TV VIEWING ON INTERNET

Size: px
Start display at page:

Download "TV VIEWING ON INTERNET"

Transcription

1 TV VIEWING ON INTERNET MAY/2014 NIELSEN AUDIENCE MEASUREMENT 9 TH OCTOBER, 2014

2 THE HUNGARIAN POPULATION S DISTRIBUTION AND EQUIPMENT 9,4 M All individuals The household has Among 4+ individuals living in TV households Internet 77% 9,3 M 4+ individuals PC 52% 9 M 4+ individuals living in TV households laptop tablet 13% 42% smart TV TV with Internet connection 8% 6% 35% of 4+ individuals living in TV HHs possess smartphone 97% of households possess TV set, and at least 4 individuals live in TV households 2

3 INTERNET USAGE AND VIEWING TV CONTENTS ON INTERNET 4+ individuals living in TV households 77% With Internet access at home 64% Use Internet at home 28% Watch films, series or TV programs on Internet too 16% Watch live or archive programs of Hungarian channels on Internet too 77% of 4+ individuals living in TV household have Internet access, and 16% watch Hungarian TV programs on Internet too. 3

4 DEVICE FOR TV VIEWING ON INTERNET any device Watch Hungarian TV programs on Internet 16% Individuals watch Hungarian TV programs on Internet 73% on PC 9% 34% 22% on laptop on smartphone 2% 8% on the channel's website on other websites via application on tablet 1% Internet TV viewers: regular viewers of Hungarian TV channels live or archive programs on the Internet ( individuals) PC and laptop are the most frequently used devices for watching TV on Internet among 4+ individuals living in TV households. 4

5 FREQUENCY OF TV CONTENT CONSUMPTION ON INTERNET 1% 7% 5% 4% Never Less often than once a month 1-2 times a month 1-2 times a week 84% Daily 6% of 4+ individuals living in TV households at least once a week watch TV programs on Internet too. 5

6 DISTRIBUTION OF INTERNET TV VIEWERS By Age By Gender By Education 60+ years years 7% 13% High education 26% years years 18% 23% Female 56% Secondary school 35% years years 0-11 years 26% 10% 3% Male 44% Industrial Primary or less 19% 21% Internet TV viewers: regular viewers of Hungarian TV channels live or archive programs on the Internet ( individuals) Half of the Internet TV viewers are between the age of 18-39, females are in majority, and 60% have secondary or high education. 6

7 CONTENT OF INTERNET TV VIEWING Consumption of Hungarian TV contents on Internet (by frequency of mention) Talent show, quiz 54% News 41% Soap opera 36% TV show 35% Reality show 31% Sports 28% Other programs 15% Internet TV viewers: regular viewers of Hungarian TV channels live or archive programs on the Internet ( individuals) TV contents consumed on Internet are strongly determined by the most successful TV formats of the specified period. 7

8 INDIVIDUALS WITHOUT TV SET Internet access and content consumption of 4+ individuals living in households without TV set Only 3% of 4+ individuals live in households with no TV sets. 11% 25% 63% No Internet in the household Internet - Yes, but do not watch films, series or TV programs on it Regularly watch films, series or TV programs on Internet 4+ individuals having no TV set in the household: ind. 3% of 4+ population live in households with no TV sets, only every 3rd of them have Internet access and 25% watch TV content on it. 8

9 NOTES: The aim of Nielsen Audience Measurement s first TV Plus survey is to map the multi-screen media consumption in Hungary. Survey of May/2014 provide an overview of the tools, frequency and content of online TV viewing and an overall profile of the audience, as well. Methodology: Standard questionnaire survey of national household sample that is representative on regions and settlement sizes Period of data polling: 30/April 7/June/2014 Sample size: 4895 individuals of 2014 households Weighting: Results were weighted to data of Census 2011 by gender, age, education, household size, type of settlement and statistical region Data are presented on individuals living in TV households. 9

10 About Nielsen Audience Measurement Nielsen Audience Measurement is the only company in Hungary that is engaged in television audience measurement. The data provided by Nielsen Audience Measurement ensures a "common currency" for the media agencies, advertisers and television channels, based on an independent and transparent measurement system. The independence, professional reliability and credibility of our audience measurement system have been confirmed by various independent audits. About Nielsen Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit For more information please visit our websites : Contact: Nielsen Közönségmérés Kft. H Budapest, Hermina út Phone: , Fax: internet:

TV MARKET SNAPSHOT 2014 Q1 NIELSEN AUDIENCE MEASUREMENT

TV MARKET SNAPSHOT 2014 Q1 NIELSEN AUDIENCE MEASUREMENT TV MARKET SNAPSHOT 2014 Q1 NIELSEN AUDIENCE MEASUREMENT ATV (minute) AVERAGE DAILY VIEWING TIME PER PERSON 2013 Q1 and 2014 Q1 450 400 350 411 407 300 250 200 150 318 311 212 205 271 261 100 50 0 TOTAL

More information

TV AD MARKET SNAPSHOT FIRST HALF OF 2014 NIELSEN AUDIENCE MEASUREMENT

TV AD MARKET SNAPSHOT FIRST HALF OF 2014 NIELSEN AUDIENCE MEASUREMENT TV AD MARKET SNAPSHOT FIRST HALF OF 2014 NIELSEN AUDIENCE MEASUREMENT VIEWERSHIP OF TV ADS Daily Reach 7,0 million from which 6,6 million saw an ad. Daily viewing time 294 minutes from which 26 45 mért

