Tuscan Oil igp: when the oil makes you beautiful. Milan, Triennale. 16t March 2013

Transcription

1 Tuscan Oil igp: when the oil makes you beautiful Milan, Triennale. 16t March

2 The fortune to be Tuscan to live in Tuscany 2

3 The Secret of our beauty? If not the only one, one of the first and most important ingredients The extra virgin Olive Oil But not all the oils are the same 3

4 The Tuscan Oil IGP 4

5 THIS IS INDEED REAL TUSCAN 5

6 LIKE ALL THE BEAUTIFUL AND GOOD THINGS need a particular attention 6

7 THE CONSORTIUM Officially established in 1997 in order to protect and to promote the extre virgin olive oil produced in Tuscany The denomination Toscano with the label Protected Geographical Indication 7

8 MORE THAN ASSOCIATED TUSCAN COMPANIES 15 years of activity are the result to have currently more than associated companies making this structure to the most important one in the national territory. The Toscano IGP represents more than 40% of the national oil production with denomination 8

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10 AN EXTRAORDINARY RAW MATERIAL Source of inestimbale riches cannot do anything else than to make feel good And why not, to help us to be also more beautiful 10

11 PRIMA SPREMITURA BIO WITH ORGANIC TUSCAN EXTRA VIRGIN OLIVE OIL IGP" How is born the idea? I tell you the story! 11

12 We have had an almost fixed idea for a long time, to conjugate among them the pictorial, architectonic and literary beauty, Tuscany with the world of artisan production and not which in this region more than in others has been capable to draw from the enormous artistic patrimony left as heritage from our fathers. The way the Tuscan firms produce goods is still unique today in the world productive panorama where everything is globalization. The style, the refinement, the love with which every phase of the manufactured article production is carried out are born from the maniacal research for details and final touches that each operator of the most different goods sectors has got in his DNA. From this idea is born in 2002 our company "Tuscanyidea", a Tuscan enterprise in Italy that produces and commercializes fine natural and organic cosmetics products for personal use, gifts, as well as decorative accessories for the home. 12

13 Three important moments trace our growth Ministerial Authorization Authorization given by the Italian Ministry of Agriculture Food and Forestry Policies to write on the labels of our products the diction WITH TUSCAN EXTRA VIRGIN OLIVE OIL which totally guarantees the genuineness and the only Tuscan origin of this precious raw material. 13

14 In 2008 is born Prima Spremitura of Idea Toscana, it s the first line of certified-organic cosmetics that respects the environment, land and health to use Organic Tuscan Extra Virgin Olive Oil IGP - Protected Geographical Indication, having gained authorization from the Consortium for Safeguarding Tuscan IGP Extra Virgin Olive Oil, to change its typical use; from an exclusively food raw material into a cosmetic one. On the 22nd of February 2010 we have still got the authorization from the Italian Ministry of Agriculture Food and Forestry Policies to write on the labels the diction WITH ORGANIC TUSCAN EXTRA VIRGIN OLIVE OIL IGP From October 2012: new Face Care line Prima Spremitura Bio, certified with ORGANIC COSMETICS by NATRUE 14

15 ALL 100% COMPLETELY NATURAL - Made with natural ingredients - 95% of ingredients are organic certified - No genetically-modified ingredients have been used. - The scent is 100% natural - with Organic Tuscan Extra Virgin Olive Oil "IGP". 15

16 A solid group at the background Ludovico Martelli s.r.l.: one of the most important cosmetic manufacturer and distributor companies in Italy and which has more than 100 years of business and manufacturing activity. It was founded in 1908 which gives warranty in the effectiveness and seriousness of the business as well in the security of the formulations. STILL MORE ATTENTION IS DEDICATED TO THE QUALITY AND WARRANTY UNI EN ISO 9001:2008, n of certificate IT04/0845. The R&D Laboratory (Research & Development) is accredited at the MIUR (Department of Education, University and Research). 16

17 A complete natural formulation PRIMA SPREMITURA BODY CARE LINE DOESN T CONTAIN: SLS/SLES Parabens Silicon Isothiazolinons Artifical Colours Fragrances NOT tested on animals Dermatologically tested Microbiologically tested Made with Detergents of only Vegetable Origin Scented only with natural Essential Oils With Organic Tuscan Extra Virgin Olive Oil Igp 17

18 The markets understand and are looking for the quality Starting from 2008 Prima Spremitura has been exported to the following countries: Italy, Great Britain, Belgium, Finland, Denmark, Malta, Portugal, Romania, Germany, Austria, Switzerland, Poland, Moldova, Lativa, Slovak Republic, Czech Republic Bulgaria, Hungary, Kazakhstan, Russia, USA, Caribish Netherlands, Vietnam, Taiwan, Japan, Hong Kong and Australia. On our website in the section Where to find our products in the World are published our current export countries. 18

19 We expect you in Tuscany Antonio Pieri TuscanyIdea Srl Christian Sbardella Consorzio Tutela olio Toscano Igp