Contents. M. Şükrü Akdoğan & Başar Altuntaş Covert Marketing Strategy: An Alternative way to reach Consumers 23

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1 Contents Hulusi Dogan, Ahmet Unlu & Adnan Aksit An Empirical Research Study in the Textile Sector for the Relationship between Emotional Burnout and Anger 15 M. Şükrü Akdoğan & Başar Altuntaş Covert Marketing Strategy: An Alternative way to reach Consumers 23 Cemile Çelik & Muhammet Saygin The Effects of Authentic Leadership Features on the Crisis Preparedness Levels of Organisations: A Case of Erdemli 33 Muhammet Saygin & Esra Sarioğlu Relationship between Social Capital and Word of Mouth Marketing in Network Society: The Case of Silifke Vocational School 43 Fatİh Şantaş, Ümİt Çirakli, Özgür Uğurluoğlu & Yusuf Çelİk The Perceptions of Health Personnel about Ethical Leadership Behaviour 53 Mehtap Karakoç Developments Beginning From The Istanbul Stock Exchange To Borsa Istanbul 63 Rifat Iraz & Hande Ulukapi The Effects of Organisational Capabilities on Innovative Performance: A Research Study at Konya Teknokent 71 Dİnçer Atli A Conceptual Study on Employer Branding at the intersection of Human Resources Management, Marketing and Communications 81 Gulcin Bilgin Turna Film-Induced Tourism: The Case of Rize, Turkey 91 Enver Aydoğan, Emre Burak Ekmekçİoğlu, Ahmet Demİrdağ & Gülfİz Ergİn Demİrdağ The Relationship Between type a Personality and Procrastination Tendency among Academics 99

2 6 Contents Duygu Acar Erdur, Mehlika Saraç & Nuran Bayram Relationship between Organisational Silence and Organisational Commitment: Moderating Role of Organisational Climate 109 Gamze Yildiz Erduran The Attitudes of Youth towards Brand: Is it Addiction or Loyalty? 119 Esen Kara & Duygu Acar Erdur Relationship between Women Participation on Boards and Financial Performance: Evidence From Turkey 129 İpek Altinbaşak Farina, Özlem Ayaz Arda & Bilge Biçer Targeting Millennials in an Emerging Market: A Qualitative Study on the Value Systems of Generation Y in Turkey 139 Fatih Ibrahim Kurşunmaden & Mehmet Erhan Summak Public Relations as an Instrument to Smooth the Negative Reflections of Organiszational Cynicism 151 Yavuz Tansoy Yildirim The Impact of Organisational Culture on Job Satisfaction: A Sectoral Research Study 153 Yonca Deniz Gürol, Haldun Şecaattin Çetinarslan, Cem Ener, Yeliz Palaz & Gökçe Sönmez How does Strategic Staffing affect Innovation Performance of High-Tech Firms? 163 Tahir Akgemci & Esra Kiziloğlu Do Personality Traits have an Impact on Organisational Identification? A Field Survey 175 Şahin Karabulut & Fatma Yapici Negative Income Tax as a Social Politics Instrument 185 Selcuk Eti, M. Omer Azabagaoglu & Gulnur E. Icli Study on the Socio-Economic Profile of Organic Food Consumers in Turkey 193

3 An Integrated Anp and Dea Approach for the Selection Problems 7 Kerim Ozcan & Mehmet Barca Weber s Pendulum: Perception of Authority at Work 203 Esra Aytaç Adali, Nilsen Kundakci & Ayşegül Tuş Işik An Integrated Anp and Dea Approach for the Selection Problems 221 Dursun Bingol & Pelin Erden The Relationship between the Corporate Social Responsibility Perception of Employees and Organisational Commitment: A Research Study in the Banking Industry 231 Osman Bayraktar Content Analysis of Job Advertisements in Newspapers Published in Ottoman Turkish 241 Elif Dİkmetaş Yardan, Saffet Ocak & Şehriban Tepebaş The Effects of Nurses Mobbing Perceptions on their Working Performances 259 Akyay Uygur & Faruk Okyay An Application on Affecting of Institutionalisation Dimensions on Consumer Behaviours. An Accommodation Business Sample 279 Tuğrul Ayyildiz & Ahu Yazici The Impacts of the Demographic Variances of Tourism Students on State-Trait Anxiety Levels 295 İlknur Bilgen, Ceyda Aysuna Türkyılmaz & Sahavet Gürdal Corporate Reputation and Marketing Activities 307 Emre Akyüz Earth s Struggle for Existence against Consumption Ghost 317 Julide Yalcinkaya Koyuncu & Rasim Yilmaz The Impact of Privatisation on Earnings in Transition Countries 333 Elifhan Köse & Özgür Bayraktar Fascism and its Body Politics 341