More information

TV MARKET SNAPSHOT 2013 NIELSEN AUDIENCE MEASUREMENT

TV MARKET SNAPSHOT 2013 NIELSEN AUDIENCE MEASUREMENT TV MARKET SNAPSHOT 2013 NIELSEN AUDIENCE MEASUREMENT TV VIEWING TIME ATV (min) AVERAGE VIEWING TIME (MINUTES/DAY/PERSON) 400 350 375 370 300 250 286 286 200 150 191 202 239 241 100 50 0 TOTAL 4+ AGE 4-17

More information

TV MARKET SNAPSHOT 2014 Q2 NIELSEN AUDIENCE MEASUREMENT

TV MARKET SNAPSHOT 2014 Q2 NIELSEN AUDIENCE MEASUREMENT TV MARKET SNAPSHOT 2014 Q2 NIELSEN AUDIENCE MEASUREMENT ATV (minute) AVERAGE DAILY VIEWING TIME PER PERSON 2013 Q2 and 2014 Q2 400 350 300 346 362 250 200 150 268 278 184 188 226 233 100 50 0 TOTAL 4+

More information

TV MARKET SNAPSHOT 2014 Q3 NIELSEN AUDIENCE MEASUREMENT

TV MARKET SNAPSHOT 2014 Q3 NIELSEN AUDIENCE MEASUREMENT TV MARKET SNAPSHOT 2014 Q3 NIELSEN AUDIENCE MEASUREMENT ATV (minute) AVERAGE DAILY VIEWING TIME PER PERSON 2013 Q3 and 2014 Q3 400 350 300 338 345 250 263 266 200 150 202 192 218 220 100 50 0 TOTAL 4+

More information

TV MARKET SNAPSHOT 2014 Q4 NIELSEN AUDIENCE MEASUREMENT

TV MARKET SNAPSHOT 2014 Q4 NIELSEN AUDIENCE MEASUREMENT TV MARKET SNAPSHOT 2014 Q4 NIELSEN AUDIENCE MEASUREMENT ATV (minute) AVERAGE DAILY VIEWING TIME PER PERSON 2013 Q4 and 2014 Q4 450 400 350 384 390 300 250 200 297 300 210 209 250 251 150 100 50 0 TOTAL

More information

TV MARKET SNAPSHOT 2014 NIELSEN AUDIENCE MEASUREMENT

TV MARKET SNAPSHOT 2014 NIELSEN AUDIENCE MEASUREMENT TV MARKET SNAPSHOT 2014 NIELSEN AUDIENCE MEASUREMENT TV VIEWING TIME ATV (min) AVERAGE VIEWING TIME (MINUTES/DAY/PERSON) 2013 and 2014 whole years, whole day, Total TV 400 350 370 376 300 250 286 289 200

More information

TV MARKET SNAPSHOT 2012 Q4 NIELSEN AUDIENCE MEASUREMENT

TV MARKET SNAPSHOT 2012 Q4 NIELSEN AUDIENCE MEASUREMENT TV MARKET SNAPSHOT 2012 Q4 NIELSEN AUDIENCE MEASUREMENT ATV (mins) AVERAGE DAILY VIEWING TIME PER PERSON 2011 Q4 and 2012 Q4 450 2011 Q4 400 2012 Q4 350 389 389 300 250 200 150 300 297 206 194 253 251

More information

TV MARKET SNAPSHOT 2015 Q1 NIELSEN AUDIENCE MEASUREMENT

TV MARKET SNAPSHOT 2015 Q1 NIELSEN AUDIENCE MEASUREMENT TV MARKET SNAPSHOT 2015 Q1 NIELSEN AUDIENCE MEASUREMENT ATV (minute) AVERAGE DAILY VIEWING TIME PER PERSON 2014 Q1 and 2015 Q1, Live+Playback 450 400 350 407 405 300 250 200 150 311 307 205 196 261 257

More information

TV MARKET SNAPSHOT 2015 Q2 NIELSEN AUDIENCE MEASUREMENT

TV MARKET SNAPSHOT 2015 Q2 NIELSEN AUDIENCE MEASUREMENT TV MARKET SNAPSHOT 2015 Q2 NIELSEN AUDIENCE MEASUREMENT ATV (minute) AVERAGE DAILY VIEWING TIME PER PERSON 2014 Q2 and 2015 Q2, Live+Playback 400 350 300 362 356 250 278 271 200 150 188 189 233 223 100

More information

TV MARKET SNAPSHOT 2015 NIELSEN AUDIENCE MEASUREMENT

TV MARKET SNAPSHOT 2015 NIELSEN AUDIENCE MEASUREMENT TV MARKET SNAPSHOT 2015 NIELSEN AUDIENCE MEASUREMENT TV VIEWING TIME ATV (minutes) AVERAGE VIEWING TIME (MINUTES/DAY/PERSON) 2014 and 2015 whole years, whole day, Total TV, Live+Playback 400 350 376 379

More information

NPOWER CROSS PLATFORM TV / INTERNET FUSION REPORT GUIDE 2014

NPOWER CROSS PLATFORM TV / INTERNET FUSION REPORT GUIDE 2014 NPOWER CROSS PLATFORM TV / INTERNET FUSION REPORT GUIDE 2014 2 VISIT http://en-us.nielsen.com/sitelets/cls/npower.html OR CALL 1-800-423-4511 CONTENTS Use the links below to navigate to a report that answers

