KALDE IS A NATURAL SUCCESS STORY

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1 KALDE IS A NATURAL SUCCESS STORY

2 Hello. Merhaba. Guten Tag... Salut. Ahoj. Aloha. Zdravei. Hallo. Hola. Sziasztok. Bonjour. Zdravo. Ciao. Dzien Dobry. Namaste. Geia Sou. Dobri Den. Ola.

3 Welcome to the Corporate Catalog of Kalde and the story of how our small company has, from a very humble start, managed to evolve into a world leader. We set ourselves the goal of being the First Choice in the industry, which is something we ve never deviated from. More than this though, our plan was to take giant steps forward in the installation industry whilst dramatically minimizing any impact on our ecology. Naturally, we believe this is the right way forward.

4 FOUNDATION: Kalde was founded as a small company with big goals, and it didn t take long for our company to evolve into a manufacturer for the largest industries in Turkey. By the end of the 1990 s, we were already one of the leading industrial companies in the world, thanks to our experience in metal processing, and our high production and export capacity. We were also building a legacy for quality by sustaining the highest standards of manufacturing to meet the demand of the world community for PP products. ASCENSION: The new millennium came with new investment decisions on plastic piping and plumbing systems. Our goal was to grow from a manufacturer of products to a manufacturer of systems. And to achieve this goal, we successfully completed our investments of manufacturing plants of PP-r, PE-X, PVC, and infrastructure/irrigation systems. OUR VISION: Today, Kalde is one of the leading pipe and fittings manufacturing companies in the world. We ve achieved our goal of being the First Choice and our vision for the future is crystal clear: To invest in sustainable technologies, To move the world standards forward with our R&D studies, To enhance our diversity with the products and solutions we offer, To increase our effectiveness in the new geographies of the world market, To institute long-term partnerships with our costumers and suppliers, To strictly follow a Zero Hazardous Waste policy at every step of our production. In short, our vision at Kalde is to be the First Choice. Today. Tomorrow. Always.

5 Kalde was founded. The production of brass parts for air-conditioners started. Export department was established. Launched the production of PP pipes and fittings. Opened a new factory for the production of pipes. Listed as the Turkey s 199 th Largest Exporter. Launched the production of glass fiber reinforced PP products. Listed as Turkey s 164 th Largest Exporter. Incorporated a PVC manufacturer, Berke Plastik. Launched the production of corrugated pipes and irrigation systems. Expansion of Ball Valve range. Became one of Turkey s Top 500 Industrial Enterprises. Launched the production of silent waste water line Launched the production of panel radiators.

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8 01 NATURALLY, WE ARE AMONG THE 500 LARGEST INDUSTRIAL ENTERPRISES IN TURKEY

9 Though we are the largest and most successful company in the pipe business at home, our success is not limited to this sector of the industry. In 2009, Kalde was listed 255th among Turkey s Most Profitable Industrial Enterprises. According to another research commissioned by Istanbul Chamber of Industry in 2009, Kalde was listed 475th within Turkey s Top 500 Industrial Enterprises with $104 million USD turnover. In 2012, we ranked 269 th. In the 2009, Top Exporters of Turkey List Kalde ranked 193 rd. In 2012, we climbed to 178 th place. Given all this, if our share in the Turkish market is growing year on year, if partners who prefer our products are increasing, and if Kalde dealers are gaining ground in their territories, naturally, we d like to think we re on the right track. Thankfully, this is reinforced by the numbers: Our turnover has increased dramatically from $ (1995) to more than $ today. There s no doubt that in less than two decades Kalde has achieved phenomenal success $ $ $ $

10 02 NATURALLY, WE ARE THE WORLD LEADER IN THE PRODUCTION OF INSTALLATION SYSTEMS

11 All Kalde products are made in Turkey. We have different facilities, with a total m 2 area, all administrated from Kalde headquarters in Istanbul. Our production capacity is growing steadily with new investments, allowing us to meet all local and international customer demands. Moreover, with our cutting edge molding machines and equipment bases, we have the flexibility to compensate for any sudden increase in demand. As of 2013, our annual production capacity is tons of PP-R; tons of brass and tons of PVC. In Layman s terms, this means that if we had to attach all the pipes we produce in one year, end to end, they would wrap around the world several times. PP-R and Metal Annual Production Capacity Tons Tons Tons

12 03 NATURALLY, WE ARE GLOBAL

13 Export Markets: Angola Azerbaijan Belarus Bulgaria Cyprus Ethiopia Egypt Georgia Greece Hungary Iran Iraq Jordan Kazakhstan Kuwait Lebanon Libya Macedonia Moldova Mongolia Morocco Mozambique Pakistan People's Republic of China Poland Portugal Romania Russia Saudi Arabia Spain Syria Turkmenistan Ukraine United Arab Emirates Uzbekistan The proximity of our Istanbul head office to Europe, Asia and Africa allows us to easily reach our customers in more than 40 countries.

