LIST OF CONTENTS AND TABLES

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2 LIST OF CONTENTS AND TABLES Sports and Energy Drinks in South Korea - Category analysis... 1 Headlines... 1 Trends... 1 Competitive Landscape... 2 Prospects... 2 Category Data... 3 Table 1 Still vs Carbonated Sports and Energy Drinks % Off-trade Volume Table 2 Off-trade Sales of Sports and Energy Drinks by Category: Volume Table 3 Off-trade Sales of Sports and Energy Drinks by Category: Value Table 4 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth Table 5 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth Table 6 Company Shares of Sports and Energy Drinks by Off-trade Volume Table 7 Brand Shares of Sports and Energy Drinks by Off-trade Volume Table 8 Company Shares of Sports and Energy Drinks by Off-trade Value Table 9 Brand Shares of Sports and Energy Drinks by Off-trade Value Table 10 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume Table 11 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value Table 12 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth Table 13 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth Sports and Energy Drinks in South Korea - Company Profiles... 7 Dong-a Otsuka Co Ltd in Soft Drinks (south Korea)... 7 Strategic Direction... 7 Key Facts... 7 Summary 1 Dong-A Otsuka Co Ltd: Key Facts... 7 Summary 2 Dong-A Otsuka Co Ltd: Operational Indicators... 7 Company Background... 8 Production... 8 Competitive Positioning... 8 Summary 3 Dong-A Otsuka Co Ltd: Competitive Position Haitai Beverage Co Ltd in Soft Drinks (south Korea)... 9 Strategic Direction... 9 Key Facts... 9

3 Summary 4 Haitai Beverage Co Ltd: Key Facts... 9 Summary 5 Haitai Beverage Co Ltd: Operational Indicators... 9 Company Background... 9 Production Summary 6 Haitai Beverage Co Ltd: Production Statistics Competitive Positioning Summary 7 Haitai Beverage Co Ltd: Competitive Position Lotte Chilsung Beverage Co Ltd in Soft Drinks (south Korea) Strategic Direction Key Facts Summary 8 Lotte Chilsung Beverage Co Ltd: Key Facts Summary 9 Lotte Chilsung Beverage Co Ltd: Operational Indicators Company Background Production Summary 10 Lotte Chilsung Beverage Co Ltd: Production Statistics Competitive Positioning Summary 11 Lotte Chilsung Beverage Co Ltd: Competitive Position Soft Drinks in South Korea - Industry Overview Executive Summary Premiumisation Leads Healthy Growth Health and Wellness Continues To Attract Consumers Two Leading Companies Maintain Positions sparkling Becomes Popular Soft Drinks Will See Rapid Growth But Rapid Change Key Trends and Developments Premiumisation Continues To Drive Growth sparkling Well Received by South Korean Consumers Leading Players Remain in Strong Positions Specialist Coffee Shops the Entry Channel for Premium Soft Drinks Marketing Strategies Through Smartphones Become Active Market Data Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value

4 Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth Table 24 Off-trade Sales of Soft Drinks by Category: Value Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth Table 26 Company Shares of Off-trade Soft Drinks (as sold) by Volume Table 27 Brand Shares of Off-trade Soft Drinks (as sold) by Volume Table 28 Company Shares of Off-trade Soft Drinks (RTD) by Volume Table 29 Brand Shares of Off-trade Soft Drinks (RTD) by Volume Table 30 Company Shares of Off-trade Soft Drinks by Value Table 31 Brand Shares of Off-trade Soft Drinks by Value Table 32 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth Table 37 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume Table 38 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth Appendix Fountain Sales in South Korea Data Table 41 Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume Table 42 Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth Table 43 Off-trade vs On-trade Fountain Sales of Carbonates: Volume Table 44 Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth Table 45 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume Table 46 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth Table 47 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: Volume

