Iberia media kit. Almost a century of connecting Spain with the world. Iberia belongs to IAG and is a member of the Oneworld alliance

Transcription

1 Iberia media kit Almost a century of connecting Spain with the world Iberia belongs to IAG and is a member of the Oneworld alliance

2 Global Reach European leader in flights to Latin America Stockholm Oslo Vaasa Oulu Kuopio Helsinki St. Petersburg Moscow 18.4 MILLION passengers flew with the Iberia group in AIRCRAFT Next incorporation of new aircraft Vancouver Seattle Portland San Francisco Los Angeles Salt Lake City Denver Las Vegas Phoenix Mexico DF Acapulco Dallas Minneapolis Houston Detroit Chicago Oklahoma St. Louis Atlanta New Orleans Minatitlán Cancún Ciudad del Carmen Guatemala San Salvador Managua San José Cleveland Orlando Miami Cartagena de Indias Pereira Armenia Cali Quito Guayaquil Piura Trujillo Havana Panama Montreal Toronto Boston New York Philadelphia Barranquilla Santo Domingo San Juan de Puerto Rico Bogotá Iquitos Caracas Bucaramanga Medellin Fortaleza Recife Aberdeen Gothemburg Edinburgh Newcastle Vilnius Copenhagen Manchester Dublin Hamburg Warsaw 1 Kiev Birmingham 0 Berlin London Brussels 2 Prague 3 Vienna Paris Budapest Venice Toulouse Zagreb Bucarest 9 Oporto Marseilles Nice Dubrovnic Barcelona Rome Lisbon Madrid Florence Napoles Athens Sevilla Valencia Palermo Catania Tangiers Oran Algiers Oudja Malta Rabat Casablanca Fez Funchal Marrakech Tel Aviv Canary Islands Agadir Cairo Dakar El Aaiun Accra Lagos Malabo Entebbe Beirut Amman Nairobi Kuwait Manama Dubai Doha Abu Dhabi Muscat Bombay Delhi Bangalore Colombo Bangkok Singapore Tokyo Lima Cuzco Salvador de Bahía Luanda Arequipa Lusaka Antofagasta Asunción Rio de Janeiro Sao Paulo Mauritius Durban 600 flights Santiago Concepción Puerto Montt Mendoza Montevideo Buenos Aires Cape Town Johanneburgo Port Elizabeth Sydney Spain's leading airline, in routes linking Europe to Latin America Punta Arenas

3 Get the trip Connect with Iberia clients at all stages of their trip Banners iberia.com possibility of segmenting Confirmation s 700,000 a month Online boarding passes 400,000 a month Paper boarding passes 1 million a month Luggage tags 7,000 a month Inflight magazines Inflight entertainment system guide Audiovisual system 325,000 impressions a month VIP lounges 65,000 customers

4 An affluent audience 65% have personal investments 38% own stocks and shares 40% One fifth of passengers have a watch worth more than 1,500 14% spent more than 2,000 on their last holiday intend to purchase a watch worth more than 1,500 this year 61% 11% stayed in hotels more than 20 nights last year* purchased jewellery with a value of more than 1,500 SOURCE: EMS 2014: TOP 20% OF EUROPEAN HOUSEHOLDS; IKERFEL STUDY OF AUDIENCE OF RESIDENTS IN SPAIN % of passengers have purchased in the last year: A dress or suit worth more than 1,000 A bag worth more than 500 Shoes worth more than % have spent more than 75 on perfume in the last 12 months 28% have spent more than 75 on a single purchase of cosmetics

5 New Iberia, New Ronda Welcome to Ronda s most exciting transformation. The magazine is reinventing itself, with its focus entirely on the traveller. A new magazine whose editorial quality is its forte featuring stories with strong ties to people. A new design that s clean, bright and highly visual makes Ronda a one-of-a-kind editorial product aimed at reflecting a modern and open Spain. MAYO MAY 2015 HOLA A CORUÑA Hola A Coruña! MAYO MAY PORTADA OK AVS FF.indd /04/ :21

6 Ronda reader profile MALE, 35 TO 54 YEARS OLD WITH POST-GRADUATE STUDIES AND WORKING IN SENIOR MANAGEMENT 14% 55 to 64 10% 25 to 34 8% Professional education 48% University students AGE 39% 35 to 44 EDUCATION 35% 45 to 54 GENDER 59% Master's / Postgraduates 20% Female 80% Male * SOURCE: SURVEY OF IBERIA PASSENGERS IN NOVEMBER 2013

