Identity in the Mobile World. Paul Hooper Vice President of Corporate Marketing Extreme Networks

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1 in the Mobile World Paul Hooper Vice President of Corporate Marketing Extreme Networks

2 Make Your Network Mobile in the Mobile World April 2011 Paul Hooper 2

3 in the Mobile World i den ti ty [ahy-den-ti-tee, ih-den-] noun, plural -ties. o o o o The state or fact of remaining the same one or ones, as under varying aspects or conditions: The identity of the fingerprints on the gun with those on file provided evidence that he was the killer. The condition of being oneself or itself, and not another: He doubted his own identity. Condition or character as to who a person or what a thing is: a case of mistaken identity. The state or fact of being the same one as described.

4 in the Mobile World Mainframe (1M+ units) Minicomputer (10M+ units) Personal Computer (100M+ units) Desktop Internet (1BM+ units/devices) Mobile Internet (10BM+ units/devices) 1960s 1970s 1980s 1990s 2000s 2010s 2020s

5 in the Mobile World $ Billions Enterprises Rapidly Embracing Cloud Services

6 It s time to redefine mobility. 6

7 The Definition of Mobility is Changing Mobility was: Wireless Access Portables Wireless Edge Static Applications Access to Connectivity IT Device Ownership Mobility is: Real-time Services Versatile and Diverse Mobile Devices Motion: Edge, Core and Data Center Mobile Content, Applications and VMs Rich, Personalized Services Flexible and Efficient Operations

8 .. And Mobility is Changing Everything The Challenge Build a cost-effective network optimized for this new mobile world to enable more agile, efficient, secure and competitive enterprise. Traditional networks are not designed to deliver intelligence, applications and services to the mobile user and device.

9 Make Your Network Mobile Ethernet 3G /4G WLAN Local Area Data Center The Cloud A Seamless User Experience Wired Wireless 3G / 4G Information Content Applications Networks, optimized for the new mobile world of people and machines, providing pervasive access, awareness and control, from the converged edge to the cloud.

10 Today s Network Phase 1 A world of independent and different overlay networks. Wireless, wired, data center & cloud acting alone. Separate and distinct without user differentiation. Intelligence Layer Converged Ethernet Layer Switch Stack WLAN Controller Top-of-Rack Switch Access Points Enterprise Core End-of-Row Switch Blade Servers with Hypervisor Edge Campus Core Data Center

11 Islands of Awareness Phase 2 Convergence of the wired & wireless edge; virtualized Ethernet data center Management for people, physical and virtual machines Intelligence Layer User Device VM Traffic Converged Ethernet Layer Switch Stack WLAN Controller Top-of-Rack Switch Access Points Enterprise Core End-of-Row Switch Blade Servers with Hypervisor Edge Campus Core Data Center

12 Seamless Enterprise Experience Phase 3 Management for users and machines spans the enterprise from the converged edge to the data center Policy management provides seamless user experience anywhere, anytime and across any device Intelligence Layer User Device VM Traffic Converged Ethernet Layer Switch Stack WLAN Controller Top-of-Rack Switch Access Points Enterprise Core End-of-Row Switch Blade Servers with Hypervisor Edge Campus Core Data Center

13 Delivering Personalization Power Management On-boarding Phones, access points, printers and other devices adapt to user needs in realtime to lower power consumption. User security and network policy is controlled by HR directory. Every network user is unique. Move, Add, Change Data Flexibility Users can relocate themselves within policy without IT needing to do a truck roll. Storage is attached to Ethernet and guaranteed priority when bandwidth contention occurs. Network Security Physical Security Network integrates with universal threat management to enable users and shun threats. Video surveillance, motion detection, and property access integrated on a converged network.

14 Seamless Enterprise Experience Cloud based Services Phase 4 Seamless user experience from the edge to the cloud. Integrity of identity between the data center and the cloud. Users unaware of application and data movement to the cloud. Intelligence Layer User Device VM Traffic Converged Ethernet Layer Switch Stack WLAN Controller Top-of-Rack Switch Access Points Enterprise Core End-of-Row Switch Blade Servers with Hypervisor Edge Campus Core Data Center

15 Seamless Enterprise Experience Cloud based Services Phase 5 Seamless user experience across all networks. Quality of User Experience extends identity into public mobile networks. Intelligence Layer 3G/4G world User Device VM Traffic Converged Ethernet Layer Switch Stack WLAN Controller Top-of-Rack Switch Access Points Enterprise Core End-of-Row Switch Blade Servers with Hypervisor Edge Campus Core Data Center

16 Leveraging the power of Ethernet 3G /4G WLAN Local Area Data Center The Cloud The The Integrated Campus Experience User Enterprise Cloud-Enabled Experience Experience Architecture Enterprise Experience phase 1 phase 2 phase 3 phase 4 phase 5 A world of different networks and overlay networks. Wireless, wired, data center & cloud acting alone; separate and distinct without user differentiation. Convergence of the wired and wireless edge. The virtualized Ethernet data center. Management for people, devices and physical & virtual machines. Quality of the User Experience based on user & machine identity. VM & application awareness and control. IT able to differentiate users from edge to data center. A seamless user identity and experience from the edge into the cloud. Users unaware of application and data movement into the cloud. Seamless user experience across all networks. The Quality of the User Experience (QUE) extends identity into public mobile networks.

17 Extreme Networks Our Mission Deliver a network that is optimized for the new mobile world of people and machines, providing pervasive access, awareness and control, from the converged edge to the cloud. Over 10 years on NASDAQ Over 25 million ports shipped worldwide Over 600 partners worldwide Over 200 patents issued or pending

18 Make Your Network Mobile 18

19 in the Mobile World Paul Hooper Vice President of Corporate Marketing Extreme Networks

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