Seminars in MARKETING AND SALES September 2014-March 2015 save off any AMA Seminar See inside for details $200

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1 Seminars in MARKETING AND SALES September 2014-March 2015 save $200 off any AMA Seminar See inside for details

2 MOST POPULAR IN SALES Fundamental Selling Techniques for the New or Prospective Salesperson Start your sales career the right way with this intensive introduction to selling. Because of the mounting pressure facing salespeople in today s tough economy, this challenging profession is becoming even more competitive. But many prospective sales professionals don t have a solid foundation and understanding of the fundamentals of selling. This intensive, highly interactive 2-day introduction to the art of selling will equip you with the tools and techniques you need to achieve sales success and improve your performance. HOW YOU WILL BENEFIT L AN AMA BLENDED LEARNING SEMINAR Identify the behaviors and skills of a successful sales professional Describe different types of selling models Identify elements of the sales framework Understand prospecting basics and be able to conduct a sales call Use a customer-centered selling approach to provide value hoose a closing technique to earn the business Manage the customer relationship on an ongoing basis WHAT YOU WILL OVER Behaviors, characteristics and skills of a successful salesperson haracteristics of different selling models, types and structures alculating and setting goals based on your sales quota and plan Analyzing the territory and conducting account research Planning your calendar to achieve sales goals and build a sales pipeline Identifying resources and methods of generating leads Strategies to maintain communication with a customer WHO SHOULD ATTEND Salespeople, sales support, as well as potential candidates for sales positions who want to build and revitalize their existing selling skills. LASSROOM SHEDULE Sep Denver, O GAM Sep Atlanta, GA GAM Sep New York, NY GAM Oct hicago, IL GAM Oct Arlington, VA GAM Oct San Francisco, A 5510-GAM Nov Houston, TX GAM Nov New York, NY GAM Dec Boston, MA GAM Dec hicago, IL GAM lassroom L LXL Live Online Seminar For complete schedules, information and details about PE credits, visit and enter the seminar number in the search field. Jan Atlanta, GA GAM Jan New York, NY GAM Feb hicago, IL GAM Feb Los Angeles, A GAM Mar hicago, IL GAM Mar New York, NY GAM days/1.2 EUs/12 SMPS EUs AMA Members save $200 LXL SHEDULE 1.2 EUs/12 SMPS EUs Monday Thursday 2-5 pm ET 4 Lessons December 1-4, GAM AMA is approved by the Society for Marketing Professional Services (SMPS) to offer SMPS EUs. This course qualifies for 12 EUs toward your recertification as a ertified Professional Services Marketer (PSM). For more information please visit % SATISFATION GUARANTEED At AMA, we guarantee the quality of our seminars. In fact, 98% of our participants say they would recommend the course they have taken to their colleagues. If, for any reason, you are not satisfied with a seminar for which you have paid, AMA will give you credit toward another seminar of comparable price or will refund your fee. We appreciate that this is an important investment for you and your company and would like to accommodate your needs the best we can. Therefore, please call us at

