTINUING STUDIES MEET YOUR FUTURE Spring Continuing Studies Courses Why Dean College for Continuing Studies? Low Cost $288 per credit Regionally Accredited (NEASC) Flexible and Hybrid Online Courses Available Earn Credits Fast Advising Assistance ENROLL NOW! Courses Start January 23, MEET YOUR FUTURE Spring Continuing Studies Courses Why Dean College for Continuing Studies? Low Cost $288 per credit Regionally Accredited (NEASC) Flexible and Hybrid Online Courses Available Earn Credits Fast Advising Assistance ENROLL NOW! Courses Start January 23, DEAN COLLEGE PREPARE FOR WHAT S NEXT SCHOOL OF PROFESSIONAL AND CONTINUING STUDIES Print Ads SAMPLE APPLICATIONS DEAN COLLEGE 60

61 SAMPLE APPLICATIONS The following pages show outdoor signage sample applications illustrating the Dean College graphic identity and primary word mark. For consultation on specific graphic needs or for additional samples, please contact Gregg Chalk in the Marketing Department at Poster SAMPLE APPLICATIONS DEAN COLLEGE 61

62 SAMPLE APPLICATIONS FIND YOUR OWN VOICE TAKE THE FIELD CHOOSE YOUR PATH Outdoor Signage SAMPLE APPLICATIONS DEAN COLLEGE 62

63 SAMPLE APPLICATIONS Outdoor Billboard SAMPLE APPLICATIONS DEAN COLLEGE 63

64 SAMPLE APPLICATIONS Web Banner Templates SAMPLE APPLICATIONS DEAN COLLEGE 64

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