More information

TV MARKET SNAPSHOT 2016 Q1 NIELSEN AUDIENCE MEASUREMENT

TV MARKET SNAPSHOT 2016 Q1 NIELSEN AUDIENCE MEASUREMENT TV MARKET SNAPSHOT 2016 Q1 NIELSEN AUDIENCE MEASUREMENT ATV (minute) AVERAGE DAILY VIEWING TIME PER PERSON 2015 Q1 and 2016 Q1, Live+Playback 450 400 350 405 411 300 307 309 250 200 150 196 200 257 250

More information

TV MARKET SNAPSHOT 2015 Q4 NIELSEN AUDIENCE MEASUREMENT

TV MARKET SNAPSHOT 2015 Q4 NIELSEN AUDIENCE MEASUREMENT TV MARKET SNAPSHOT 2015 Q4 NIELSEN AUDIENCE MEASUREMENT ATV (minute) AVERAGE DAILY VIEWING TIME PER PERSON 2014 Q4 and 2015 Q4, Live+Playback 450 400 350 390 401 300 250 200 300 302 209 208 251 245 150

More information

TV VIEWING RISES YEAR-ON-YEAR, AUSSIES EMBRACE NEW SCREENS: Q4 2013 MULTI-SCREEN REPORT

TV VIEWING RISES YEAR-ON-YEAR, AUSSIES EMBRACE NEW SCREENS: Q4 2013 MULTI-SCREEN REPORT TV VIEWING RISES YEAR-ON-YEAR, AUSSIES EMBRACE NEW SCREENS: Q4 2013 MULTI-SCREEN REPORT Contact: Margaret Fearn Jackie Helliker Fearnace Media Nielsen T: + 1 508 369 7189 T: + 61 (0) 403 074 864 margaret@fearnacemedia.com

More information

NEW ZEAL AND MULTI-SCREEN REPORT 2015 TV AND VIDEO CONTENT ACROSS MULTIPLE SCREENS Copyright 2015 The Nielsen Company 1

NEW ZEAL AND MULTI-SCREEN REPORT 2015 TV AND VIDEO CONTENT ACROSS MULTIPLE SCREENS Copyright 2015 The Nielsen Company 1 NEW ZEALAND M U LT I-S C R E E N REPORT 2015 Copyright 2015 The Nielsen Company 1 TV AND VIDEO CONTENT ACROSS MULTIPLE SCREENS EXECUTIVE SUMMARY Consumers want the best of each world that each viewing

More information

AN QUICK START GUIDE JULY 2013

AN QUICK START GUIDE JULY 2013 ONLINE @PLAN QUICK START GUIDE JULY 2013 ONLINE @PLAN A targeting and profiling tool assisting users in building solid online strategies to reach their desired audiences, as well as demonstrating the value

More information

NIELSEN NATIONAL TV VIEW

NIELSEN NATIONAL TV VIEW NIELSEN NATIONAL TV VIEW NIELSEN TWITTER TV RATINGS 2015 NIELSEN TWITTER TV RATINGS (NTTR) Nielsen Twitter TV Ratings (NTTR) are the first-ever, industry-standard measurement of the total activity and

More information

AUSSIES WATCH MORE TV YEAR-ON-YEAR, TAKE-UP OF NEW SCREENS RISES: Q1 2014 MULTI-SCREEN REPORT

AUSSIES WATCH MORE TV YEAR-ON-YEAR, TAKE-UP OF NEW SCREENS RISES: Q1 2014 MULTI-SCREEN REPORT AUSSIES WATCH MORE TV YEAR-ON-YEAR, TAKE-UP OF NEW SCREENS RISES: Q1 2014 MULTI-SCREEN REPORT Contact: Margaret Fearn Jackie Helliker Fearnace Media Nielsen T: + 1 508 369 7189 T: + 61 (0) 403 074 864

More information

TWO IN FIVE CONSUMERS IN SINGAPORE STILL USE CASH FOR EVERY-DAY SPENDING

TWO IN FIVE CONSUMERS IN SINGAPORE STILL USE CASH FOR EVERY-DAY SPENDING News Release IMMEDIATE RELEASE CONTACT: Ellen Cuijpers, ellen.cuijpers@nielsen.com +65.6672.6640 TWO IN FIVE CONSUMERS IN SINGAPORE STILL USE CASH FOR EVERY-DAY SPENDING Singaporeans less confident than

More information

STATE OF THE MEDIA: CONSUMER USAGE REPORT

STATE OF THE MEDIA: CONSUMER USAGE REPORT STATE OF THE MEDIA: CONSUMER USAGE REPORT 2011 The U.S. Media Universe DEVICE OWNERSHIP 1 (millions of people who own) MOBILE & ONLINE CONSUMERS (millions of users) At least one TV 290 Mobile phone (ages

More information

NIELSEN LOCAL TV VIEW

NIELSEN LOCAL TV VIEW NIELSEN LOCAL TV VIEW CHARACTERISTIC DEFINITIONS 2014 characteristics ALL TV HOUSEHOLDS TOTAL TV HOUSEHOLDS Indicates any household consisting of at least one operable and metered TV. CABLE STATUS ADS

More information

NIELSEN NATIONAL TV VIEW

NIELSEN NATIONAL TV VIEW NIELSEN NATIONAL TV VIEW NIELSEN TWITTER TV RATINGS 2014 NIELSEN TWITTER TV RATINGS (NTTR) Nielsen Twitter TV Ratings (NTTR) are the first-ever, industry-standard measurement of the total activity and

More information

NPOWER VIDEO ON DEMAND FREQUENTLY ASKED QUESTIONS SUMMER 2013

NPOWER VIDEO ON DEMAND FREQUENTLY ASKED QUESTIONS SUMMER 2013 NPOWER FREQUENTLY ASKED QUESTIONS SUMMER 2013 NPOWER: FREQUENTLY ASKED QUESTIONS 1 WHAT IS THE DIFFERENCE BETWEEN LINEAR AND NON-LINEAR? Networks now have the ability to post their program and episode

