Your American Dream Entrepreneur Project

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1 Your American Dream Entrepreneur Project Brief Project Overview: Using the play Death of a Salesman as the vehicle for discussion, this project explores and examines entrepreneurship versus self-employment - working for yourself opposed to working for someone else. Discussion can include what types of employment students may seek. Appropriate Subject and Grade Levels For high school sophomores/juniors in the following classes: English Marketing Length of Project After reading the play or watching the video, this project may take at least two 55-minute periods OR one block class period of 95 minutes NOTE: The length of this project is an estimated minimum time need for completion that may easily be expanded upon. The length of time will naturally increase as the project is expanded upon by the teacher as it is adapted to meet classroom and curriculum goals. Teacher Materials Provided Lesson Plan Outcomes/Products, Assessments and Standards Matrix identifies lesson outcomes, standards addressed, and ways to measure learning; includes a brief description of corresponding student activities Collage Rubric - to clarify the collage assignments and to set out grading criteria for the assignments Writing Assignment Rubric - to clarify the writing assignments and to set out grading criteria for the assignments Student Materials Provided Collage Rubric - to clarify the collage assignments Writing Assignment Rubric - to clarify the writing assignments Classroom Facilities Needed VCR or DVD player and large TV or projector Computers with Internet access for student reference, research and writing Printer Student Supplies Needed Poster paper Glue sticks Marker pens 1 of 9 Your American Dream Entrepreneur Project Revised 09/14/2004

2 Tape Scissors Dictionaries Special Resources Needed Video of Death of a Salesman Copy for each student of the book Death of a Salesman Magazines Preparation Checklist Review Outcomes/Products, Assessments and Standards Matrix, Lesson Plan, student materials, and perhaps the recommended background materials Read book and/or watch video Choose activities most appropriate for your class Make copies of applicable rubrics for students Check Google or other search engines for background information on Death of a Salesman Recommended Background Materials How to Become a Teenage Entrepreneur (1996) video Teenbiz-Money Making Teens (1998) video Three of the many sites for additional Death of a Salesman background information and lessons: o o o Optional: Follow-up Activities to Project Propose advice to would be entrepreneurs Bring in another class studying a different subject to discuss different perspectives on Entrepreneurship Your American Dream Entrepreneur Project Written and Edited by: Mike Fischer Diane Dean-Epps Beth Islip Paula Stephan Diane Miles Jan Caldwell Sierra Community College developed and produced the Business Industry Sector Grant for Finance and Business. Funding provided by the Carl D. Perkins Vocational and Technical Education Act of 1998 through the California Department of Education. For more information please visit: FAB.SierraCollege.edu 2 of 9 Your American Dream Entrepreneur Project Revised 09/14/2004

3 Outcomes/Products, Assessments and Standards Matrix Your American Dream Entrepreneur Project Learning Outcome/Products Give three examples of how the business world is portrayed in Death of a Salesman. Identify the elements of the American Dream as depicted in Death of a Salesman. Assessment Write a five-paragraph essay on how the business world is portrayed in the Death of a Salesman. Writing Assignment Rubric provided. In small groups, discuss major themes found in the play as they relate to the business world and report out to the class. Discuss your realities of the business world and compare and contrast them with Willy s realities. Write a five-paragraph essay listing Willy Loman s, Charley s and Howard Wagner s perception of the American Dream. Writing Assignment Rubric provided. Compare and contrast Willy Loman s, Charley s, and Howard Wagner s vision of the American Dream and support what position comes closest to student s own perception. Debate the pros and cons of Willy s and Howard s view and philosophy of being successful and reaching the American Dream. Design an individual collage supporting your perception of your American Dream and share it with the class. Collage Assignment Rubric provided. Level of Bloom s Taxonomy Knowledge Standards Assessed Writing 1.1, 1.4, 1.5, 1.8, 1.9, 2.2, 2.3 English Language Conventions 1.2, 1.3, 1.4 Listening 1.1, 1.3, 1.6 Language Arts 11/12 Writing 1.1, 1.3, 1.5, Opportunity Cost Competition and Profit Reading 2.0, 3.3 Writing 1.1, 1.4, 1.5, 1.8, 1.9, 2.2, 2.3 English Language Conventions 1.2, 1.3, 1.4 Listening 1.3, 1.4, 1.6 Language Arts 11/12 Writing 1.1, 1.3, 1.5, 1.6 Listening and Speaking Market Economy Preserves Personal Liberty Business Core 1.1 Business Communications Effectiveness Nonverbal Communications Oral Communications 1.2 Business Environment Entrepreneurial Concepts 1.3 Career Preparation 3 of 9 Your American Dream Entrepreneur Project Revised 09/14/2004

