10 th World Telecommunication/ICT Indicators Meeting (WTIM-12) Bangkok, Thailand, September 2012

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1 10 th World Telecommunication/ICT Indicators Meeting (WTIM-12) Bangkok, Thailand, September 2012 Contribution to WTIM-12 session Document C/25-E 26 September 2012 English SOURCE: TITLE: Korea Association for ICT Promotion (KAIT), Republic of Korea e-commerce in Korea

session Document C/25-E 26 September 2012 English SOURCE: TITLE:

2 e-commerce in Korea September 2012 Dr. Kim, Seung Keon September 2012 Contents II. Measuring Methodology III. e-commerce & ICT Policy in Korea IV. Implication V. Appendix - 2-1

History of e-commerce in Korea 1992 Introduction to the concept of e-commerce 1996 Founded interpark, the first cyber shopping mall in Korea 1999 Established and revised e-commerce regulation 2011

3 History of e-commerce in Korea 1992 Introduction to the concept of e-commerce 1996 Founded interpark, the first cyber shopping mall in Korea 1999 Established and revised e-commerce regulation 2011 e-commerce transaction reached KRW 999 trillion(us$886 bn) Usage of e-commerce (no. of usage, %) Sales effect through e-commerce implementation (No. of companies, % ) Use Use Non-Use Non-Use No. of companies in 2010 Ratio in % of companies uses e-commerce Reduction of Treatment Cost (53.1%) Source: NIA(National Information Society Agency),

(no. of usage, %) Sales effect through e-commerce implementation (No. of companies, % ) Use Use Non-Use Non-Use No.

4 Usage of e-commerce by Industries Usage of e-commerce by Industries (%) Source: NIA(National Information Society Agency), I Scale of e-commerce Total e-commerce turnover was KRW 999 trillion (US$ 829bn) in 2011 Status of e-commerce in Korea (trillion won(billion dollars), %) (343) (429) (523) 672(558) (829) 824(684) p 0.0 Source: Statistics Korea, Total Turnover(Trillion won) YoY(%) 3

won(billion dollars), %) 1400 30.0 1200 1000 800 600 400 15.4 414(343) 24.9 517(429) 22.0 630(523) 672(558) 6.7 22.6 21.

5 I B2B e-commerce B2B e-commerce market in Korea, (trillion won(billion dollars), %) B2B e-commerce market was KRW 913 trillion (US$ 758bn) in 2011 e-commerce by industry 2011(%) Manufacturing occupied 69.7 % of the total B2B e- commerce transaction in 2011(Increased 21.1% ) 1,400 1,200 1, (465) 464(385) 366(304) 593(492) (758) 747(620) Construction 7.8% Transpotation 2.0% Retail/Wholesale 16.0% Electricity, gas, water supply 1.1% Information and communications 2.2% others 1.2% Manufacturing 69.7% p 0.0 Total turnover(trillion won) YoY(%) Source: Statistics Korea, B2G e-commerce in Korea (%) Cyber Shopping Transaction in Korea ( trillion won(billion dollars), %) Construction Contract Purchase of goods and services 46.6% 41.9% 53.4% 58.1% ) 16(13) (15) 21(17) (21) 29(24) % 10.0%20.0%30.0%40.0%50.0%60.0%70.0% In 2011: p 0.0 Total Transaction in B2G = KRW 58 trillion (US$ 48 bn) ( 10.6%) Portion of the Purchase of Goods and Services in B2G = 53.4% Turnover(trillion won) YoY(%) In 2011: Customer-to-Customer : 36.3% Business-to-Business : 63.7% ( 4.7%) Turnover(Cyber Shopping) =KRW 29 trillion (US$24bn) Source: Statistics Korea,

0 25.0 20.0 15.0 10.0 Construction 7.8% Transpotation 2.0% Retail/Wholesale 16.0% Electricity, gas, water supply 1.1% Information and communications 2.2% others 1.2% Manufacturing 69.7% 200 5.

6 Transactions Value by Group of Commodities Transactions value by group of commodities in Korea (%) Others Flowers Software Music CDs &disks videos musical instrument Miscellaneous services Office aplliances stationery Agricultural and fishery products Books Sports and leisure appliances Goods for infants and children Cosmetics Food Beverages Computer and computer-related appliances Householde goods motor vehicle parts and accessories Home electric appliances electronic telecommunication equipment Travel arrangement and reservation service Clothes fashion related goods Source: Statistics Korea, Factors of e-commerce Vitalization in Korea Advanced broadband and high level of internet users Secured personal identity authentication Tightened Regulation for the Consumer Protection Strategic Significances of e-commerce to all sized businesses

5 Food Beverages 7.4 10.2 Computer and computer-related appliances 9.7 9.5 Householde goods motor vehicle parts and accessories 10.5 13.