More information

NIELSEN LOCAL TV VIEW

NIELSEN LOCAL TV VIEW NIELSEN LOCAL TV VIEW QUARTER-HOUR FLOW ANALYSIS JANUARY 2015 QUARTER-HOUR FLOW REPORT The Quarter-Hour Flow report analyzes the audience viewing across the selected viewing sources, from one quarter-hour

More information

NIELSEN LOCAL TV VIEW

NIELSEN LOCAL TV VIEW NIELSEN LOCAL TV VIEW GLOSSARY 2014 AVERAGE FREQUENCY The average number of units viewed by the households or persons that make up the audience reached by a schedule. Sum of unified Weights of unique Persons

More information

NIELSEN NATIONAL TV VIEW

NIELSEN NATIONAL TV VIEW NIELSEN NATIONAL TV VIEW NIELSEN TWITTER TV RATINGS 2014 NIELSEN TWITTER TV RATINGS (NTTR) Nielsen Twitter TV Ratings (NTTR) are the first-ever, industry-standard measurement of the total activity and

More information

The Asian media landscape is turning digital

The Asian media landscape is turning digital The Asian media landscape is turning digital How can marketers maximise their opportunities? Copyright 2012 The Nielsen Company. i The Asian media landscape is turning digital. How can marketers maximise

More information

TV Market Summary 2011 Q4 Nielsen Audience Measurement

TV Market Summary 2011 Q4 Nielsen Audience Measurement TV Market Summary 2011 Q4 Nielsen Audience Measurement (C) AGB Nielsen Médiakutató Kft. Share of Channel Networks - Total (4+) Period: 2011 4th quarter (01.10. - 31.12.); Daypart: 02:00-25:59 General entertainment

More information

Trust in Advertising and Brand Messages

Trust in Advertising and Brand Messages Nielsen Featured Insights Delivering consumer clarity April 2012 www.nielsen.com Trust in Advertising and Brand Messages Irish Consumer Trust in Earned Media Sources most credible Editorial content still

More information

NIELSEN LOCAL TV VIEW

NIELSEN LOCAL TV VIEW NIELSEN LOCAL TV VIEW CHARACTERISTIC DEFINITIONS 2014 ALL TV HOUSEHOLDS TOTAL TV HOUSEHOLDS Indicates any household consisting of at least one operable and metered TV. BEVERAGE PURCHASED (LPM ONLY) BOTTLED

More information

AUSTRALIAN MULTI-SCREEN REPORT QUARTER 3 2014

AUSTRALIAN MULTI-SCREEN REPORT QUARTER 3 2014 AUSTRALIAN MULTI-SCREEN REPORT QUARTER 3 TV AND OTHER VIDEO CONTENT ACROSS MULTIPLE SCREENS The edition of The Australian Multi-Screen Report provides the latest estimates of screen technology penetration

More information

DIGITAL TERMS GLOSSARY 2013

DIGITAL TERMS GLOSSARY 2013 DIGITAL TERMS GLOSSARY 2013 ACTIVE DIGITAL MEDIA UNIVERSE People who are 2+ and used an Internet enabled computer within the time period. ACTIVE REACH (%) The percentage of all active 2+ unique persons

More information

SMART TV AD EFFECTIVENESS A PILOT STUDY ABOUT

SMART TV AD EFFECTIVENESS A PILOT STUDY ABOUT SMART TV AD EFFECTIVENESS A PILOT STUDY ABOUT The Impact of SMART TV ADvertiSing How are Smart TVs used in daily life? Who is using Smart TVs and Smart TV features? What is the impact of advertising on

More information

TV REMAINS MAIN SCREEN AS VIEWING HABITS EVOLVE: Q AUSTRALIAN MULTI-SCREEN REPORT

TV REMAINS MAIN SCREEN AS VIEWING HABITS EVOLVE: Q AUSTRALIAN MULTI-SCREEN REPORT TV REMAINS MAIN SCREEN AS VIEWING HABITS EVOLVE: Q1 2015 AUSTRALIAN MULTI-SCREEN REPORT Contact: Margaret Fearn Jackie Helliker Fearnace Media Nielsen T: + 1 508 369 7189 T: + 61 (0) 403 074 864 E: margaret@fearnacemedia.com

More information

NIELSEN LOCAL TV VIEW

NIELSEN LOCAL TV VIEW NIELSEN LOCAL TV VIEW PROMOTION OPTIMIZER RELEASE NOTES JUNE 2015 PROMOTION OPTIMIZER The Promotion Optimizer report is now available in Nielsen Local TV View (NLTV). The Promotion Optimizer report provides

More information

SMART TV INSIGHTS 2015 A STUDY ABOUT THE SMART TV MARKET AND THE CHANGING TV CONSUMPTION GERMAN RESULTS

SMART TV INSIGHTS 2015 A STUDY ABOUT THE SMART TV MARKET AND THE CHANGING TV CONSUMPTION GERMAN RESULTS SMART TV INSIGHTS 2015 A STUDY ABOUT THE SMART TV MARKET AND THE CHANGING TV CONSUMPTION GERMAN RESULTS 12.11.15 KEY FINDINGS GERMANY #1 Smart #2 36% of all TVs are Smart TVs, and 82% of Smart TV owners

