Motorcycles, Scooters and Mopeds: Market Research Report

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1 Motorcycles, Scooters and Mopeds: Market Research Report Phone: Fax:

2 Motorcycles, Scooters and Mopeds: Market Research Report Date: January 10, 2015 Pages: 408 Price: US$ 4, ID: M7EFA639EC2EN This report analyzes the worldwide markets for Motorcycles, Scooters and Mopeds in Thousand Units by the following Product Segments: Motorcycles, Scooters, and Mopeds. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2014 through Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 80 companies including many key and niche players such as - Bajaj Auto Limited BMW Group China Jialing Industrial Co. Ltd. Ducati Motor Holding SpA Harley-Davidson, Inc. Table of Content I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS Study Reliability and Reporting Limitations Disclaimers Data Interpretation & Reporting Level Quantitative Techniques & Analytics Product Definition and Scope of Study Review of Product Segments Motorcycles Scooters Mopeds II. EXECUTIVE SUMMARY 1. INDUSTRY OVERVIEW Powered Two Wheelers Market: A Prelude Key Factors Influencing the Motorcycles, Scooters and Mopeds Market: On a Scale 1-10 (10 - High Impact; 1 - Low Impact) Vehicle Features Influencing the Purchase of Motorcycles, Scooters and Mopeds: On a Scale 1-10 (10 - High Impact; 1 - Low Impact) Role of Motorcycles, Scooters & Mopeds: A Contrasting Picture in Developing & Developed World RECESSION MARKS THE BEGINNING OF A LONG DRAWN PERIOD OF VOLATILITY & CHANGE IN THE AUTOMOTIVE INDUSTRY Recession Highlights the Role Played by Financial Markets in Global Economic Health How the Auto Industry Responded to the Recession Shock? How the Auto Industry Recovered & What s Hampering a Full-Recovery? Motorcycles, Scooters and Mopeds: Market Research Report 2

3 A Reinvented Industry: The Final Outcome of the Recession Crisis Fading Economic Miracle of the BRIC 2. MARKET TRENDS, GROWTH DRIVERS & ISSUES Favorable Demographics to Drive Growth in Two Wheelers Market Rising Population Increases Mobility Needs To Drive Market Expansion Opportunity Indicators Table 1. World Population (In Thousand) Prospects for the Year 1950 through 2050 (includes Table 2. Top 25 Countries Worldwide in Terms of Population: 2015 Middle Aged Customer Segment Still Contributing to Significant Demand Growing Number of Born-Again Middle Aged Bikers Growth in Female Two-Wheeler Riders Indicates Strong Market Prospects Growing Urbanization Levels & Inadequate Public Transport Facilities to Boost Market Prospects Opportunity Indicators Table 3. Total Population Worldwide by Urban and Rural Population in Thousands: P (includes Table 4. Total Population Worldwide: Percentage Breakdown by Urban and Rural Population for the Years P Table 5. Percentage of Urban Population in Select Countries (2014 & 2050) (includes corresponding Select Mega-Urban Regions Worldwide (2035) Growing Traffic Congestion Drives Demand Surging Middle Class Segment Underpins Sales Growth Opportunity Indicators Table 6. Global Middle Class Population (in Millions) by Geographic Region: 2010, 2020P & 2030P Table 7. Global Middle Class Population by Geographic Region: Percentage Breakdown for 2010, 2020P & 2030P Reduction in Prices and Improvement in Credit Facilities to Boost Demand Convenient Features, Economic & Environmental Benefits Add to the Appeal of Two-Wheelers Personal Appeal of Two-Wheelers Make Them Apt for Outdoor Pursuits Wider Social Benefits Add to Mass Appeal of Powered Two Wheelers Replacement Demand: A Lucrative Opportunity Asia-Pacific Continues to Remain Volume Contributor Lower Penetration Rate in Large Markets Provides Huge Potential Opportunity Motorcycles, Scooters and Mopeds: Market Research Report 3

