Energy Efficient Lighting Solutions LED s get started
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1 Energy Efficient Lighting Solutions LED s get started - A Triple Win for End-users, Environment and Economy - Harry Verhaar Sr. Director Energy & Climate Change Philips Lighting NordLED 2010 Copenhagen, November
2 Enabling health and well-being Where we live, work and play
3 Global trends and relevance Population rise & Urbanization Environmental awareness Cities want to establish identity Governments are tightening regulation
4 Energy Efficiency through Lighting Four drivers for action Rising Energy prices Climate Change Security of Energy Supply Economic Growth Our value proposition Energy Efficient Lighting Solutions 81% 19% Potential savings 40% Europe Global Electricity cost/yr (Bio ) CO 2 emissions/yr (Mio tons) Lighting Other electricity use Global: 19% of all electricity Power plants (at 2TWh/yr) Cars (Mio at 10k mile/yr)
5 Shaping the Lighting (R)Evolution Lighting is evolving beyond offering products Offering Lighting Products Leading EE lighting Solutions Integrating in Resource Efficient Eco-systems Phasing-out of in-efficient products Energy Efficient Solutions Energy Infrastructure in Buildings & Cities 5
6 What might it cost? EE Lighting one of the most attractive ways to cut cost & save energy Source: McKinsey/Vattenfall 6
7 Energy efficient lighting: a triple win End-users: lower costs, better quality light Environment: lower energy usage, lower emissions Economy: lower costs, greater competitiveness, green jobs 7
8 Legislation global phase-out incandescent lamps [Approved CAN] [Approved California & Nevada] [Approved CU] 2005 [Approved USA] [Approved CO] 2011 [Approved EU27] [Announced Russia] [Announced TUR] [Announced Sri L] [Announced JP] 2012 [Announced KO] 2013 [Announced TW] [Announced Phi] [Announced Br] 2013 [Approved AR] 2011 [Approved AUS] Residential lighting represents 25% of lighting electricity consumption [Approved NZ]
9 Philips extensive LED lamps portfolio MASTER LED 7-50W GU10 dimmable MASTER LED 7-35W GU10 dimmable MR11 3W MR W* MR W MASTER LED PAR 30 PAR W 16-80W MASTER LED spot PAR W MR W MASTER LED Perfect Fit GU W MASTER LED Perfect Fit GU W MASTER LED NR W dimmable Econic Perfect Fit GU W MASTER LED 6-25W dimmable MASTER GLOW 12-60W dimmable Econic bulb 5-25W MASTER GLOW 8-40W dimmable Novallure Candle 2-10W Novallure Candle 3-15W dimmable performance Novallure Lustre 3-15W dimmable Novallure Lustre 2-10W 10 9 AccentColo r AccentWhit e AccentWhite AccentColor decorative spots / reflectors bulbs candle & lustre
10 Philips award winning product designs 10 best products > quality design menu
11 Philips is leading in Innovation Time magazine - The 50 Best Inventions of W LED (25,000 hours) replacement for 60W light bulbs => 50% of domestic incandescent market Electricity savings enough to light 17.4 million Households 11
12 Cities and buildings The opportunity Cities are responsible for 75% of global total energy consumption Public and commercial buildings represent 60% of lighting electricity consumption Street lighting 15% of lighting electricity consumption 12
13 Renovation is vital! Energy efficient lighting in new buildings is not enough 80% of lighting in buildings is old technology Only 1% uses lighting controls: presence detection, daylight controls 99% of opportunities are in existing buildings 13
14 Philips supports renovation Assessment tools & methodologies Energy assessment by Philips staff Certified ESCO audit Products & system solutions Lighting design Product portfolio Installation; maintenance Financial packages Financing Utility rebate assessment Tax documentation Cost segregation 14
15 Education - Lighting for learning At first, I was skeptical, but now I can teach my classes more successfully. The students are much more focused and less distracted. Michaela Schwindt, Teacher 15
16 Marriott Custom House Tower - Boston, USA Requirements for lighting: Restore night time image of landmark building Maximize energy efficiency while minimizing maintenance Solution: 125 LED luminaires Philips Color Kinetics ew Blast Powercore and ew Graze Powercore Metal halide fixtures from Philips Lightolier Energy savings of 67% ew Blast Powercore ew Graze Powercore 16