5 Table 48 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth Definitions Summary 12 Research Sources... 35

6 SPORTS AND ENERGY DRINKS IN SOUTH KOREA - CATEGORY ANALYSIS HEADLINES Sales of sports and energy drinks increase by 8% in off-trade value terms in 2010 Energy drinks are introduced for the first time, drawing considerable attention among South Korean customers Value sales of sports drinks show a slight increase in 2010 The introduction of energy drinks pushes up average unit price increase to 6% in 2010 Dong-A Otsuka Co Ltd continues to lead in off-trade value terms with a share of 48% in 2010 Over the forecast period, sports and energy drinks is expected to register marginal growth due to the decline of sports drinks in total volume terms TRENDS Sports and energy drinks recorded positive growth in off-trade value and volume terms in There have been various new products launched under the health and wellness trend; for example, reduced calories, using stevia. Stevia was first approved for using in food from 2010 and Lotte Chilsung Beverage Co Ltd introduced low calorie sports drinks using stevia instead of sugar, targeting diet conscious consumers in South Korea. However, despite manufacturers efforts, sports drinks continued to register a decline during Within the sports drinks category, not all brands registered a strong performance and in fact recorded a decline in off-trade volume terms in 2010, despite active new product development. Lotte Chilsung launched new sports drinks brand G2 whose packaging proved popular. G2 contains half the calories of other sports drinks, thus it was well received particularly by young female consumers in Excellade from Haitai Beverage Co Ltd was launched in late 2009 and it recorded value sales of Won6 billion within one year. As soft drinks as a whole has been diversified to include a range of functional products, for example with the inclusion of extra vitamins and premium bottled water, demand for sports drinks experienced a decline in Sports and energy drinks showed a 6% unit price rise, mainly due to the 2010 entry of energy drinks, whose unit price is higher than sports drinks. However, the rise in unit price for the sports and energy drinks category was slightly restrained by the large promotions at supermarkets/hypermarkets even though Dong-A Otsuka Co Ltd s Pocari Sweat rose in price by up to 6% in With the launch of new products, manufacturers opted to engage in positive marketing activity centred on supermarkets/hypermarkets, such as buy-one-get-onefree offers, which can boost value sales, but at the expense of margins. In South Korea, energy drinks sales remained negligible until The leading soft drinks manufacturer, Lotte Chilsung introduced energy drinks for the first time in March 2010, resulting in Won18 billion sales in less than one year. Within the constraints of the law governing packaged food in South Korea, artificial caffeine is not allowed to be used for packaged food and most energy drinks incorporate artificial caffeine were classified as quasi

7 drugs in South Korea. Lotte Chilsung introduced Hot 6 in 2010, which includes taurine, citric acid and guarana and red ginseng extract. Following the success of Hot 6, some of pharmaceutical companies and soft drinks manufacturers are expected to develop new energy drinks products. Leading to strong growth in the category over the forecast period. COMPETITIVE LANDSCAPE There are three main brands within the sports and energy drinks category in South Korea. The leading brand, Pocari Sweat by Dong-A Otsuka Co Ltd, held an off-trade value share of 48% in Lotte Chilsung s Gatorade brand ranked second with a 28% value share, followed by Coca-Cola Korea Co s Powerade with a 16% share. Gatorade has seen its share rising on the back of strong marketing activities featuring the very famous soccer player, Park Ji Sung, in the product s TV commercials since PROSPECTS Over the forecast period, sales of sports and energy drinks are expected to rise at a CAGR of 1% in constant value terms, with only marginal growth in volume terms. As many other categories of soft drinks offer low-calorie or no-sugar variants with added vitamins or other nutritional ingredients, consumers have become less interested in the stated benefits of sports drinks. Many consumers of sports drinks are expected to shift to functional bottled water (such as those with added vitamins) or variants with fewer calories after exercising, rather than sports drinks. Sales of sports drinks are thus expected to decrease at a CAGR of 1% in both volume and value terms over the forecast period.

