THE HOME OF BETTING William Hill PLC corporate presentation April 2016

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1 THE HOME OF BETTING William Hill PLC corporate presentation April 2016 William Hill, the official betting partner of the Australian Open, is the first bookmaker to sponsor a Grand Slam tennis tournament. The 1 image shows Andy Murray in the final against the tournament s ultimate winner, Novak Djokovic.

2 Disclaimer This presentation has been prepared by William Hill PLC ( William Hill ). This presentation includes statements that are, or may be deemed to be, forward-looking statements. These forward-looking statements can be identified by the use of forward-looking terminology, including the terms "believes", "estimates", "anticipates", "expects", "intends", "plans", "goal", "target", "aim", "may", "will", "would", "could" or "should" or, in each case, their negative or other variations or comparable terminology. These forward-looking statements include all matters that are not historical facts. They appear in a number of places throughout this presentation and the information incorporated by reference into this presentation, and include statements regarding the intentions, beliefs or current expectations of the directors, William Hill or the Group concerning, amongst other things, the results of operations, financial condition, liquidity, prospects, growth, strategies and dividend policy of William Hill and the industry in which it operates. By their nature, forward-looking statements involve risks and uncertainties because they relate to events and depend on circumstances that may or may not occur in the future and may be beyond William Hill's ability to control or predict. Forward-looking statements are not guarantees of future performance and hence may prove to be erroneous. The Group's actual results of operations, financial condition, liquidity, dividend policy and the development of the industry in which it operates may differ materially from the impression created by the forward-looking statements contained in this presentation and/or the information incorporated by reference into this presentation. In addition, even if the results of operations, financial condition, liquidity and dividend policy of the Group and the development of the industry in which it operates are consistent with the forward-looking statements contained in this presentation and/or the information incorporated by reference into this presentation, those results or developments may not be indicative of results or developments in subsequent periods. Other than in accordance with its legal or regulatory obligations (including under the Listing Rules, the Disclosure and Transparency Rules and the Prospectus Rules), William Hill does not undertake any obligation to update or revise publicly any forward-looking statement, whether as a result of new information, future events or otherwise. 2

3 2015 overview Good progress on strategic priorities Proprietary SSBT in-shop, preparing for EURO 2016 roll-out Online Trafalgar mobile front-end is live, platform for rapid innovation Australian business exited 2015 with encouraging growth after brand launch Operating profit of 291.4m, +2% excluding c 87m of additional UK gambling duties Strong cash generation: operating cash flow 300.9m, net debt for covenant purposes down to 488.2m Dividend payout ratio increased to c50% of adjusted EPS, full-year dividend +2.5% Up to 200m capital return via share buyback to shareholders 3 Numbers are presented on a pre-exceptional basis. Definitions are provided in the glossary at the back of the presentation.

4 William Hill at a glance One of the world s leading multi-channel betting and gaming companies Scale operation with highly cash generative Retail business funding growth investment c16,000 employees in nine countries A balanced business: 53% betting and 47% gaming Successful multi-channel model: 59% land-based and 41% digital UK-focused with increasing international reach: 85% UK and 15% international Revenue by geography 2% 3% 4% 6% Revenue by business segment 1% 6% 2% Revenue by product type 35% 56% 47% 53% 85% UK US Other Australia Italy and Spain Retail Telephone William Hill US Online William Hill Australia Betting Gaming 4 Note: Pie charts show 2015 full-year position

5 Our strategic priorities OMNI-CHANNEL INTERNATIONAL Expansion of total betting population 6.49 million in million in Q Structural trends in multi-channel usage 24% increase in number of Retail s regular customers using online since Q % of spend is by Retail customers with online operators Omni-channel customers spend, on average, 1.8 times what a single channel customer spends William Hill Retail s regular customers Q % 77% TECHNOLOGY Q % 72% 13% William Hill Retail + William Hill Online 5 Sources: 1. TGI 2009 (April 2009 March 2010), TGI 2010 (January 2010 December 2010) 2. Kantar Market Sizing tracker Q1 14 Q1 15, (16.7% of UK adult population 18+ of 47,800,000)

6 Our strategic priorities Top ten gambling markets by gross win (2013, bn) 1 OMNI-CHANNEL Leverage existing capabilities in other markets Focus on five regulated markets Flexible enough to exploit opportunities Consider complementary gambling skill sets INTERNATIONAL TECHNOLOGY Gross win per capita ( ) 6 1. H2GC Global Gambling Data (February 2014); population data (Wikipedia)

7 Our strategic priorities OMNI-CHANNEL Blend of in-house / bespoke platforms and third-party expertise Strong product differentiation through Trading and gaming platforms Rapid innovation by controlling front-end (Trafalgar) Ten-year agreement with OpenBet focused on new back-end platform within three years, 80m investment in NYX / OpenBet INTERNATIONAL William Hill is the only operator to have developed a proprietary SSBT. This gives us a leading product range and increased flexibility without paying a revenue share TECHNOLOGY Through Project Trafalgar, we have taken control of our front-end customer interfaces (desktop, mobile web, ios and Android apps). This enables daily releases and rapid innovation. 7

