Your Short Cut to B2B. Schrift: Rotis 65 bold Printfarben: Schwarz Grün C60 + Y % Schw Webfarben: Schwarz Grün #66cc33 Grau #868889
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1 Your Short Cut to B2B Schrift: Rotis 65 bold Printfarben: Schwarz Grün C60 + Y % Schw Webfarben: Schwarz Grün #66cc33 Grau #868889
2 Rubrik/Thema WELCOME TO BUSINESSAD Welcome to Germany s leading independent B2B online sales house businessad is a leading sales house for high-quality publisher-driven professional information portals. businessad is part of the Ströer Digital Group and at the top of the German AGOF (Audit Board Online Research) online sales houses concerning the B2B sector. The businessad offer comprises two key channels: The channel Mittelstand (SME) consists of more than 60 professional online portals providing concentrated business competence. Specific vertical target groups and B2B decision-makers from different industry sectors can be reached directly via campaigns with businessad. Within the channel Wirtschaft & Finanzen (Business & Finance) businessad reaches institutional investors and professional private investors through high reach finance portals and dedicated niche offers. Our advertising formats comprise both standard IAB units and innovative rich media formats with a high response. The offer is completed by advertorials and integrations, mobile advertising formats, in-app advertising and newsletter advertising. A comprehensive service for our advertising clients is guaranteed. Transparent reportings and continuous campaign optimization are provided. Impressum businessad Stand: Gestaltung: Thanks to our excellent advertising environments we have lived up to our corporate mission for more than 10 years: businessad is More Value for Brands. Für weiterführende Informationen: 4 5
3 REACHING DECISION-MAKERS REACHING DECISION-MAKERS Professional media is the driving force and a compass in the B2B decision-making process Still today, professional magazines are the most used and valued media for business decision-makers. They achieve a higher ranking in the decision-making process in companies than business newspapers and quality dailies. The role of online channels in the communication mix is becoming ever more important. A new generation of decision-makers looks for information online not just through the website but also via smartphones and tablets. This changing user behaviour generates new dedicated content and advertising formats for this target group. businessad is the established partner of many members of the Deutsche Fachpresse (Association of German Business Media) and of specialized portal publishers without any print background. Decision-maker universe 8.39 Mio. 7.6 Mio. 2.8 Mio. LAE Deutsche Fachpresse AGOF How many professional decision-makers are there in Germany? The LAE 2014 Business Survey estimates a population of 2.8 million decision-makers consisting of free professions, senior executives, self-employed and senior officials. Regarding usage of media, the LAE focusses only on few member print and online publications and even fewer professional media. For this reason the LAE is limited concerning the usage of specialized online publications and concerning the comparison of individual portals. The Deutsche Fachpresse, the Association of German Business Media, identifies a B2B target group of 7.6 million professional decision-makers in a study from 2013 in cooperation with TNS Emnid. These decision-makers have a leading function or are involved in decisions concerning purchases or supplier selection and have a personal gross income of at least 3,000 Euros. Within this target group there is a core of 2.3 million top de cisionmakers with a leading function, who are involved in budget release and responsible for budgets of at least 50,000 Euros. The AGOF [Audit Board Online Research] surveys a growing range of B2B publications, but is limited concerning the qualitative definitions within the B2B target group. Via the target group filter free professions, self-employed, farmers, executive employees and senior officials a professional decision-maker target group can be deduced. This relates to 8.39 million decision-makers or 16% of the widest online user group of million. Many of businessad s sites are surveyed by the AGOF internet facts. Furthermore, businessad and the market research institute Insites/eScape continuously collect qualitative user data to complement the AGOF data. 6 7