8 CATEGORY DATA Table 1 Still vs Carbonated Sports and Energy Drinks % Off-trade Volume % volume Still Carbonated TOTAL store checks, trade interviews Table 2 Off-trade Sales of Sports and Energy Drinks by Category: Volume million litres Energy Drinks Sports Drinks Sports and Energy Drinks Table 3 Off-trade Sales of Sports and Energy Drinks by Category: Value Won billion Energy Drinks Sports Drinks Sports and Energy Drinks Table 4 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth % volume growth Energy Drinks Sports Drinks Sports and Energy Drinks 2009/ CAGR 2005/10 TOTAL

9 Table 5 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth % current value growth Energy Drinks Sports Drinks Sports and Energy Drinks 2009/ CAGR 2005/10 TOTAL Table 6 Company Shares of Sports and Energy Drinks by Off-trade Volume % off-trade volume Company Total Table 7 Brand Shares of Sports and Energy Drinks by Off-trade Volume % off-trade volume Brand Company Total Table 8 Company Shares of Sports and Energy Drinks by Off-trade Value % off-trade value rsp Company

10 Total Table 9 Brand Shares of Sports and Energy Drinks by Off-trade Value % off-trade value rsp Brand Company Others Total Table 10 million litres Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume Energy Drinks Sports Drinks Sports and Energy Drinks Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources Table 11 Won billion Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value Energy Drinks Sports Drinks Sports and Energy Drinks Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources

11 Table 12 % volume growth Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth / CAGR 2010/15 TOTAL Energy Drinks Sports Drinks Sports and Energy Drinks Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources Table 13 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth % constant value growth Energy Drinks Sports Drinks Sports and Energy Drinks CAGR 2010/15 TOTAL Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources

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19 SOFT DRINKS IN SOUTH KOREA - INDUSTRY OVERVIEW EXECUTIVE SUMMARY Premiumisation Leads Healthy Growth In 2010, soft drinks experienced healthy growth, registering a 6% increase in off-trade value sales and a 5% increase in off-trade volume sales, thanks to a premiumisation trend, especially within bottled water, fruit/vegetable juice, carbonates and RTD coffee. Imported and premium brands of bottled water, carbonated bottled water and fruit/vegetable juice recorded healthy growth rates. In the case of fruit/vegetable juice, the category continued to see declining volume sales but imported premium juice expanded its presence in South Korea. New flavours of carbonates and renewed brands without sugar and preservatives were also popular launches. However, RTD tea and Asian speciality drinks showed volume declines as they fell out of fashion. Health and Wellness Continues To Attract Consumers With the growing health and wellness trend, healthy concepts remained popular among South Korean consumers. In particular, various vitamins have been used to target different consumer groups and manufacturers have highlighted the varied functions of different vitamins in their products, targeting sophisticated South Korean consumers. Vitamin B has been marketed for its anti-ageing properties. Vitamin C and collagen remained among the favourite ingredients for skin health. At the same time, manufacturers tried to strengthen healthy brands through advertising, the shape of packaging and using brand names to appeal to a sophisticated South Korean consumer base. Two Leading Companies Maintain Positions Lotte Chilsung Beverage Co Ltd and Coca-Cola Korea Co maintained the two leading positions in 2010, accounting for a 48% combined share in off-trade value terms. Lotte Chilsung remained in the leading position with 33% of off-trade value sales in The company strengthened its product portfolio, launching premium fruit/vegetable juice and sports drinks and renewing its well-known carbonates and flavoured bottled water lines, recording a positive growth rate although a decline in share. Coca-Cola Korea also introduced a smaller version of its Coca-Cola brand, Mini Coke, which proved popular among younger consumers. sparkling Becomes Popular In 2010, sparkling was a popular concept within soft drinks. South Koreans generally perceive sparkling drinks to be less healthy, a traditional perception associated with carbonates. However, carbonates have seen continued positive growth since 2008, despite the health and wellness trend. Growing numbers of South Korean consumers looking for refreshing carbonated options in soft drinks have become apparent. New product developments, presented as sparkling versions of fruit/vegetable juice and RTD tea, were introduced during Carbonated bottled water experienced strong growth in Furthermore, manufacturers offered health-positioned drinks in a carbonated format to attract consumers who are sensitive to their health needs.

