THE SOTHEBY'S HERITAGE

Transcription

1 P RO P E RT Y M A R K E T I N G - S A L E S 1

2 THE SOTHEBY'S HERITAGE REPUTATION. LEGACY. HISTORY. In the heart of London on New Bond Street in 1744, an exceptional Auction House was born with a revered tradition of marketing the world s most cherished possessions. A tradition, more than two centuries old, that provides authentic knowledge comparable to none. As the oldest company listed on the New York Stock Exchange (BID), Sotheby s has a global network of 90 offices in 40 countries. Today, Sotheby s presents auctions in eight different salesrooms including New York, London, Hong Kong and Paris. Sotheby s offers collectors the resources of Sotheby s Financial Services, the world s only full service art financing company, as well as private sale opportunities in more than 70 countries, including S 2, the gallery arm of Sotheby s Contemporary Art department, and two retail businesses, including Sotheby s Diamonds. Richard Diebenkorn, Ocean Park #61 In 1976, an exceptional real estate company is launched and created from the same passion that guides the Auction House. 2

3 SOTHEBY S INTERNATIONAL REALTY GLOBAL NETWORK 3

4 GULF SOTHEBY S INTERNATIONAL REALTY ADVANTAGE GLOBAL REACH. LOCAL EXPERTISE. SOTHEBY S INTERNATIONAL REALTY AFFILIATE NETWORK 845 OFFICES Today, we are a commanding presence in the representation of the world s most unique properties. The Sotheby s International Realty brand artfully unites extraordinary homes with extraordinary lives throughout the world. Gulf Sotheby's International Realty is a franchise of Sotheby's International Realty. Headquartered in Dubai, Gulf Sotheby s International Realty has over 90 global property consultants and represents exclusively a multitude of prestigious project developments in the UAE, UK and Canada. Partnerships with more than 845 affiliate offices with over 19,000 agents in more than 63 countries and territories through Sotheby s International Realty network give Gulf Sotheby s International Realty an unparalleled edge in locating the best properties and investors. 19,000 6 COUNTRIES UAE QATAR KUWAIT BAHRAIN SAUDI ARABIA OMAN SALES ASSOCIATES DUBAI JEDDAH 9 MARKETS KUWAIT CITY ABU DHABI DAMMAM MANAMA DOHA RIYADH MUSCAT 63 COUNTRIES & TERRITORIES 50+ MILLION POPULATION 4

5 PROPERTY MARKETING STRATEGY To discover more about Sotheby's International Realty global exposure, download and explore Anthology app. QR Code for Android QR Code for Apple (available only on ipad) 5

6 PROPERTY MARKETING / SERVICES GLOBAL REACH. LOCAL EXPERTISE. Gulf Sotheby s International Realty understands that property marketing takes a comprehensive set of skills, as well as an integrated marketing plan. The Property Marketing Services GCC & 2016 is designed to intelligently showcase properties with targeted exposure to a coveted and influential audience. The plan includes innovative and impactful approaches based on current marketing trends, as well as exclusive partnerships with the world s most influential media reaching all corners of the globe. Gulf Sotheby s International Realty leverages both brand marketing and property advertising to create more opportunities locally and globally. With global reach and local expertise, the goal is to present the properties to a broad yet targeted audience of potential intenders, tenants and buyers, who value and seek the unique. Property Marketing Services GCC &

7 CMA / COMPARATIVE MARKET ANALYSIS CMA is an evaluation of property that aims to determine its current market value and enable the owners/sellers to open an offer/sale price that is fair, competitive, and in line with the current market standards. Gulf Sotheby s International Realty analyses property with the real estate records provided by REIDIN, a leading real estate information company, and examines comparables (recently sold homes), which are mostly identical to the property based on square meter, age of construction, amenities, upgrades, condition, and location. The property is also compared against active and underperforming listings, which are similar to the property and located in the same area. Non- Properties 7

8 PRESENTATION 8

9 PHOTOGRAPHY High-quality photography is paramount for both digital and traditional marketing. Gulf Sotheby s International Realty places a strong emphasis on high-quality, meaningful illustrations of a property s interiors and exteriors. The goal is to curate a carefully orchestrated series of images from the most interesting angles to the most compelling features all designed to show a property at its very best. Silver Gold Platinum Non- Properties $ 4,

