Alkohol market,consumption and taxes in Estonia

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1 Alkohol market,consumption and taxes in Estonia Marje Josing 3. March 2015

2 Consumption of alcohol in Estonia (litres per capita in 100% alcohol) 6,0 6,2 6,8 5,9 5,5 5,6 5,4 6,8 5,8 7,6 8,4 9,8 9,8 9,9 10,0 11,0 11,3 12,5 12,1 10,1 9,7 10,2 10,3 10,0 14,0 13,0 12,0 11,0 10,0 9,0 8,0 7,0 6,0 5, * legal sales only , beginning from 2002 has illegal market included and deducted tourists purchases. Since additionally tourists consumption in Estonia has deducted

3 Consumption of alcohol in Estonia (litres per capita aged 15+ in 100% alcohol) 16,0 15,0 14,0 13,0 12,0 12,0 11,8 12,5 13,0 13,4 14,8 14,2 11,9 11,4 12,0 12,2 11,8 11,0 10,0 9,0 8,0 7,0 6,0 5, * legal sales only , beginning from 2002 has illegal market included and deducted tourists purchases. Since additionally tourists consumption in Estonia has deducted

4 Consumption of pure alcohol of adults (15+) in European countries in ,0 16,0 15,4 14,4 litres 14,0 12,0 10,0 8,0 13,3 13,0 13,0 12,5 12,3 12,3 12,2 11,9 11,8 11,6 11,6 11,4 11,4 11,4 10,3 9,9 9,2 7,7 7,1 6,0 4,0 2,0 0,0 LT RO HU CZ SK PL LV FI FR IE DE SI UK EE DK BG AT NL SE NO IS Allikas: Global Status Report on Alcohol and Health 2014, WHO

5 Alcohol consumption in Estonia, Finland and Sweden, ,0 10,0 8,0 (litres per capita in 100% alcohol) 9,7 Estonia Finland Sweden 10,2 10,3 10,0 10,0 10,1 9,6 9,7 7,7 7,9 7,8 8,2 Litres 6,0 4,0 2,0 0, Alko; Estonian Institute of Economic Research

6 14 Alcohol consumption in Nordic countries and Estonia in (litres per capita aged 15 and over in 100% alcohol) ,8 11,6 10,5 9,9 litres 8 6 7,8 7, Estonia Finland Denmark Sweden Norway Iceland Source: EKI, Alko

7 Consumption of alcohol (litres per capita 15 and over in 100% alcohol) 16 litres ,4 1,4 5,3 1,3 1,8 5,1 1,1 1,4 1,5 1,3 1,6 1,3 1,0 1,3 1,4 1,4 4,7 4,8 4,7 4,8 4,5 Wine and vermouth Light alcoholic beverages Beer ,7 6,0 4,8 4,2 4,8 4,5 4, Strong akcoholic beverages

8 Consumption of alcohol in Estonia (litres per capita 15 and over in 100% alcohol) Legal sales* + 16,97 17,51 Illegal sales + 0,88 0,83 Alcoholic beverages exported by tourists - 4,73 5,42 Alcoholic beverages consumed by tourists in Estonia - 0,97 1,08 Total = 12,15 11,84 * Legal sales = production + import - export

9 Consumption of alcoholic beverages in Estonia 2013 (per capita 15and over) litres litres in 100% alcohol Strong alcoholic beverages 11,2 4,27 incl vodka 6,9 2,60 Beer 87,0 4,56 Wine and vermuth 13,0 1,59 Light alcoholic beverages 20,9 1,42 Total 11,84

10 Percentage of men and women who does not consume alcohol (% of men and women) % Men Women

11 Alcohol excise revenue (million ) million % * Ministry of Finance *prognosis

12 Consumer price index of alcoholic beverages and changes of excise duties (1997=1) 1,80 1,75 1,70 1,65 1,60 1,55 1,50 1,45 1,40 1,35 1,30 1,25 1,20 1,15 1,10 1,05 1,

13 Average retail price of vodka ( /litre) 14,00 13,00 12,00 11,00 10,00 9,00 8,00 7,00 6,00 5,00 4,00 3,00 2,00 1,00 0,00 EKI 11,92 12,70 10,80 10,90 9,50 9,90 8,08 7,80 7,68 7,66 7,