7 II. Measuring methodology Measuring Methodology of e-commerce e- Commerce Survey Method of e-commerce Survey Interviewing Survey by Statistics Korea s regional and branch offices Electronic Survey using CASI(Computer-Assisted Self-Interviewing) Category Classification Detail Survey e-commerce Survey (Quarterly) B2B B2G Complete enumeration survey(1,368 Companies) Listed companies, KOSDAQ * listed companies, Public companies, e-market places, other e-commerce companies Public Procurement Service, Defense Acquisition Program Administration, Korea Post Administrationdata of Public Procurement Service are used Total buying and selling transactions The transaction value of Purchase of goods and services and Construction contract Cyber Shopping mall Survey (Monthly) B2C, C2C Sampling Survey(cyber shopping malls with ability to sell products over the internet) 1,026 Cyber Shopping malls(2 ND Quarter, 2012) The transaction by products, payment mode, delivery mode. *Korea Securities Dealers Automated Quotation II. Measuring methodology Issues of e-commerce Survey Lack of Monitoring Systems -Companies continuously come and go Selection of Survey respondents -Quality of Survey Need of Cooperation Network

listed companies, Public companies, e-market places, other e-commerce companies Public Procurement Service, Defense Acquisition Program Administration, Korea Post Administrationdata of Public

8 III. e-commerce & ICT Policy in Korea The effect of e-commerce on ICT Policy in Korea Reform the Regulation in e-commerce - Use as political information - Legislation (e.g. Act on the Consumer Protection in the Electronic Commerce Transactions) Introduce the scheme to vitalize the e-commerce - Respond to consumers demand - Contribution to the development and innovation of ICT IV. Implication Outstanding ICT Infrastructure in Korea Combination of traditional commerce and other e-commerce Needs of Provisions for Information Protection

V. Appendix Korea Association for ICT Promotion Established in 1987 An Affiliated organization of Korea Communications Commission Manages and controls ICT policies in Korea Produces and analyzes ICT

9 V. Appendix Korea Association for ICT Promotion Established in 1987 An Affiliated organization of Korea Communications Commission Manages and controls ICT policies in Korea Produces and analyzes ICT statistics & Indicators V. Appendix ICT Trend in Korea Trend of the ICT industry growth rate (unit : %) ICT became the core tool to proactively cope with future uncertainty and crises. * ICT made the greatest contribution in overcoming the IMF crisis in 1998 and the world financial crisis in The ICT industry occupied 8.0% of the domestic GDP in * The ICT industry achieved a 9.6% annual average growth rate since 2006, which was far above the GDP growth rate of the same period (3.8%) p Experts Imports Trend of the ICT Imports and Exports (unit : US$ 1bn, %) Korea recorded a trade surplus in ICT goods and services of US$ 78 billion in 2010, and US$ 75billion in Comparing this amount with Korea s total trade surplus during the same year of US$ 33 billion gives a very good idea just how important the contribution of ICT is. Classifications Total exports ICT exports ICT's share of total exports 36.6% 35.0% 31.0% 33.3% 33.0% 28.1% Total imports ICT imports ICT's share of total imports 21.0% 19.6% 16.8% 19.2% 17.9% 15.5% Overall trade balance ICT trade balance GDP growth rate(real) Growth rate of the ICT industry(real) ICT industry as share of GDP(nominal) Source: Bank of Korea & KAIT(Korea Association for ICT Promotion) (2012)

* ICT made the greatest contribution in overcoming the IMF crisis in 1998 and the world financial crisis in 2008. The ICT industry occupied 8.0% of the domestic GDP in 2011.

10 Thank You!

The Buying and selling of products or services over electronic systems called computer or network

Definition of e-commerce The Buying and selling of products or services over electronic systems called computer or network Source: Statistics Korea 1992 1996 1999 2013 -Commerce transaction(b2b, B2G) reached

10 th World Telecommunication/ICT Indicators Meeting (WTIM-12) Bangkok, Thailand, September 2012

Where did the information come from?

How much did the Korean e - commerce market cost to be in 2011?

How many people were in e - commerce in 2011?