10 SIGNATURE PROPERTIES PORTFOLIO From a unique designer penthouse with 360-degree marina and city views, to a luxury high-floor beachfront apartment with private lift and pool, our signature properties are hand-picked by Gulf Sotheby s International Realty based on the standards set by the global Sotheby s International Realty brand. Oceana Southern Penthouse, Palm Jumeirah Laguna Tower Penthouse, Jumeirah Lakes Towers Shoreline Beachfront Estate, Nurai Island Beachfront Villa, Palm Jumeirah Murcia Villa, Jumeirah Golf Estates The Index, Dubai International Financial Centre 10

11 VIDEOGRAPHY Gulf Sotheby s International Realty creates a professionally produced high-definition video that shares the unique characteristics of a property. Based on the brand s iconography of bold visuals, a property is conveyed in a refined style of shots and smooth transitions with a complementing mood music, providing viewers with a grand and almost-personal tour. Non- Properties Gold Platinum $ 4,

12 GCC REACH 12

13 GCC REACH / GULFSOTHEBYSREALTY.COM Providing consumers a content-rich destination that focuses on property, lifestyle and location allow Gulf Sotheby s International Realty to showcase the properties in a compelling way. gulfsothebysrealty.com presents property details page, which provides potential buyers with high-definition video, highresolution images, and narration. Building on consumer demand for a more visual search experience, the website also empowers visitors to customise their search based on the home feature most important to them, such as by lifestyle or amenity. The Editor s Pick is a hand-picked property by Gulf Sotheby s International Realty based on the standards set by the global Sotheby s International Realty brand. This feature showcases the selected property on the website with highlights on its unique selling points and distinctive characteristics. Non- Properties gulfsothebysrealty.com Editor's Pick 13

14 GCC REACH / PREMIUM LISTING PORTALS In this fast-paced digital age, real estate listings and search portals act as a boon for those who do not have much time to go out searching for a home to buy or lease. All listings of Gulf Sotheby s International Realty are actively promoted on the UAE s highly visited online real estate portals, including propertyfinder.ae, justproperty.com, dubizzle.com, and bayut.com. 14

15 GCC REACH / edm CAMPAIGNS Properties are launched to the market through a targeted electronic direct mailer (edm) campaign to a selected list of the company's network based on the parameters of the properties. The edm campaign runs in sequence during the exclusivity period. Non- Properties 15

16 GCC REACH / SOCIAL MEDIA Social media are complementing the online strategy through various channels such as Facebook, LinkedIn, Twitter, Instagram, YouTube, Pinterest, and Google+ which have high penetration and usage within the GCC. The company s strategy is to capture any opportunity and increase traffic to the dedicated landing pages and convert it into leads. Non- Properties 16

17 PUBLIC RELATION EFFORTS / EDITORIAL OPPORTUNITIES ONLINE & OFFLINE Gulf Sotheby s International Realty s content marketing strategy is aimed at online and offline channels including publishers, news outlets, and social media channels. It provides the property with an incredible level of visibility and increased opportunities to generate sales leads. Non- Properties Prestige March/April

18 GCC REACH / OUTDOOR SIGNAGE Gulf Sotheby's International Realty utilises this medium as an especially effective way to capture attention, reach busy people, change attitudes, and convey an important message, as well as, with a strategic choice of location, such as along highly trafficked metro areas. Non- Properties Signage Board Designs 18

19 EXCLUSIVE PROPERTIES GCC REACH & GLOBAL REACH 19

20 GLOBAL REACH / WEBSITE Our website, sir.com attracts more consumers to search, view and inquire than any other luxury real estate website. Millions of viewers immerse themselves in our collection of millions of vibrant, quality property photographs. Annually, sir.com invites: 11,000,000 visits 75,000,000 page views 25,000,000 property detail pages viewed 56% visits from outside US 2015 s Most Visited Luxury Real Estate Site 2015 Outstanding Website WebAward by Web Marketing Association 2015 W3 Gold Award by the Academy of Interactive and Visual Arts AN IMMERSIVE EXPERIENCE sir.com Annually sir.com invites: 11,000,000 visits 75,000,000 page views 25,000,000 property detail pages viewed 52% visits from outside US Our global website, sir.com attracts more consumers to search, view and inquire than any other luxury real estate website. Millions of viewers immerse themselves in our collection of millions of vibrant, quality property photographs, videos and virtual walkthroughs. Non- Properties

