Biggest European magazine for telecommunications. Advertising Guide

Transcription

1 Biggest European magazine for telecommunications Advertising Guide

2 About connect connect Media facts Publication connect magazine Frequency Monthly Number of pages 72 Price 99 RSD Projected circulation copies Language Serbian Contact Publisher PC Press d.o.o. Web Tel Fax Street Adress 4 Osmana Đikića Belgrade, Serbia Connect, the biggest European magazine for telecommunications was established in in Germany. Nowadays, connect is published in seven countries, including Serbia. Key topics Connect presents new products and services, offers general overview of the market, describes trends, provides practical advices and gives critical review of new technologies. Connect conducts extensive, unbiased tests of phones, broadband internet connectivity and many other products and services: notebooks, PDA devices, network equipment, software for mobile phones, navigations Connect provides a clear picture about the quality and functionality of the most important telecommunication products. Mobile phones top list, that is being published every month, contains complete test results with detailed information, so the reader can draw important conclusions at first sight. connect professional Connect professional is connect s permanent column. It reports on solutions dedicated to decision makers in B2B sector and individuals with above average interest in telecommunication technology. Main topics of connect professional are: business mobile phones and smartphones phones, DECT, telecommunication systems more than 5 users, IP centrex network communications, FTTX... data centers business rates (mobile, call rates, data transmission) clouding software as a service video surveillance as a service M2M, etc.

3 Reliable and unbiased tests Since it s establishment in 1992, connect became a recognizable test institution, a source of comprehensive guides for shopping and appreciated practical advice. Readers of connect can rely on objective, timely and easily understandable tests from four Test laboratories: Test Factory Stuttgart, Test lab in Munich, P3 communications, PC Press Lab in Belgrade Market reviews allow readers to keep up with rapidly growing market and always make right purchase decisions. What are connect s advantages? Strong reputation connect provides detailed market reviews and practical purchase advices. It is the leading European telecommunications magazine because of its unique, detailed and accurate tests. Actual and reliable information connect brings all the important information about changes, trends and events on telecommunication market. Thanks to our team of highly competent Readers structure Age structure Age Share Up to 19 years 11,2% years 20,1% years 49,1% years 12,6% More than 60 years 7,1% editors and journalists, connect has gained the reputation on Serbian market that he already has in Europe. Constant enhancement of readers base. The price of connect magazine is 99 RSD only (0.9 ). Because of the quality of content and affordable price, circulation is constantly growing and connect is becoming the best sold specialized magazine in Serbia. Gender structure 13,2% Women Most relevant target group 69,1% 86,8% Men Ag Ag Up M Av Average age 37,5 years

