MARKETING MANAGEMENT

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1 Faculty of Management DEPARTMENT OF MARKETING MANAGEMENT National Diploma: Marketing BCom (Marketing Managment)

2 Department of Marketing Management Discover the world of marketing If you re wondering why you should study marketing, consider this: Where does your watch come from? Who decides what flavours of cool drink to make? What price should be charged for movie tickets? Why can you buy designer jeans from one shop and not another? Why do they advertise CDs on TV? Who decides what the brand name of your tekkies should be? Who makes these decisions? Marketers make these decisions, and if you study marketing at the UJ, you too could discover WHAT IS BEHIND THE BRAND. Because this is what marketing is all about: putting products on the map and on the shelf, and everything that happens in between. And if you stop wondering and start studying this dynamic discipline, this is what you could look forward to: The most exciting variety of career opportunities. The prospect of finding your very own place under the sun anywhere between the largest multi-national to the smallest NGO. The chance to play a role in the economy by ensuring the efficient distribution of the product/service for which you are responsible. Interested? Read on IS THIS THE RIGHT CAREER FOR ME? A marketer: is a creative, hardworking person; is always willing to accept challenges; has good communication and persuasive skills; is a people s person; has good organising abilities; and is a conceptual thinker. WHAT CAREER OPPORTUNITIES ARE THERE? Brand Management Market Research E-Marketing Sales Customer Service Relationship Management Advertising Media Planning Marketing Consulting Start your own Business Where good enough is simply not good enough

3 BCom (Marketing Management) HOW LONG DOES IT TAKE? Three years (full time only) WHAT SUBJECTS WILL I STUDY? First year Analytical Techniques A & B Economics 1A & 1B Business Management 1A & 1B Accounting A OR Accounting 1A Accounting B OR Accounting 1B Marketing Management 1A & 1B Second year Marketing Management 2A & 2B Marketing Management 2C Logistics Management 2A & 2B Business Management 2A & 2B Financial Management 2C Accounting 2A & 2B OR Economics 2A & 2B Third year Marketing Management 3A & 3B & 3C Logistics Management 3A & 3B Business Management 3A & 3B Commercial Computer Systems OR Business Communication WHAT ARE THE ADMISSION REQUIREMENTS? Admission Point Score (APS): 28* Language of teaching and learning: 4 Other recognised language: 3 Mathematics: 4 Mathematical literacy (Not accepted) Two other subjects: 4 each Remaining subject: 3 * Meeting the admission criteria does not guarantee acceptance into the course. HOW MUCH WILL IT COST? The approximate cost for one year is: Course: ± R Books: ± R5 000 * Fees are adjusted annually. Please contact Student Finances at CAN I STUDY FURTHER AT THE UJ? BCom Hons (Marketing Management)* MCom (Marketing Management)* MCom (Business Management) with specialisation in Marketing Management* PhD (Marketing Management)* * Admission requirements must be met. Apply for status. WHEN SHOULD I APPLY? Apply by the end of September in your matric year. Application forms are available electronically at or write to: The University of Johannesburg Applications & Admissions PO Box 524 Auckland Park 2006 WHERE CAN I GET MORE INFORMATION? Contact the Department of Marketing Management at: Tel: Fax: Visit the Department of Marketing Management web page for more detailed information about this programme