4 Table 8. Global Powered Two Wheeler Market (2013): Penetration Rate by Select Country (includes China Continues to Dominate Exports Scenario Table 9. Global Powered Two Wheeler (50-250cc) Market (2013): Percentage Share Breakdown of Dollar Exports by Country Market Sees Increased Opportunities in Other Developing Regions As Well Government Policies and Regulatory Environment Bring Mixed Bag of Opportunities & Challenges for Two-Wheelers Market Technology Advancements Drive Two Wheeler Industry Braking Mechanism Makes Huge Progress Lighting Technology Sees Significant Improvements Environmental Considerations Taking a Front Seat Motorcycle A Versatile Machine Leading Motorcycle Manufacturers in the World (2013) - Ranked by Popularity Shift in Asia-Pacific Demand towards Light Motorcycles Scooters Europe Dominates US Europe and US Scooters Market Regulations Dictate Market Demand Cycloscooters Penetrate the European Market Electric Two-Wheelers Continue to Gain Widespread Attention Electric Motorcycles A Review Technology Innovations in the Electric Motorcycles Market Brutus Ego SuperBike Mission R Zero S Electric Motorcycles Vis-a-Vis Standard Gasoline Motorcycles/Scooters Strengths Weaknesses 3. COMPETITIVE ANALYSIS Industry Marked by Intense Competition Price Competition Expected to Pick Up Leading Players in the World Motorcycle Market Table 10. Leading Players in the Global Motorcycle Market (2013): Percentage Share Breakdown of Revenues for Bajaj Auto, Harley-Davidson, Honda, Suzuki, Yamaha and Others (includes corresponding Heavy Motorcycle Segment Market Leaders Cruising Ahead Market Winning Strategies An Overview Capacity Expansions Order of the Day Focus on Manufacturing High-Quality Products Dealer and Consumer Incentive Programs to Boost Market Prospects Motorcycles, Scooters and Mopeds: Market Research Report 4

5 Increased Marketing Efforts Expansion of Brand Equity through Selective Licensing Agreements Emphasis on Modern Store Design and Display Techniques Importance of After-Sales Service Harley Davidson Inc. (US) A Strategic Insight into the Global Major in Motorcycles Market Harley - SWOT Analysis HDI - Strategies and Problems Japanese Majors - A Strategy Comparison Distribution Dynamics Promotional Activities Trade Shows Dealer Programs Special Fall/Winter Programs Regional Promotional Activities 4. PRODUCT OVERVIEW Motorcycles A Way of Life & Attitude The Heavyweight Class: A Sumo Wrestler on the Road Standard Class Performance Class Touring Sport Touring Supersport Cruiser Custom The Non-Heavyweight Class Street Motorcycles Dirt Bikes Scooter: A Specially Designed Motorcycle Scooter The Term Defined Facts at a Glance Differentiating Scooters from Mopeds Difference between Scooters and Motorcycles Scooter - The Advantage Factor Scooters Ride Them Fast Scooters A Historical Perspective Scope for New Concepts Mopeds: Losing Sheen Differentiating Motorcycles, Scooters and Mopeds Two-Strokes and Four-Strokes Two-stroke Engine Vs. Four-stroke Engine Two Wheeler Category Definitions: By Style Electrifying Your Ride on Two-Wheels 5. PRODUCT INTRODUCTIONS/INNOVATIONS Honda to Unveil 9 Two-Wheelers in India Bajaj Introduces Two New Two-Wheelers Pulsar AS150 and Pulsar AS200 Polaris Launches Empulse TT Electric Motorcycle Yamaha Launches Newly Designed TMAX in the US Yamaha Unveils Fascino Scooter in India Honda Launches CBR 650F in India Triumph Motorcycles Unveils Tiger 800 XR in India Honda Launches New Livo Commuter Bike in India Motorcycles, Scooters and Mopeds: Market Research Report 5