3 MOST POPULAR IN MARKETING Fundamentals of Marketing: Your Action Plan for Success L AN AMA BLENDED LEARNING SEMINAR If you re new to marketing and need a basic yet thorough overview, this seminar is for you. In just three days, you ll learn the fundamentals behind successful marketing. You ll get a complete grounding in the essentials and begin to develop the skills and techniques necessary to become a marketer who can help your company develop a marketing orientation to enhance the bottom line. HOW YOU WILL BENEFIT Acquire the basic marketing skills, tools and techniques to identify, evaluate and solve marketing problems Understand the components that make up compelling marketing plans that succeed in capturing customer value within a competitive environment Differentiate your product based on what the customer wants Understand the whys behind basic marketing practices Leverage marketing strategies that work WHAT YOU WILL OVER Defining what marketing is and how it fits into the organization Learning why marketing-oriented companies typically outperform other companies Using market research and market intelligence information systems Leveraging marketing strategies Understanding and aligning the components of the marketing mix Exploring various pricing objectives and strategies omparing and contrasting various distribution options Discovering the strengths and weaknesses of various promotional methods reating customer value, satisfaction and loyalty WHO SHOULD ATTEND Newly appointed marketers with fewer than three years of experience in marketing, as well as product, brand and advertising managers, business professionals and executives who need to understand the importance of marketing s role in. LASSROOM SHEDULE Sep Atlanta, GA GAM Sep San Francisco, A 5512-GAM Oct New York, NY GAM Oct hicago, IL GAM Dec Arlington, VA GAM Dec hicago, IL GAM Jan San Francisco, A 5512-GAM Jan New York, NY GAM Feb hicago, IL GAM Mar Atlanta, GA GAM Mar New York, NY GAM days/1.8 EUs/18 SMPS EUs/21 PE AMA Members save $200 lassroom L LXL Live Online Seminar LXL SHEDULE 1.2 EUs/12 SMPS EUs/14 PE Monday Thursday 2-5 pm ET 4 Lessons November 17-20, GAM February 2-5, GAM Recommended PE redit: 21 hours/basic lassroom 14 hours/basic Live Online Prerequisites: Marketers with less than three years of experience Advance Preparation: Online pre- and post-assessment Delivery Method: Group Live/Group Internet-based Field of Study: Marketing AMA is approved by the Society for Marketing Professional Services (SMPS) to offer SMPS EUs. This course qualifies for 18 EUs toward your recertification as a ertified Professional Services Marketer (PSM). For more information please visit For complete schedules, information and details about PE credits, visit and enter the seminar number in the search field. Save $200 off any AMA seminar when you register by September 15, Use Offer ode LH5E. See inside to learn more. Register today at or call