4 BusinessAd Portfolio BusinessAd Portfolio The key elements of the businessad portfolio are the channels Business & Finance and SME. There are 20 B2B segments within the SME (Mittelstand) channel, which cater for many different planning situations. Channel Business & Finance Channel SME Agriculture Building Education Energy & Environment Free Professions Large Companies Start-up Retail & E-Commerce Craft Hotel & Hospitality Industry IT SME Logistics Officemanagement Medicine & Health Government HR Finance, Law, Tax Regional Business 8 9
5 Channel BUSINESS & FINANCE Channel Business & Finance Boerse-online.de The most established and independent investor magazine in Germany BOERSE-ONLINE.de comments for private and institutional investors timely, competently and independently the developments on the stock markets and provides specific recommendations. In addition boerse-online.de includes tools such as equities, funds, certificates analyzer and a glossary and boasts one of the largest editorial teams for investment issues. Unique users: 250,000 Visits: 1,646,416 Page impressions: 6,646,690 Channel Business & Finance Your target group are institutional investors or private investors, traders and financial decision-makers in companies? Then you have come to the right place. Up-to-the minute information and solid research: You will not find more attractive platforms from the business and finance sector for your campaign anywhere else. Strong media brands and high-quality environments: Our exclusive publishing partners report on trends and market prices of the global financial markets as well as on their influence on the different sectors of the economy. You will find a selection of our portfolio here. Boerse-frankfurt.de boerse-frankfurt.de is the portal for investors of the Deutsche Börse and the virtual extension of the trading floor The website offers access to real-time quotes from DAX, MDAX, SDAX and TecDAX. On top of this, there is a variety of stock trading know-how for beginners and experts as well as news and information on stocks, funds, ETFs, bonds, commodities and warrants. Unique users: 140,000 Visits: 2,043,314 Page impressions: 7,671,
6 Channel Business & Finance Channel Business & Finance Tradesignal-online.de cash.ch Germany s biggest website for technical chart analysis The users use free comprehensive tools and a wide range of courses for the interactive chart analysis. So the user can observe the daily values during their investments and create their own chart analysis. Tradesignal online is the only platform which offers an own formula language to program custom indicators and trading systems. The latest news on the relevant equity markets and major securities are also available. Unique users: 55,962 Visits: 268,340 Page impressions: 4,613,982 Source: dfp, IVW 10/2014 The leading business platform in Switzerland Its reach makes cash.ch a leading business platform in Switzerland. Over half of the users visit cash.ch weekly. Even 72 % of users visit cash.ch exclusively and are hence not reached by other Swiss business portals. With the Ringier AG, one of the largest media companies in Switzerland, and the Bank Two Plus, the leading Swiss bank partner for financial services, two strong partners have joined and created this leading finan cialand information platform the financial center for individualists. Unique users: 211,000 Visits: 2,887,000 Page impressions: 13,678,000 Source: NetMetrix Audit 2014/08-10 Finanzen.at Austria s largest financial portal finanzen.at as an ÖWA multi-domain offer is the topranking Austrian financial portal. finanzen.at provides daily stock market data. You find real-time push prices regarding indices, commodities and currencies rounding off information about stocks, companies, certificates, funds and the economy. Interactive tools for chart analysis, model portfolios and personal news sites make the offer customizable. Unique users: 217,000 Visits: 1,436,299 Page impressions: 6,182,289 Source: ÖWA Basic 10/2014, ÖWA Plus 2014-II 12 13
7 Channel SMALL MEDIUM-SIZED ENTERPRISES (SME) Channel SMALL MEDIUM-SIZED ENTERPRISES (SME) DerHandel.de The leading internet portal for the retail industry Derhandel.de is the news platform for the retail industry and completes the print version of Der Handel with news and background information. It is published by dfv mediengruppe, one of the leading trade publishers in Germany. The editorial team reports on all relevant topics of the industry and draws up dossiers for focal points like IT, finances and corporate fleet. The print articles are made available online. Tools comprise a fair planner and online votes. Unique users: 30,000 Visits: 44,019 Page impressions: 67,703 Channel Small Medium-Sized Enterprises (SME) In the businessad SME Mittelstand Channel you reach small, middle and large enterprises. Our B2B websites offer access to professional expert information. The websites are operated by journalists of renowned specialist publishers. A representative selection is listed hereinafter. Impulse.de impulse.de is the information-platform for entrepreneurs in Germany impulse.de is the information platform for entrepreneurs and website of the same magazine. As a medium of innovative SMEs, impulse.de provides useful information in the field of management, finance and pension, tax & legal and IT solutions. A variety of interactive tools are also available. The portal also acts as a comprehensive point of contact for startups and young entrepreneurs. Unique users: 90,000 Visits: 296,950 Page impressions: 727,
