The art of storytelling. Phil Spedding + Ellie Nuss

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1 The art of storytelling Phil Spedding + Ellie Nuss

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3 Today The point of storytelling Our campaign Tips, tricks and techniques Homework :) Tues Your turn Grad stories

4 01 The point of storytelling

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6 02 Our campaign

7 You re just a bunch of auditors

8 But what do you actually do?

9 DISRUPT YOUR THINKING

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11 My team designed a new digital business from scratch

12 My team put a value on the Opera House

13 I launched a new approach to corporate social responsibility

14 #DisruptYourThinking

15 DISRUPT YOUR THINKING

16 03 Tips, tricks and techniques

17 The art of storytelling Good presentations include stories. The best presenters illustrate their points with the use of stories, most often personal ones. If you want your audience to remember your content, then find a way to make it relevant and memorable to them.

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19 01 Know your audience Ask the uni rep what people know about Deloitte. Did our grads go there? What was their experience? Have a coffee with an ex-student. Take them along. Weave in their story.

20 02 Put yourself in their shoes Have empathy. They ve probably sat through a day of lectures. You re just another rep selling their wares. Remember what it was like to be a student overwhelmed with choices and decisions.

21 Personas Interests Concerns Motivations Aspirations

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23 03 Dress for your audience Whose your audience? Dress appropriately. Eg, presenting to cool, hipster design students very different than cutting edge business students. Wear a leather jacket vs a suit.

24 04 Make it relevant Ask uni supervisor what the students are learning. Create a link with your content.

25 05 Customise your content/intro Tell a joke. Do something silly. Get people to relax and enjoy the 20mins they spend with you. Eg, Guy Kawasaki on TED (16:00min).

26 06 Don t hide away Avoid speaking behind a podium. Creates an instant barrier with audience. Seek opportunities to engage with students in more interactive, less lecture way. Students tend to respond better to classroom guests very differently than lectures. Can you create an opportunity to visit classes...

27 Breeeeeaaaaaaaaattttth

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30 07 Short and sweet We have short attention spans when we sit passively listening to someone. Remember that students sit in lectures all day yours could potentially be another. It s better to have your audience wanting more of you than too much. If remember just 3 things, what are they? Paper scrunch.

31 Give yourself time to be concise Winston Churchill

32 08 Learn through observation Find an inspiring storyteller (TED is a good place to look). Study their moves. Observe their gestures, inflections, expressions. Shadow them Continuous self-learning.

33 09 First impressions count Start strong. The first 2-3mins are the most important. Don t miss the opportunity to engage.

34 Something you wish you d known as a student

35 10 Speak with expression Perhaps most important tip is to be expressive, be yourself, speak with emotion, reveal interest in the topic. The biggest thing that seperates mediocre from memorable presenters is those that connect with their audience in an honest and exciting way. Be confident. And speak with passion.

36 11 Make it personal Much more engaging to talk to the individual versus the Firm. Be yourself. Tell your own story, relate it to your own experience or those of friends and colleagues. You were a student once.

37 Questions What s Deloitte culture like? Why is Deloitte different than the Big 4? What do Deloitte actually do? Aren t you just a bunch of accountants? What s the career journey like? Tell me about diversity policy? What are the leaders like? What s social capital all about? Tell me about travel opportunities What can I expect from a placement? What is design thinking?

38 Create a compelling story to introduce yourself

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40 Practice. Practice. Practice. James Taylor