8 UK Retail Largest business segment, representing 56% of revenue Market leader with 2,371 LBOs 1, equivalent to 26% market share 2 48% betting (OTC) and 52% gaming (machine) 889.5m net revenue and 171.4m operating profit in 2015 Resilient, cash-generative business Delivering revenue growth against challenging economic backdrop Leader in UK retail bookmaking Evolving product mix (gross win) Betfred, 16% Other, 12% William Hill, 26% 46% 52% 3% 4% 10% 5% 4% 12% 8% 11% 25% 20% Coral, 21% Ladbrokes, 25% Horse racing Football Greyhounds Virtual Other Gaming 8 1. Licensed betting offices 2. Gambling Commission Industry Statistics April 2010-March 2015

9 Online c1,300 employees across seven countries, 35% of Group revenue Market leader with 15% market share by revenue in the UK 1 48% betting (Sportsbook) and 52% gaming (casino, bingo, poker) 550.7m net revenue and 126.5m operating profit in 2015 Well-positioned under UK Point of Consumption Tax change UK betting market share UK gaming market share Net revenue growth 3% 15% 22% 12% % 35% 9% % 18% 8% % Bet365 William Hill SkyBet Gala Coral 18% Betfair Paddy Power Ladbrokes Non-reporting operators 7% 4% 6% 4% 4% 4% 2% 4% William Hill Gala Coral SkyBet 888 Paddy Power Rank Ladbrokes Betfair Bwin.Party 32Red Bet365 Non-reporting operators Gambling Compliance Industry Statistics, April 2010-March Note this market share data was published in October 2015, prior to the merger of Paddy Power Betfair in 2016

10 Italy and Spain Mobile already generating 47% of net revenue Strengthening brand awareness: No. 2 in both Italy and Spain Strong market share gains Italy profitable at end 2015, Spain to follow thereafter Italy online sports market share by turnover 2 Spain online sports market share by turnover 3 Others 9% Paddy Power 6% Bwin Group 5% Other 7% Sportium 8% Snai 5% Sisal 5% Bet365 47% William Hill 19% Bet365 46% Lottomatica 6% Eurobet 8% Bwin 20% William Hill 9% Agimeg and AAMS, July DGOJ, company estimates

11 William Hill Australia Attractive growth market with high per capita spend on gambling Online betting projected to grow at 14% CAGR over next few years Structural growth drivers in core areas of expertise fixed odds, sports betting, mobile Established through acquisition of Sportingbet, Centrebet, tomwaterhouse.com Rebranding as William Hill A$198.4m net revenue and A$26.6m operating profit in 2015 Potential for long-term regulatory expansion in gaming and further development in online in-play Online is growing as a proportion of overall betting 1 The market is consolidating Clear strategy for a competitive market 100% 80% 9% 18% 34% 34% 25% Trading 60% 40% 20% 0% 14% 10% 13% 59% 43% 2006/ /13 14% 21% 19% 21% 6% 6% 26% 27% External strategy People User experience Brand TAB On course Telephone Internet Tabcorp Tatts Sportsbet William Hill Other NSW and Victoria thoroughbred turnover, Australian Racing Board Fact Book

12 William Hill US Land-based sports books and mobile offering in Nevada, with B2B opportunities Exclusive risk manager for Delaware state lottery Full gaming licence, well-positioned to exploit growth opportunities Strong performance since integration $50.9m net revenue and $14.0m operating profit in 2015 Nevada sports handle 1 growth Nevada sports book market share 18% 54% 82% 46% No. of books Other Market handle (turnover) William Hill Handle is defined as the total amounts wagered. Data from UNLV Center for Gaming Research March 2013

13 Strong free cash flow and solid balance sheet Strong cash generation ( m) Diversified sources of debt funding ( m) Dividends Capex Non controlling interests Deleverage Revolving credit facility 4.25% bond 7.125% bond Around 2.5x dividend cover Net debt/ebitda 1.3x vs covenant of 3.5x Capital expenditure net of disposals

14 Regulatory update Responsible Gambling 50 journey implemented, algorithms applied to identify possible harmful behaviour, national self-exclusion trial UK: gaming machines Triennial Review expected to start in the autumn UK: funding for horseracing 55 th Levy Scheme: 10.75% rolled forward for Retail Government policy to introduce racing right UK: Scotland Bill Scotland Bill at report stage. Grants powers to Scottish Government to regulate machine numbers for new LBOs UK: 4 th Money Laundering Directive Passed by European Parliament in June, may bring LBOs under its auspices for the first time. Impact on LBOs to be finalised during 2016 Gambling Commission consultation on LCCP measures Russia Proposed legislation for payment blocking of online gambling companies without a land-based licence Australia Review of Interactive Gambling Act: report submitted to Government on 18 Dec 2015, awaiting Government response US En Banc in New Jersey case heard on 17 Feb

15 Compelling investment proposition Market leading UK multi-channel betting and gaming business Capitalising on fast-growing digital opportunity Further diversification through international expansion Strong free cash flow and balance sheet 15

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