8 Channel SMALL MEDIUM-SIZED ENTERPRISES (SME) Channel SMALL MEDIUM-SIZED ENTERPRISES (SME) t3n.de Deutsche-Startups.de Leading magazine for digital business The portal for entrepreneurs in digital business t3n.de and the magazine of the same name are one of the leading German key media for Web 2.0, social media, e-business and mobile hardware. t3n.de reports on innovative web services for business users. With the latest news, exclusive articles on important topics and useful directories and services IT decision makers and web developer are informed of all relevant industry news. Unique users: 560,000 Visits: 1,810,664 Page impressions: 4,469,834 Deutsche-startups.de provides information and news regarding the German internet start-up scene. Interviews, portraits of individual startups and founders and market surveys on interesting segments complement the offer. Deutsche-Startups.de is a reference book for ideas, concepts, founders, investors and startups from Germany. Target group of Deutsche-startups.de are budding and established founders and investors, who want to find comprehensive and detailed information on all e-business issues. Unique users: 100,210 Visits: 172,015 Page impressions: 670,700 Source: dfp 10/2014 Bizzwire.de Foerderland.de B2B-portal for IT decision makers in the German mittelstand As an expert, bizzwire.de shows market overviews and top lists, as a counselor, it offers practical assistance and is the first point of contact for all questions and needs of the B2B IT decision-makers. Bizzwire.de provides the digital answer to the question of how business processes can be efficiently mapped with the help of IT. It is the online platform of the magazine Business & IT. Unique users: 33,070 Visits: 62,933 Page impressions: 139,352 Source: dfp, IVW 10/2014 foerderland.de is an independent German information portal for start-ups, entrepreneurs and SMEs published by the WEKA Publishing Group. Users of foerderland.de are offered advice on official procedures, start-up planning and subsidies several other services such as links, a contact database and past experiences complete the package. Additionally, there is an overview of service providers, a forum and individual information accessible after registration. Unique users: 150,000 Visits: 167,848 Page impressions: 279,
9 Channel SMALL MEDIUM-SIZED ENTERPRISES (SME) Channel SMALL MEDIUM-SIZED ENTERPRISES (SME) Firmenwissen.de Ahgz.de One of the biggest B2B websites in Germany The website created by Creditreform provides current and comprehensive company data about competitors, suppliers and customers as well as editorial content for different industry target groups. The site boasts information products regarding 3.1 million firms, editorial features and a target group-oriented service to decision-makers in small and medium-sized businesses, freelancers and independent contractors. Unique users: 1,950,000 Visits: 2,492,203 Page impressions: 5,284,052 Germany s biggest portal for hotel business and gastronomy Ahgz.de holds a unique market position as an exclusive official institution of the Deutsche Hotel- und Gaststättenverband (DEHOGA). Besides current news of the hotel business and gastronomy, AHGZ.de provides important information for activities and sector events as well as an extensive archive of all print and online products. Unique users: 250,000 Visits: 171,905 Page impressions: 517,295 Legal Tribune Online Lebensmittelpraxis.de Lto.de is the biggest online magazine for the legal profession in Germany Lto.de uses the expertise of the specialist publishing company Wolters Kluwer Germany as a provider of specialized legal information. This is done by an excellent network of legal professional writers, strong roots in the target group as well as exceptional knowledge of the needs of German lawyers. It combines the topics of career, news, lifestyle in a single online magazine. Lto.de focusses on current events in its legal context and provides job-relevant news and a variety of services. Unique users: 220,000 Visits: 430,213 Page impressions: 1, The online hub for the retail trade With its unique information for specialists, lebensmittelpraxis.de connects different decision stages from buying centers, markets and sales. Managers from trade and industry receive important information about the food and non-food industry, daily news, information on industry events and numerous service offerings. Lebenmittelpraxis.de is a service of EPPG, a leading trade media group. Profil Unique users: 22,261 Visits: 29,903 Page impressions: 64,329 Source: dfp 10/