7 Ronda reader profile 83% 48% 46% 31% 35% 14% 18% 17% 2% 1% 2% Employee Selfemployed Pensioner Without paid work Senior management Middle management Vocational qualification Office worker Self-employed Independent professional More than 5 employees Up to 5 employees OCCUPATION EMPLOYEE SELF-EMPLOYED * SOURCE: SURVEY OF IBERIA PASSENGERS IN NOVEMBER 2013

8 Advertising rates Ronda rate card, per insert Double page 34,400 Full page 17,200 Inside front cover 22,300 Special page 20,200 Inside back cover 22,300 Back cover 27,500 Advertorial page 20,600 Inside front cover double page 40, ,000 passengers belonging to 20% of households with the greatest purchasing power in Europe 46% senior management monthly circulation 1.1 Million readers a month Distributed on all seats on Iberia & Iberia Express flights and VIP lounges, Iberia Regional flights (Air Nostrum) and VIP lounges SOURCE: IBERIA FFP RONDA READER SURVEY 2013

9 The magazine that inspires you to enjoy the world Excelente, Iberia s Business Class magazine, explores the good life. Well-known authors in the fields of art, style, fashion, watches, cars and gastronomy share their renowned and specialised talents. A new look at creative geniuses focused on their inspiration and processes. Conversations that help us discover people who march to their own drum, people who are changing the world, people who have a lot to talk about. Stories that will open the world up to our passion for discovering, enjoying and living life intensely.

10 Excelente reader profile MALE, 45 TO 54 YEARS OLD, WITH POST-GRADUATE STUDIES AND WORKING IN SENIOR MANAGEMENT 7% 65+ 5% 25 to 34 23% 55 to 64 6% Professional education AGE 24% 35 to 44 44% University students EDUCATION 41% 45 to 54 GENDER 48% Master's / Postgraduate 15% Female 85% Male * SOURCE: SURVEY OF IBERIA PASSENGERS IN NOVEMBER 2013

11 Excelente reader profile 70% 78% 53% 38% 27% 14% 2% 1% 6% 9% Employee Selfemployed Pensioner Without paid work Senior management Middle management Vocational qualification More than 5 employees Self-employed/ independent professional Up to 5 employees OCCUPATION EMPLOYEE SELF-EMPLOYED * SOURCE: SURVEY OF IBERIA PASSENGERS IN NOVEMBER 2013

12 Advertising rates Excelente rate card, per insert Double page 22,000 Full page 11,000 Inside front cover 14,200 Special page 12,800 Inside back cover 14,200 Back cover 17,700 Advertorial page 13,200 78% senior management Male (85%) and female (15%), 35 to 55 years old, upper and upper-middle class with great purchasing power 50,000 copies circulated monthly 156,000 readers a month Distributed on all seats in business class and VIP lounges SOURCE: IBERIA FFP EXCELENTE READER SURVEY 2013

13 Advertising rates for online media Media with the possibility of segmentation booking confirmation CPM 330 My bag tag CPM 330 Online boarding passes CPM 330 Banners Iberia.com (on request) 83% remember the advertising on their boarding passes 4X People look at their boarding passes more than four times during each trip 400,000 online boarding passes, issued per month 90 Million visits a year to iberia.com 700,000 s related to bookings a month 7,000 luggage tags a month SOURCE: INK BOARDING PASS RESEARCH 2012

14 Specific media IBERIA IS PART OF IAG, EUROPE'S THIRD LARGEST AIRLINES GROUP Plus PLUS MAGAZINE Magazine directed at Iberia Plus customers INFLIGHT ENTERTAINMENT MAGAZINE FL360 JOURNAL Online publication for Iberia pilots Iberia's printed in-flight entertainment guide Reach: 1.5 million active Iberia Plus members Frequency: Bi-monthly Full page: 11,000 Frequency: Monthly Full page: 11,000 Reach: 1,300 pilots Frequency: Bi-monthly Full page: 11,000

15 Special actions Designed upon request Food trays Distribution of catalogues and products Paper boarding passes Magazine holder inserts

16 CONTACT MARK DUKE SALES DIRECTOR GERMAN MARIN ADVERTISING DIRECTOR RONDA EDITH COLLINS ADVERTISING DIRECTOR EXCELENTE