Chick-fil-A, Inc. A Tradition of Excellence

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1 Chick-fil-A, Inc. A Tradition of Excellence For more than 40 years, Chick-fil-A has set out to Be America s best quick-service restaurant. As the Atlanta-based restaurant chain has strived to live up to that goal, it has earned some of the most prestigious awards and recognitions in the quick-service industry. These recognitions have been presented to Chick-fil-A in honor of its commitment to serving consistent quality menu offerings as well as the chain s promise to deliver a positive dining experience. Following is a list of recent recognitions Chick-fil-A has received: 2011 Consumer Reports Nation s Top Chicken Chain The Quick Service Restaurant Survey of 36,000 readers rates seven other chicken chains across the country. Chick-fil-A posted outstanding scores for politeness of staff, and high marks for food, value and speed of service Sandelman & Associates Quick-Track Award of Excellence Among large restaurant chains with 500 or more units, Chick-fil-A was ranked first and among all restaurant chains (regardless of size) in the study, Chick-fil-A tied for second place Zagat s Fast Food Survey s Top Large Chain The National Fast Food Survey of 6,000 customers ranked Chick-fil-A first in service and the chargrilled sandwich category. Chick-fil-A ranked second in food, child-friendly, drive-thru service and facilities Advertising Age Marketer of the Year 2010 Runner-Up The Marketer of the Year award evaluated six companies that made a mark in 2010, including Chick-fil-A, Apple, Domino s, Ford Motors, PepsiCo and Southwest Airlines. Chick-fil-A was selected as one of five runners-up for its steady growth and successful 15-year Eat Mor Chikin marketing campaign Zagat Fast Food Survey s Best Value and Best Milkshakes The Fast Food Survey rates 136 quick service restaurant chains based on over 6,000 diners experiences across the country. Chick-fil-A was rated fifth in the category of Best Value and was one of five recognized for Best Milkshakes J.D. Power and Associates Restaurant Satisfaction Study Top Restaurant Brands in Customer Satisfaction The Restaurant Satisfaction Study rated over 100 casual dining, family dining and quick service restaurant chains in the area of customer service. Over 93,000 diners were surveyed. Chick-fil-A received the top rating in the quick service restaurant category in Atlanta, Houston and Washington, D.C.

2 2009 Restaurants & Institutions Choice in Chains Customer Satisfaction The Choice in Chains awards are presented as a result of a national survey of consumers from across the country who are asked to rate their favorite restaurants by food category. Chick-fil-A has received this prestigious award 15 of the past 16 years American Marketing Association s Silver EFFIE Award (Sustained Success Category) The Silver EFFIE award was presented to Chick-fil-A for sustained creativity and effectiveness in advertising for the chain s Eat Mor Chikin Cow campaign QSR Best Drive-Thru In its 2009 Best Drive-Thru in America Survey, QSR ranked Chick-fil-A first overall for the third year in a row Men s Health Healthiest Restaurants for Kids Men s Health recognized Chick-fil-A as America s Healthiest Chain Restaurant for Kids QSR Best Drive-Thru 2008 U.S. City Challenge After challenging local corporations to an eight-week fitness challenge, Chick-fil-A was named Most Fit Overall in this inaugural competition 2008 BusinessWeek/J.D. Power Customer Service Champs Using data compiled by consumer researcher J.D. Power & Associates, BusinessWeek in March 2008 released its ranking of the best-in-class companies in the area of customer service. Chick-fil-A ranked 22 nd overall and was one of only two restaurant concepts listed (with Starbucks). The company received high marks for putting a premium on service and for promoting a family dynamic (including its Closed on Sunday policy) Kaiser Permanente Most Fit Company in Atlanta Kaiser Permanente designed the Most fit Company in Atlanta application to promote health and fitness among metro-atlanta companies and their employees. Chick-fil-A earned the designation Most Fit Company in Atlanta ( employees) five years running, following the inception of its own health and wellness program Restaurants & Institutions Choice in Chains Customer Satisfaction 2007 Zagat/ Today Show Fast-Food Survey In the 2007 survey jointly conducted by Zagat and NBC s Today Show Chick-fil-A ranked first in overall service, as well as first in the chicken restaurant category Restaurants & Institutions Choice in Chains Customer Satisfaction 2007 QSR Magazine Best Drive-Thru In America