21 GLOBAL REACH / SIR CASCADING PLATFORM Your property may also be found on our network of interconnected, locally focused and globally aware Sotheby s International Realty network members websites. Each Sotheby's International Realty office is a luxury market share leader in their respective territory, allowing Gulf Sotheby s International Realty to deliver personal connections with affluent purchasers in key feeder markets, combining local expertise with global reach. Sample Listings on Affiliate Websites Non- Properties 21

22 GLOBAL REACH / GLOBAL MEDIA With Sotheby's International Realty strong global media partnerships, Gulf Sotheby s International Realty features the properties through exclusive editorials and custom content series on influential channels, providing unrivalled exposure on global media. With an emphasis on brand exclusivity, cutting-edge advertising technologies, strategic content integration and social traffic drivers, our brand utilises handselected media powerhouses whose innovation, experience and international impact allow our network to successfully connect buyers and sellers globally. The plan to successfully market your home includes a combination of powerful interactive and direct mail efforts to generate additional consumer interest both locally and globally. Online Media Distribution Non- Properties The New York Times The Wall Street Journal Mansion Global Financial Times International New York Times Architectural Digest Luxury Estate PropGOLuxury.com James Edition Home Adverts Sample Listings on Global Media Channels 22

23 SIR MOBILE / GEO-TARGETED SEARCH APP SIR Mobile is the only luxury real estate mobile app that utilises state-of-the-art technology to connect luxury properties with affluent buyers through Geo-targeting and advanced search features. SIR Mobile works on Android, Apple and Blackberry, and is available in 63 countries and territories worldwide. Features include: GPS Search: allows app users to find the closest homes to wherever they are Map Draw Tool: enables app users to draw their own custom search Driving directions to the homes that interest the app users or property buyers/intenders Non- Properties 23

24 FEATURE PROPERTY LISTINGS According to a listing portal metrics, online property segment attracts more than 3.5 million visits a month. Gulf Sotheby's International Realty's ability to feature property listings ensures central front-page positioning for our most exclusive offerings. This prime positioning can generate up to 10 times more exposure for our vendors. 24

25 INNOVATIVE TECHNOLOGY / egallery The Sotheby s International Realty egallery is a real time, dynamic property slide show designed to provide worldwide reach to a property. egallery is displayed on high-definition screens in the Sotheby s International Realty and Sotheby s auction house locations around the world. Non- Properties 25

26 PUBLIC RELATION EFFORTS / HAUTE MAGAZINE haute showcases the art of luxury living, lifestyle and Gulf Sotheby s International Realty s collection of properties and projects in the UAE, GCC and through the major international metropoles. haute has a valued readership of UHNWIs/HNWIs and can be found in 5-star hotels, in-flight, and in the first and business class lounges of many leading airlines throughout the region. A digital version is available on haute-mag.com. haute Magazine, Volumes Non- Properties Editorial Coverage & Advertising 26

27 AFFILIATE NETWORK / PROPERTY DISTRIBUTION edm CAMPAIGN Each Sotheby s International Realty office is a luxury market share leader in their respective territory, allowing Gulf Sotheby s International Realty to deliver personal connections with affluent purchasers in key feeder markets. Properties are promoted to the market through an edm campaign, which is sent directly to the discerning groups within the Sotheby s International Realty network. SIR Affiliate Owners / SIR Top 1000 / SIR Global Brokers / SIR Agents Languagespecific Groups Non- Properties 27

28 GLOBAL SOCIAL MEDIA OPPORTUNITIES Sotheby s International Realty uses social media to connect the brand to the vast community of real estate intenders and influencers from across the globe. With 56 million social impressions worldwide, 400,000 visits to sothebysrealty.com via social referrers, thousands of properties showcased, and over 315,000 followers across Twitter, Google+, LinkedIn, Instagram, YouTube, and Pinterest, Sotheby s International Realty has massive global reach as well as the ability to engage and interact in real-time, creating real, meaningful, and lasting connections. Non- Properties 28