6 Suzuki to Introduce Low Cost Two-Wheeler in India Benelli Launches Five Sportsbikes in India Victory Motorcycles Launches Empulse TT Electric Motorcycle Yamaha Announces Production of 2016 XSR700 Honda Introduces Upgraded Activa I and Aviator Scooters Yamaha Launches New Scooters with Blue Core Engine Technology Piaggio Launches Two New Scooters Vespa VXL and Vespa SXL Piaggio Launches Special Edition Vespa 946 in Collaboration with Armani Triumph Unveils Tiger 800 XCA in India Piaggio Launches Vespa Scooters in Nepal Yamaha Unveils YZF-R3 Motorcycle in India Honda Unveils Five Novel Motorcycle Models in India Royal Enfield Introduces Limited Edition Despatch Motorcycle Hero Introduces Xtreme Sports Motorcycle Hero Introduces New Passion Pro Variant Ducati Launches Stripe Variants of Monster 821 and Monster 1200 S Suzuki Launches GSX-S1000 and GSX-S1000F in India Yamaha Introduces Fascino Scooter in India TVS Motor Unveils New TVS Phoenix 125 in India Yamaha Introduces Saluto Motorcycle in India Yamaha Unveils New YZF-R1M Motorcycle in India Suzuki Introduces Gixxer SF Motorcycle in India Bajaj Auto Launches New Platina ES in India Honda Unveils Click 125i in Philippines Honda Unveils New CB Unicorn 160 Motorcycle Honda Launches New VFR800F with Traction Control System UM Motorcycles to Foray into Indian Two-Wheeler Market Honda Launches New CB Shine in India Triumph Launches New Daytona 675 in India Yamaha Launches SZ-RR Version 2. 0 in India Harley-Davidson Introduces Three New Motorcycles in India Harley-Davidson Launches First Electric Motorcycle Hero Unveils New 2014 Pleasure Scooter in India Yamaha Launches SMAX Scooter in the US Yamaha Launches New Vino Classic and Zuma Line of Scooters TVS Launches New TVS WEGO in India Yamaha to Introduce New 125cc Scooter in India Hero Launches 125cc Dare and 150cc ZIR Scooters in India Yamaha Introduces New Alpha Scooter in India Mahindra & Mahindra Unveils New Gusto Scooter in India Hero Launches Two New Motorcycles Splendor Pro Classic and Passion Pro TR Suzuki Introduces Next Generation Access 125 Scooter in India Indian Motorcycle Launches New 2015 Indian Scout EBR Launches New 1190SX Sport Bike TVS Motor Introduces StaR HLX 125 in Tanzania TVS Motor Introduces TVS Star City+ with Ecothrust Engine Honda Introduces Activa 125cc Automatic Variant Yamaha Introduces New Variants of FZ, FZ-S and Fazer Motorcycles with New Graphics and Colors Hero Unveils New Splendor ismart Motorcycle Honda Launches New NC750X Mahindra Unveils New Centuro N1 Harley Davidson Launches Two Latest Motorcycles Suzuki Motors to Launch its New Scooters in the Market Polaris Introduces Indian Chief Motorcycles Hero MotoCorp Unveils Hybrid Diesel 150cc Bike Motorcycles, Scooters and Mopeds: Market Research Report 6

7 Mahindra to Launch New Motor Cycles Suzuki Motorcycle to Introduce Two New Motor Cycles Suzuki to Launch Gixxer Scooters in India Honda Introduces the New CTX Motorcycles Zero Motorcycles Launches Zero Police and Security Motorcycles Honda Launches its New bike ACTIVA -I Mahindra Introduces 110cc Motorcycle Centuro Kawasaki to Launch Versys 1000 and ER-6n Motorcycles in India Triumph Launches its Motorcycles in India Honda Introduces Dream Neo Yamaha to Introduce Unisex Scooter Yamaha Introduces the New edition of FZ Series Motorcycles Honda Introduces New CB Trigger Motorcycle Royal Enfield Introduces its New Bullet 500 in India Mahindra Introduces its New Scooter Rodeo RZ Std KTM to Launch Two New Duke Motorcycles in India Honda Announced the Release of the Latest LEAD125 Scooter in Vietnam TVS Motor to Introduce Two New Bikes in Kenya 6. RECENT INDUSTRY ACTIVITY Royal Enfield Acquires Harris Performance Mahindra Takes Over Majority Stake in Peugeot Polaris Takes Over Electric Motorcycle Business of Brammo Zero Motorcycles Forays into Italian Motorcycle Market Harley-Davidson Inks 75 Year Agreement for Sturgis Motorcycle Rally Honda to Enter Taiwanese Motorcycle Market Kawasaki Terminates Agreement with Millsaps GAS Inks Partnership with Honda Mahindra Expands Two Wheeler Business to Nigeria Royal Enfield Enters North American Market Honda Recalls CBR 150R and CBR 250R Models in India Honda s Scooter Manufacturing Plant in Gujarat to Set Off in 2016 Honda to Expand Production Capacity of Narasapura Plant Loncin Motor Inks Agreement with BMW to Produce Large Displacement Pedal Motorbikes Daimler to Acquire 25% Stake in Agusta Honda to Expand Motorcycle Production Capacity in Indonesia Hero to Enter European Motorcycle Market Triumph Inks Agreement with Castrol India Honda Inks Agreement with Gujarat Government for Two-Wheeler Manufacturing Unit CFAO Inks Agreement with Yamaha to Produce and Distribute Motorcycles in Nigeria Hero to Establish New Manufacturing Plant in South India Sundiro Honda to Establish Motorcycle Plant in Economic Zone APT MotoVox Takes Over MotoPeds Zero Motorcycles Inks Australian Distribution Agreement with Cento Per Cento Mahindra Inaugurates New SM Auto Dealership in Mumbai Yamaha to Establish Manufacturing Plant in Pakistan Coty Inks Partnership with Piaggio for Signature Duo under Vespa Brand Name GoinGreen Inks UK Distribution Agreement with Brammo HMCL to Take Over 49. 2% Shares in Erik Buell Caterham Introduces Caterham Bikes BMW Enters into Agreement with TVS to Produce Premium Motorcycles RoadLoK Teams Up with KTM to Develop Locking System for the New KTM Duke 390 Motorcycle Honda to Establish a New Facility in Gujarat Mahindra Two Wheelers Commences Its Business in Latin American Market Motorcycles, Scooters and Mopeds: Market Research Report 7