14 Average retail price of mild beer ( /litre) 2,20 2,00 1,80 1,60 1,40 1,20 1,00 0,80 0,60 0,40 0,20 0,00 1,90 1,86 1,74 1,64 1,58 1,50 1,22 1,24 1,22 1,14 1,14 1, EKI

15 Price range of 25 most cheapest alcoholic beverages ( per 10 ml pure alcohol, December 2014) 0,60 0,50 0,57 0,46 0,53 0,50 0,51 0,51 0,40 0,30 0,20 0,30 0,31 0,22 0,23 0,22 0,24 0,22 0,20 0,27 0,24 0,24 0,20 0,10 0,14 0,14 0,00 viin 2013 viin 2014 õlu 2013 õlu 2014 vein 2013 vein 2014 lahjad joogid 2013 lahjad joogid 2013 muud joogid 2013 muud joogid vodka beer wine light alcoholic others beverages beverages

16 25, Retail prices of vodka ( /litre) 21,53 22,63 +5,1% 20,00 15,00 10,00 12,70 +1,6% 12,90 10,82 +1,8% 11,02 14,58 +3,8% 15,14 10,20-7,2% 9,47 5,00 0,00 Average Lower price category Medium price category Higher price caregory Average of 10 cheapest vodka

17 Retail prices of beer ( /litre) 2,50 2,00 1,94 +2,1% 1,98 1,86 +3,2% 1,92 2,00 +4,0% 2, ,50 1,00 1,16 +2,6% 1,19 0,50 0,00 Average Light beer Strong beer Average of 10 cheapest beer

18 Average monthly wage ( /month) Statistics Estonia

19 Quantities of beer or vodka one can possibly buy for average net monthly wage (average monthly wage divided by retail price of 1 litre of beer or vodka) Vodka Beer Vodka Beer EKI

20 40 Purchasing of illegal alcohol (% of alcohol consumers) % Often Sometimes Seldom EKI

21 Average prices of legal and illegal alcohol 18,00 ( /litre) 16,00 14,00 12,00 10,00 8,00 6,00 12,66 12,94 13,78 14,58 +8,4% 9,26 9,10 9,98 10,82-4,3% ,26 7,36 7,98 7,64 6,07 6,51 5,50 6,11 5,68 5,68 5,96 6,26 4,00 2,00 0,00 Legal Estonian vodka, medium price category Legal Estonian vodka, lower price category Illegal vodka Illegal spirits Excise duty (vodka 40%) EKI

22 Inhabitants assessment of alcohol consumption by estonians (% of respondents) % Drinks a little or moderately Drinks a lot Drinks too much Do not know

23 Attitudes of inhabitants towards reduction of alcohol consumption in Estonia (% of inhabitants) Do not agree 4% Do not know 13% Agree 83%

24 The seriousness of problems in Estonia related to the consumption of alcoholic beverages estimated by the inhabitants (% of respondents) Drink-driving Consumption of alcohol by children and youth Health problems caused by alcohol Disturbance of public order Home violence caused by alcohol Criminal assault favoured by alcohol Unemployment and outcast Favourable attitude towards alcohol consumption Sales of ilegal alcohol Problems by job Very serious % Serious

25 150,0 100,0 Alcohol and deaths (deaths by reason) Alcohol excise duty income in 2013: 209 million deaths caused by alcohol-related diseases at least 675 people (540 million) 86 50, ,0 Traffic accidents Fire accidents Drownings Fallings Hypothermia Drunken homicides Suicides

26 The main features of alcohol sales 2013 Number of alcohol retail shops per inhabitants Number of strong alcohol retail shops per inhabitants Number of strong alcohol retail shops Opening hours of the alcohol shops per week The maximum strength of the beer sold in the common shop Minimum legal age for purchasing strong alcoholic beverages Retail price of domestic vodka ( /0,7l) Retail price of medium beer ( / 0,5l) Estonia unlimited Finland ,7% Sweden ,5%

27 Thank you Information : Marje@ki.ee

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