10 Channel SMALL MEDIUM-SIZED ENTERPRISES (SME) Channel SMALL MEDIUM-SIZED ENTERPRISES (SME) Logistik-heute.de Competence for supply chain management As the logistics magazine with the highest circulation in the German market LOGISTIK HEUTE offers an online platform which is a daily must-read for top decision-makers along the entire transport and logistics chain. Unique users: 30,000 Visits: 55,076 Page impressions: 116,940 Your partner for B2B target groups. Across all industries. Aerointernational.de The leading German online magazine for civil aviation The online magazine is characterized by the extensive news on industry and technology, airline, airport, logistics, and business aviation. AERO INTERNATIONAL provides the reader with news, reports, background reports and airport/airline portraits as well as information about the plans of plane and engine producers. Unique users: 7,180 Visits: 13,965 Page impressions: 32,723 Source: dfp 10/
11 Channel SMALL MEDIUM-SIZED ENTERPRISES (SME) Channel SMALL MEDIUM-SIZED ENTERPRISES (SME) Ikz.de Aerzteblatt.de Portal for the heating ventilation and air conditioning industry IKZ, the official journal of the Association for Sanitary and HVAC technology as well as of its regional associations, appears fortnightly. The corresponding portal ikz.de informs with news of this industry sector, provides archives of the journal and a calendar of important dates. It is the market leader for this industry in Germany. Unique users: 120,000 Visits: 209,077 Page impressions: 280,991 Official medium for German medical practitioners The Deutsche Ärzteblatt is the official publication of the German General Medical Practitioners Association and the Federal Medical Association (KZBV) and is the most circulated medical professional journal in Germany with a circulation of about 400,000 per week. Every medical practioner in Germany receives his own journal. The internet offer focuses on the medical reader of the magazine and supplements and expands on the print content. The portal offers daily news, the opportunity to participate in certified e-training CME, discussion forums, an online-archive, a comprehensive job market. Unique user: 640,000 Visits: 1,668,961 Page impressions: 4,805,141 Handwerk.com Aerztezeitung.de The portal for decision makers in the craft sector handwerk.com offers a first-class editorial environment. On clearly designed web pages users find the latest news and practical processed information from all sectors of the economy as well as tips, suggestions, help and check lists on the topics of management and successful corporate leadership in the craft. Unique users: 30,633 Visits: 34,037 Page impressions: 85,093 The portal for general practitioners from Springer Medizin Aerztezeitung.de is the portal for news on health policy, and medical business for general and specialized practitioners and staff in surgeries, medical centers and hospitals. It is the online platform of the newspaper of the same name. Unique users: 646,849 Visits: 1,288,590 Page impressions: 2,240,979 Source: dfp 10/2014 Source: coremetrics, IVW 10/
12 Channel SMALL MEDIUM-SIZED ENTERPRISES (SME) Channel SMALL MEDIUM-SIZED ENTERPRISES (SME) SpringerProfessional.de Individual know-how for professionals Verkehrsrundschau.de Market leader for forwarding, transport and logistics The B2B portal provides individual know-how for professionals and executives in management as well as for engineers in industry and offers a unique range of services for digital information management. The quality of the portal is guaranteed by professional journals such as ATZ Automotive Technical Journal, MTZ Motor Technical Journal and BANKMAGAZIN. SpringerProfessional.de/ automobiltechnik Unique users: 158,316 Visits: 413,028 Page impressions: 1,604,391 Source: dfp, IVW 10/2014 verkehrsrundschau.de is the information portal for decision-makers in the transport and logistics industry. The portal offers news, background reports, analyzes and provides information on all aspects of commercial vehicles, transport, storage, handling, tolls, driving bans and fleet management. Unique user: 84,175 Visits: 168,349 Page Impressions: 463,968 Quelle: dfp 6/2014 Know-how for engineers ATZ The trade magazine for management in the automotive industry provides the latest