United Way Campaign 2013 Captain s Training
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1 United Way Campaign 2013 Captain s Training Campaign: Oct. 7 - Oct. 18 Osborn HS Video 5 minutes
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3 GVSU Campaign Mission: To impact the community positively through United Way giving! Goals: To educate the GVSU community about community needs and nonprofit agency programs and services To highlight the benefits of United Way giving through affected members in the GVSU community To include all GVSU community members in the campaign To strive to increase participation To recognize those who give
4 GVSU s Giving Philosophy Everyone should Be given an opportunity to respond/give Receive education on the role of United Way and its partner agencies and programs Understand how their dollars make a difference This is done by Personally giving every individual a pledge form Giving a presentation or finding another way to share information about the impact of United Way Showing GVSU s impact on United Way through stories and statistics
5 Why focus on response rate? Increase in faculty/staff response rate % % % Increase in faculty/staff giving rate % % % Increase in total dollars 2010 $156, $161, $172,199.04
6 Education So that all children reach their educational potential. Income So that all residents become gainfully employed and earn a livable wage. Health So that all residents live healthy lives and have access to health care. The goal? Creating opportunities in these three focus areas by working toward long-lasting changes that truly make an impact. Critical areas in West Michigan that need focused impact to make our community strong This is how communities grow strong. This is how the United Way will make our community better for us all.
7 LIVE UNITED - What does it mean? GIVE. The workplace campaign is the easiest and more powerful way to invest in your community. ADVOCATE. You can make change happen with your voice. Get informed. Tell your friends. VOLUNTEER. United Way s Volunteer Centers works with volunteers and local nonprofits to develop the best opportunities for people to give their time and talents.
8 Stuff the Bus September 2013
9 Heart video 4:39
10 Local United Way Agency Initiatives
11 UNITED WAY IMPACT Last year, Heart of West Michigan United Way and its community partners: Assisted more than 6,000 people to attain and/or maintain employment. Helped build assets for more than 1,000 people through financial literacy, childcare solutions and other programs. Served more than 4,000 taxpayers and returned $6.3 million in refunds and credits through the Kent County Tax Credit Coalition. Improved healthy behaviors of more than 31,000 individuals and families. Aided more than 4,300 people in gaining access to quality healthcare. Improved kindergarten readiness skills for 2,900 children. Provided 750 students with one-on-one reading tutors through United Way s Schools of Hope.
12 Greater Ottawa United Way 2013 Campaign Be an Everyday Hero! Pledge $1 a week ($52) What $1 per week can do for the community: Feed 178 meals to a family in need Provide $250 in prescription medicine for a low income senior Shelter a homeless family for a month in transitional housing The Tri Cities Leadership Challenge turns every $1 given into $2! For campaign 2013, an anonymous donor will match every new or increased leadership gift to Greater Ottawa County United Way from residents of Grand Haven, Spring Lake, and Ferrysburg* Leadership gift = $500 or more from one household First-time leadership givers will double their donation Past leadership givers who increase their leadership gift will double the amount of the increase Maximum gift of anonymous donor is $30,000!
13 WIN TWO TICKETS TO PARADISE IN THE GREATER OTTAWA COUNTY UNITED WAY Community Campaign Prize Drawing Any FIRST TIME GIVER who pledges or donates $1 per week ($52) to the Greater Ottawa County United Way Community Campaign OR any previous giver who donates or pledges $52 MORE than he/she pledged in the campaign will be entered into our prize drawing to to enjoy an all-inclusive trip for two to Riu Negril resort in Jamaica or Riu Palace Resort in Puerto Vallarta - including round trip airfare from Grand Rapids, hotel, food & drink, taxes and transfers. Pledge/donation must be received by Greater Ottawa County United Way by February 28, Prize drawing will take place on Thursday, March 27, 2014 during the Greater Ottawa County United Way Campaign Celebration at Spring Lake Country Club.
14 United Way of the Lakeshore s 2013 Campaign Serving Muskegon, Oceana and Newaygo counties In recognition of your support, any new gift of $50, or gift that has increased from the previous year by at least $50, AUTOMATICALLY qualifies you to be entered in the drawing for a 2014 Harley-Davidson 2014 Street Glide motorcycle.
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16 Tools The only thing NOT TO DO is to simply put forms in mailboxes! E-Postcards educational material to send out via Tri-Cities Match Program doubles each donation of $$ or more (Grand Haven, Spring Lake, Ferrysburg) Brochures/Handouts available online Agency Speakers invite one in to talk at a meeting Incentives pick from the table of items or request Group Volunteer Project this can be arranged through the volunteer center Give all employees an opportunity to give to United Way - An anonymous envelope (provided in your packet) helps ensure the confidentiality of their response. Return pledge envelopes/forms to Brian Van Doeselaar (United Way Treasurer, 201 Lake Michigan Hall) - Turn in by Friday, October 25, 2013 Send a THANK YOU note/ to everyone who returns a pledge form/envelope.
17 Responding to Concerns & Objections Objections are not personal. Objections are often based on incorrect information. Be an empathetic listener. Set and maintain the tone. It is OK if you don t know the answers. Remember, our role is to educate.
18 Help is nearby Website: Contact anyone on the team: Sue Sloop - Co-chair Steven Lipnicki - Co-chair Brian Van Doeselaar- Treasurer Darla Bennett Administrative Coordinator Nate Hoekstra - Communications Michelle Holstege- Day of Caring, Stuff the Bus Jeffrey Mutch - Day of Caring, Stuff the Bus Linda Masselink Stuff the Bus, Schools of Hope
19 Employee Contributions --Pledge Form --Cash --Check --Credit Card Payments --Debit
20 2013 United Way Captain Incentive Gifts Amway Gift Basket Bissell Spot Bot Cascade Engineering Pink Bin Fifth Third Bank Gift Card General Electric Aviation Gift Duffle Kellogg s Gift Basket Meijer Gift Tote Spartan Stores Gift Basket Spectrum Health Gift Basket Steelcase Buoy Chair Warner Norcross & Judd Gift Tote Worldwide Wolverine Merrell Gift Card Captains Thank You Breakfast with President Haas Tuesday, December 3 at 8 a.m Kirkhof Center Allendale
21 Live United Video 31 seconds
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