4 dna. Pri mer: in te gri sa ni Chrome browser mo že da re pro du ku je Flash sadrža je, pa je zbog to ga ko ri sni ji za sur fo va nje po web saj to vi ma ne go većina browser a na te le vi zo ri ma. Ta kođe, on po drža va fun kci ju Picture In Picture (Sli ka u sli ci), po moću ko je se TV pro gram mo že vi de ti uma njen na e kra nu, dok ko ri snik pre tra žu je npr. Vi ki pe di ju. Da bi se in te gri sa la sli ka uži vo, uređaj ima fun kci ju is tov re me nog vi še ka nal nog pri je ma pre ko HDMI priključka, na ko ji se pri ključuje ple jer sa sop stve nim tju ne rom. Naj je dnos tavni je je ako se ovaj uređaj pri ključi di rek tno na Sony je ve TV uređaje ko ji se pro i zvo de od 2012, po što su oni već pri prem lje ni za Google TV. Pris tup web u omo gućen je pre ko LAN a ili WLAN a. Ga rant us pe ha tre ba lo bi da bu du i a pli ka ci je: pre ko Google Play Store a u ovom tre nut ku se nu di oko 300 op ti mi zo va nih ala ta. Za kom pa ni ju Sony je bi lo od va žnos ti i da ru ko vanje uređajem bu de što je dnos tav ni je na pri mer, po moću da ljin skog uređaja, ko ji ima touchpad, tas ta tu ru i sen zo re po lo ža ja. Tre ba do da ti i jednos ta van poče tni e kran s tra kom s ko man da ma pos tav lje nim u donjem de lu, čiji se sa držaj mo že pri la gođava ti. Tu se, po red Google ovih u slu ga, na la ze i sa drža ji kom pa ni je Sony, kao što su mu zi ka i vi deo na za htev (Video on Demand). Pre ko fun kci je pretra ži va nja mo gu se pro naći ka ko web sa drža ji, ta ko i da to te ke u kućnoj mre ži. A u ko joj me ri će se ova sim bi oza Google a i Sony ja do pas ti ko ri sni ci ma, os ta je da se vi di iako o snov ni po da ci mno go obećava ju. A IP TeK MI ni PRo JeK To RI TeR RA TeC SAT IP SeR VeR EL GA TO AN DRO ID Po sle uređaja Mobile Cinema i505s za iphone 4/4S, kom pani ja Aiptek je na trži šte i zba ci la va ri jan tu i50d, ko ja se mo že pri ključiti na sta ri je iphone i ipad ove. od ok to bra, mo del a50p će ima ti pro jek tor za uređaje za sno va ne na Android plat for mi, ko ji ima ju mhl ili micro Hdmi pri ključak. oba ko šta ju 250 ev ra. Uređaj Cinergy ConnectServer S, sa četi ri dvb s2 tju ne ra omo gućava stri ming sa te lit skog si gna la za hvalju jući Sat IP te hno lo gi ji, u kućnu mre žu. sa fun kci ja ma UpnP i dlna on mo že da fun kci oni še i kao mul time di jal ni ple jer za mre žne sa drža je a sa op ci onim hard dis kom ili kao Nas me mo ri ja. o ce ni i dos tu pnos ti uređaja ni smo do bi li in for ma ci je do za ključenja ovog bro ja. DVB T Uređaj Eye TV Micro kompa ni je Elgato omo gućava dvb t pri jem za dvo jezgar ne pro ce so re i Android e od ver zi je Po ve zu je se pre ko mi kro UsB a, a pri jem obav lja a pli ka ci ja Eye Micro ko ja je bes pla tna. dvb t stik mo že se na ba vi ti po ce ni od oko 100 ev ra. Bel kin ov TV svu da Uređaj pod na zi plus, po ce ni od 200 ev ra, omo gućava da se TV pro gram ili snim lje ne emi si je pu tem stri min ga pri ka zu ju na računa ru, ta ble tu ili smart te le fo nu. Da bi se to pos ti glo, uređaj (Box) se mo ra po ve za ti s mre žom, pu tem WLAN a ili Ethernet a, a Set Top Box ili ne ki dru gi vi deo ple jer po ve za ti pre ko ana lo gnog kom po zitnog ili kom po nen tnog ula za. So ftver za pri jem, za računa re i ta ble te, bes pla tan je, a od go va ra juća a pli ka ci ja za smart te le fon ko šta de set ev ra. Vi deo za pi si se ta kođe mo gu pri ma ti. Pre nos po da ta ka se prila gođava ras po lo ži vom upload u, a mak si mal na re zo lu ci ja i zno si tačaka. Ple je rom se mo že u prav lja ti pre ko in fra crve nog da ljin skog u prav ljača. Sam sung se kači na TV Naj no vi ji smart te le fo ni i ta ble ti kom pa ni je Samsung, u kom bi na ci ji sa ak tu el nim Samsung ovim TV uređaji ma, omo gućava ju da se sa drža ji s mobil nih uređaja pri ka zu ju na TV u. Ne ki od smart TV a za to ko ris te di rek tnu ve zu WiFi Direct. Ako že li te da sta ri je TV uređaje, bez ovih fun kci ja, pri premi te za pre nos po da ta ka, mo že te da na ba vi tie WLAN hub EAD TD10 po ce ni od 90 ev ra, ko ji se pre ko HDMI po ve zu je s TV uređajem. Ovaj smeo po duhvat po drža va ju Samsung ovi mo de li Galaxy S III i Note 10.1 sa fun kci jom Allshare Cast (pri kaz e kra na te le fo na na dru gim uređaji ma). PA NA SO NIC BD KA BLOV SKI RE KOR DER Kra jem sep tem bra, kom pa ni ja Panasonic će na trži šte i zba ci ti svoj mo del 3D Blu ray ri kor de ra za ko ri sni ke ka blovskih u slu ga. mo de li DMR BCT 820 i 721/720 is po ručuju se sa Twin DVB C tju ne rom i mo gućnošću po ve zi va nja na in ter net, kao i HbbTV om. BCT 820 sa u građenim hard dis kom od 1 tb ko šta oko 800 ev ra, a mo del 721/720 (crna/ sre brna bo ja) sa hard dis kom od 500 GB ko štaće oko 700 ev ra. 49 General advertising forms 1/1 page mm contextual ad, characters Cartoon ad mm (three ads in a row) 1/2 page mm mm 1/3 page mm mm 1/4 page mm mm mm Sandwich ad mm Premium positions: K4 (back cover page) K2 (second cover page) K3 (third cover page) /1 (format 400x280 mm) rd page Regular discount rates Frequency discounts: Discount for three months contract 10% Discount for the half year contract 15% Discount for one year contract 30% Agency commission 15% For two or more ads per issue 50% PR news on pcpress.rs PR news on pcpress.rs website 100 For all advertisers PR news are published for free. Important dates Up to 3rd of the month reservations, Up to 8th of the month receiving materials for texts and ads 19th of the month - magazine appears for sale Contact All prices are in Euros. VAT (20%) is not included. Tehnical issues Andrijana Maksimović i Aleksandra Šakić, marketing@pcpress.rs, telephone: Dimensions are for the trimmed format of magazine, Add 5 mm bleed for trimming. Text and other relevant elements should not be placed near the edge of the ad. Advertisements need to be sent in CMYK color model and in PDF format.

5 Contact Publisher: PC Press d.o.o. 4 Osmana Đikića Belgrade General manager: Vesna Čarknajev vesna@pcpress.rs Manager of PC Press editions: Dejan Ristanović dejan@pcpress.rs Online Content Editor Jovana Milićević jovana@pcpress.rs Editor in Chief: Voja Gašić svga@pcpress.rs Executive editor: Bojan Stanojević bojan@pcpress.rs Marketing: Aleksandra Šakić i Andrijana Maksimović tel: 011/ marketing@pcpress.rs Magazine distribution: Nenad Veljković tel: 011/ nesa@pcpress.rs Sales and subscription: Nevenka Gašić tel: 011/ fax: 011/ nevenka@pcpress.rs LARGEST ICT MEDIA COMPANY IN SERBIA