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1 Confidentiel Mai 2014 BLOOMIZON.COM - PRESS KIT - Bloomizon is an algorithm and an e-health platform to help you manage your wellness through a tailor-made vitamin program. Benoît Jonniaux Co-founder & CEO CONTACT PRESSE : ryad@bloomizon.com USA : France : Mélanie Jonniaux Co-founder & COO

2 OUR MISSION helping people assess, monitor and optimize their daily micronutrients intake

3 3 A universal need and a global challenge Throughout the past 50 years, major changes in food industry has dramatically altered what we are eating - 70% Vitamin B - 80% Vitamin A - 58% Vitamin C Reduction of daily organic sources of energy Weakening of vitality capital Dramatic increase of cancers, cardiovascular and neurodegenerative diseases Non-local vegetables and fruits picked before maturity Foods eaten out of season The natural cycle of soil mineralization broken by plowed fields on 3 ft instead of 5 in - like for thousands of years - and without fallow The use of chemical pesticides making less fertile soils Our food lost a large part of their micronutrients, especially vitamins Unfortunately, vitamins are micronutrients which are vital for our life. They must be provided to our body from our diet and our environment Even with an optimized diet, people no longer have all micronutrients their body need to live healthy In the USA : 50% Of people don t supplement themselves, creating nutrient deficiencies 50% Of people take overdosed on-shelf supplements that deregulate their body Nutrition led species evolution for ages, however in the past decades we changed it dramatically Which made it largely inappropriate to our physiological needs nowadays. Hence it is leading to critical body deregulations 3

4 An incredibly innovative product Bloomizon is a startup born in research laboratories and university centers. Two years of research in partnership with CNRS researchers, doctors and nutritionists were needed to accurately associate each life feature to its vitamin impact. We have developed a unique algorithm that takes into account all the parameters influencing our vitamin needs. Running for 3 hours per week or playing Tennis have different impact on our vitamin needs. With Bloomizon, we fulfill 100% of your needs with tailor-made vitamins to help you sustainably enhance your vitality capital. Your physiology & lifestyle Gender, age, height, weight, physical activities, smoking behavior Your diet & environment Meat, dairy products, vegetables, cooking methods, location 4

5 5 An easy, predictive and personalized program You get your own micro-nutritionist right in your pocket Bloomizon is an e-health platform and App designed to help you optimize your vitality capital through nutrition. 5

6 6 The world first tailor-made vitamins program! We combine life science and technology to deliver a tailor-made program and provide you, on a daily basis, with the right balance of micronutrients We update you in real-time with your personalized daily program by declaration, sensors connection and third parties apps. We are the first thing our members do when they wake up, we deliever them pure organic energy. 6

7 A unique product in the world Wellness Optimize your vitality capital and get healthy energy every day Prevention Your own micronutritionist in your pocket to get daily recommendations Tailor-made The first product manufactured on demand according to your physiological needs Digital An intuitive mobile app designed to identify your vitamin needs and give you your daily program 7

8 To go deeper: the 2 types of vitamins Bloomizon algorithm determine according to member s specific needs, the 2 or 3 vitamins to take daily: 2 water-soluble vitamins + 1 fat-soluble vitamin 2 Water-soluble vitamins (soluble in water) : B and C 5 fat-soluble vitamins (soluble in lipids) : A, D, E, K and B 12 These vitamins should be taken daily because our body is not able to store them, even in the short term. Any excess of these vitamins will be eliminated at the end of the day in the water that we reject, in the urine and sweating. Each member receives tailor-made vitamin B and C. They are concentrated according to the daily needs of each person. These vitamins act as lipids and can be stored by the body in fat and in some organs like the liver. This storage capacity is specific for each person. We manufacture your tailor-made fat-soluble vitamin caps. The amount of vitamin in each caps match to your daily deficiency + your personal storage capacity. An overdose in water-soluble vitamins causes considerable declines of your organic energy level. The body metabolizes and consumes energy to assimilate the vitamins in your body,, it subsequently use energy to eliminate them. You are losing your optimal energy! An overdose in fat-soluble vitamins creates risk to your health. When devoted areas cannot stock more vitamins, they are then stored in other organs such as kidneys, heart or arteries, avoiding them to function well. This causes a dysfunction of our body! 8

9 A revolution in nutrition and biology It all started with a childhood daily ritual of Mélanie and Benoît: a spoon of copper-gold-silver to prepare their body for winter. This cure to prepare for winter raised two questions, for which Mélanie and Benoît had no answers: What does our body needs to function optimally? Why does everyone take the same supplements, whereas each person is unique? Our bodies and lifestyles are different, how couldn t this impact our supplementation needs? A project like Bloomizon could not have existed 5 years ago, but thanks to new technologies and the incredible development of biology we are now able to bring everyone what they specifically need. 9

10 A team of experts engaged on a common ambition THE DIGITAL GEEKS THE HEALTH NERDS Holding a Master of Business Administration, Strategy & Business Model Generation (ESC Clermont - FBS) and trained at the Cleveland State University, Benoît is an expert in mathematical models and algorithmics. He uses all those skills to improve the customization of BLOOMIZON s program. Biological Engineer (Polytech), Mélanie has pursued her training developing new skills in Intelligence Marketing at HEC Paris. With BLOOMIZON, she combines science and marketing to make people benefit of all the scientific advances and ensure access to the recognized vitamins profits. Graduate from Ecole Central d Electronique, Florian is an IT Engineer and architect. He develops the technical structure of the BLOOMIZON platform. He ensures the development of LAMP application components, the implementation of the algorithm, the big data and connection with third-party services. Doctor in microbiology and moleculare genetics, Frédéric leads research at CNRS in Toulouse and studies the impact of micronutrients on health and prevention. He is also one of the youngest professor at Toulouse University. He is in charge of BLOOMIZON micronutrition research program. Holding a Master s degree in multimedia project management (International Multimedia Institute), Romain is a successful entrepreneur. For BLOOMIZON, he ensures the use of best technologies to continually improve the user experience and ensure the daily-link that Bloomizon share with its members. Biologist specialized in quality, Benoît has also developed expertise in web development. After several years as a developer, he throws himself into scientific innovation related to technology. With Bloomizon, he is responsible for biotechnological engineering innovations. 10

11 Our progress 92% Of our customers claim having more energy and feeling healthier in the first 10 days. As a young mother, my nights are sometimes very short and my days are very long and tiring. I could feel that these vitamins allowed me to go to work being less tired despite my so short nights. I feel less irritable, less stressed and healthy! Virginie D. 38 y/o I highly recommend this vitamin program, I feel way healthier since I start following my daily recommandation, even when I don t sleep much. The App is very simple to use and go well with the program. Amélia M. 36 y/o 11

12 Summary A MAJOR INNOVATION: THE WORLD S FIRST TAILOR-MADE VITAMIN PROGRAM > A product at the heart of the well-being and the health digital revolution, adapted to your own needs AN ALGORITHM AND A PRODUCT AT THE SERVICE OF HEALTH PREVENTION > Long to short-term benefits: live longer, healthier, with more organic energy every day AN ESSENTIAL BRICK FOR HEALTH & WELLNESS > An applicative solution for using data collected by smart objects, running App 12

13 BLOOMIZON.COM

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