More information

MULTIPLATFORM COMSUMER USAGE RESEARCH EXECUTIVE SUMMARY COPYRIGHT 2015 VUBIQUITY

MULTIPLATFORM COMSUMER USAGE RESEARCH EXECUTIVE SUMMARY COPYRIGHT 2015 VUBIQUITY MULTIPLATFORM COMSUMER USAGE RESEARCH EXECUTIVE SUMMARY INTRODUCTION VUBIQUITY took an in-depth look into the way consumers view video on multiple screens. Today s consumers have a seemingly endless array

More information

NIELSEN TWITTER T V RATINGS

NIELSEN TWITTER T V RATINGS NIELSEN TWITTER T V RATINGS FREQUENTLY ASKED QUESTIONS 2014 1 2 WHAT ARE NIELSEN TWITTER TV RATINGS (NTTR)? Nielsen Twitter TV Ratings (NTTR) are the first-ever measurement of the total activity and reach

More information

AUSTRALIAN MULTI-SCREEN REPORT QUARTER 2 2014

AUSTRALIAN MULTI-SCREEN REPORT QUARTER 2 2014 AUSTRALIAN MULTI-SCREEN REPORT QUARTER 2 TV AND OTHER VIDEO CONTENT ACROSS MULTIPLE SCREENS This edition of the Australian Multi-Screen Report ( ) updates the take-up rates of internet-connected devices

More information

CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS

CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS Highlights of Nielsen Research: Meet the New Media Consumer in Singapore, 2014 Sponsored by Videology TODAY S CONSUMER IS ON A NEW MEDIA JOURNEY Right

More information

AUSTRALIAN MULTI-SCREEN REPORT

AUSTRALIAN MULTI-SCREEN REPORT AUSTRALIAN MULTI-SCREEN REPORT TRENDS IN VIDEO VIEWERSHIP BEYOND CONVENTIONAL TELEVISION SETS QUARTER 1 VIDEO CONTENT ACROSS MULTIPLE SCREENS The latest edition of the Australian Multi-Screen Report (

More information

AD*VIEWS SUMMARY DATABASE 2015

AD*VIEWS SUMMARY DATABASE 2015 AD*VIEWS SUMMARY DATABASE 2015 Effective May 11, 2015, a Summary Database will be included in the Ad*Views application. This database allows users to run reports at a summary level with a fast turn-around

More information

NIELSEN LOCAL TV VIEW

NIELSEN LOCAL TV VIEW NIELSEN LOCAL TV VIEW PROGRAM ANALYSIS RELEASE NOTES MARCH 2015 PROGRAM ANALYSIS The Program Analysis is now available in Nielsen Local TV View (NLTV). This report will allow you to analyze the audience

More information

MULTISCREEN IS REALITY: HOW CONNECTED TV IS CHANGING THE TELEVISION LANDSCAPE MULTISCREEN & CONNECTED TV USE

MULTISCREEN IS REALITY: HOW CONNECTED TV IS CHANGING THE TELEVISION LANDSCAPE MULTISCREEN & CONNECTED TV USE MULTISCREEN IS REALITY: HOW CONNECTED TV IS CHANGING THE TELEVISION LANDSCAPE MULTISCREEN & CONNECTED TV USE: RESULTS Which digital devices are currently used in households? How is digital media consumption

More information

NIELSEN TECHNOLOGY SENTIMENTS REPORT

NIELSEN TECHNOLOGY SENTIMENTS REPORT NIELSEN TECHNOLOGY SENTIMENTS REPORT Copyright 2014 The Nielsen Company 1 INTRODUCTION It seems like every day new and/or improved technology is welcomed with open arms to early-adopting consumers. Options

More information

Beyond Clicks and Impressions: Examining the Relationship Between Online Advertising and Brand Building

Beyond Clicks and Impressions: Examining the Relationship Between Online Advertising and Brand Building Beyond Clicks and Impressions: Examining the Relationship Between Online Advertising and Brand Building Executive Summary Advertisers increasingly think of online as a place to build their brands, but

More information

NIELSEN LOCAL TV VIEW

NIELSEN LOCAL TV VIEW NIELSEN LOCAL TV VIEW CHARACTERISTIC DEFINITIONS 2014 ALL TV HOUSEHOLDS TOTAL TV HOUSEHOLDS Indicates any household consisting of at least one operable and metered TV. BROADBAND ONLY BROADBAND ONLY Indicates

More information

ONLINE VIDEO CENSUS FREQUENTLY ASKED QUESTIONS 2013

ONLINE VIDEO CENSUS FREQUENTLY ASKED QUESTIONS 2013 ONLINE VIDEO CENSUS FREQUENTLY ASKED QUESTIONS 2013 1 WHAT IS VIDEOCENSUS? VideoCensus is the first online video measurement service to combine patented panel and census research methodologies. It provides

More information

australian multi-screen report QUARTER 1, 2012 trends in video viewership beyond conventional television sets

australian multi-screen report QUARTER 1, 2012 trends in video viewership beyond conventional television sets australian multi-screen report QUARTER 1, 2012 trends in video viewership beyond conventional television sets VIDEO CONTENT ACROSS MULTIPLE SCREENS An increasing number of Australians have access to new

More information

Mobile Path to Purchase Study. Understanding Mobile s Role in the Retail Path to Purchase

Mobile Path to Purchase Study. Understanding Mobile s Role in the Retail Path to Purchase 2013 Mobile Path to Purchase Study Understanding Mobile s Role in the Retail Path to Purchase THE MOBILE INSURANCE USER Mobile and PC are companion tools for insurance complementing each other in different

