The Business of Professional Organizing

Transcription

1 The Business of Professional Organizing Copyright HandyGirl. All Rights Reserved. Presentation Prepared by Cyndi Seidler

2 Agenda Industry Overview Work Management Business Management Practice Management Career Management

3 INDUSTRY OVERVIEW

4 NAPO THE NATIONAL ASSOCIATION OF PROFESSIONAL ORGANIZERS Established in 1985, NAPO is a nonprofit professional organization whose members include organizing consultants, speakers, trainers, authors, and manufacturers of organizing products.

5 The Organizing Industry 20 Hot Job Tracks in US News 1998 Career Guide: Time-saving services like professional organizing are one of the fastest-growing areas for homebased businesses.

6 Benefits Of An Organizer Temporary, quality assistance without adding to a company s overhead. Increased efficiency. Increased productivity and income. Systems that save time and money. Less stress and more time.

7 Specialized Expertise Organizing consultants vary in expertise. The one common denominator that all possess however, is the ability to create order out of disorder.

8 WORK MANAGEMENT

9 Office Systems Filing system Paper and information system Tracking systems Communication systems Production systems Work flow

10 Business Systems Organization Flow Charts & Company Structure Procedures & Policies Project Development Business Planning Space Planning Production Coordination

11 Management Systems File Management Time Management Contact Management Document & Records Management Project Management Cash Management

12 Personal Organization Closets / Closet Design Kitchen and/or room organization Interior Decorating Relocations Estate Planning Household Inventory and collectibles Behavior Modification Event or Party Planning

13 Other Special Services Desktop publishing Technical writing Research Online assistance Web site design

14 Coaching & Consultations While consultants are in the business of selling their expertise, coaches are in the business of bringing out the best in the business person.

15 Coaching A good business coach helps in bringing a perspective to a company s plans and activities. A coach can prove to be a valuable team player in the development and growth of a business. A coach finds creative alternatives and brings out the best in the business person. A coach s primary mission is to provide guidance, support, develop and empower the business person.

16 BUSINESS MANAGEMENT

17 Setting Up Your Business An Organizer can keep another job while doing their organizing business part-time and phase into full-time operations when jobs increase.

18 Management Strategies Look at the overall, big picture. See where you are now and where you want to be. You ll be undertaking a discovery process that will give you guidelines that lead you to your goals.

19 Your Business Plan A person going into business needs to take responsibility as a business owner. This includes a plan -- A Business Plan. For a business to develop and expand, it must strategize, stay on top of market changes, and continually plan ahead.

20 Your Marketing Plan Set a marketing objective for your plan. List actions that are needed to reach goal. Set targets on completing the activities of the plan. Always stay on top of market trends. Never stop brainstorming for marketing ideas and creating new strategies.

21 Your Publicity Plan Unlike advertising, publicity does not require payment for time or space. Publicity is part of your public relations activities.

22 PRACTICE MANAGEMENT

23 Working With Your Client Clients should understand that they are buying your professional expertise, as well as your time, and that working with you on the project is necessary in order to achieve the best results.

24 Growing To The Next Level Marketing is a process, not an event. With essential planning, an individual will expand. Stay on top of market changes. Continually plan ahead and strategize. Carry out all the promotional activities you ve targeted. Always prepare for growth and deliver good service.

25 Partnering Establishing strategic alliances is an approach to vertical selling or crosspromotional marketing via partnering. Joining forces with other companies has proven to be a clever growth strategy in complementing existing products and services.

26 CAREER MANAGEMENT

27 Professional Development Use business coaches to be your sounding board to help bring out the best in you. Take classes and seminars/workshops for continued education. Attend trade conferences. Read and study trade books and materials. Join and participate in your trade association.

28 The Sky Is Your Limit The only people who fail in business is giving up. Being determined, persistent, and focused will bring success in any endeavor. Go for it!