8 Honda Commences Motorcycle Factory in Kenya 7. FOCUS ON SELECT GLOBAL PLAYERS Bajaj Auto Limited (India) BMW Group (Germany) China Jialing Industrial Co. Ltd. (China) Ducati Motor Holding SpA (Italy) Harley-Davidson, Inc. (US) Hero MotoCorp Limited (India) Honda Motor Co., Ltd (Japan) Honda Italia Industriale S. p. A. (Italy) Honda Motorcycle & Scooter India (Private) Ltd. (India) Kawasaki Heavy Industries Ltd. (Japan) Kolao Holdings (Laos) KR Motors Co. Ltd. (South Korea) Lifan Industry (Group) Company (China) Piaggio & C. SpA (Italy) Polaris Industries Inc. (USA) Suzuki Motor Corporation (Japan) Triumph Motorcycle Limited (UK) Yamaha Motor Co., Ltd. (Japan) MBK Industrie SA (France) India Yamaha Motor Pvt. Ltd. (India) 8. GLOBAL MARKET PERSPECTIVE Table 11. World Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 Table 12. World Historic Review for Motorcycles, Scooters and Mopeds by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2007 through 2013 (includes corresponding Table 13. World 14-Year Perspective for Motorcycles, Scooters and Mopeds by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets for Years 2007, 2015 and 2020 III. MARKET 1. THE UNITED STATES Fiscal Cliff, Debt Ceiling & the US Automotive Industry The US Economy: Held Back by the Lack of Finality on Debt Ceiling Structural Changes in Consumer Wealth & Spending Creates Long-Term Challenges to Growth for the Domestic Automotive Industry Motorcycles Market A Review Motorcycle Manufacturers Seek New Growth amid Rising Demand Motorcycles, Scooters and Mopeds: Market Research Report 8

9 Table 14. US Motorcycles Market (2014): Percentage Breakdown of New Motorcycle Sales by Category Table 15. Leading Players in the US Motorcycles Market (2014): Percentage Breakdown for Harley-Davidson, Honda, Kawasaki, Suzuki, Yamaha and Others Table 16. Leading Players in the US Motorcycle (651+ cc) Market (2013): Percentage Breakdown of Volume Sales for Harley-Davidson, Honda, Kawasaki, Suzuki, Yamaha and Others (includes Heavyweight Motorcycles Dominate the Market Table 17. US Powered Two Wheelers Market (2014): Percentage Breakdown of Vehicle Production by Engine Displacement Mini Motorcycles Making an Impact Design Modifications Boost the Motorbike Industry Manufacturers Target Baby Boomers Cruisers Cruise Ahead Table 18. US Cruiser Bike Market (2014): Percentage Breakdown by Race of Consumer (includes Table 19. Leading Players in the US Cruiser Motorcycle Market (2014): Percentage Breakdown of Volume Sales for Harley-Davidson, Honda, Yamaha, Indian, and Others Generation Y Powers Dirtbike & Sport Bike Sales Table 20. Leading Players in the US Dirtbike Market (2013): Percentage Breakdown of Volume Sales for Honda, Kawasaki, Yamaha and Others Table 21. US Sports Bike Market (2014): Percentage Market Breakdown by Consumer Race (includes Table 22. Leading Players in the US Sportsbike Market (2013): Percentage Breakdown of Volume Sales for Honda, Kawasaki, Suzuki and Others Touring Motorcycles Maintain Popularity Table 23. Leading Players in the US Touring Motorcycle Market (2013): Percentage Breakdown of Volume Sales for Harley-Davidson, Honda, Kawasaki and Others Women Bikers on the Move Scooters Market A Snapshot Honda Dominates the US Scooter Market Motorcycles, Scooters and Mopeds: Market Research Report 9