More information

Newspaper Multiplatform Usage

Newspaper Multiplatform Usage Newspaper Multiplatform Usage Results from a study conducted for NAA by Frank N. Magid Associates, 2012 1 Research Objectives Identify typical consumer behavior patterns and motivations regarding content,

More information

SMART TV INSIGHTS 2015 A STUDY ABOUT THE SMART TV MARKET AND THE CHANGING TV CONSUMPTION UK RESULTS

SMART TV INSIGHTS 2015 A STUDY ABOUT THE SMART TV MARKET AND THE CHANGING TV CONSUMPTION UK RESULTS SMART TV INSIGHTS 2015 A STUDY ABOUT THE SMART TV MARKET AND THE CHANGING TV CONSUMPTION UK RESULTS 12.11.15 KEY FINDINGS UK #1 Smart #2 29% of all TVs are Smart TVs, and 93% of Smart TV owners connect

More information

A CUSTOM STUDY COMMISSIONED BY INPOWERED A CUSTOM STUDY COMMISSIONED BY INPOWERED THE ROLE OF CONTENT

A CUSTOM STUDY COMMISSIONED BY INPOWERED A CUSTOM STUDY COMMISSIONED BY INPOWERED THE ROLE OF CONTENT A CUSTOM STUDY A CUSTOM STUDY COMMISSIONED BY INPOWERED COMMISSIONED BY INPOWERED THE ROLE OF IN THE CONSUMER DECISION MAKING PROCESS MARCH 2014 1 S Executive Summary... 3 Research Question and Methodology...

More information

NIELSEN LOCAL TV VIEW

NIELSEN LOCAL TV VIEW NIELSEN LOCAL TV VIEW REACH AND FREQUENCY REPORTS WORKING WITH SCHEDULES 2016 EXPORT A SCHEDULE Do you have an existing schedule and need to make a few minor modifications to the dates, geography, cable

More information

MOBILE AD RECEPTIVENESS, ENGAGEMENT, AND ACTION

MOBILE AD RECEPTIVENESS, ENGAGEMENT, AND ACTION 2014 MOBILE AD RECEPTIVENESS, ENGAGEMENT, AND ACTION Overview Advertisements are an essential part of marketing. Through ads we can raise awareness, inform consumers, offer deals, and drive shoppers in

More information

COMPARABLE METRICS Q3 2015

COMPARABLE METRICS Q3 2015 COMPARABLE METRICS Q3 2015 Copyright 2015 The Nielsen Company 1 WELCOME Welcome to the Q3 2015 Nielsen Comparable Metrics Report! This is an in-depth study of users and usage averaged across the U.S. population

More information

AUDIENCE MEASUREMENT TAGGING BENEFITS GUIDE 2013

AUDIENCE MEASUREMENT TAGGING BENEFITS GUIDE 2013 AUDIENCE MEASUREMENT TAGGING BENEFITS GUIDE 2013 TAGGING BENEFITS This document provides the benefits of implementing Nielsen s audience measurement tag. CONSISTENT MARKET REPORTING Nielsen has developed

More information

THE NEW SHOPPER MINDSET

THE NEW SHOPPER MINDSET 2014 THE NEW SHOPPER MINDSET Overview The mobile path to purchase continues to evolve with more and more consumers owning and relying on mobile devices. With this increase in mobile adoption, we see people

More information

TV Market Summary 2011 Q2 Nielsen Audience Measurement

TV Market Summary 2011 Q2 Nielsen Audience Measurement TV Market Summary 2011 Q2 Nielsen Audience Measurement (C) AGB Nielsen Médiakutató Kft. Share of Channel Networks - Total (4+) Period: 2011 2nd quarter (01.04. - 30.06.); Daypart: 02:00-25:59 General entertainment

More information

Consumer Barometer. Country Report France

Consumer Barometer. Country Report France Consumer Barometer Country Report France Table of Content Where to find what The Multiscreen World - Internet usage 06-10 - Devices 11-15 The Smart Shopper - Research behavior 16-26 - Purchase behavior

More information

AUSTRALIA: THE DIGITAL MEDIA NATION

AUSTRALIA: THE DIGITAL MEDIA NATION AUSTRALIA: THE DIGITAL MEDIA NATION Technology is changing faster than ever, and with that, our daily electronic media consumption. While the growth of these new technologies has had a fragmentation effect

More information

A Nielsen Report Global Trust in Advertising and Brand Messages. April 2012

A Nielsen Report Global Trust in Advertising and Brand Messages. April 2012 A Nielsen Report Global Trust in Advertising and Brand Messages April 2012 CONSUMER TRUST IN EARNED ADVERTISING GROWS IN IMPORTANCE Earned media sources remain most credible Trust in traditional paid advertising

More information

CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS

CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS Highlights of Nielsen & Videology Research: Meet the New Media Consumer in Indonesia, 2014 Sponsored by Videology TODAY S CONSUMER IS ON A NEW MEDIA

More information

Multiscreening in the CEE. The MEC Multiscreen Study

Multiscreening in the CEE. The MEC Multiscreen Study Multiscreening in the CEE The MEC Multiscreen Study 25/11/2015 The lion s share of internet users on CEE markets connect to the web while watching TV, many of them from mobile devices; smartphones and

More information

December 2010 State of the Media. DVR Use in the U.S.

