Services in Hungary
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- Dortha Russell
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1 Services in Hungary
2 Service sector with strong basis and promising outlook Distribution of industrial/services projects over the period (number of projects) 100% 80% 60% 40% Industrial Projects Services 20% 0% Source: Ernst&Young European Investment Monitor, 2009
3 Shared Service Centers in Hungary Outlook More than 60 companies have a SSC in Hungary Over 25,000 people are employed in this sector Internationally recognized companies that have already established a SSC in Hungary BP, British Telecom, Citigroup, ExxonMobil, Hewlett Packard, IBM, KLM, Morgan Stanley, Nokia, Roche, Tata Group, Vodafone Hungary has a total population of 10 million out of which 2.5 million live in the capital, Budapest. Hungary is a member or the European Union, NATO, OECD and is a Schengen state. Hungary is ranked 20th globally on Quality of Life Index and 6th in an environmental protection index. Source: International Living, GWICAN (2010), PWC
4 Service sector with strong basis and promising outlook >60 SSCs in Hungary ~25,000 employees 2010 Expanding scope and activities
5 Avis Albemarle BP BT Celanese Cemex Citigroup Cognizant Convergys Corning Diageo EDS Erste Bank Exxon Mobile FAO Genpact Getronics HP IBM InBev IT Services Győr SSC in Hungary by location KLM Lexmark Székesfehérvár Morgan Stanley Nalco NCR Nokia Roche SAP Sykes Tata Transcom UNHCR Unysis Vodafone Budapest Vodafone Sykes HP Miskolc Debrecen BT The Gem IT Services SEI National Instruments Alcoa Emerson IBM Sapa Visteon Kecskemét Békéscsaba GE Money Bank Budapest Bank BUW Szeged Pécs
6 Where to set up? Deloitte Global Location and Facility Services Benchmark on the Hungarian University cities The 5 URL s of Hungary: Debrecen Kecskemét Pécs Szeged Székesfehérvár When we started our evaluation we were sceptical about the prospect of finding Hungarian cities (outside of Budapest) that would offer genuinely attractive and competitive locations for SSCs. Hungary proved us wrong. There are at least 5 cities out there that can stand comparison with Under the Radar Locations in elsewhere in Central Europe. Elias S. van Herwaarden / European Service Leader, Global Location and Facility Services, Deloitte
7 Experience in SSC: Activities in Hungary Finance: AP, AR, GL, Intercompany, Treasury, Master data maintanence, Credit Risk Operations and cost accounting Performance reporting Credit collection IT desktop support HR administration Contact center
8 Availability of labour High quality labor pool available throughout the country 400,000 students in 70 higher education institutions 100,000 majoring in business administration faculties University degree requires strong language and computer skills 90% of students speak English 20% of fresh graduates have international experience 61% of students have professional experience Seniors and executives with several years of experience readily available
9 Languages B&A University diplomas require - 1 higher grade - 1 medium grade language certificate - advanced computer knowledge 90% of the students speaks English 2nd most popular language: German, followed by French, Italian, Spanish Indication: Grafton Recruitment s Database Base: Candidates module of internal Grafton database, N=70 933
10 Monthly Wage Costs in Hungary, 2010 Total costs paid by employer on average wage: EUR 1,353 (HUF 385,500) Contributions payable by employers employer s contribution 1.0% 11 EUR/month (3.000 HUF) training contribution 1.5% 16 EUR/month (4.500 HUF) health insurance 2.0% 21 EUR/month (6.000 HUF) pension insurance 24.0% 253 EUR/month ( HUF) 800 average gross wage EUR/month ( HUF) EUR = 285 HUF
11 Monthly Net Salary in Hungary, 2010 Gross wages per month: 1,053 EUR (300,000 HUF) Contributions payable by employees insurance contribution 79 ( HUF) pension insurance 100 (28,500 HUF) personal income tax 227 (64,770 HUF) net wages 646 (184,230 HUF) Personal income tax is calculated progressively, with the following brackets (annum): up to EUR 17,544: 17% above EUR 17,544: 32% EUR = 285 HUF + tax credit 4 (1,260 HUF) Net wages + tax credit 651 (185,490 HUF)
12 Infrastucture Key destinations Paris London Frankfurt Beijing Direct flights 10 daily flights 10 daily flights 6 daily flights 2 flights/week Stock in Budapest (2010 Q2): 3,060,000 m2 Average rental price (headline rents): Budapest: EUR 11-15/m 2/month University cities: EUR 8-12/m 2 /month Vacancy rate in Budapest in 2010 Q2: 21% Vienna, 1 hr Rotterdam, 12 hrs Prague, 5 hrs Munich, 6 hrs Hamburg, 8hrs Warsaw, 10 hrs Kyiv, 12 hrs Top quality telecommunication services Easy access to 3T, xdsl New generation IP network Expanding 3G coverage Highest global technological standards International providers: T-Systems, BT, Invitel, UPC Growing number of data centers Dataplex, Budapest - biggest data center in the CEE Zagreb, 1 hr Trieste, 6 hrs Koper, 6 hrs Beograd, 4hrs Bucharest, 10 hrs Constanza, 12 hrs
13 Competitive occupancy costs Source: DTZ 2009
14 Cultural compatibility and liveability Budapest is the best city to live in within CEE Liveability ranking, stability, health care, culture and environment, education, and infrastructure Education received an outstanding 100 points in Budapest Source: Economist Intelligence Unit, 2010
15 Case studies Funded in 2004, Budapest, Szekesfehervar BPO 1400 Employees 25+ languages, 50 countries served F&A, Procurement HR, Payroll IT Network Operation Founded in 2008, Budapest European Competence Center 130 Employees 10 Nationalities Finance, Web country support, sales tracking, order management, etc. Founded in 2006, Budapest Business and Technology Center 800 Employees Technology, Finance, Operations, Sales and Trading support, Credit Risk + Mathematical Modelling Center founded in 2005, Budapest with 25 PhD mathematicians for analytic modelling
16 Why Hungary? Key Drivers What makes Hungary attractive for outsourcing? Cost savings Improved quality/efficiency Exploiting world class skills, access to new technologies Relief of resources Increased business flexibility Sharing risks Higher return on invested capital Labour skills and costs High Level of Educational System Excellent infrastructure Enormous market Stable political environment and EU compliant legal frame Quality of life
17 Budapest is the best city to live in within CEE Liveability ranking, stability, health care, culture and environment, education, and infrastructure Education received an outstanding 100 points in Budapest Source: Economist Intelligence Unit, 2010
18 Cultural compatibility and liveability World-class quality of life International schools (American, British, Chinese, Japanese, German, French etc...) Ways to relax and enjoy life Thermal baths, wellness, recreations centers Public golf courses Rich cultural life Excellent food and wine
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