20 Soft Drinks Will See Rapid Growth But Rapid Change KEY TRENDS AND DEVELOPMENTS Premiumisation Continues To Drive Growth Current Impact Outlook

21 Future Impact sparkling Well Received by South Korean Consumers Current Impact Outlook

22 Future Impact Leading Players Remain in Strong Positions Current Impact Outlook

23 Future Impact Specialist Coffee Shops the Entry Channel for Premium Soft Drinks Current Impact Outlook

24 Future Impact Marketing Strategies Through Smartphones Become Active Current Impact Outlook Future Impact

25 MARKET DATA Table 1 million litres OFF-trade ON-trade Total Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume Note: Excludes powder concentrates Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth % volume growth OFF-trade ON-trade Total 2009/ CAGR 2005/10 TOTAL Note: Excludes powder concentrates Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value Won billion OFF-trade ON-trade Total Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth % current value growth OFF-trade ON-trade Total 2009/ CAGR 2005/10 TOTAL

26 Table 5 million litres Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2010 Off-trade On-trade TOTAL Bottled Water Carbonates Concentrates Fruit/Vegetable Juice RTD Coffee RTD Tea Sports and Energy Drinks Asian Speciality Drinks Soft Drinks Note: Excludes powder concentrates Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2010 % volume analysis Bottled Water Carbonates Concentrates Fruit/Vegetable Juice RTD Coffee RTD Tea Sports and Energy Drinks Asian Speciality Drinks Soft Drinks Off-trade On-trade Total Note: Excludes powder concentrates Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2010 Won billion Bottled Water Carbonates Concentrates Fruit/Vegetable Juice RTD Coffee RTD Tea Sports and Energy Drinks Asian Speciality Drinks Soft Drinks Off-trade On-trade TOTAL

27 Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2010 % value analysis Bottled Water Carbonates Concentrates Fruit/Vegetable Juice RTD Coffee RTD Tea Sports and Energy Drinks Asian Speciality Drinks Soft Drinks Off-trade On-trade Total Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume million litres Bottled Water Carbonates Concentrates Fruit/Vegetable Juice RTD Coffee RTD Tea Sports and Energy Drinks Asian Speciality Drinks Soft Drinks Note: Excludes powder concentrates Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth % volume growth Bottled Water Carbonates Concentrates Fruit/Vegetable Juice RTD Coffee RTD Tea Sports and Energy Drinks Asian Speciality Drinks Soft Drinks 2009/ CAGR 2005/10 TOTAL Note: Excludes powder concentrates Table 11 Off-trade Sales of Soft Drinks by Category: Value

28 Won billion Bottled Water Carbonates Concentrates Fruit/Vegetable Juice RTD Coffee RTD Tea Sports and Energy Drinks Asian Speciality Drinks Soft Drinks Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth % current value growth Bottled Water Carbonates Concentrates Fruit/Vegetable Juice RTD Coffee RTD Tea Sports and Energy Drinks Asian Speciality Drinks Soft Drinks 2009/ CAGR 2005/10 TOTAL Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume % off-trade volume Company

29 Total Note: Excludes powder concentrates Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume % off-trade volume Brand Company

30 Total Note: Excludes powder concentrates Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume % off-trade volume Company Others Total

31 Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume % off-trade volume Brand Company

32 Total Table 17 Company Shares of Off-trade Soft Drinks by Value % off-trade value rsp Company Total Table 18 Brand Shares of Off-trade Soft Drinks by Value % off-trade value rsp Brand Company

33 Others Total Table 19 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2010

34 % off-trade BW C Con F/VJ RTD C RTD T Store-Based Retailing Grocery Retailers Supermarkets/Hypermarkets Discounters Small Grocery Retailers Convenience Stores Independent Small Grocers Forecourt Retailers Other Grocery Retailers Non-Grocery Retailers Non-Store Retailing Vending Homeshopping Internet Retailing Direct Selling Total SED ASD Store-Based Retailing Grocery Retailers Supermarkets/Hypermarkets Discounters Small Grocery Retailers Convenience Stores Independent Small Grocers Forecourt Retailers Other Grocery Retailers Non-Grocery Retailers Non-Store Retailing Vending Homeshopping Internet Retailing Direct Selling Total Key: Note: BW = bottled water; C = carbonates; Con = concentrates; F/VJ = fruit/vegetable juice; RTD C = RTD coffee; RTD T = RTD tea; SED = sports and energy drinks; ASD = Asian speciality drinks Excludes powder concentrates Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume million litres OFF-trade ON-trade Total Note: Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources Excludes powder concentrates