December 2010 State of the Media. DVR Use in the U.S. December 2010 State of the Media DVR Use in the U.S. Overview Now in nearly 4 out of 10 households, DVRs have quickly progressed from a novelty to an increasingly mainstream technology. Today, DVR playback

More information

CONSUMER ATTITUDES TOWARDS TRADITIONAL AND 2ND SCREEN ADVERTISING A SURVEY STUDY

CONSUMER ATTITUDES TOWARDS TRADITIONAL AND 2ND SCREEN ADVERTISING A SURVEY STUDY CONSUMER ATTITUDES TOWARDS TRADITIONAL AND 2ND SCREEN ADVERTISING A SURVEY STUDY Virpi Oksman, VTT Virpi.oksman@vtt.fi TV advertizers TOP-3 pain points #1 I need a simple, reliable and real time data of

More information

Television, Internet and Mobile Usage in the U.S. Three Screen Report

Television, Internet and Mobile Usage in the U.S. Three Screen Report Television, Internet and Mobile Usage in the U.S. Three Screen Report VOLUME 7 4th Quarter 2009 What Consumers Watch: Americans Spend More Time with Video Than Ever Consumers devote 3.5 hours a month to

More information

Nielsen Featured Insights

Nielsen Featured Insights Nielsen Featured Insights Delivering consumer clarity Decoding Investment Attitudes of the Online Indian Consumer By Subhash Chandra, Director, Client Solutions Finance n n n Online Indian customers well

More information

TRANSFORMING THE PURCHASE PROCESS

TRANSFORMING THE PURCHASE PROCESS 2014 TRANSFORMING THE PURCHASE PROCESS Study methodolgy xad and long-time partner Telmetrics, have collaborated with Nielsen for a second year of our first-to-market mobile shopping study in the UK. The

More information

NIELSEN MUSIC 360 CHINA REPORT

NIELSEN MUSIC 360 CHINA REPORT NIELSEN MUSIC 360 CHINA REPORT HIGHLIGHTS 1 NIELSEN MUSIC 360 CHINA REPORT - HIGHLIGHTS NIELSEN MUSIC 360 CHINA At a time when consumers have unprecedented choice in, how they engage with content, marketers

More information

Analysis of Primary TV Watching Habits

Analysis of Primary TV Watching Habits Analysis of Primary TV Watching Habits Comparing Streaming Viewers to Live and On Demand Viewers Using CivicScience s DeepProfile May 2014 Insight Report CivicScience DeepProfile Project Goal To find meaningful

More information

BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments

BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments Executive Summary While TV remains a trusted mass market media with the broadest reach, video consumption on mobile devices

More information

Television, Internet and Mobile Usage in the U.S. A2/M2 Three Screen Report. VOLUME 5 2nd Quarter 2009

Television, Internet and Mobile Usage in the U.S. A2/M2 Three Screen Report. VOLUME 5 2nd Quarter 2009 Television, Internet and Mobile Usage in the U.S. A2/M2 Three Screen Report VOLUME 5 2nd Quarter 2009 Viewership on the Rise as More Video Content Spans All Three Screens 57% of Internet Consumers Use

More information

GfK TWITTER TV STUDY. Investigating the relationship between Twitter and TV

GfK TWITTER TV STUDY. Investigating the relationship between Twitter and TV GfK TWITTER TV STUDY Investigating the relationship between Twitter and TV GfK Twitter TV study Television has always been a social experience people love to share their experiences and talk about the

More information

Sky Deutschland Casestudy

Sky Deutschland Casestudy Sky Deutschland Casestudy Sky Deutschland casestudy overview Sky Deutschland AG is the leading pay TV company in Germany and Austria, with more than three million subscribers. Sky offers over 70 channels

More information

ONLINE VIDEOCENSUS GLOSSARY 2013

ONLINE VIDEOCENSUS GLOSSARY 2013 ONLINE VIDEOCENSUS GLOSSARY 2013 SAMPLE RESEARCH SAMPLE VideoCensus uses the same RDD//Online panel as NetView, with hundreds of thousands of panelists worldwide, to effectively report on the long tail

More information

Digital music consumption and digital music access

Digital music consumption and digital music access January 2011 Digital music consumption and digital music access More music available, in a prolific ecosystem: the hyper-fragmented market offer unprecedented opportunities and challenges where both the

More information

Research Approach. A total of 1,200 telephone interviews were conducted among Chinese Canadians who are 18 years of age or older All respondents are:

Research Approach. A total of 1,200 telephone interviews were conducted among Chinese Canadians who are 18 years of age or older All respondents are: The Study Ipsos Reid 2007 Canadian Chinese Media Monitor is a syndicated study jointly developed by Ipsos Reid and Era Marketing Communications. Survey period took place from May 31 to June 7, 2007 in

More information

Adults media use and attitudes report

Adults media use and attitudes report Adults media use and attitudes report Research Document Publication date: March 01 Contents Section Page 1 Executive Summary... 4 Introduction... 11.1 Background... 11. Research methodology and analysis...

More information

FREE TO MOVE BETWEEN SCREENS THE CROSS-PLATFORM REPORT MARCH 2013

FREE TO MOVE BETWEEN SCREENS THE CROSS-PLATFORM REPORT MARCH 2013 FREE TO MOVE BETWEEN SCREENS THE CROSS-PLTFORM REPORT MRCH 2013 THE CROSS-PLTFORM SERIES welcome DOUNI TURRILL SVP INSIGHTS, NIELSEN Our best-in-class audience measurement report provides you with a quarterly

More information

A Nielsen Report The Global, Socially-Conscious Consumer. March 2012

A Nielsen Report The Global, Socially-Conscious Consumer. March 2012 A Nielsen Report The Global, Socially-Conscious Consumer March 2012 WHO IS THE GLOBAL, SOCIALLY-CONSCIOUS CONSUMER? YOUNGER 63% under the age of 40 GREEN 66% think companies should support the environment