information from research and development. Its reporting style is technically and scientifically based and exclusively covers advances in automotive technology and serves for all engineers in the global automotive industry. MTZ The engine technology magazine is the leading international technical and scientific magazine for decision makers in the engine development and production. ATZ/MTZ Unique users: 30,603 Visits: 94,869 Page impressions: 317,416 SpringerProfessional.de/ finanzdienstleistungen-banken Independent specialist information for decision-makers in the banking industry BANK MAGAZIN is the independent leading journal of the banking industry and provides independent reporting on finance and banking practice for cooperative institutions, private banks and savings associations. Its offer is complemented by online content on Springer Professional Bank Magazine Unique users: 6,625 Visits: 12,588 Page impressions: 26,970 Topagrar.com The leading portal for agriculture and farming top agrar has by far the largest circulation of agricultural trade magazines in the German-speaking countries. With the portal topagrar.com, farmers cover their current information needs. The portal complements the coverage in the magazine with contributions on politics and economics, cattle, technology and regenerative energies. Unique users: 277,010 Visits: 907,720 Page impressions: 3,302,619 Google Analytics, IVW 10/2014 Source: coremetrics 10/2014 Source: coremetrics 10/
13 Channel SMALL MEDIUM-SIZED ENTERPRISES (SME) Channel SMALL MEDIUM-SIZED ENTERPRISES (SME) sekretaria.de The portal for successful office management Sekretaria.de is the leading service and career platform for secretaries, personal assistants and office managers. In addition to helpful tips about careers, office management and technical know-how, sekretaria.de offers numerous tools for knowledge exchange. Unique User: 94,216 Visits: 188,432 Page impressions: 372,333 Source: dfp, IVW 10/2014 Various topics, various industries, one mission: Premium online ad sales Druck-medien.net The platform for the printing industry The site druck-medien.net is one of the leading information and communication platforms for the German-language printing industry. The focus is on people, technology, economy covering topics from pre-media to finishing, from offset to flexo printing and from cross-media to e-book. Unique users: 11,418 Visits: 30,439 Page impressions: 54,634 Source: dfp, IVW 10/
14 Other channels Other channels Mobile Advertising Thanks to the distribution of smartphones and tablet PCs, today many websites are accessed via mobile devices. Publishers take account of this by offering mobile-optimized websites and appli cations for ios (iphone+ipad) and Android. businessad offers mobile advertising opportunities on a number of key sites. Newsletter Portfolio Newsletters have many advantages: cost-efficiency, speed, low wastage, high customer retention and a precise and fast evaluation. Besides websites, businessad markets a large number of newsletters from its partners. Integrated advertising formats are available in the newsletters. Additionally, some of the address masters can also be booked for exclusive standalone mailings. The newsletters from the businessad Portfolio are characterized by content quality, target group quality and good opening rates. Channel International businessad has added some selected European websites from the business- and financial sector to its portfolio of German finance- and b2b websites. Finanzen.at has been a market leader in Austria from the start. Furthermore, the Polish leading financial portal Money.pl and the leading Swiss financial portal cash.ch are part of the businessad portfolio. On top of this, the Swiss and Austrian traffic of German sites can be booked via regional IP-targeting. Special Channel Outside its channel SME businessad offers some other selected B2B target groups. The special channels available are currently Media and PR and Digital Economy
15 Visibility and Research Special advertising formats Visibility Tracking und Optimierung Special advertising formats n businessad integrates the advertising banners in the visible range. n The screen contents above the fold is to be regarded as visible range n The visibility of advertising banners depends on the total configuration of all banners. Thus, a super banner or a large billboard (or both) may push a medium rectangle out of the visible area. n The visibility of banners not to be equated with its relative visibility, which is made up of scroll behavior, of screen size and the time spent on the website. n businessad checks the integrated tags on the partner sites regularly, to ensure excellent visibility. n businessad