17 Bullring centre, Birmingham, UK Lighting requirements: Promote the centre s public image Create an entertaining shopping experience Solution: ew Cover Powercore (White) icolor Cove QL (RGB) LED City Wing 85% reduction in energy consumption ew Cove Powercore icolor Cove 17
18 Sainsbury s Supermarkets - United Kingdom Freezer lighting in 350 UK stores Requirements for lighting: Reduce energy costs Good quality lighting positively influencing shoppers buying decisions Uniform lighting in line with brand values and company image Solution: Affinium LED Freezer Modules Energy savings 75% ( >1 ton CO 2 / year / freezer) Affinium LED freezer modules 18
19 Generali office building, Champs Elysées, Paris Requirements for lighting: Improve users well-being Innovative design Reduce operating costs Solution: 422 recessed LED luminaires Spot LED 1x K2 Spot LED 3x K2 World s 1 st building lit entirely by LED Spot LED Spot LED III 19
20 Outdoor LED application coverage Breakthrough in 2010 now it s time to convert to LED PEDESTRIAN AREAS STREETS ROADS Pedestrians streets, paths, cyclepaths Residential streets Mixed traffic, commercial streets in urban areas Rural roads Motorized traffic roads in urban areas Motorways, Highways, Express ways, ringroads < 45/50 W > 45/50 W <150W < 250 W > 250 W
21 Outdoor Lighting Putting light to work when and where it makes sense The LED-Inroad in Outdoor goes at a tremendous speed. The crisis year 2009 cleary was the tipping point globally. LED-systems are now being applied on a large scale driven by its innovative character, its energy saving potential, the political and legislative pressure and governmental stimulus programs. Marseille, France The serviceable LedGine is an upgradable light engine combined with the Philips LED Green service program. It offers the best balance between initial investment and energy savings over the lifespan of your installation. 21
22 Project examples - all LED-based Projects realized together with cities: Madrid Rotterdam Berlin Frankfurt Tilburg Brussels Rome Marseille Firenze Lille Lyon Copenhagen Valladolid Granada Murcia London Grenoble Bilbao Zaragoza Other
23 Available Financing Solutions Basic propositions Including a payment solution in the customer offering enables the customer to spread the investment costs in time Eventually, it boils down to the following 2 propositions: - New lighting without additional costs this applies to those cases where the monthly energy savings are equal or in excess of the monthly project payments - Buy now and pay in installments acquiring the lighting project does not immediately dig a large hole in the budget, but by spreading the payment over a number of years, the budget impact is softened
24 Lighting Financing Customer benefits A payment program enables the customer to: gain access to new or latest product solutions overcome budget or cash-flow constraints no or minimal upfront investment payments for products & installation is financed by energy savings realize one total solution using one single contact place an order that is larger and/ or accelerated 24
25 Lighting financing Examples of Philips payment programs 25
26 The Lighting Payment financing Program Case example for hotels: Pay what you save Current Lighting 50W Halogen Philips Light Lease MASTER LEDspot 7W Number of lighting points Monthly Energy Savings 90% = 235 Monthly all-in Payment (in the first two years) Net Monthly Savings (in the first two years) Monthly Saving (after year 2)
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30 LED Lighting for Buildings and Cities Setting the scene Better experiences. Better lives. Respecting the planet Dedication to preservation. Energy efficiency Doing more. Helping people use less. 30
31 Simply enhancing life with light Together we transform environments, create experiences and shape identities With light we uplift and inspire we comfort and heal we create safety and spectacle Philips Lighting
32 Conclusion - LED s get started Lighting (EE / LED) can play a big role in sustainable development The time to act is now Key Success Factors Communication Highlighting the benefits Implementation From best practice to common practice
33
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