More information

Paid Social Media Advertising. Industry update and best practices 2013

Paid Social Media Advertising. Industry update and best practices 2013 Paid Social Media Advertising Industry update and best practices 2013 Methodology A survey commissioned by Vizu, a Nielsen company, of more than 500 U.S. digital marketing and media professionals was conducted

More information

AUSTRALIAN MULTI-SCREEN REPORT QUARTER 1 2015

AUSTRALIAN MULTI-SCREEN REPORT QUARTER 1 2015 AUSTRALIAN MULTI-SCREEN REPORT QUARTER 0 AUSTRALIAN VIEWING TRENDS ACROSS MULTIPLE SCREENS The 0 edition of the Australian Multi- Screen Report updates household take-up of new technologies and the trends

More information

viewer watch The TV Landscape

viewer watch The TV Landscape The TV Landscape Multichannel subscriber counts may decline slightly by 217, but will still be above 28 levels, according to MagnaGlobal. Total TV Homes 28 29 21 211 212 213 214 215 216 217 115.7 116.1

More information

2013 Nielsen National Cross- Media Engagement Study

2013 Nielsen National Cross- Media Engagement Study 2013 Nielsen National Cross- Media Engagement Study Introduction This report studies the increasingly important question of audience engagement and in so doing moves beyond more traditional metrics of

More information

CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS

CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS Highlights of Nielsen & Videology Research: Meet the New Media Consumer in Malaysia, 2014 Sponsored by Videology TODAY S CONSUMER IS ON A NEW MEDIA

More information

July 2012 Decoding Global Investment Attitudes

July 2012 Decoding Global Investment Attitudes July 2012 Decoding Global Investment Attitudes Investment decisions and matters of personal wealth vary by gender, age and geographic region Globally, men are 36% more active than women with investments

More information

2013 ONLINE ADVERTISING PERFORMANCE OUTLOOK. *Survey fielded by:

2013 ONLINE ADVERTISING PERFORMANCE OUTLOOK. *Survey fielded by: 2013 ONLINE ADVERTISING PERFORMANCE OUTLOOK *Survey fielded by: EXECUTIVE SUMMARY Over the past several years, digital media has continued to develop as a branding medium, growing beyond its roots as a

More information

Microsoft Get It Done Survey of Office Workers

Microsoft Get It Done Survey of Office Workers Microsoft Get It Done Survey of Office Workers Executive Summary and Survey Results Presented by: Harris Interactive Public Relations Research November 2013 About the Survey Survey Method This survey was

More information

Video. US Video Advertising Report

Video. US Video Advertising Report Digital Video 2012 US Video Advertising Report June 2012 BrightRoll US Video Advertising Report: June 2012 www.brightroll.com 415.677.9222 343 Sansome Street, Suite 600, San Francisco, CA 94104 Copyright

More information

Submission by Free TV Australia

Submission by Free TV Australia Submission by Free TV Australia Parliamentary Joint Select Committee on Gambling Reform Inquiry into the advertising and promotion of gambling services in sport 27 February 2013 EXECUTIVE SUMMARY Free

More information

THE SOCIAL MEDIA REPORT STATE OF THE MEDIA:

THE SOCIAL MEDIA REPORT STATE OF THE MEDIA: THE SOCIAL MEDIA REPORT STATE OF THE MEDIA: 2012 SOCIAL MEDIA IS COMING OF AGE Social media and social networking are no longer in their infancy. Since the emergence of the first social media networks

More information

Cross-Platform Measurement Helps Local Stations Add Value to Broadcast and Digital

Cross-Platform Measurement Helps Local Stations Add Value to Broadcast and Digital Cross-Platform Measurement Helps Local Stations Add Value to Broadcast and Digital Ecosystem The local game is changing. Daily deal sites like Groupon and LivingSocial.com in the U.S. have altered the

More information

Coaching, Social Media and New Technology

Coaching, Social Media and New Technology Coaching, Social Media and New Technology Using social media and new technology in the UK; how coaching does not always follow the trends. sports coach UK Research Briefing May 2014 Follow the Research

More information

Worksheet: Statistics

Worksheet: Statistics Worksheet: Statistics Name:_ Multiple Choice Identify the choice that best completes the statement or answers the question. 1. What is the best sampling technique to use for determining the average speed

More information

HOW MEN SHOP FOR CLOTHES AND WHAT ENGAGES THEM

HOW MEN SHOP FOR CLOTHES AND WHAT ENGAGES THEM FEATURED INSIGHTS DELIVERING CONSUMER CLARITY HOW MEN SHOP FOR CLOTHES AND WHAT ENGAGES THEM DRIVERS AND INSIGHTS ON THE MALE APPAREL CONSUMER INDUSTRY BY: ROHINI SUNDAR, ASSOCIATE DIRECTOR, NIELSEN TODAY

More information

VAB REPORT: STATE OF DIGITAL VIDEO. TV COMMANDS 91% OF TOTAL VIDEO TIME

VAB REPORT: STATE OF DIGITAL VIDEO. TV COMMANDS 91% OF TOTAL VIDEO TIME VAB REPORT: STATE OF DIGITAL VIDEO. TV COMMANDS 91% OF TOTAL VIDEO TIME SUMMARY Highlights TV commands majority of consumers video time across the age spectrum, across all ethnicities 91% of P2+ video

More information

Graph Builder User Guide

Graph Builder User Guide Graph Builder User Guide The Consumer Barometer is a free, interactive tool to help you understand how, when and why people are using the Internet across the world. The Graph Builder section of the tool

More information