4 8 Why do we still need so many Human Resources Professionals? Emrah Gazi Candan Why do we still need so many Human Resources Professionals? 345 Funda Dİril Impact of Tax Burden and Tax Responsibility on Assignment of Obligations 359 Gülsün Erigüç & Hüseyin Eriş Evaluation of Time Management and Academic Achievement: A Vocational School of Health Services Students Sample 375 Seçil Bal Taştan The Impact of Organisational Culture on the Two-Factor Model of Environmental and Psychological Empowerment: An Assessment of Behavioural and Motivational Approaches 389 Burcu Akdeniz & Gülten Gümüştekin Should the Grumpy Cynical Stay or Leave?: An Empirical Study on the Relationship of Organisational Cynicism and Job Satisfaction 405 Kamil Necdet Ar Increasing Work Accidents in Turkey and their Socio-Economic Impact 419 Umut Öneş & Bora Baskak Gender-Based differences in Risk-Taking Behaviour: A Neuro Economics Approach 429 Selim Yüksel Pazarçeviren & Duygu Celayir Quality Costs and Reporting of Quality Costs: An Application in the Dyeing and Finishing Industry 439 Tuba Turgut Isik & Fatma Esra Gormez Relationships between Loan Usage and Growth in Turkey 459 Songül Demirel & Pınar İ. Dülgar Overview of Public Administration Discipline in Turkey Specific to the Journal of Public Administration 475

5 The Change of Logistics Organisations Caused by Globalisation 9 Habib Akdoğan, Ela Hİçyorulmaz & Yasin Şeker Students Perception of Accounting Information Systems: Hitit University Application 487 Ahmet Murat Koseoglu & Irfan Kadioglu The Change of Logistics Organisations Caused by Globalisation 505 Bülent Akyuz & Bekir Eşitti The Effects of Ethical Leadership on Mobbing: A Research Study on Healthcare Organisations 517 Güneş Açelya Sİpahİ, Didem Tezsürücü & Kamil Bİrcan The Level of Information Technologies in the Logistics Sector 535 Bünyamİn Bacak & Ebru Kanyilmaz Polat An Investigation of Unemployed University Graduates Depression Levels: The Case of Çanakkale Province 547 Gonca Gezer Industrial Relations and Turkey Sample as a Function of Human Resources 557 Gülsün Erİgüç According to Macro Health Manpower Planning Distribution and Number of Health Manpower in Turkey for the Period of Murat Akbalik An Analysis of The Effect of Ramadan on Istanbul Stock Exchange 575 Ateş Bayazit Hayta A Study on the Investment Tendencies of Families by Different Stages of their Life Cycles 583 Narman Kuzucu A Survey of Managerial Perspective on Corporate Dividend Policy: Evidence from Turkish Listed Firms 595 Aslı Yenipazarlı & Arif Aral The Relationship between Exchange Rate and Foreign Trade in Turkey: A Cointegration Analysis 613

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7 Foreword The book Current Approaches in Social Sciences is a collection of research papers on a wide range of social science issues written by researchers from several different universities and institutions. DOĞAN, ÜNLÜ, and AKŞİT empirically investigate the relationship between emotional burnout and anger in the textile sector. AKDOĞAN and ALTUNTAŞ examine the covert marketing strategy which is an alternative way to reach consumers. ÇELİK and SAYGIN analyse the effects of authentic leadership features on the crisis preparedness levels of organisations in the case of Erdemli, Turkey. The study by SAYGIN and SARIOĞLU aims to investigate the relationship between social capital and word of mouth marketing in network society in the case of Silifke Vocational School. ŞANTAŞ, ÇIRAKLI, UĞURLUOĞLU, and ÇELİK empirically investigate the perceptions of health personnel about ethical leadership behaviour. KARAKOÇ attempts to explore the transformation of the Istanbul Stock Exchange Market to Borsa Istanbul. The study of IRAZ and ULUKAPI aims to empirically examine the effects of organisational capabilities on innovative performance in the case of Konya Teknokent. ATLI attempts to conceptually study employer branding at the intersection of human resources management, marketing, and communications. The study by BİLGİN TURNA focuses on film-induced tourism in the case of Rize, Turkey. AYDOĞAN, EKMEKÇİOĞLU, DEMİRDAĞ, and ERGİN DEMİRDAĞ aims to examine the relationship between type A personality and procrastination tendency among academics. ACAR ERDUR, SARAÇ, and BAYRAM scrutinise the relationship between organisational silence and organisational commitment as a moderating role of organisational climate. ERDURAN analyses whether the attitudes of youth towards brands are a type of addiction or loyalty. The study of KARA and ACAR ERDUR provides evidence from Turkey regarding the relationship between women participation on boards and financial performance. FARINA, ARDA, and BIÇER qualitatively study the value systems of generation Y in Turkey. KURŞUNMADEN and SUMMAK study public relations as an instrument to smooth the negative reflections of organisational cynicism. A sectoral research study conducted by YILDIRIM aims to examine the impact of organisational culture on job satisfaction. GÜROL, ÇETINARSLAN, ENER, PALAZ, and SÖNMEZ attempt to analyse the effect of strategic staffing on innovation performance of high-tech firms. A field survey of AKGEMCİ and KIZILOĞLU aims to determine whether personality traits have an impact on organisational identification. KARABULUT and