4 Define entrepreneur. List the personal qualities necessary for becoming a successful selfemployed person as illustrated in the play. List the steps necessary to establish an entrepreneurship. Demonstrate the relationship of education and/or lifelong learning to meeting the American Dream and having a successful career. In small groups, brainstorm those personal characteristics necessary to become successfully self-employed. Then discuss what characteristics Willy lacked which limit him from becoming an entrepreneur/selfemployed. Develop appropriate questions to interview a small business owner asking them what they think are the personal qualities necessary for success. Share findings with the class. Interview a small business owners to ask them what steps they had to take to set up their business. Discuss/brainstorm in small group format what steps are necessary to establish small business. Select the five most important steps and report out to the class. Contact SBA (Small Business Administration) to research the necessary steps necessary to establish an entrepreneurship. Using the Internet, research two or more specific business careers. Prepare a twopage essay comparing and contrasting the necessary educational requirements and lifelong earning for each of these careers (rubric). Produce a pictorial visual depicting the educational requirements for two business careers and orally present findings to the class. Write a five-paragraph essay on how Application Application Interest Assessment 1.5 Employability Skills Conflict Resolution Teamwork 1.6 Information Technologies Applications Writing Entrepreneurial Incentives Business Core 6.0 Entrepreneurship Entrepreneurial Potential Writing 1.3 Business Core Research and Development Writing Reading 2.0 Listening 1.6, 1.7 Language Arts 11/12 Writing 1.0, 1.1, 1.5, 1.6, Wage Differences Among Jobs and Professions Business Core 1.2 Career Preparation, Job Acquisition 4 of 9 Your American Dream Entrepreneur Project Revised 09/14/2004

5 List the advantages and disadvantages of being an owner of your own business and compare it to being an employee of a company or industry. educational requirements/lifelong learning applies to the business career selected. Writing Assignment Rubric provided. Interview two people in the business career that has been have selected and discuss with them their educational background and how they stay aware of current trends, technology and standards within their chosen industry. Prepare findings and present them orally to the class. Interview two people in a business career, one self-employed and one an employee. Discuss with them the advantages and disadvantages of being self-employed or as an employee. Prepare findings in writing and select and defend the type of employment preferred. Present findings and choice orally to the class. Debate the pros and cons of self-employment vs. working for someone else. Application and Retention Career Exploration Operation of Labor Market Condition of Current Labor Market 5 of 9 Your American Dream Entrepreneur Project Revised 09/14/2004

6 A. Introduction: (About 5 minutes) Lesson Plan Death of a Salesman Gives Life to an Entrepreneur Address Students: Have you ever head the expression the American Dream? People immigrate to the United States from all over the world seeking the American Dream, but what exactly is it? (Discussion) In the play Death of a Salesman, the main character, Willy Loman, is seeking to find the American Dream. What is Willy s idea of the American Dream? Can Willy solve all of his problems by setting up his own business? Is it feasible? Will his American Dream be fulfilled if he becomes an entrepreneur? What is an entrepreneur? Have you ever considered entrepreneurship as on option for your own career? Today we will discuss what skills are needed to be an entrepreneur and if you have these skills. What are the advantages or disadvantages from your point of view? B. Body: (About 10 minutes) Teacher Activities Teacher facilitates class brainstorming by listing the traits commonly associated with entrepreneurs. (May solicit student assistance by having a few students write class responses on large pieces of paper posted around classroom.) Entrepreneurial Traits Address Students: You will be your own most important employee, so an objective appraisal of your strengths and weaknesses is essential. Some questions to ask yourself are: Am I a self-starter? How well do I get along with a variety of personalities? How good am I at making decisions? Do I have the physical and emotional stamina to run a business? How well do I plan and organize? Are my attitudes and drive strong enough to maintain motivation? How will the business affect my family? Teacher will provide a formal explanation. Entrepreneur one who organizes, manages and assumes the risks of an enterprise or business. 6 of 9 Your American Dream Entrepreneur Project Revised 09/14/2004