3 2007 Men s Fitness Fit 15 Chick-fil-A was named by Men s Fitness magazine in its assessment of the Fittest Companies in America companies that were exemplary in their focus on employee health and wellness Kaiser Permanente Most Fit Company in Atlanta 2007 Advertising Week Madison Avenue Advertising Walk of Fame The Chick-fil-A Eat Mor Chikin Cows were recognized as one of America s most popular advertising icons in a vote sponsored by Advertising Week and became the newest members of New York s Madison Avenue Advertising Walk of Fame Restaurants & Institutions Choice in Chains Customer Satisfaction 2006 OBIE Hall of Fame Award The Outdoor Advertising Association of America (OAAA) recognized Chick-fil-A and its renegade Cows with the organization's OBIE Hall of Fame Award. OAAA presents the award annually to brands that have displayed outstanding outdoor creative work over an extended period of time Restaurants & Institutions Choice in Chains Customer Satisfaction 2005 Sandelman & Associates Quick-Track Award of Excellence As a result of this independent study of 67,000 fast-food users in 57 markets, Chick-fil-A was the fourth-highest-ranked chain overall for customer satisfaction and the highestranked chicken restaurant chain in the nation. For 2004, Chick-fil-A earned nine Awards of Excellence, outscoring all other chicken restaurant chains overall and on eight of the 12 key attributes (including friendliness/courtesy and overall appeal to kids) QSR Magazine Best Drive-Thru In America J.D. Power and Associates 2004 Restaurant Satisfaction Study SM Chick-fil-A s overall satisfaction index received the highest ranking in the South by receiving top ratings in two of the four categories: meal and service. Fast Company s 2004 Customers First Awards In its inaugural Customers First Awards, Fast Company magazine recognized Chick-fil-A as the Customer-Centered Leader among all types of businesses in recognition of the chain s success in the areas of service, satisfaction and loyalty Restaurants & Institutions Choice in Chains Customer Satisfaction 2003 QSR Magazine Best Drive-Thru In America

4 2003 Restaurants & Institutions Choice in Chains Customer Satisfaction 2002 Restaurants & Institutions Choice in Chains Customer Satisfaction 2002 QSR Magazine Best Drive-Thru In America 2002 National Restaurant Association s Employer of Choice Award The Employer of Choice Award honors restaurants that understand that enhancing employee satisfaction ultimately leads to achieving guest satisfaction. Chick-fil-A was considered among more than 70 restaurants in the quick-service category Sandelman & Associates Quick-Track Award of Excellence Second-highest-ranked chain overall nationally for customer satisfaction; highest-ranked chicken restaurant chain in the nation Restaurant Hospitality s Best Kid s Menu in America Merit Award 2001 Restaurants & Institutions Choice in Chains Customer Satisfaction 2000 Restaurants & Institutions Choice in Chains Customer Satisfaction 2000 Restaurant Hospitality s Best Kid s Menu in America 2000 Sandelman & Associates Quick-Track Award of Excellence 1999 Restaurants & Institutions Choice in Chains Customer Satisfaction 1998 New York American Marketing Association s Silver EFFIE Award (Fast Food/Restaurants Category) The Silver EFFIE award was presented to Chick-fil-A for creativity and effectiveness in advertising for the chain s Eat Mor Chikin Cow campaign Restaurants & Institutions Choice in Chains Customer Satisfaction 1997 Silver Lion Award Cannes International Advertising Festival The Eat Mor Chikin Cows showed their international appeal when they were presented with the Silver Lion Award at the Cannes International Advertising Festival, the biggest and best-attended festival worldwide.

5 1996 OBIE Award for Outdoor Advertising (Food Category) The OBIE Award, which honored Chick-fil-A s Eat Mor Chikin Cow campaign, is one of the oldest and most prestigious honors for creative excellence in advertising. # # #

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