The Business Value of IT in Today s Digital World
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1 The Business Value of IT in Today s Digital World QCON NY 2014 Joe Weinman joeweinman at gmail!
2 Competition Today Nike Zoom Kobe Venomenon 4 Nike FlyKnit Racer Nike Basketball Hyperdunk+ Nike AirMax C20 2 JW Source: Nike.com 2
3 Nike FlyKnit Source: Nike.com 3
4 Cloud 2020 JW Source: Nike.com 4
5 Nike Basketball Hyperdunk+ Source: Nike.com 5
6 Does IT Matter?? 6
7 Of course IT matters 7
8 Quantitative Analysis of Clouds. Common! Location-independent Online Utility on-demand Source: Joe Weinman, Cloudonomics 8
9 Range of IT Value 9
10 Value Disciplines* + Digital Technologies = Digital Disciplines Operational Excellence += Information Excellence Product Leadership += Solution Leadership Customer Intimacy += Collective Intimacy Traditional Innovation += Accelerated Innovation *Michael Treacy and Fred Wiersema, The Discipline of Market Leaders 10
11 Operational Excellence += Information Excellence
12 Information Excellence 12
13 Information Excellence 13
14 Information Excellence Source: SAP 14
15 15 The Hollywood Organization
16 Product Leadership += Solution Leadership
17 Increasing Differentiation Range of Product Value Potential Augmented Expected Generic Extensibility via API/Ecosystem Adaptability via ML/AI User Modifiability Upgradability Digital Intelligence Undifferentiated Features Core Benefit 17
18 The Experience Economy Transformations Differentiation Products Experiences Services Commodities Profitability Source: Joseph Pine & James Gilmore 18
19 Solution Leadership 19
20 Solution Leadership 20
21 Solution Leadership Community / Partner Ecosystem Platform Platform Social Product / Family / Ecosystem Network Cloud Services 21
22 Gamification Success Smart Social Structure Source: Steve Sims, Badgeville 22
23 Customer Intimacy += Collective Intimacy
24 Customer Intimacy 24
25 From Transactions to Intimacy Customer Intimacy Collective Intimacy Engagement Personalization Mass Personalization Transactions Scale 25
26 Collective Intimacy Source: Netflix 26
27 Collective Intimacy 27
28 Traditional Innovation += Accelerated Innovation
29 Product Life Cycle Introduction Growth Maturity Decline Revenue Time 29
30 Industry Profit Introduction Growth Maturity Decline Industry Profit Time Value Of Money Lower Marketing Costs Higher Market Share Lower Forecast Risk Higher Profit Lower Development Expenses Time 30
31 Accelerated Innovation 31
32 Open Innovation Goldcorp Netflix Innocentive 32
33 Accelerated Innovation Internal += External! Closed += Open! Static += Dynamic! Salaries += Prizes! Cash += Reputation! Waterfall! Agile! Plan! Pivot! Coding! Platform 33
34 Putting It All Together
35 Putting It All Together Solution Leadership Information Excellence Collective Intimacy Accelerated Innovation Source: SAP 35
36 Early in the Journey Source: estfacts.com 36
37 Thank You joeweinman at gmail!
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