7 Student Activities As a class, students watch Arthur Miller s play, Death of a Salesman. Choose and assign the most appropriate assessment(s) from the Outcomes/Products, Assessments and Standards Matrix for class. C. Closure: (About 10 minutes) Address Students: Not everyone is cut out to be his or her own boss. For most people it is the risk involved in opening your own business that turns them away. For others, the risk takers, it is what drives their spirit. A true entrepreneur might say, Why should I work eight hours a day and make someone else rich, when I can work for myself and reap the rewards? Isn t this part of the American Dream? Willy believed wholeheartedly in what he considered the promise of the American Dream so he does possess some entrepreneurial traits. As you explore your career options, keep in mind the type of employee you would like to be. There are many opportunities in the world of work for entrepreneurs. Learn more about business and financial opportunities as an entrepreneur by taking business classes at your high school or at your local community college. Additional Teacher Comments: We have just completed a project that has provided a little exposure to the world of finance and business. Why did we do this? Because most adults work in the business environment and the most popular college major is business. This project was designed to expose you to business topics and concepts in preparation for your future. There are many advantages to further exploring finance and business now while in high school. Here are some of them: To find out if you like the subject before committing to a career path. To gain skills to get a part-time or summer job. To prepare for a career after high school or to put yourself through college. To strengthen your college applications. To begin earning college credits while in high school. Here s how you may explore more about finance and business: Develop an educational plan with your counselor. Make the most of block or trimester scheduling and take business electives. Participate in ROP classes and/or internships. Take required classes in summer school to allow for more electives during the school year. Join business-related clubs or activities on campus. Investigate opportunities in your community, such as Junior Achievement, Scouting, or volunteer work. Attend community college night or summer classes. As Mark Twain once said: Twenty years from now you will be more disappointed by the things you didn't do than by the ones you did. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sales. EXPLORE. DREAM. DISCOVER. 7 of 9 Your American Dream Entrepreneur Project Revised 09/14/2004

8 Collage Assignment Rubric Your American Dream Entrepreneur Project Student Name: CATEGORY The collage includes all All required content Content is weak and the required content and and elements are incomplete and some elements. Additional included on the elements are missing elements added to collage. for the collage. include more information than required. Required Content Attractiveness Time Management Listens to Other Presentations Preparedness for Oral Presentation Speaks Clearly Posture and Eye Contact Enthusiasm Total Points Design, layout Design and layout are organization and attractive; collage is neatness meet all the neat. requirements with excellent portrayal of project; collage is visually pleasing. Student is focused, stays on task and manages class time well. Student is focused and listens actively to other presentations and Student's focus limited on project, time is not used effectively. Student listens but is not actively engaged in the presentation, participates in discussion. has limited participation in discussion. Student well rehearsed Student adequately and well prepared and prepared but needs can accurately answer all more rehearsal and questions related to the cannot fully answer collage. questions. Student is articulate, audible, pronounces all words correctly, and uses correct grammar. Student establishes eye contact, stands up straight, and demonstrates confidence. Student demonstrates enthusiasm, engaging the audience. Student is articulate and audible but makes minor errors in grammar and pronunciation. Collage is messy and unattractive. Student lacks focus during class time and is easily distracted. Does not address content and many required elements for the collage are missing. Collage lacks organization, attractiveness, neatness, and focus. Student not focused on project, does not use class time effectively. Student s attention Student's behavior is wanders, is not fully distracting to presenter focused on and class, does not presentation, is easily contribute to discussion. distracted, and does not participate in discussion. Presentation lacks preparation and rehearsal; ability to answer questions limited. Student isn't always articulate and/or audible and makes errors in grammar and pronunciation. Student establishes Student has limited eye eye contact frequently, contact, poise and has good posture and confidence. demonstrates some confidence. Student sometimes Student lacks generates enthusiasm, enthusiasm and is but is unable to engage audience. unable to engage audience. Student does not give presentation. Student unable to speak clearly and uses poor grammar. Student has little or no eye contact, posture shows lack of confidence and poise. Student is nervous and has trouble relating to the audience. Total Points Comments: Rated By: 8 of 9 Your American Dream Entrepreneur Project Revised 09/14/2004

9 Writing Assignment Rubric Your American Dream Entrepreneur Project Student Name: CATEGORY Main Student addresses the Student addresses Student unclear Student does not Topic or prompt clearly, the prompt but is about the prompt and address the Idea concisely. not clear. rambles. prompt. Total Points Supporting Statements Mechanics and Grammar Total Points Each paragraph has three or more supporting sentences that support the main idea sentence. Essay is virtually error free with correct spelling, punctuation and grammar, and content reads well. Each paragraph has two supporting sentences that support the main idea sentence. Essay may have a few errors in spelling, punctuation and grammar, but this doesn t distract from the content. Each paragraph has one supporting sentence that supports the main idea sentence. Essay has multiple errors in spelling, grammar and punctuation that distracts from the content. There are not supporting sentences that support the main idea sentence. Essay has excessive errors in spelling and punctuation that hinders the flow of the writing. Comments: Rated By: 9 of 9 Your American Dream Entrepreneur Project Revised 09/14/2004

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