About Radio Zindagi. We are the biggest 24x7 Indian Radio station in USA.

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4 About Radio Zindagi We are the biggest 24x7 Indian Radio station in USA. We want our listeners to have a fascinating experience. We seek to inform, engage, enlighten and delight our listeners and also make a positive difference in the lives of the Indian community in San Francisco, San Jose, New York, New Jersey, Connecticut, Washington DC, Virginia and Maryland. In everything we do, we believe in challenging the status quo. We do not believe in doing different things, rather in doing things differently. We achieve this by providing our listeners with a broad range of Indian Music, Entertainment, Wellness, Travel, Food, Fashion, Art, Culture, Kid shows, Ideas and much more. We keep them connected to their roots, while seamlessly helping them blend into the American way of living - in style. We just happen to play excellent music too. Some of our shows are based on a wide array of Bollywood music, film reviews, biographies, latest news, women s hour, informative talk shows unique to our culture like the one based on Astrology and Vastu. Our channel is not all about Bollywood, rather it happens to be multilingual. We cater to the entertainment needs of our niche sub community languages too. Apart from Hindi and English, we host shows in languages like Punjabi, Telugu, Tamil, Gujarati, Marathi, Urdu and Bengali.

5 Radio Zindagi Fact We cater to around 1,140,000+ South Asians in United States of America. 300,000+ South Asians in North California; the 315,000+ South Asian Population in New York; 292,256 + South Asian Population in New Jersey; 32,988+ South Asian Population Connecticut; 77,208 South Asian Population in Virginia; 21,060+ South Asian Population Washington DC and 67,241+ South Asian Population in Maryland. We are the leading 24x7 Indian Radio Station - available in San Francisco and all over the Bay area (and surrounding cities of North California including Stockton, Tracy and Modesto), As recorded on the Arbitron Ratings Radio Zindagi has unique listeners every week as recorded in Sep 2012 Oct 2012 Recently we launched and expand Radio Zindagi with separate radio streams and local studios in New Jersey on 100.7FM, FM and HD2 97.1FM; New York and Connecticut on HD2 97.1FM and Washington DC, Virginia and Maryland on 950AM. Listening to us is not restricted by radio sets anymore. Apart from 1550AM via Radio, our listeners can hear us online at and even on their phones by dialing or via Radio Zindagi App on smartphone. This provides our listeners with an opportunity to listen to us wherever they are and via whatever technology they use. We are omnipresent on most social networking websites, like Facebook, Twitter, YouTube, US-tream, LinkedIn. This gives our listeners a chance to reach out to us and for us to interact with them. Our shows are conducted by highly skilled Radio Announcers/ Disc Jockeys (RJs) Apart from Hindi and English, we also cater to the niche clusters of sub community language programs in Punjabi, Gujarati, Bengali, Telugu, Tamil. Our show is efficaciously run by the most successful professionals with unmatched experience of two decades in Indian Media and Entertainment business in North America. Website: Facebook: Schedule :

6 Amazing facts about South Asians According to American Community Survey of 2010 data South Asian comprise about 3.38 million people, or ~1.0% of the U.S. population. Comparing Census data from both 2000 and 2010, the South Asian community as a whole grew 81% over the decade. The country s third largest Self reported Asian Ancestral group 71.1% of Indians have a bachelors degree and above. An Average household income of $88, ,000 Asian Indian-owned firms in the U.S generating more than $88 billion in revenue.

7 Why Partner with Radio Zindagi? We not only want to create and sustain affinity for your brand but also reach out well beyond the pure power of commercial advertising. We provide you with customized solutions to promote your brand with us. We ensure that we will have a long-term strategic partnership with you. This means that we ensure that your experience with us is memorable, you get more Ears for your Dollar, drastically improve your Return on Investments, high reach, high Target ability, and low cost. Our advertisement doesn t sell products Trust, Familiarity and Brand Recall does. This is the Extra Value Proposition that your advertisement, through us, would provide to your brand. Actually, the advertisement would be targeting the subconscious level of your target market. People remember the advertisement as they hear a familiar voice, which makes listeners feel like they know us. This further ensures that they can trust us. Partnering with us, your campaign is strategically on target and tactically-executed to meet your branding objectives. Whether it is to launch your new brand or generate leads or sell a product/service or even to change market perception. Radio Zindagi provides the most effective solutions. Apart from an advertisement slot on Radio Zindagi, we also offer you a platform to directly interact with your target audience. This will be via our regular events. Be it a music concert, a theatrical play, celebrating a festival with the community or just Karaoke night, we will ensure that your brand is seen, heard, and is seamlessly blends into the life of your customers. You can partner with us via endorsements, event sponsorships, web site advertising and promotions.

