BOARD OF AIRPORT COMMISSIONERS

Transcription

1 10/7/2014 NY NY i I I i Los Angeles World Airports REPORT TO THE BOARD OF AIRPORT COMMISSIONERS Meeting Date: Approved by: Samson Mengistu, Dep ty Executive Director, Administratio v1 / - I Reviewed by: Samson Mengistu, Deputy Exe tive Director, Administrati.n /// At ey ; t Ina Marie Lindsey - Executive Director \ J CAO Review: 11/6/2014 D Completed Pending N/A Reviewed for ' Date Approval Status Ely Capital Budget :10/ ; O Y U N E NA Operating Budget :10/23/2014; CEQA 1 Procurement l 10/8/2014 l NYE N UNA N UN U Cond DS RW VW SR SUBJECT: Contract Award to Los Angeles Tourism & Convention Board for Air Service Marketing, Promotional and Development Consulting Services Approve award of a three -year contract to Los Angeles Tourism & Convention Board for Air Service Marketing, Promotional and Development Consulting Services in a not -to- exceed amount of $6,600,000. RECOMMENDATIONS: Management RECOMMENDS that the Board of Airport Commissioners: 1. ADOPT the Staff Report. 2. DETERMINE that this action is exempt from the California Environmental Quality Act (CEQA) pursuant to Article II, Section 2.f. of the Los Angeles City CEQA Guidelines. 3. FIND that the work can be performed more economically or feasibly by an independent contractor than by City employees. 4. APPROVE the award of a three -year contract to Los Angeles Tourism & Convention Board for Air Service Marketing, Promotional and Development Consulting Services in a not -toexceed amount of $6,600, AUTHORIZE the Executive Director or designee to execute the contract after approval as to form by the City Attorney Page 1 Draft Board Report Air Service marketing (v2)

2 DISCUSSION: 1. Purpose Award a three -year contract to Los Angeles Tourism & Convention Board (LA Tourism), a not -for -profit 501 C(6) entity, to provide Los Angeles World Airports (LAWA) with air service marketing, promotional, and development consulting services. 2. Prior Related Actions October 3, Resolution (DA -4663) The Board of Airport Commissioners awarded a contract to LA Inc. (now Los Angeles Tourism & Convention Board) for $2,280,000 for international air marketing services for a term of one year with an option for one additional year. September 24, Resolution (DA- 4663A) The Board awarded the one -year option, added a one -year option for international air marketing services to LA Tourism, and increased the total amount of the contract to $4,928,440. August 20, Resolution (DA-4663B) The Board awarded the second one -year option for international air marketing services to LA Tourism and increased the total amount of the contract to $7,428, Current Action This contract will allow LAWA to continue its air service marketing, promotional and development program with an effort to acquire new and increased passenger and cargo air service at Los Angeles International Airport (LAX) and LA/Ontario International Airport (LA/ONT) and to preserve and enhance international passenger service as a key driver of the Southern California economy. The focus will be on developing new routes to Central and South America, Mexico, and Asia in general, and secondary Chinese markets in particular. The firm will also develop specific market research and analysis to support new route development and serve as a liaison to airline network planning executives in various countries. The firm will work to market and promote LAWA facilities and services to international airlines and the international travel industry, as well as to international passengers. Finally, the selected firm will provide promotional services for the launch of new flights and assist LAWA with marketing and communication projects. Procurement Process On June 26, 2014, staff released a Request for Proposals for Air Service Marketing, Promotional and Development Consulting Services. On August 5, 2014 we received proposals from three firms: Covington & Associates, LLC ICF SH &E, Inc. Los Angeles Tourism & Convention Board Page 2

3 The proposals were reviewed by a four -member evaluation panel composed of the following LAWA employees: Deputy Executive Director -Administration Chief Financial Officer Director of Public and Media Relations Senior Management Analyst II- Administration The panel reviewed the written proposal according to the evaluation criteria listed below: Demonstrated comprehension of proposed scope of work 25 Total experience of the firm in providing international air service advertising, 25 marketing and promotional services Fee Schedule / Cost 20 Innovative strategies and approach to perform services described in RFP 20 Record of success in developing and providing international air service marketing 10 activities Total Points 100 The evaluation panel ranked the three firms in the following order: 1. Los Angeles Tourism & Convention Board 2. ICF SH &E, Inc. 3. Covington & Associates, LLC The LA Tourism team demonstrated strong credentials and will deliver to LAWA a high - quality team to meet the needs of Air Service Marketing, Promotional and Development services. The team has over 20 years of experience in the air service industry and has collaborated with LAWA at times over the past two decades on various outreach and marketing efforts, including organization and oversight of City of Los Angeles /LAWA airports international trade missions to Asia, South America, and Mexico, and coordination of LAWA's participation at aviation industry conferences. LA Tourism has expanded its global presence with five international regional offices including London, Tokyo, Beijing, Shanghai, and Sydney and has representation in Germany, South Korea, and Brazil giving LA Tourism direct access to all of the major markets and regions to best provide LAWA with new international opportunities. Action Requested LAWA staff requests award of a three -year contract to Los Angeles Tourism & Convention Board for Air Service Marketing, Promotional and Development Consulting Services in a not - to- exceed amount of $6,600,000. Fiscal Impact The not -to- exceed amount of the contract will be $6,600,000 over a three -year term. Page 3

