A G E N D A

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1 A G E N D A :30 10:30 Opening in the Foyer Vice President Prof. Dr. Thalhofer, Prof. Dr. Michael Feucht and International Guests Faculty of Business 10:30 13:00 VWL II, Prof. Frantzke) 11:30 13:00 and 11:30 13:00 AM and 13:00 15:00 European Economic Community and the European Union Herbert Maks INholland Unversity of Applied Sciences, Rotterdam La administración de las entidades de fútbol Manuela García Universidad de Almería; Spain La sociedad española Marina Laso Taylor Universidad San Pablo Ceu, Madrid; Spain

2 A G E N D A Strategic Management, Prof. Freiboth) VT International Accounting, Prof. Kafadar) VT International, Prof. Uhl) VT Controlling, Prof. Warkotsch) 10:00 12:00 IBF 1, Prof. Frantzke) VWL II, Prof. Horbach) Einführung in den Vertrieb, Prof. Kellner) (open course) Perception: Different does not mean wrong - Stereotypes The University of Akron Consequences of the crisis in Spain Elisabeth Frank Universidad San Pablo CEU, Madrid; Spain Cross Cultural Customer Care Outi Kivirinta Lapland University of Applied Sciences; Finland Cost-Volume-Profit analysis Marinne Viinikainen Sciences Economic and Monetary Union. The British Perspective Kevin Rowles University of Huddersfield False growth in Spain Alejandro Melon-Becares Universidad de León Grocery retailing: Role and marketing strategies Elisa Martinelli Unversità di Modena e Reggio Emilia Thinking Outside the Box The Need for Innovation Perry Hobson Taylors University; Malaysia

3 11:30 13:00 AM 13:00 15:00 PM Strategic Management Michael Hartmann) IBF 1, Prof. Freiboth) VT International, Prof. Kellner) VT International, Prof. Kellner) Marketing/Vertrieb IWI, Prof. Uhl) 15:30-17:00 Marketing/Vertrieb IWI, Prof. Uhl) La sociedad española Marina Laso Taylor Universidad San Pablo Ceu, Madrid; Spain International Trade minimizing risks and costs Hans Venmans Avans University of Applied Sciences; netherlands Perception: Different does not mean wrong - Stereotypes The University of Akron; USA Visual identity-building strategies in the European finance sector Angela Bargenda ESCE International Business School; France Product development Processes Petra Yli-Kovero Sciences; Finnland Grocery retailing: Role and marketing strategies Elisa Martinelli Unversità di Modena e Reggio Emilia Advertising Julio Jiménez Martínez Universidad de Zaragosa; Spain

4 A G E N D A VT Controlling, Prof. Warkotsch) Personal und Organisation Prof. Lebrenz / Prof. Freiboth) 09:30 11:30 Personal und Organisation Prof. Lebrenz / Prof. Freiboth) 10:00 12:00 Review on Business Processes Marinne Viinikainen Sciences Demografie & Generation Y - Gefahr oder Chance für das Human Resources -Management? Hans-Peter Roten HES-SO Valais-Wallis; Switzerland Perception: Different does not mean wrong - Stereotypes The University of Akron; USA

5 Capital Markets Day 2014 A G E N D A :00-09:05 Capital Markets Day Opening Prof. Dr. Michael Feucht Hochschule Augsburg, Faculty of Business 09:00-09:50 Global Capital Markets 2014 Prof. Dr. Thorsten Feix Hochschule Augsburg, Faculty of Business 09:50 10:15 Coffee Break 10:15 11:00 Algorithmic Strategy Development and Design Peter van Kleef Lakeview Capital Management 11:00 11:45 Challenges and pitfalls in Quantitative Investment Strategies Alex Langnau Former Global Head of Quantitative Analytics, Allianz SE 11:45 13:00 Lunch Break 13:00 14:30 Sharing a trading experience... Keep the market on your side - be a trend follower) Davide Biocchi Trader, directa S.I.M.p.A 14:30 15:00 Coffee break 15:00 16:00 Biases, heuristics, and framing effects on retirement planning Prof. Duccio Martelli, University of Perugia, Faculty of Economics 16:00 17:00 Asset Allocation in a low interest rate environment - Risks and opportunities Daniel Haas Investment Strategist, Meyer & Cie. Allokationsberatung GmbH We wish you a pleasant and interesting day at the University of Applied Sciences Augsburg Faculty of Business