8 How do we achieve this? Our success lies in yours. We zealously want you to succeed and achieve your goals. We are here not just to sell you a slot. We are here to help you. 1. Understand the Purpose of Advertising (launch a new brand, generate leads, sell a product/service, maybe even change market perception. 2. Identify Your Target Market What s their Age, Gender, Proximity to Business, Employment status etc. 3. Align these findings with our current listenership, shows, time slot, events. 4. Ensure that your brand gets maximum visibility in the requisite shows and time. 5. Frequency is the key Hence we ensure that your advertisement hits the mark and will get the consumer s attention the first time, every time. 6. If need be, we will go one step further and launch a new customized show based on your product / service to ensure captive listenership by your target audience. 7. We will even organize events around your brand to ensure maximum visibility and brand recall. If this doesn t put you on tenterhooks, we are sure our attractive advertising pricing will. Let us have a meeting with you and we will customize the brand advertising plan for you. Want to join us?

9 Who are We? Radio Zindagi was founded by two of the most successful Professionals in South Asian media in North America: Praveen Suggala - Praveen Suggala is the CEO, President & Co founder of Radio Zindagi. Praveen is a born entrepreneur. He has founded 5 ventures in just a decade and all are extremely successful. His entrepreneurial journey started as an authorized dealer for Dish, Compact and DirecTV. In 2009, Praveen joined hands with Neeraj Dhar to launch the AAA Media and Marketing Company and later incorporated AAA Entertainments in His businesses have strong presence all over the country. His passion for hospitality and taste for good cuisine led him to start 3 well-known restaurants Biryani Bowl, Paratha Point and Taste of Thai. These restaurants excel in customer service and attract people from all walks of life and origin. Praveen is a highly respected professional in the fields of marketing, business strategy, restaurant management, event management, media, brand management and startups. Neeraj Dhar, Co-founder of Radio Zindagi - Neeraj has over a decade of rich and varied experience in media and marketing in highly successful international ventures. Neeraj was not content with his position as Business Head of The Indian Express, West Coast Edition. He always felt there was something bigger and better to do with his talent. He decided to take the less travelled road of entrepreneurship. He found that the huge population of South Asians in America offer immense business opportunities. He decided to revolutionize the way companies targeting South Asians reached their customers through advertisements, media and events. In 2009, Neeraj joined hands with Praveen Suggala to launch the AAA Media and Marketing Company and later in 2010, incorporated AAA Entertainments. Since then Neeraj is known for organizing hundreds of enthralling international events that exceeded market expectations and set records in production and commercial success. He has literally changed the definition of entertainment in San Francisco Bay area. Neeraj and Praveen s startup - AAA Entertainments is considered today a leading Bollywood showbiz and musical entertainment provider. It is well known for it s commendable performance and impeccable execution. AAA has gradually and delightfully bridged the gap between Bollywood and the Bay Area. More info about the professional duo Neeraj-Praveen can be found on: Sanjiv Pandya - is the Chief Operating Officer of Radio Zindagi and heads Radio Zindagi s operations and marketing in Tri-State area. Sanjiv is an enthusiastic and highly reputed professional in the radio and entertainment industry for the last fifteen years. He has worked in various radio stations. In the last decade, he has brought numerous acclaimed shows to the Tri-state. As a celebrated radio host, Sanjiv is known for his acumen in presenting best in entertainment. Radio Zindagi management is proud to have Sanjiv Pandya as a part of their team. He brings in invaluable knowledge, proficiency, experience and talent, which will make Radio Zindagi a furthermost successful media platform for the Indian community in the East coast.

10 Radio Zindagi app on iphone and Andriod

11 Contact us Head Quarter San Francisco & San Jose Neha Chaku - Sales and Marketing Cell. : extn , Fremont blvd., Fremont, e.: contact@radiozindagi.com Available at : 1550 AM NEW YORK & NEW JERSEY Harun Munsshi - Sales & Marketing Executive Cell. : West, 39 Street, 5th Floor New York, NY t.: x 211 Available at : NJ FM & FM NJ-NY-CT : HD2 97.1FM Washinton DC Office Praveen Shyamala - Chief Operating Officer - DC Metro Cell. : e.: dcmetro@radiozindagi.com 7825 Tuckerman Lane, Suite 217, Potomac, MD Available at : 950 AM India Office Avanish Mohan - Head - India Operations B-86,Sector-60, NOIDA (NCR Delhi) e.: Avanish@radiozindagi.com Tel : Also available on : Android, I-Phone