4 4. Alternatives Considered Take No Action An alternative is to not award a contract for air service marketing, promotional, and development consulting services and conduct the required work in- house. LAWA does not have adequate staff experience or resources to perform detailed route and market analyses. LAWA staff does not have the airline industry and air service development expertise and experience nor the extensive contacts and professional relationships that consulting firms have developed in the commercial airline industry to effectively design, implement, and oversee this air service marketing, promotional and development program. APPROPRIATIONS: Funds for this item are available in the FY Los Angeles World Airports Operating Budget in LAX Cost Center External Affairs, Commitment Item Advertising & Public Relations. Funding for subsequent years will be requested through the annual budget process. STANDARD PROVISIONS: 1. This action, as a continuing administrative activity, is exempt from the requirements of the California Environmental Quality Act (CEQA) pursuant to Article Il, Section 2.f. of the Los Angeles City CEQA Guidelines. 2. This contract is subject to approval as to form by the City Attorney. 3. Actions taken on this item by the Board of Airport Commissioners will become final pursuant to the provisions of Los Angeles City Charter Section Los Angeles Tourism & Convention Board will comply with the provisions of the Living Wage Ordinance. 5. Procurement Services reviewed this action (File No ) and established a mandatory 10% Small Business Enterprise goal for this project. Los Angeles Tourism & Convention Board has committed to 10% SBE participation. 6. Los Angeles Tourism & Convention Board will comply with the provisions of the Affirmative Action Program. 7. Los Angeles Tourism & Convention Board has been assigned Business Tax Registration Certificate No prior to execution of contract. 8. Los Angeles Tourism & Convention Board will comply with the provisions of the Child Support Obligations Ordinance. 9. Los Angeles Tourism & Convention Board will have approved insurance documents, in the terms and amounts required, on file with the Los Angeles World Airports prior to issuance of a Notice to Proceed. Page 4

5 10. Pursuant to Charter Section 1022, staff determined the work specified on the proposed contract can be performed more feasibly or economically by an Independent Contractor than by City employees. 11. Los Angeles Tourism & Convention Board has submitted the Contractor Responsibility Program Questionnaire and Pledge of Compliance and will comply with the provisions of the Contractor Responsibility Program. 12. Los Angeles Tourism & Convention Board must be determined by Public Works, Office of Contract Compliance, to be in full compliance with the provisions of the Equal Benefits Ordinance prior to execution of contract. 13. Los Angeles Tourism & Convention Board will be required to comply with the provisions of the First Source Hiring Program for all non -trade LAX Airport jobs. 14. Los Angeles Tourism & Convention Board has submitted the Bidder Contributions CEC Form 55 and will comply with its provisions. Attachment: Subcontractor List Page 5

6 SUBCONTRACTOR PARTICIPATION PLAN Pagel. Project Title: Request for Proposals for Air Service Márketing, Promotional. and Development Consulting Services for Los Angeles World Airports BIDDER/PROPOSER COMPANY INFORMATION PROFILE INFORMATION BID /PROPOSAL AMOUNT DESCRIPTION OF PROJECT SERVICES Los Angeles Tourism & Convention Air Service Marketing, 333 S. Rope St. 18th Floor 'Promotional, and Development CTIY /STATEIZIP: Los Angeles, CA onsulting Services for Los CONTACT Patti MacJennett Angeles World Airports TELEPHONE NO: pmaci ennett.0latourism. org VENDOR OR FEDERAL ID: NAICS: SUBCONTRACTOR COMPANY INFORMATION PROFILE INFORMATION $ PROPOSED % PROPOSED DESCRIPTION OF PROJECT SERVICES Son is Murray LLC SBE Rrntte development and 220 Bluff View Drive Caucasian 10% air service development CITY/STATE/ZIP: Guilford, CT GENDER Woman CONTACT Sonj is Murray LAWA smurrayllc@gmail. corn VENDOR OR FEDERAL ID: Q114_, NAICS: 5416U CITY /STATE/ZIP: CONTACT - GENDER VENDOR OR FEDERAL ID: NA! CS:. CITY /STATEIZIP: - CONTACT VENDOR OR FEDERAL 1D: NAICS: CITY /STATE/ZIP: CONTACT VENDOR OR FEDERAL ID: NAICS: CONTACT VENDOR OR FEDERAL ID: NAICS: - ' - Revised 2111t13

7 SUBCONTRACTOR PARTICIPATION PLAN Page SUBCONTRACTOR COMPANY INFORMATION PROFILE INFORMATION S PROPOSED % PROPOSED DESCRIPTION OF PROJECT SERVICES CITY / STATE/ZIP: CONTACT ' VENDOR OR FEDERAL ID: NAICS: CITY /STATE/ZIP: CONTACT. TELEPHONE N0: _ VENDOR OR FEDERAL ID: NAICS: CITY / STATE/ZIP: CONTACT TELEPHONE NO: VENDOR OR FEDERAL ID: NAICS: CITY / STATE/ZIP: CONTACT TELEPHONE N0: VENDOR OR FEDERAL ID: NAICS: I certify under the penalty of perjury that the information contained on this form is true and correct and that the fines listed are the subcontractors that will be utilized if this contract is awarded to the above prime contractor f agree to comply with any applicable provisions for additions and substitutions, and I further understand and agree that any and all changes or substitutions must be authorized by LAWA Procurement Services Division prior to their implementation. Participation Level proposed by Bidder/Proposer: to Vg-SBE El MNVBE DBE ACDBE Level of Participation stated in the Request for BidiProposal: 1 % SBE MMIBE DBE ACDBE SIGNATURE 5... n: g/t fit DATE c r - y, sr, U P + c F") d13)a 237) NAME. TITLE HONE Revised 2111/13