MySQL Enterprise Edition Most secure, scalable MySQL Database, Online Backup, Development/Monitoring Tools, backed by Oracle Premier Lifetime Support

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1 MySQL Enterprise Edition Most secure, scalable MySQL Database, Online Backup, Development/Monitoring Tools, backed by Oracle Premier Lifetime Support Elevator Pitch With 12 millions of active installs, MySQL Enterprise Edition is the leading open source database solution behind many of today s Web applications. It is fast, reliable, easy to use, and runs on a broad range of platforms. MySQL Enterprise Edition includes the most comprehensive set of advanced features, management tools and technical support so customers can achieve the highest levels of MySQL scalability, security, reliability, and uptime. It reduces the risk, cost, and complexity in developing, deploying, and managing business-critical MySQL applications. Target Customer Account Profile o Companies already using MySQL for any type of application o Companies planning new Web-based services and projects o Web 2.0 companies (Digital Entrepreneurs) and Enterprises using Web 2.0 (Enterprise 2.0) o Companies wanting an open source alternative to IBM DB2, MS SQL Server and Sybase o Companies with high volumes in database reads/queries; that require highperformance computing and high availability o Key adopter verticals include telco, retail, web properties, education and financial services Job Titles: VP of Engineering / IT Director/ DBA/Developer/Technical Product Manager Key Influencers: Sys Admin, DBAs, Web Developers Key Features and Messages The MySQL Enterprise subscription offering includes the most comprehensive set of MySQL database software, monitoring tools and production support so your business achieves the highest levels of reliability, security and uptime. The MySQL Query Analyzer, available as part of the MySQL 5.5 Enterprise Edition, allows organizations to further optimize database performance across their organization -- while driving increased efficiency and lowering administrative overhead. Quickly build and deploy online applications with confidence using the MySQL Enterprise Server, the most reliable, secure and up-to-date version of MySQL for costeffectively delivering E-Commerce, OLTP and multi-terabyte Data Warehousing applications. It is a fully integrated transaction-safe, ACID compliant database with full commit, rollback, crash recovery and row level locking capabilities. It is also backed by full production support and regular updates to ensure maximum uptime and availability. Ensure the highest levels of security, performance and availability of all MySQL servers using the Enterprise Monitor and Advisors. The Enterprise Monitor serves as an automated Virtual MySQL DBA by proactively monitoring key MySQL and OS metrics and providing expert Best Practice advice on corrective actions that can be taken before a cost outage occurs.

2 Improve the performance and scalability of online applications by up to 3x using the MySQL Query Analyzer. The Query Analyzer helps DBAs and Developers identify and analyze problem SQL code that is causing performance issues and slowdowns across all MySQL servers, all within minutes vs. hours or days using other methods. Quickly resolve technical problems using 7x24x365 MySQL Technical Support Services. The MySQL Technical Support team is staffed by experienced MySQL DBAs who work directly with the MySQL Engineering team to provide quick resolutions to even the most complex technical issues. Optimize and tune performance of MySQL, SQL, Schema and Replication using MySQL Consultative Support Services. Work directly with the MySQL Support Engineers on project specific MySQL installations, Replication set up and configuration, Query review and tuning, optimal Schema design and more. Try it all at no cost! All of the MySQL Enterprise database software, Enterprise Monitor, Query Analyzer and Support Services are available under a 30 day trial. Customer Problems Addressed Business is increasingly done on the Web, and thousands of new people, applications, businesses and services are coming online daily. Modern businesses require a costeffective, fast, reliable and scalable database solution to maximum up-time for their sites. Enterprises want fast, scalable and open solutions backed by world-class communities and production support. In today's tough economic times, IT departments are faced with delivering new systems under tighter budgets, with less budget and fewer resources. CIOs and IT managers want an affordable solution that will scale as their business grows -- allowing them the flexibility to readily adjust to unforeseen challenges without having to scrap systems and start over again. Emerging web and e-commerce companies need a cost-effective database solution capable of supporting high traffic, high scale websites. Online applications using Web 2.0 technologies are readily scaled, but can become unwieldy to build, manage and maintain. MySQL Enterprise Edition subscription, and the new MySQL Query alleviates the common challenges with building and supporting scalable, data-driven online applications using open source to reduce the overall TCO of the application through services that improve application performance and increase DBA / Developer productivity. Why MySQL? Customer Value Proposition MySQL is the foundation of some of the most highly-trafficked, revenue generating sites on the web. This is largely due to its reliability, performance and ease of use and to the overall lower total cost of ownership ( TCO ) that comes with building Enterprise-grade online applications on open source, Web 2.0 technologies. MySQL Enterprise allows businesses who want the performance and lower TCO benefits of MySQL to build and deploy applications with the highest levels of security, performance and

3 availability. MySQL Enterprise is a comprehensive package of the world's most popular open source database, monitoring tools and production support designed to improve performance, simplify management, increase availability and minimize downtime of mission-critical online applications built on the MySQL database solution. Competition MySQL Community Edition is #1 Competitor Issues to overcome: It just works, never had a problem with MySQL Community Server Use TCO Calculator to change discussion from Free vs. Paid to Save 90% o Don t focus on Free (Community) vs Paid (SE, EE) o Focus on MySQL EE is 90% Cheaper than MSFT, SYBS o Empower MySQL advocate to convince CIO/CFO to pay for free software Why Pay: o 24x7 Support, Minimize business risk of downtime o Enterprise Edition delivers Commercial Extensions Microsoft SQL Server: How to Win with MySQL Microsoft has a Windows Platform Agenda o MySQL does not lock you into Windows, M in LAMP Convince customer they need multiple Platforms o Cross-platform requirement immediately disqualifies SQL Server Ease of Use, Zero Admin, Windows Installer o 3 minutes to success MySQL Customer References o MySQL delivers 90% TCO Savings o Always compare SQL Server EE vs. MySQL EE AVOID o RDBMS Feature War, RFPs, RFQs o Windows Optimizations War (Microsoft is the Windows Company) Sybase ASE: How to Win with MySQL Ease of Use, Zero Admin o 15 minutes to success MySQL Customer References o Market momentum, M in LAMP o MySQL delivers 90% TCO Savings o Always compare ASE EE vs. MySQL EE o AVOID o RDBMS Feature War, RFPs, RFQs Use the TCO Calculator to show 3 yr Database Savings Comparison:

4 Qualifying Customers Questions Are you using LAMP/Open Source/Web 2.0 technologies? Are you using MySQL now? Do you know of others using MySQL now? Do you have online or web projects planned? Do you have MySQL in production environments? Is it experiencing scale, power, space and/or management issues? Are you struggling to meet SLAs, and is your SysAdmin productivity being compromised by constant management and configuration issues from your MySQL and web infrastructure Are you seeking to deploy new services, but are now budget constrained due to economic slowdown. (must be receptive to open source solutions) Is MySQL causing you pain (scaling DBAs, etc)? NOTE: Non-optimal customer environments would meet the following criteria: Not currently using MySQL, no plans to MSFT/DB2 only shops Legacy DB replacement projects only Many DBA resources Budget insensitive Overcoming Customer Objections MySQL just works... While this is true, the MySQL database is software and as such MySQL regularly produces bug fix releases for problems reported by customers and community users. If you are running business critical online applications on MySQL you cannot afford a slowdown or an outage, and most likely do not have the bandwidth to write the scripts necessary to proactively notify you of problems and tuning opportunities before they turn into outages. MySQL Enterprise provides peace of mind by 1) ensuring you always have the most secure, up to date version of the MySQL database, 2) proactively monitoring of all your systems for problems and 3) providing you 24x7 access to technical support for the quick resolution of even the most complex problems. 1. Objection: Why should I buy MySQL Commercial Editions when I can use MySQL Community Edition for free? Answer: MySQL Enterprise Edition includes the following products and services not available in the MySQL Community Edition: 24x7 Technical Support with direct access to expert Support Engineers who are ready to assist you in the development, deployment, and management of your MySQL applications. Learn More: Visit Testimonials: MySQL Consultative Support where MySQL Support Engineers advise you on how to properly design and tune your MySQL servers, schema, queries, and replication set-up to maximize performance and availability. Learn more: MySQL Query Analyzer helps you improve application performance by monitoring query performance and accurately pinpointing SQL code that is causing a slow

5 down. It has helped customers like Big Fish Games triple database performance by catching a bad query running 400,000 times overnight which never showed up in query logs. Learn more: Big Fish Games Triples Database Performance MySQL Enterprise Monitor is the industry s best monitoring and admin intelligence tool developed specifically for DBAs managing MySQL Servers. It provides more intelligence about your MySQL infrastructure than any other product on the market. It s helped organizations like ilike get unprecedented views into real-time and historical database performance to troubleshoot problems, balance workloads, and predict future resource requirements. Learn more: MySQL Enterprise Backup - MySQL Enterprise Backup performs online "Hot" backups of your databases. It supports full, incremental and partial backups, Pointin-Time Recovery and backup compression. With MySQL Enterprise Backup you can trust your backup and recovery strategy to a proven solution used by organizations like Disney, Electronic Arts and Walmart. Learn more: 2. Objection: MySQL does not have the features of Microsoft SQL Server, DB2, Sybase. Answer: MySQL does not believe in feature bloat-ware. MySQL is focused on meeting the needs of modern web, embedded and telecom applications. MySQL customers choose MySQL for: Lower TCO Reliability Performance Ease of Use Low Administration Millions of users deploy MySQL to power high performance, scalable applications. 3. Objection: There is too much risk in open source Answer: MySQL Commercial License provides all the protection/indemnification that is expected from Oracle s commercial products. So, you get all the benefits and TCO Savings of open source, with the legal protections of a commercial license. A 2010 survey by Gartner, Inc. found that more than half of organizations surveyed have adopted open-source software (OSS) solutions as part of their IT strategy. Nearly onethird of respondents cited benefits of flexibility, increased innovation, shorter development times and faster procurement processes as reasons for adopting OSS solutions. Learn More: A 2010 survey by Accenture found that more than two-thirds of organizations (69%) anticipate increased investment in 2010, with more than a third (38%) expecting to migrate mission-critical software to open source in the next twelve months. Learn More:

6 4. Objection: Database Migration from Microsoft, Sybase, DB2, Oracle is too risky, time consuming and expensive. Answer: The best applications for MySQL are: New Web applications Re-architect/re-write of existing applications In general, it is too risky to migrate existing production applications. 5. Objection: We are not certain that MySQL can perform and scale to meet our needs. Answer: 9 of the top 10 most trafficked web properties in the world including Facebook, Google, YouTube and Yahoo power their sites using MySQL. For example, Facebook achieves extreme scalability with MySQL and manages 750 million users. MySQL has helped Zappos become one of the most trafficked e-commerce sites with over $1B in sales. Resources: Web customers: 6. Objection: Can you prove that MySQL delivers 90% TCO Savings? Answer: Yes. Please use the TCO Calculator to see your savings. Resources: TCO Calculator: Pricing For complete MySQL pricing information go to: Customer References All MySQL Customers and Case Studies: Customers Offers MySQL Enterprise Trial: prospects can subscribe to MySQL Enterprise for 30 days and deploy the MySQL Enterprise Server, Enterprise Monitor and Query Analyzer and receive Technical Support. Datasheet: Demo:

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