10 Growing Preference for Chinese Scooters in the US Growth Dampeners Consumer Profile: A Retrospective Review Table 24. Demographics of Motorcycle Customers in the US Focus on Major Players Foreign Threat: The Big Four - Honda, Kawasaki, Yamaha and BMW Harley Davidson Inc. A Review SWOT Analysis Business Strategies Focus on Core Strengths Product Launches Strategic Corporate Developments Key Players Table 25. US Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles and Scooters Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 Table 26. US Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles and Scooters Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2007 through 2013 Table 27. US 14-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles and Scooters Markets for Years 2007, 2015 and CANADA Heavy Weight Motorbikes: Experiencing Increasing Demand Key Statistical Data Table 28. Street Motorcycles Market in Canada (2014): Percentage Breakdown of Sales by Engine Capacity Table 29. Powered Two Wheelers Market in Canada (2014): Percentage Breakdown of Vehicle Production by Engine Displacement Table 30. Canadian Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles, Scooters and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 Table 31. Canadian Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles, Scooters and Mopeds: Market Research Report 10

11 Motorcycles, Scooters and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2007 through 2013 Table 32. Canadian 14-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles, Scooters and Mopeds Markets for Years 2007, 2015 and JAPAN Market Overview Japanese Manufacturers Still Remain Highly Competent Japan Needs to Be on Guard as Indian Companies Proffer Competition Deregulations Drive Market Growth Decline in Bike Production Competitive Analysis Table 33. Leading Players in the Japanese Motorcycles Market (2013): Percentage Breakdown of Volume Production for Honda, Kawasaki, Suzuki, Yamaha and Others Table 34. Leading Players in the Japanese Motorcycle Market (2013): Percentage Breakdown of Volume Sales for Honda, Kawasaki, Suzuki, Yamaha and Others Big Four in the Japanese Two-wheeler Market - A Strategic Comparison Product Launch Strategic Corporate Developments Key Players Table 35. Japanese Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (51cc-125cc, 126cc-250cc and Above 251cc); and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 Table 36. Japanese Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (51cc-125cc, 126cc-250cc and Above 251cc); and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2007 through 2013 (includes corresponding Table 37. Japanese 14-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles (51cc-125cc, 126cc-250cc and Above 251cc); and Mopeds Markets for Years 2007, 2015 and EUROPE Market Overview European Debt Crisis & the Automotive Industry The Crisis Identified EU Debt Crisis Remains on Shaky Ground Motorcycles, Scooters and Mopeds: Market Research Report 11

12 How the EU Auto Industry Reacted to the Negative Shocks of the Sovereign Debt Crisis Overindebted Households, a Fallout of the Crisis, Hampers Consumer Spending on New Vehicles for the Domestic Auto Industry Growing Traffic Congestion to Drive Two-Wheeler Demand European Two-Wheeler Markets Similar, Yet Different Table 38. European Powered Two Wheelers Market (2014): Percentage Breakdown of Vehicle Production by Engine Displacement Motorcycles Market Table 39. Leading Players in the European Motorcycle (651+ cc) Market (2013): Percentage Breakdown of Volume Sales for BMW, Harley-Davidson, Honda, Kawasaki, Suzuki, Yamaha and Others (includes Return of Lapsed Bike Riders Drive Demand European Two-Wheeler Market: Historical Evolution Late 1990 s - A Brief Background Table 40. European Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Geographic Region - France, Germany, Italy, UK, Spain, Russia, Belgium and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 Table 41. European Historic Review for Motorcycles, Scooters and Mopeds by Geographic Region - France, Germany, Italy, UK, Spain, Russia, Belgium and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2007 through 2013 (includes corresponding Table 42. European 14-Year Perspective for Motorcycles, Scooters and Mopeds by Geographic Region - Percentage Breakdown of Unit Sales for France, Germany, Italy, UK, Spain, Russia, Belgium and Rest of Europe Markets for Years 2007, 2015 and A. FRANCE Market Overview Table 43. Leading Players in the French Motorcycle & Scooter Market (2013): Percentage Breakdown for BMW, Honda, Kawasaki, Suzuki, Yamaha and Others Table 44. Leading Players in the French Motorcycle (125 cc) Market (2013): Percentage Breakdown for Honda, Peugeot, Piaggio, Sym, Yamaha and Others Corporate Development Key Players Motorcycles, Scooters and Mopeds: Market Research Report 12

