Ericsson Live Events

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1 Ericsson Live Events Enabling the Ultimate Fan Experience

2 Delivering on fan expectations Enabling you to invent your ultimate fan experience We know what s important: Growing revenues through attendance & new services Preserving & extending your brand Managing costs in a complex environment Identifying fans and engaging them one-on-one And we deliver: Wi-Fi and cellular to connect Media to engage and excite Advertising and analytics to monetize Services to design, build, integrate & manage Experience to unlock innovation 2

3 At Ericsson, we understand the need to deliver high quality mobile connectivity to meet the ever increasing expectations of fans at live events. We envision a future where technology transforms the stadium experience and connects fans to the game like never before. Where the smartphone becomes the box office, the concession stand and the personalized multimedia experience that puts fans in the middle of the action, growing attendance and revenues. Ericsson Live Events enables stadiums to connect to their fans, provide the connectivity they expect and deliver new revenues and operational efficiencies. So what is the ultimate fan experience? It starts with delivering what fans crave fast, high quality access to the content they want including social networks, content, fantasy leagues and more, where ever and whenever they need it. With a powerful network in place and Ericsson s tools and expertise, the opportunities to create the ultimate fan experience are endless. The innovation is just beginning. Challenge and Opportunity A stadium filled with tens of thousands of fans clamoring for access is the most difficult environment to provide high quality wireless service. As the world s mobile network leader, only Ericsson offers a complete end to end solution from network design to hardware, installation, maintenance and optimization. For top quality performance which seamlessly connects users on any network. The right network opens the door to new innovation and becomes the channel to deliver new and unique fan experiences beyond the social network. It means: Empowering fans through smartphone & tablet apps Ensuring fans get a better experience than they can at home Engaging fans with new games, contest and content Ericsson Live Events delivers mobile centric entertainment and connectivity fans crave, enabling an interactive experience that stimulates venue attendance and opens up new revenue-generating opportunities for sports clubs, leagues, stadium operators and service providers. 3

4 Ericsson Live Events Concerts and sporting events will always push the limits of the mobile network. Stadiums require high-performance, future-proof communications and entertainment platforms. 4

5 A unique portfolio of solutions that enable rich stadium experiences and new business opportunities brought to you by the world leader in mobile networks, video and telecom services. Wireless Connectivity High density Wi-Fi & cellular: Smart and scalable Stadium optimized access points with class leading specialized antennas and multiband operation Advanced features for high capacity, high interference environments & video delivery DAS and small cells to deliver voice and data over 3G and LTE Intelligent traffic steering and policy enforcement to ensure the fan is always on the best network and radio/spectrum resources are used optimally Media Video delivered from the field to fixed & mobile screens. Advertising to monetize Live and VOD content delivered to mobile devices over Wi-Fi and cellular/lte Industry leading evolution to a combined Wi-Fi and LTE broadcast service Advertising reaching your audience on multiple screens and channels over Wi-Fi and LTE networks Content processing and management: capturing, managing and delivering high quality in-stadium video: receivers, encoders, transcoders, content segmentation Connected TV: providing in-suite connected TV experience with full channel line-up, in-stadium feeds and VOD Value Added Solutions A diverse ecosystem of Ericsson and 3rd party solutions Tablet & handset concession ordering in the suites, clubs and stands M2M Solutions delivering new efficiencies Network and fan analytics Location Services Merchandizing innovation Enterprise Communication Services Services End to end network services for DAS, Wi-Fi, small cells, video, 3rd party partners Venue audit and consulting Network Design Implementation Build, Integrate, Optimize Project Management Manage monitor, maintain and repair with SLAs and dedicated NOC App Consulting 5

6 Trusted Partner We know where mobile is going and have the roadmap to deliver a superior mobile experience for voice, data and video across Wi-Fi, LTE and beyond. Increase engagement with unique social and video experiences Increase revenues with zone based ads and offers driven by analytics Increase fan satisfaction with superior networks built and optimized for voice, video and data Enable sales with in-suite tablet ordering Unleash innovation with Ericsson s expertise and partner ecosystem 6

7 Ericsson Live Events Future proof your stadium and create new value Deep expertise and understanding of mobile - customer expectations, devices and networks Roadmap across Wi-Fi, cellular and video to ensure a great fan experience today and info the future World Leading RF expertise for superior Wi-Fi and cellular performance in the most challenged environments End to end media capabilities from the camera to the screen Strong partnerships with fixed and wireless carriers Market proven network management and operations services Emmy winning advertising solutions tied to existing partnership with leading agencies, aggregators and ad networks Proven expertise integrating third party solutions and a growing ecosystem of partners Proven track record at venues and live events around the globe Nationwide reach of trained teams to execute 7

8 Ericsson is a world-leading provider of communications technology and services. We are enabling the Networked Society with efficient real-time solutions that allow us all to study, work and live our lives more freely, in sustainable societies around the world. Our offering comprises services, software and infrastructure within Information and Communications Technology for telecom operators and other industries. Today 40 percent of the world s mobile traffic goes through Ericsson networks and we support customers networks servicing more than 2.5 billion subscriptions. We are more than 110,000 people working with customers in more than 180 countries. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In 2012 the company s net sales were SEK billion (USD 33.8 billion). Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges. The content of this document is subject to revision without notice due to continued progress in methodology, design and manufacturing. Ericsson shall have no liability for any error or damage of any kind resulting from the use of this document. Ericsson AB 2014

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