35 Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth % volume growth OFF-trade ON-trade Total 2014/ CAGR 2010/15 TOTAL Note: Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources Excludes powder concentrates Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value Won billion OFF-trade ON-trade Total Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth % current value growth OFF-trade ON-trade Total 2014/ CAGR 2010/15 TOTAL Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume million litres Bottled Water Carbonates Concentrates Fruit/Vegetable Juice RTD Coffee RTD Tea Sports and Energy Drinks Asian Speciality Drinks Soft Drinks Note: Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources Excludes powder concentrates

36 Table 25 % volume growth Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth / CAGR 2010/15 TOTAL Bottled Water Carbonates Concentrates Fruit/Vegetable Juice RTD Coffee RTD Tea Sports and Energy Drinks Asian Speciality Drinks Soft Drinks Note: Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources Excludes powder concentrates Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value Won billion Bottled Water Carbonates Concentrates Fruit/Vegetable Juice RTD Coffee RTD Tea Sports and Energy Drinks Asian Speciality Drinks Soft Drinks Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth % constant value growth Bottled Water Carbonates Concentrates Fruit/Vegetable Juice RTD Coffee RTD Tea Sports and Energy Drinks Asian Speciality Drinks Soft Drinks CAGR 2010/15 TOTAL Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources

37 APPENDIX Fountain Sales in South Korea Trends Fountain sales continued positive growth in on-trade volume terms while fountain on-trade volume sales through convenience stores declined during In South Korea, most fountain sales occurred in the foodservice channel, which accounted for a 97% share of total fountain volume sales in Fountain sales through convenience stores tend to be subject to seasonality, with demand being higher in summer. As such, few convenience stores offer fountain sales for soft drinks in South Korea. In addition, most convenience stores are limited in their selling space, making it increasingly difficult to site the fountains on the premises. Only a small number around school zones tend to offer fountain sales. DATA Table 28 Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume million litres OFF-trade ON-trade Fountain ON-trade volume through c-store Fountain ON-trade volume through food store Total fountain ON-trade volume Total

38 Note: Total fountain on-trade volume data included in on-trade Table 29 Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth % fountain volume growth OFF-trade ON-trade Fountain ON-trade volume through c-store Fountain ON-trade volume through food store Total fountain ON-trade volume Total 2009/ CAGR 2005/10 TOTAL Note: Total fountain on-trade volume data included in on-trade Table 30 Off-trade vs On-trade Fountain Sales of Carbonates: Volume million litres OFF-trade ON-trade Fountain ON-trade volume through c-store Fountain ON-trade volume through food store Total fountain ON-trade volume Total Note: Total fountain on-trade volume data included in on-trade Table 31 Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth % fountain volume growth OFF-trade ON-trade Fountain ON-trade volume through c-store Fountain ON-trade volume through food store Total fountain ON-trade volume Total 2009/ CAGR 2005/10 TOTAL Note: Total fountain on-trade volume data included in on-trade

39 Table 32 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume million litres OFF-trade ON-trade Fountain ON-trade volume through c-store Fountain ON-trade volume through food store Total fountain ON-trade volume Total,,,,,, Note: Total fountain on-trade volume data included in on-trade Table 33 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth % fountain volume growth OFF-trade ON-trade Fountain ON-trade volume through c-store Fountain ON-trade volume through food store Total fountain ON-trade volume Total 2014/ CAGR 2010/15 TOTAL Note: Total fountain on-trade volume data included in on-trade Table 34 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: Volume million litres OFF-trade ON-trade Fountain ON-trade volume through c-store Fountain ON-trade volume through food store Total fountain ON-trade volume Total 2, , , , , ,612.6 Note: Total fountain on-trade volume data included in on-trade

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