29 GLOBAL EDITORIAL OPPORTUNITIES With Sotheby's International Realty strong global media partnerships, Gulf Sotheby's International Realty features the properties through exclusive editorials and custom content series on influential channels, providing unrivalled exposure on global media. Sothebys.com May 2016 Non- Properties Architectural Digest April 2016 Financial Times February

30 ART & HOME MAGAZINE Advertising your properties in one of the signature publications of Sotheby s Auction and Sotheby s International Realty Sotheby's Magazine / Art & Home is the literary collaboration capturing the art & real estate world presented by Sotheby's & Sotheby's International Realty. This lavish larger format magazine enriches readers with sophisticated content related to the art and real estate world. This large format lavishly produced magazine has been created for a sophisticated global audience with a passion for fine art, beautiful environments, extraordinary jewels and watches, wine, travel and of course exquisite homes - all the elements of an extraordinary life. Distribution of Art & Home include: Auction clients with $50,000-$5 million in transactions Distribution at all 70 Sotheby s Offices around the world Distribution at Park Hyatt Hotels in 18 Countries Distributed at high profile auction events in NY, London, LA & Hong Kong Art & Home March 2015 Non- Properties Art & Home May 2015 $ 1, $ 4,

31 CONFIDENTIAL BY THE SOTHEBY S AUCTION HOUSE Confidential is a marketing opportunity to expose a listing, which is truly confidential and not on the market in any way. This is a marketing piece, which the Sotheby's International Realty has developed closely with Sotheby s Auction House to showcase a selection of unique and exceptional homes, which are not currently available to the general market. It is a password protected electronic brochure, which features 8 to 10 confidential properties from around the world. Sotheby s Auction House s clients include: 71 of Forbes 100 World s Richest People 253 of Forbes 400 Richest Americans 78 of Forbes Top 100 Richest Americans 86 of Forbes Top 500 CEOs 12 of Forbes' Under 40 List 60 of Worth Magazine's Benefactor 100 List Gerhard Richter's "Wall" Sold for $28.7 Million at Sotheby's Non- Properties 31

32 ADDITIONAL COLLATERAL 32

33 INTERACTIVE WALK-THROUGH / VIRTUAL REALITY (VR) 3D solutions for real estate is one the most immersive ways to experience a property s space. An end-to-end, cloud-based technology is utilised by Gulf Sotheby s International Realty to create highly realistic property interactive walk-through. Since the models do not require complicated software for end-users, viewers anywhere in the world are able to explore the models from their desktop or mobile device, or at any Gulf Sotheby s International Realty s events through a VR headset. Virtual Reality experiences on desktop and mobile devices Non- Properties 3D Dollhouse Model Navigation by Matterport $ 4,

34 DEDICATED LANDING PAGE A dedicated landing page is built with latest technologies and trends in web design, featuring a captivating content commissioned by Gulf Sotheby s International Realty. At a glance, the contents including photos and videos convey the size, architectural style, condition, quality and an impression of the neighbourhood, potentially making an emotional impact and connection with prospective buyers. Non- Properties $ 4,

35 DIGITAL & PRINTED BROCHURE A custom printed and digital materials are created, with highlights on the unique selling points. These materials are shared with interested parties during enquiries and in-person meetings, as well as distributed globally to select Sotheby's International Realty affiliate offices and Sotheby s Auction House s locations immediately extending a property s marketing reach and exposure. londonhuis.com LONDON HUIS E M I R AT E S H I L L S An Elegant & Villa 1 Digital Brochure Printed Brochure Non- Properties $ $ 1, , $ 4, $ 4,

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37 This material is published by Gulf Sotheby s International Realty, independently owned and operated by High End Real Estate LLC (ORN 12521). Sotheby's International Realty is a registered trademark licensed to Sotheby's International Realty Affiliates LLC. Sotheby's International Realty, Inc. is owned and operated by Realogy. The information set forth in this publication is based on information provided by third parties that we consider reliable. However, we do not guarantee the accuracy or completeness of any information and shall have no liability for errors or omissions or inaccuracies, under any circumstances, in this listing, advertising, promotional or public statements and materials. The offerings are subject to change, including price, or withdrawal without notice. Prices for projects based outside of the UAE are subject to currency fluctuations. We do not guarantee any future earnings. All dimensions are approximate and have not been verified. 37