4 MORE IN SALES For schedules and pricing, visit Fundamentals of Sales Management for the Newly Appointed Sales Manager You re a new sales manager, taking over a sales team with both rookies and pros. You also have an open territory that needs to be filled as quickly as possible. Where do you start? How do you gain the respect of your team? How can you maximize the skills of each team member? And how do you respond to your manager s demands? In this seminar, you will gain critical-to-success management skills, from proven communi cation techniques to interviewing tools from establishing an effective training program to a six-step coaching process that helps you maximize your sales team s skills. Principles of Professional Selling Thousands of salespeople have prospered by attending this popular professional sales training seminar. No matter how great your product or service is, or how talented a salesperson you are, you will not be able to close the deal if you cannot tell your clients how what you re selling will benefit them. Learn how to gain your clients business by earning their trust. Go through the entire sales process and discover the most modern sales methods today consultative/solutions selling. You ll leave this professional sales training workshop better equipped to develop presentations that meet your clients real needs. You ll also create a specific sales plan and discover how to close the sale with ease. lassroom L LXL Live Online Seminar Selling to Major Accounts A Strategic Approach alling on major accounts is time consuming and risky. Develop the strategy that will get you the best return on your investment! Major account selling requires a long cycle and a big investment of resources. That s why today s successful sales professionals are more than just tactical pros they re strategic experts. Now, in this account management training seminar, learn how to develop a strategic selling plan that will save you time, money and hassles by identifying the right account and project, why your offer matters to them, what it takes to assure their longterm relationship and how to move them along the pipeline quickly. Unlimited Sales Success Mastering the New Realities of Selling L Available ONLY as an LXL Live Online seminar Developed in collaboration with Brian Tracy, based on his research and book Unlimited Sales Success: 12 Simple Steps for Selling More Than You Ever Thought Possible. Learn the world s most powerful selling techniques from the undisputed master of sales! Discover the 7 secrets to optimize your sales efforts, adopt the right mindset and perfect your preparation and presentation. The sales environment has changed in the last 10 years even the last 5 years and today the bar is higher than ever. The key to success involves positioning yourself as a trusted advisor so you can overcome sales resistance, meet your quotas and achieve your goals. Plus, handle objections, time your closing and shore up weaknesses so you can join the 20% of salespeople making 80% of the money. Advanced Sales Management Learn to better handle the ups and downs in your business and ensure your team's success. In three days, get the skills to keep pace with all the issues that are revolutionizing salesforce management. This is the sales seminar to choose if you want to become a more effective manager and advance further and faster in your career. You'll discover the can't-fail techniques that have already benefited thousands of your colleagues. The training you ll receive can help you achieve peak performance in every area that s essential to sales management success. Strategic Sales Negotiations AMA s ANNUAL PASS One Year. One Price. Your ticket to unlimited training and unlimited possibilities. 3 LXL Live Online courses included Annual Pass * One full year of unlimited access to MOST AMA lassroom Seminars, all lassroom 1-Day Workshops, and 3 LXL Live Online Seminars or LXL 1-Day Workshops for $3,995! all for more information. Mention offer code GAM Some restrictions apply, see below for details. Premium Annual Pass ** One full year of unlimited access to ALL AMA lassroom Seminars and 1-Day Workshops, and 3 LXL Live Online Seminars or LXL 1-Day Workshops for $4,995! all for more information. Mention offer code GAM Some restrictions apply, see below for details. Territory and Time Management for Salespeople Learn to make the most productive use of your time as you mine your territory for sales. Time is a salesperson s most valuable asset. Lost hours mean lost sales and lower earnings. Poor sales territory management leads to missed opportunities and meager results. To survive in today s fiercely competitive marketplace, you need to stretch your selling day and spend more time with your customers. You must also plan effective to avoid losing sales to better organized competitors. Attend this course to learn how to control your territory with strategies that help you value accounts, penetrate accounts and maximize coverage. Today s purchasers are more attuned to the real value of what they re buying. Discover how to influence them and improve your profits. Regain the seller s advantage over today s more sophisticated purchaser with the help of this training. Learn the tools, techniques and savvy sales negotiation tactics that will enable you to influence your buyer s perception of cost, value and benefits. Understand how to close the sale by maintaining a flexible position that successfully counters your buyer s negotiating moves. Unlimited Training for One Year! Visit us at or call to speak to an AMA Representative! Save $200 off any AMA Seminar when you register by September 15, 2014*** Mention offer code LH5E Register online at or call to take advantage of this special offer. Some restrictions apply. See Terms and onditions at below for details. For complete schedules, information and details about PE credits, visit and enter the seminar number in the search field. AMA seminars and workshops are GSA approved and all AMA programs can be delivered onsite TERMS AND ONDITIONS: *Annual Pass purchasers may choose from all AMA U.S. lassroom and LXL Live Online Seminars and 1-Day Workshops with a member price of $2,395 or less, or nonmember price of $2,645 or less. Mention offer code GAM. **Premium Annual Pass purchasers may choose from all AMA U.S. lassroom and LXL Live Online Seminars and 1-Day Workshops. Mention offer code GAM. You may attend a maximum of 3 programs offered in our LXL Live Online format. LXL Express Skills Series, AMA Webinars, and third party-delivered programs available through AMA are excluded from both Annual Pass and Premium Annual Pass redemption. Past purchases and other promotional offers are excluded. Photo identification will be required when attending a seminar. This is a call-in offer only. ***Offer code LH5E expires September 15, 2014 and cannot be combined with any other promotional offer(s). This offer is valid only when applied to new registrations and cannot be applied to transfers, cancellations or GSA or SLS ontract pricing. Individuals eligible for GSA or SLS ontract pricing must choose between their contract pricing or this discount applied to the AMA Member rate. AMA Annual Pass/Premium Annual Pass, AMA Seminar Savings Pass, AMA Webinars, LXL Express Skills Series and third party-delivered programs available through AMA are not eligible for this offer. Prices and schedules are subject to change without notice.

