TV VIEWING ON INTERNET

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1 TV VIEWING ON INTERNET MAY/2014 NIELSEN AUDIENCE MEASUREMENT 9 TH OCTOBER, 2014

2 THE HUNGARIAN POPULATION S DISTRIBUTION AND EQUIPMENT 9,4 M All individuals The household has Among 4+ individuals living in TV households Internet 77% 9,3 M 4+ individuals PC 52% 9 M 4+ individuals living in TV households laptop tablet 13% 42% smart TV TV with Internet connection 8% 6% 35% of 4+ individuals living in TV HHs possess smartphone 97% of households possess TV set, and at least 4 individuals live in TV households 2

3 INTERNET USAGE AND VIEWING TV CONTENTS ON INTERNET 4+ individuals living in TV households 77% With Internet access at home 64% Use Internet at home 28% Watch films, series or TV programs on Internet too 16% Watch live or archive programs of Hungarian channels on Internet too 77% of 4+ individuals living in TV household have Internet access, and 16% watch Hungarian TV programs on Internet too. 3

4 DEVICE FOR TV VIEWING ON INTERNET any device Watch Hungarian TV programs on Internet 16% Individuals watch Hungarian TV programs on Internet 73% on PC 9% 34% 22% on laptop on smartphone 2% 8% on the channel's website on other websites via application on tablet 1% Internet TV viewers: regular viewers of Hungarian TV channels live or archive programs on the Internet ( individuals) PC and laptop are the most frequently used devices for watching TV on Internet among 4+ individuals living in TV households. 4

5 FREQUENCY OF TV CONTENT CONSUMPTION ON INTERNET 1% 7% 5% 4% Never Less often than once a month 1-2 times a month 1-2 times a week 84% Daily 6% of 4+ individuals living in TV households at least once a week watch TV programs on Internet too. 5

6 DISTRIBUTION OF INTERNET TV VIEWERS By Age By Gender By Education 60+ years years 7% 13% High education 26% years years 18% 23% Female 56% Secondary school 35% years years 0-11 years 26% 10% 3% Male 44% Industrial Primary or less 19% 21% Internet TV viewers: regular viewers of Hungarian TV channels live or archive programs on the Internet ( individuals) Half of the Internet TV viewers are between the age of 18-39, females are in majority, and 60% have secondary or high education. 6

7 CONTENT OF INTERNET TV VIEWING Consumption of Hungarian TV contents on Internet (by frequency of mention) Talent show, quiz 54% News 41% Soap opera 36% TV show 35% Reality show 31% Sports 28% Other programs 15% Internet TV viewers: regular viewers of Hungarian TV channels live or archive programs on the Internet ( individuals) TV contents consumed on Internet are strongly determined by the most successful TV formats of the specified period. 7

8 INDIVIDUALS WITHOUT TV SET Internet access and content consumption of 4+ individuals living in households without TV set Only 3% of 4+ individuals live in households with no TV sets. 11% 25% 63% No Internet in the household Internet - Yes, but do not watch films, series or TV programs on it Regularly watch films, series or TV programs on Internet 4+ individuals having no TV set in the household: ind. 3% of 4+ population live in households with no TV sets, only every 3rd of them have Internet access and 25% watch TV content on it. 8

9 NOTES: The aim of Nielsen Audience Measurement s first TV Plus survey is to map the multi-screen media consumption in Hungary. Survey of May/2014 provide an overview of the tools, frequency and content of online TV viewing and an overall profile of the audience, as well. Methodology: Standard questionnaire survey of national household sample that is representative on regions and settlement sizes Period of data polling: 30/April 7/June/2014 Sample size: 4895 individuals of 2014 households Weighting: Results were weighted to data of Census 2011 by gender, age, education, household size, type of settlement and statistical region Data are presented on individuals living in TV households. 9

10 About Nielsen Audience Measurement Nielsen Audience Measurement is the only company in Hungary that is engaged in television audience measurement. The data provided by Nielsen Audience Measurement ensures a "common currency" for the media agencies, advertisers and television channels, based on an independent and transparent measurement system. The independence, professional reliability and credibility of our audience measurement system have been confirmed by various independent audits. About Nielsen Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit For more information please visit our websites : Contact: Nielsen Közönségmérés Kft. H Budapest, Hermina út Phone: , Fax: internet:

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