13 Table 45. French Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 Table 46. French Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2007 through 2013 Table 47. French 14-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles and Mopeds Markets for Years 2007, 2015 and B. GERMANY High-Powered Motorcycles Enjoy Cult Status Motorcycles Become Popular Among Different Social Classes Table 48. Leading Players in the German Motorcycle & Scooter Market (2013): Percentage Breakdown for BMW, Harley Davidson, Honda, Kawasaki, Piaggio, Suzuki, Yamaha and Others (includes corresponding Table 49. Leading Players in the German Motorcycle Market (2013): Percentage Breakdown for BMW, Harley-Davidson, Honda, Piaggio, Yamaha and Others Corporate Development Bmw Group A Key German Player Table 50. German Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 Table 51. German Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2007 through 2013 Table 52. German 14-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles and Mopeds Markets for Years 2007, 2015 and C. ITALY Market Overview e-bikes Market Continues to Expand Competitive Analysis Motorcycles, Scooters and Mopeds: Market Research Report 13

14 Table 53. Leading Players in the Italian Motorcycle & Scooter Market (2013): Percentage Breakdown for BMW, Honda, Kymco, Piaggio and Others Product Launches Strategic Corporate Developments Key Players Table 54. Italian Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 Table 55. Italian Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2007 through 2013 Table 56. Italian 14-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles and Mopeds Markets for Years 2007, 2015 and D. THE UNITED KINGDOM Market Overview Market Drivers Increasing Demand for Two-Wheeler Transport Favorable Demographics Two-Wheelers Replacing Cars End of Season Discounts Promotional Tactics in Two-Wheeler Market Strategic Corporate Developments Triumph Motorcycle Limited A Key Player Table 57. UK Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 Table 58. UK Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2007 through 2013 Table 59. UK 14-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles and Mopeds Markets for Years 2007, 2015 and E. SPAIN Market Analysis Motorcycles, Scooters and Mopeds: Market Research Report 14

15 Table 60. Spanish Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 Table 61. Spanish Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2007 through 2013 Table 62. Spanish 14-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles and Mopeds Markets for Years 2007, 2015 and F. RUSSIA Table 63. Russian Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds Market Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 (includes Table 64. Russian Historic Review for Motorcycles, Scooters and Mopeds Market Analyzed with Annual Sales Figures in Thousand Units for Years 2007 through G. BELGIUM Market Analysis Table 65. Belgian Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 Table 66. Belgian Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2007 through 2013 Table 67. Belgian 14-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles and Mopeds Markets for Years 2007, 2015 and H. REST OF EUROPE Overview of Select Regional Markets Austria The Netherlands Dutch Market Overview Slow Acceptance of New Trends Switzerland Motorcycles, Scooters and Mopeds: Market Research Report 15

16 Czech Republic Product Launches KTM Sportmotorcycle AG A Major Austria-based Company Table 68. Rest of Europe Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 Table 69. Rest of Europe Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2007 through 2013 Table 70. Rest of Europe 14-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles and Mopeds Markets for Years 2007, 2015 and ASIA-PACIFIC Market Overview Asia Led by India Remains at the Heart of Future Motorcycle Sales Production Scenario Table 71. Powered Two Wheelers Market in Asia-Pacific (2014): Percentage Breakdown of Vehicle Production by Engine Displacement Environmental Trends Table 72. Asia-Pacific Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Geographic Region - China, India, Indonesia, Taiwan, Vietnam and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 Table 73. Asia-Pacific Historic Review for Motorcycles, Scooters and Mopeds by Geographic Region - China, India, Indonesia, Taiwan, Vietnam and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2007 through 2013 (includes corresponding Table 74. Asia-Pacific 14-Year Perspective for Motorcycles, Scooters and Mopeds by Geographic Region - Percentage Breakdown of Unit Sales for China, India, Indonesia, Taiwan, Vietnam and Rest of Asia-Pacific Markets for Years 2007, 2015 and A. CHINA Market Overview Despite Slowdown China Continues to Remain a Major Volume Contributor Motorcycles, Scooters and Mopeds: Market Research Report 16

17 Competitive Scenario in Chinese Two-Wheeler Industry Consolidation to Remain Main Issue Motorcycles An Important Means of Transportation Electric Motorcycles Zooming in Popularity E-Bike Price Levels Make a Difference Strict Pollution Norms Drive Four-Stroke Dominance Regulatory Policies Encourage Exports Trends in Retail Market Domestic Players Encounter Stiff Competition Chinese Manufacturers Gain Foothold in the Global Market Over the Years Exports Register Decline in Recent Times China to Focus on Increasing Export for Value Added Motorbikes Chinese Overseas Two-Wheeler Sector Exports or Dumping? Price Undercutting An Insight into Cost Structure Intellectual Property Rights (IPR) A Weak Link It Pays to Develop Indigenous Design and Technology Trade Scenario A Positive Approach Government Policy Projects Where Investment is Restricted Areas Where Foreign Investment is Restricted for Foreign Trade Corporate Development Key Players Table 75. Chinese Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 Table 76. Chinese Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2007 through 2013 Table 77. Chinese 14-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles and Mopeds Markets for Years 2007, 2015 and B. INDIA Overview Indian Two-Wheeler Industry An Introduction A Bird s Eye view Table 78. Household % Penetration of Two-Wheelers in Select Indian Cities (includes corresponding Market Characteristics Motorcycles, Scooters and Mopeds: Market Research Report 17