5 MORE IN MARKETING For schedules and pricing, visit AMA s Advanced ourse in Strategic Marketing ompetitor-proof your company with strategic marketing! At this seminar, you ll take the next step toward becoming a strategic marketing guru. You ll discover cutting-edge strategic marketing models and their real-world applications. And you ll get the strategic marketing knowledge and tools you need to increase the spending rate of current customers and cost-effectively acquire new ones integrate your strategic marketing mix elements with corporate goals and maximize the benefits of e-commerce technology. Successful Product Management Gain the business skills you need to manage your product s profitability. Discover the tools and techniques necessary to effectively control the increasingly complex product management process and increase your ability to manage the myriad tasks involved. Take this powerful seminar to enhance your focus on strategy, product portfolio planning, and other key tasks of a product manager. These skills will also help you understand critical reports and how to calculate break-even sales formulas. Then you'll put it all together using a case study on product marketing plan development so you re ready to prepare your marketing plan. Data as a Strategic Asset A ustomer-focused Approach Developed with IBM exclusively for AMA Have you ever wondered if there are goldmines buried in your customer data? What if you could unlock those secrets to reveal trends, discover insights and formulate a new and winning strategy? Developed with IBM, this seminar puts data and analytics at your epicenter. You will acquire techniques for diving more deeply into information, learn to see correlations that weren t previously apparent and ultimately make smarter, factbased decisions to drive better performance. These valuable skills will help you confidently pinpoint opportunities that can lead to increased brand loyalty, repeat sales and stronger overall results. ustomer Service Excellence: How to Win and Keep ustomers Providing customer service excellence is what will keep your customers coming back. ustomer service excellence can give you the competitive advantage you need to survive. Today s business environment is customeroriented, so people skills are critical for personal and organizational success. How you handle your customers can directly affect your individual goals as well as your team s and company s performance. This seminar gives you the skills you need to communicate professionalism, gain respect, enhance customer relationships and secure an overall competitive advantage through customer service excellence. MORE WAYS TO LEARN FROM AMA Short on time? heck out our new quick-learning formats. If you can t make it to one of our multi-day seminars, consider our 1-Day Workshops and LXL Express Skills Series (just 2 ½ hours). Both offer fast, focused learning you can apply immediately. heck out these featured courses: LXL Express Skills Series How to Fill the Sales Pipeline E Feel like you're spinning your wheels? Running low on motivation? Don t waste energy wooing the wrong prospects. What's working today in selling is not the same as in the past. So if you re not hitting your quotas...if everything seems harder and selling is feeling like an uphill battle, don't give up! Learning how to properly qualify sales leads can be the difference between landing new business deals or wasting lots of energy and money. Discover quick, must-know tips to help you cast off bad leads and identify your most promising prospects. This short online course will surely be an eye opener, enabling you to build and revitalize your pipeline. ustomer Service Workshop For a complete listing of AMA s LXL Express Skills Series, go to For a complete listing of AMA s 1-Day Workshops, go to 1-Day Workshop (lassroom and LXL Live Online) Secure an overall competitive advantage through distinctive customer service. In today s customer-oriented business environment, people skills are critical for personal and organizational success. How you handle your customers can directly affect your individual goals as well as the performance of your team and company. This seminar gives you the skills you need to communicate professionalism, gain respect, enhance customer relationships and keep your customers coming back. 1 Now available from AMA Learn more at Mastering Google Analytics Mastering Google AdWords Google Online Marketing Boot amp V V V For complete schedules, information and details visit and enter the seminar number in the search field. Administration Essentials for New Admins V Implementing an Analytics Strategy for the Sales loud For complete schedules, information and details visit and enter the seminar number in the search field. GAM/123095/7-14 lassroom E LXL Express Skills Series L LXL Live Online Seminar V Virtual lassroom 1 1-Day Workshop Register today at or call

6 FOLLOW US Facebook Twitter LinkedIn Seminar Savings Pass * How do you get amazing results? By making sure everyone has the latest skills! With an AMA Seminar Savings Pass, you can bring the power of learning to your team, your division or your entire organization! save The more you buy up to 48 % the more you save! an be used by up to 3 people 3-Pack 3 AMA Seminars in 6 months $4,995 an be used by up to 6 people 6-Pack 6 AMA Seminars in 12 months $9,490 an be used by up to 12 people 12-Pack 12 AMA Seminars in 12 months $17,980 TERMS AND ONDITIONS: *This offer is applicable to all AMA U.S. lassroom and LXL Live Online Seminars and 1-Day Workshops with a member price of $2,395 or less, or nonmember price of $2,645 or less. LXL Express Skills Series, AMA Webinars, and third party-delivered programs available through AMA are excluded. Past purchases and other promotional offers are excluded. Attendance must be completed within 6 months of purchase date for 3-Packs, and within 12 months of purchase date for 6-Packs, 12-Packs and 24-Packs. Prices and schedules are subject to change without notice. This is a call-in offer only. an be used by up to 24 people 24-Pack 24 AMA Seminars in 12 months all to speak to an AMA Representative Mention offer code GAM $32,980

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