4 BCom (Bemarkingsbestuur) HOE LANK DUUR DIE KURSUS? 3 Jaar (slegs voltyds) WATTER VAKKE SAL EK NEEM? Eerste jaar Analitiese Tegnieke A & B Ekonomie 1A & 1B Ondernemingsbestuur 1A & 1B Rekeningkunde A OF Rekeningkunde 1A Rekeningkunde B OF Rekeningkunde 1B Bemarkingsbestuur 1A & 1B Tweede jaar Bemarkingsbestuur 2A & 2B Bemarkingsbestuur 2C Logistieke Bestuur 2A & 2B Ondernemingsbestuur 2A & 2B Finansiële Bestuur 2C Rekeningkunde 2A & 2B OF Ekonomie 2A & 2B Derde jaar Bemarkingsbestuur 3A & 3B & 3C Logistieke Bestuur 3A & 3B Ondernemingsbestuur 3A & 3B Kommersiële Rekenaarstelsels OF Sakekommunikasie WAT IS DIE TOELATINGS-VEREISTES? Toelatingspuntetelling (TPT): 28* Taal van onderrig en leer: 4 Ander erkende taal: 3 Wiskunde: 4 Wiskunde Geletterdheid (Nie aanvaar nie) Twee ander vakke: 4 elk Oorblywende vak: 3 * Al word aan toelatingsvereistes voldoen, waarborg dit nie toelating tot die kursus nie. HOEVEEL SAL DIT KOS? Die koste vir een jaar is ongeveer: Kursus: ± R Boeke: ± R4 000 * Gelde word jaarliks hersien. Kontak asseblief Studente Finansies by KAN EK VERDER STUDEER AAN DIE UJ? BCom Hons (Bemarkingsbestuur)* MCom (Bemarkingsbestuur)* MCom (Ondernemingsbestuur) met spesialisering in Bemarkingsbestuur* PhD (Bemarkingsbestuur)* * Moet voldoen aan toelatingsvereistes. Doen aansoek vir status. WANNEER MOET EK AANSOEK DOEN? Doen aansoek voor die einde van September in jou matriekjaar. Aansoekvorms is elektronies beskikbaar op of skryf aan: Die Universiteit van Johannesburg Aansoeke & Toelatings Posbus 524 Aucklandpark 2006 WAAR KAN EK MEER INLIGTING KRY? Kontak die Department Bemarkingsbestuur by: Tel: Faks: e-pos: Besoek die Departement Bemarkingsbestuur se webblad vir meer besonderhede oor hierdie program

5 National Diploma: Marketing HOW LONG DOES IT TAKE? Three years (full time only) WHAT SUBJECTS WILL I STUDY? First year Marketing 1 Applied Accounting Skills English Business Management End-user Computing Second year Marketing 2 Personal Selling Consumer Behaviour Quantitative Techniques Third year Marketing 3 Sales Management 3 Marketing Communication Marketing Research 3 WILL I GAIN PRACTICAL EXPERIENCE? We have an agreement with the Direct Selling Association to train students to achieve specific sales targets. WHAT ARE THE ADMISSION REQUIREMENTS? Admission Point Score (APS):* 24 with Mathematics OR 26 with Mathematical Literacy OR Certificate in Marketing and Sales offered by the Department on NQF level 5 Language of teaching and learning: 4 Other recognised language: 2 Mathematics: 3 Mathematical literacy: 5 Two other subjects: 3 each Remaining subject: 3 * Meeting the admission criteria does not guarantee acceptance on to the course. HOW MUCH WILL IT COST? The approximate cost for one year is: Course: ± R Books: ± R4 000 * Fees are adjusted annually. Please contact Student Finances at CAN I STUDY FURTHER AT THE UJ? BTech Marketing/Advanced Diploma Marketing* BCom Hons (Marketing Management)* MCom (Marketing Management)* MCom (Business Management) with specialisation in Marketing Management* PhD (Marketing Management)* * Admission requirements must be met. Apply for status. WHEN SHOULD I APPLY? Apply by the end of September in your matric year. Application forms are available electronically at or write to The University of Johannesburg Applications & Admissions PO Box Doornfontein 2028 WHERE CAN I GET MORE INFORMATION? Contact the Department of Marketing Management at: Tel: /24 Fax: Visit the Department of Marketing Management web page for more detailed information about this course: **Information on curriculum subject to change**

6 Vision The Department of Marketing Management strives to be a catalyst for the creation and transfer of a full spectrum of specialised skills and knowledge to meet the diverse needs of our students, the market and all other stakeholders. Our academic education is enhanced by experiential and service learning as well as academic and specialised research through a dynamic, innovative and vibrant team. Visie Die Departement Bemarkingsbestuur streef daarna om n katalisator te wees vir die skep en oordrag van n volle spektrum gespesialiseerde vaardighede en kennis om in die diverse behoeftes van ons studente, die mark en alle ander belanghebbendes te voorsien. Ons akademiese onderrig word aangevul deur werkgeïntegreerde leer sowel as akademiese en gespesialiseerde navorsing deur n dinamiese, innoverende en energieke span.

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