8 12 Foreword YAPICI s paper discusses the negative income tax proposal which has recently been put on the agenda by some developed countries in order to combat poverty. The study of ETİ, AZABAGAOĞLU, and İÇLİ focuses on the socio-economic profile of organic food consumers in Turkey. ÇAVUŞ and KORKMAZ examine the relationship between the levels of academic staff job satisfaction and burnout in the case of a private university in Kyrgyzstan. ÖZCAN and BARCA inspect Weber s pendulum as a perception of authority at work. ADALI, KUNDAKCI, and TUŞ analyse the integrated ANP and DEA approach for selection problems. BİNGÖL and ERDEN conduct research in the banking industry for the relationship between corporate social responsibility perception of employees and organisational commitment. BAYRAKTAR carries out content analysis of job advertisements in newspapers published in Ottoman Turkish. YAZICI, KIZILYALÇIN, and TOPRAK examine green product purchasing behaviours in the case of vocational school students. DİKMETAŞ YARDAN, OCAK, and TEPEBAŞ analyse the effects of nurses mobbing perceptions on their working performances. GÖRKEY AYDINOĞLU scrutinises education-based indicators of human capital for a sample of Central and Eastern European countries. UYGUR and OKYAY study the impact of institutionalisation dimensions on consumer behaviours for an accommodation business sample. AYYILDIZ and YAZICI study the impacts of the demographic variances of tourism students on state-trait anxiety levels. The study by CEYDA, TÜRKYILMAZ, and GÜRDAL focuses on corporate reputation and marketing activities. The conceptual work of AKYÜZ focuses on earth s struggle for existence against the consumption ghost. YALÇINKAYA KOYUNCU and YILMAZ analyse the impact of privatisation on earnings in transition countries. KÖSE and BAYRAKTAR analyse fascism and its body politics. CANDAN examines the need for human resources professionals. DİRİL analyses the impact of tax burden and tax responsibility on the assignment of obligations. ERIGÜÇ and ERIŞ evaluate management and academic achievement for a sample of vocational school of health services students. ARMAĞAN, TOKMAK, and DIKICI conduct a survey on consumers living in Nazilli, Turkey to determine hedonic consumers consumption causes of differences in terms of socio-demographic characteristics. TAŞTAN examines the impact of organisational culture on a two-factor model of environmental and psychological empowerment to assess behavioural and motivational approaches. AKDENIZ and GÜMÜŞTEKIN empirically study the relationship of organisational cynicism and job satisfaction. AR analyses the increase in work accidents and examines the socio-economic impact of work accidents in Turkey. ÖNEŞ and BASKAK take a neuro-economics approach and analyse gender based differences in risk

9 Foreword 13 taking behaviour. YÜKSEL, ÇEVIREN, and CELAYIR examine quality costs and reporting of quality costs in the dyeing and finishing industry. The study by IŞIK and GÖRMEZ analyses the relationship between loan usage and growth in Turkey. DEMİREL and DÜLGAR provide an overview of the public administration discipline in Turkey. AKDOĞAN, HİÇYORULMAZ, and ŞEKER investigate students perceptions of accounting information systems by surveying students at the Hitit University. KÖSEOĞLU and KADIOĞLU set out to investigate the change of logistics organisations caused by globalisation. AKYÜZ and EŞİTTİ empirically analyse the effects of ethical leadership on mobbing by focusing on healthcare organisations. SİPAHİ, TEZSÜRÜCÜ, and BİRCAN evaluate the level of information technologies in the logistics sector.