18 Table 79. Indian Automobile Market (2014): Percentage Breakdown of Vehicle Population by Product Group Factors Fueling Growth Domestic Market Scenario Intensely Competitive Companies Target Exports Market Table 80. Powered Two Wheelers (50-250cc) Market in India (2013): Percentage Breakdown of Volume Exports by Country Indian Manufacturers Focus on the Indonesian Market Two-Wheeler Market Analysis by Product Segment Motorcycles Cruising Ahead Competition Table 81. Leading Players in the Indian Motorcycle ( cc) Market (2014): Percentage Breakdown of Volume Sales for Bajaj, Hero, Honda, TVS and Others Table 82. Leading Players in the Indian Motorcycle ( cc) Market (2014): Percentage Breakdown of Volume Sales for Bajaj, Hero, Honda and Others Table 83. Leading Players in the Indian Motorcycle ( cc) Market (2014): Percentage Breakdown of Volume Sales for Bajaj, Hero, Honda, Yamaha and Others Table 84. Leading Players in the Indian Motorcycle ( cc) Market (2014): Percentage Breakdown of Volume Sales for Bajaj, Hero, TVS and Others Motorcycles Sales Strike a New Gear Table 85. Indian Motorcycles Market (2014): Percentage Breakdown of Sales by Product Segment Market Gears in for High-Powered Two-Wheelers Premium Segment New Offerings Rev up Motorcycle Market The Future Scooters Market Size Scooters Bounce Back Plastic-bodied Gearless Scooters Accelerate Forward New-Age Scooters Rise in Popularity Market Segmentation Mopeds A Sneak Peek Market Size Looking Back Competition Motorcycles, Scooters and Mopeds: Market Research Report 18

19 Table 86. Leading Players in the Powered Two Wheeler Market in India (2014): Percentage Breakdown of Volume Sales for Bajaj, Hero, Honda/HMSI, TVS, Yamaha and Others (includes corresponding Competitive Scenario in Indian Motorcycles Market Table 87. Leading Players in the Indian Motorcycles Market (2014): Percentage Breakdown of Volume Sales for Bajaj, Hero, Honda/HMSI, TVS, Yamaha and Others Competition in Scooters Market Table 88. Leading Players in the Indian Scooters Market (2014): Percentage Breakdown for Hero, Honda/HMSI, Suzuki, TVS Motors, Yamaha and Others Shift in Consumer Attitudes Boosting Adoption of Advanced Two-Wheeler Models Shift Towards Japanese Design Over Italian Design Niche Markets Feeling the Heat of Competition Manufacturers Focus on New Product Innovations The Indian Defense Environmental Trends New CAPEX Projects to Prop Up the Market Vehicle Emission Norms in India Product Launches Strategic Corporate Developments Key Players Table 89. Indian Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles, Scooters and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 Table 90. Indian Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles, Scooters and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2007 through 2013 Table 91. Indian 14-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles, Scooters and Mopeds Markets for Years 2007, 2015 and C. INDONESIA An Overview of Domestic Motorcycle Industry Motorcycles A Lucrative Segment Hike in Fuel Prices Affects Production Country to Witness Rise in Production Capacity Demand for Automated Scooters Continue to Soar Chinese Players Face Slump in Sales in the Indonesian Market Motorcycles, Scooters and Mopeds: Market Research Report 19

20 Indonesian Motorbike Market Dominated by Japanese Players Competitive Landscape Table 92. Leading Players in the Indonesian Motorcycles Market (2014): Percentage Breakdown of Volume Sales for Honda, Suzuki, Yamaha and Others Corporate Development Table 93. Indonesian Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles and Scooters Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 Table 94. Indonesian Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles and Scooters Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2007 through 2013 Table 95. Indonesian 14-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles and Scooters Markets for Years 2007, 2015 and D. TAIWAN An Overview Corporate Development Key Players Table 96. Taiwanese Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds Market Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 (includes Table 97. Taiwanese Historic Review for Motorcycles, Scooters and Mopeds Market Analyzed with Annual Sales Figures in Thousand Units for Years 2007 through E. THAILAND Market Analysis Table 98. Thai Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds Market Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 (includes Table 99. Thai Historic Review for Motorcycles, Scooters and Mopeds Market Analyzed with Annual Sales Figures in Thousand Units for Years 2007 through F. VIETNAM Motorcycles, Scooters and Mopeds: Market Research Report 20