14 04 NATURALLY, WE ARE DIVERSIFIED

15 During the early years, we clung to the less is more principle. We kept our product range small, but our quality high. Over the years, with every piece we ve produced, we ve maintained that principle. Our product range is now so vast and varied that we ve gone far beyond being a manufacturer of products used in plumbing systems and become an actual systems developer. Briefly, at each point where installation systems are used, we satisfy our customer s needs with countless top of the range products. PP-R SYSTEMS MULTI LAYER SYSTEMS MANIFOLDS VALVE GROUPS PE-X SYSTEMS INFRASTRUCTURE SYSTEMS PVC SYSTEMS IRRIGATION SYSTEMS

16 05 NATURALLY, WE ARE INNOVATIVE

17 It s unthinkable for a premier manufacturer to maintain its success without constant innovation and development. Of course, the key to Kalde s success is innovation. Yes, we are an installation systems manufacturer, but we define ourselves also as a technology provider. We brainstorm and exchange ideas with our customers on a regular basis; we inform our R&D department and design engineers about the demands of all our partners, plumbers and project offices; and we come up with outstanding solutions that are specifically designed to expedite the application processes and reduce the risks. As we raise the bar for our sector, naturally we ensure to obtain patents and certificates for all our new products that are invented in-house. Reducing Sleeve Corner Cross Radiator Bypass Reducing Bend Street Male Nipple Female Nipple Pe-x Connection Male Nipple for Combi Kit Bidet Nozzle Faucet Long Battery Bracket Concealed Spherical Valve Male Battery Connector Female Spherical Valve Radiator Valve Pivoting Head Radiator Elbow Dual Battery Connection PP Manifold Mini Spherical Valve

18 06 NATURALLY, WE OFFER THE BEST QUALITY

19 At Kalde every product has to pass our rigorous quality control processes first: 1 2 RAW MATERIAL CONTROL QUALITY CONTROL 3 MANUFACTURIN G CONTROL 4 ABSOLUTE CUSTOMER SATISFACTION Our four-staged Kalde Quality Control Mechanism, besides regular control of production, includes follow-ups on shipments and the application process of the products. Since all our products are validated by our own control processes, naturally they have also been certified by world s most prestigious institutions of quality control. Some of these quality certifications include: (Turkey) Turkish Standards Institute, ISO Quality Management System; (Germany) DVGW and SKZ; (Spain) AENOR; (Russia) GOST; (Portugal) CERTIF; (Czech Republic) ITC and etc. The quality of our products are examined periodically by the independent certification institutions, so that at each stage of production the principle of excellency is maintained. In addition, all products of Kalde are covered by product liability insurance from Ergo Insurance up to Euro per year.

20 07 PROTECTING NATURE IS IN OUR NATURE

21 In this industry, we work intimately with nature, so when we process all our products, our top priority is to cause as little harm as possible to the environment. That's why we never compromise on our Zero Hazardous Waste policy at any stage of production. Not even a pound of the raw material that we use during the production process is wasted. We direct our residual oils to discharge stations so they can be used again for products at other industries. We even filter the water we use over and over again.

22 08 Your growth ratio in two decades is 500%, what do you attribute your success to? FREQUENTLY ASKED QUESTIONS Our production infrastructure has the capacity to meet the production and shipment needs, as well as the growing demands of the international market. We support our dealers with regional protection policies. We never compromise on our high quality policy, so we never disappoint dealers. Our rivals are our friends, we only compete with ourselves. Ultimately, our success is thanks largely to our dealers who proudly represent our brand, and to our partners who are the reason our products are preferred worldwide.

23 İstanbul Despite the high tonnage of production, how do you maintain your highest quality? Our facilities use only cutting-edge technology and we continue to invest in this technology for better and faster production. Naturally, for high quality products, high quality raw materials are also essential. Kalde is always searching for the highest quality metal and plastic raw materials to buy, no matter where they re produced. We never compromise our most important principle: The best product deserves the best material. Guided by this principle, we succeed in providing the best and the highest quality products to our customers worldwide. What are your principles as a company with a global brand? We always acknowledge customer satisfaction as our first priority, We provide high quality products and services to constantly improve the production processes, We increase our efficiency without compromising on quality, We give priority to cutting edge technologies and R&D studies for every goal we set, We protect sources by working with the right partners, in Turkey and around the world, We provide our customers the excellent products which are validated by rigorous control processes, We maintain close relationships with our customers, and create integrated solutions to make their lives easy, And we do our best to be the best business model for new generations, in Turkey, and around the world. How can we contact you? Kalde Klima AŞ Head Office Adnan Kahveci Mah. Büyükdere Cad. No: Beylikdüzü Istanbul-Turkey Tel: Fax:

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