works with with the service provider meetrics, to check the visibility of ads throughout its entire portfolio. Measure your advertising success mobile and onsite In addition to a continuous CTR optimization of your campaign, businessad also offers advertising impact surveys mobile and onsite. n research in collaboration with a renowned German research institute n Test and control group n Valid and representative results n evaluated and documented in a PowerPoint presentation Authoritative information on: n Brand and reputation n Awareness, perception and activation level of the campaign Integrations Getting closer to content is not possible. Content integrations are permanently visible and impart professional competences. These integrations can be supported by buttons or standard advertising formats. businessad helps you create the landing page or microsite. You deliver texts, images, links and the layout - businessad integrates the advertising message in the look & feel of the website. Content integrations promote a positive image and are suitable especially for complex advertising messages. Homepage-Takeover You want the whole user attention for one or more days? Then, the homepage takeover is the best advertising format for you. A combination of billboard and wallpaper offer you the absolute eye-catcher. Rich-Media Formats If standard formats are not enough, we recommend rich media formats. On hand-picked websites from the businessad portfolio some very eye-catching flash-based ad formats can be realized and delivered in cooperation with specialized service providers. Dynamic Ad Formats If you want to integrate content on a daily basis, e.g. stock prices in your advertisement, there is the possibility to create dynamic advertising formats. Keyword Targeting You want to combine your advertising message with very specific website content? In this case, businessad offers a specific keyword targeting. You want your advertising to dock on to a specific security, warrant, share or to a company? No problem businessad delivers your standard advertising format only when the keyword appears or when the content management system is indexed accordingly. n relevant target groups Accounting: n possible from a campaign size of 1 million ad impressions n Campaign flight min. 2 weeks n Cost of study on request 30 31
16 FOR PUBLISHERS AND PORTAL OPERATORS Online-Marketing by businessad You are a specialized B2B publisher, a B2B medium with an integrated online offer or a publisher of a finance or high quality news portal and looking for revenue sources for your platforms? Then you have come to the right place! businessad is the independent exclusive online sales house for quality online portals from the B2B and the finance sector. We make your media brand seen and heard with media agencies and direct customers. Besides individual site-specific sales, businessad bundles the reach of several B2B and finance websites to form relevant segments and channels. This way, you benefit from large campaigns that you would not carry as an individual portal. businessad offers a full service to its partners starting from sales and marketing to market research and technology. We want your portal to be in best company and concentrate on premium websites of leading German specialized media and specialist information providers. This focused approach is highly appreciated by agencies and advertising clients alike. Working with us delivers many advantages: n businessad can manage all your online marketing as an external service provider n businessad is open for a dual sales models where you look after crossmedia customers n businessad can bring your portal to the AGOF internet und mobile facts and incorporate it in its own user marketing research n businessad identifies new advertising formats for your portals and inspires the product development n businessad takes care of your own default and house campaigns n You receive a regular, extensive and transparent reporting of all campaigns on your website and a monthly itemized accounting statement n businessad has competent personnel in Sales, Product and Ad Management Please contact us regarding a individual presentation: we assess the market potential of your website jointly and create a marketing plan. You can concentrate on the development of your content and house clients while taking advantage of our full service. We would be glad to advise you! Further information at vermarktung@businessad.de 32 33
17 IMPrint Rubrik/Thema businessad Design: Print: Das Druckhaus, Korschenbroich For further information:
18 VU_1214 Business Advertising GmbH Kronprinzenstr Düsseldorf Germany Phone Fax Web:
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