21 Market Overview Table 100. Leading Players in the Vietnamese Motorcycles Market (2014): Percentage Breakdown of Volume Sales for Honda, Yamaha and Others Motorcycles Market Witnesses Slowdown Manufacturers to Focus on New Strategies to Remain Profitable Role of Government in Vietnamese Motorcycle Market Product Launch Table 101. Vietnamese Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds Market Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 (includes Table 102. Vietnamese Historic Review for Motorcycles, Scooters and Mopeds Market Analyzed with Annual Sales Figures in Thousand Units for Years 2007 through 2013 (includes corresponding 5G. REST OF ASIA-PACIFIC Overview of Select Regional Markets ASEAN Countries Offer Huge Potential Australia Market Overview Zooming Motorcycle Market Leading Motorcycle Brands Table 103. Leading Players in the Australian Motorcycle Market (2013): Percentage Breakdown of Volume Production for Harley-Davidson, Honda, Kawasaki, KTM, Suzuki, Yamaha and Others (includes Malaysia Malaysian Motorcycle Industry A Profile Factors Influencing Motorcycle Demand Traffic Jams Rural Undeveloped Roads Parking Rates Ideal for Lower Income Group Factors Hampering Motorcycle Market Growth Wider Roads Low Fuel Prices Credit Facilities & Lower Interest Rate Motorcycle Theft Competitive Analysis South Korea Low Capacity Models Dominate Motorcycles Market Motorcycles, Scooters and Mopeds: Market Research Report 21

22 Thailand Market Overview Table 104. Leading Players in the Thai Motorcycles Market (2014): Percentage Breakdown of Volume Sales for Honda, Yamaha and Others Product Launches Strategic Corporate Developments Key Players Table 105. Rest of Asia-Pacific Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds Market Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 Table 106. Rest of Asia-Pacific Historic Review for Motorcycles, Scooters and Mopeds Market Analyzed with Annual Sales Figures in Thousand Units for Years 2007 through 2013 (includes corresponding 6. LATIN AMERICA Market Overview Latin America Witnesses Considerable Decline in Demand for Powered-Two Wheelers Price: Major Deterrent to Personal Ownership Corporate Development Table 107. Latin American Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Geographic Region - Brazil and Rest of Latin America Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 Table 108. Latin American Historic Review for Motorcycles, Scooters and Mopeds by Geographic Region - Brazil and Rest of Latin America Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2007 through 2013 Table 109. Latin American 14-Year Perspective for Motorcycles, Scooters and Mopeds by Geographic Region - Percentage Breakdown of Unit Sales for Brazil and Rest of Latin America Markets for Years 2007, 2015 and A. BRAZIL An Overview Table 110. Leading Players in the Brazilian Motorcycles Market (2013): Percentage Breakdown of Volume Sales for Honda, Suzuki, Yamaha and Others Motorcycles, Scooters and Mopeds: Market Research Report 22

23 Table 111. Brazilian Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds Market Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 (includes Table 112. Brazilian Historic Review for Motorcycles, Scooters and Mopeds Market Analyzed with Annual Sales Figures in Thousand Units for Years 2007 through B. REST OF LATIN AMERICA Market Analysis Table 113. Rest of Latin America Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds Market Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 Table 114. Rest of Latin America Historic Review for Motorcycles, Scooters and Mopeds Market Analyzed with Annual Sales Figures in Thousand Units for Years 2007 through 2013 (includes corresponding 7. REST OF WORLD Israel: A Minor but Important Regional Market in the Middle East Product Launches Strategic Corporate Developments Table 115. Rest of World Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds Market Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 (includes Table 116. Rest of World Historic Review for Motorcycles, Scooters and Mopeds Market Analyzed with Annual Sales Figures in Thousand Units for Years 2007 through 2013 (includes corresponding IV. COMPETITIVE LANDSCAPE Total Companies Profiled: 80 (including Divisions/Subsidiaries - 116) The United States (19) Japan (5) Europe (36) France (3) Germany (5) The United Kingdom (7) Italy (12) Spain (2) Rest of Europe (7) Asia-Pacific (Excluding Japan) (55) Latin America (1) Motorcycles, Scooters and Mopeds: Market Research Report 23

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