DIGITAL ECHO Amplifying Youth #Greeneration Campaign through Social Media

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1 DIGITAL ECHO Amplifying Youth #Greeneration Campaign through Social Media Perry Paul G. Lamanilao

2 ECHO : reflection. repetition.

3 NO. OF PEOPLE CONNECTED TO THE INTERNET NO. OF MOBILE PHONE SUBSCRIBERS 5,000,000,000 2,000,000, ,000, ,000, Source: The New Digital Age, 2013

4 WE HAVE CHANGED THE WAY WE COMMUNICATE TODAY.

5 COMMUNICATION IS VERY IMPORTANT. THUS, WE NEED TO BE AN EFFECTIVE COMMUNICATOR.

6 Harold Dwight Lasswell American Political scientist and Communications Theorist Lasswell's Model of Communication, 1948

LASSWELL S MODEL OF COMMUNICATION Harold Dwight Lasswell American political scientist and communications theorist Regarded by many communication and

7 LASSWELL S MODEL OF COMMUNICATION Harold Dwight Lasswell American political scientist and communications theorist Regarded by many communication and public relations scholars as "one of the earliest and most influential communication models. WHO? SAYS WHAT? IN WHICH CHANNEL? TO WHOM? WITH WHAT EFFECT?

8 OUTLINE GREENERATION CAMPAIGN TECHNOLOGY AND SOCIAL MEDIA YOUTH AND SOCIAL NETWORK SAYS WHAT? IN WHICH CHANNEL? TO WHOM?

Bottles Choose Renewable Power Eat Wisely Trim your Waste Get Informed about

9 A Generation towards a Greener Nation Green your Commute GREENERATION CAMPAIGN Be Energy Efficient Go Paperless Limit the use of Plastics / PET Bottles Choose Renewable Power Eat Wisely Trim your Waste Get Informed about the Climate Change Get involved in different LGU s, NGO s and Church-based activities

10 GREENERATION CAMPAIGN TECHNOLOGY AND SOCIAL MEDIA YOUTH AND SOCIAL NETWORK

11 Technology and Social Media Use the internet to connect to others Creatively present content on your social TECHNOLOGY AND SOCIAL MEDIA channels e.g. Twitter, Facebook, Instagram Promote smart discussion online to raise awareness on climate change and what you can do to lessen the Greenhouse Gas Emission using Skype, Google Hangout, Viber, etc. Create informational videos and upload them to YouTube Share relevant and verified information about climate change

12 We shape our tools, and thereafter, our tools shape us. Marshall McLuhan, Understanding Media: The Extensions of Man (1964)

13 Harvard Mark-I in use, 1944 Source: computerhistory.org Apple ipad Mini, 2014 Source: apple.com

15 I want a #Greeneration. I take full responsibility in making the Philippines a

16 GREENERATION CAMPAIGN TECHNOLOGY AND SOCIAL MEDIA YOUTH AND SOCIAL NETWORK

17 Youth and Social Network Engage your friends in the virtual world to participate in your own Greeneration campaign Make your social good causes viral YOUTH AND SOCIAL NETWORK Make use of your friends and followers to help spread your message Gather your network for an event or gathering to discuss thoughts and ideas Connect more to other relevant organizations online e.g. Climate Change Commission Greeneration Philippines etc.

18 Everyone of us. Everywhere. Connected. Internet.org

Solomon Eliot Asch Psychologist Pioneer in social psychology Conformity experiments, 1955 Stanley Milgram Social psychologist Experiment on obedience, 1965 Peer pressure plays a large role in the

19 Solomon Eliot Asch Psychologist Pioneer in social psychology Conformity experiments, 1955 Stanley Milgram Social psychologist Experiment on obedience, 1965 Peer pressure plays a large role in the individual person s perception of reality. Most people follow instructions to give what would have been potentially lethal shocks Philip George Zimbardo Psychologist Stanford prison experiment, 1971 People are highly affected by their environment, generally follow authority, and can do unspeakable acts if gradually pushed to do so.

20 Nicholas Christakis and James Fowler Professors and Scientists Three Degrees of Influence, 2007

degree) Friends friends friends (Third degree) EMOTIONS AND WHICH

21 THREE DEGREES OF INFLUENCE Nicholas Christakis and James Fowler Professors and Scientists Friend (One degree) Friend s friends (Second degree) Friends friends friends (Third degree) EMOTIONS AND WHICH INFLUENCE BEHAVIOUR SOCIAL NETWORKS transmit SUBLIMINAL SIGNALS UP TO THREE DEGREES

22 THREE DEGREES OF INFLUENCE Nicholas Christakis and James Fowler Professors and Scientists That social networks transmit emotions and subliminal signals which influence behaviour up to three degrees. EVERYTHING we say or do ripples through our social network, affecting our friends (one degree), our friends friends (second degree, and our friends friends friends (third degree).

23 Stanley Milgram Social Psychologist The Six Degrees of Separation, 1960

24 SIX DEGREES OF SEPARATION Stanley Milgram Social Psychologist YOU ME Any two people, between you and me, for example, there would be six people connecting us to each other. THAT S THE POWER OF YOUR SOCIAL NETWORK!

28 SPEAK-UP INTERNET FORUM July 11, 2013 Ateneo de Davao University

29 REHEARSAL DAY July 26, 2013 Ateneo de Davao University

36 2ND GREENERATION SUMMIT FOR MINDANAO October 4, 2014 University of the Immaculate Conception - Davao City

37 OUR GENERATION SHOULD BE A GENERATION TOWARDS GREENER NATION. Let your Greeneration campaign be heard. Amplify your voice through social media. Unleash the power of your social network. Make use of available technology for social good.

38 JAKARTA, INDONESIA DAVAO CITY BLOGGERS ATENEO DE DAVAO UNIVERSITY SHIFT DAVAO ADB MANILA

39 #2030NOW DAVAOCITY.PH #PLANNING4PEACE U.P. MANILA

40 CATHOLIC FAITH DEFENDERS MLCC DAVAO - DAVAO CITY DAVAO CATHOLIC HERALD PRODUCTION TEAM ARCHDIOCESE OF MATI YEAR OF FAITH (2013)

41 SINGAPORE MINDANAO COMMISSION ON WOMEN MINDANAO STATE UNIVERSITY IIT, ILIGAN CITY SCUBA DIVING BUDDIES

42 ATENEO DE MANILA UNIVERSITY WOMEN AND GENDER INSTITUTE, MIRIAM COLLEGE, QC. KAPUNAN LAW OFFICE

43 MOTHERS FOR PEACE IN MINDANAO MINDANAO MEDIA PRACTITIONERS

44 WORKING WITH INTERNS MEDICAL MISSION RADIO GUESTING GIVING OF SOLAR-POWERED LAMPS TO TYPHOON PABLO VICTIMS

45 CBCP EPISCOPAL COMMISSION ON YOUTH CLIMATE CHANGE COMMISSION DAVAO MEDIA FRIENDS

46 RAPPLER ASIAN DEV T BANK (ADB) NAT L YOUTH COMMISSION

47 MERSEA ISLAND CENTRAL LONDON

48 SEMINARIANS AND PRIEST, NEW MANILA, QUEZON CITY UNITED KINGDOM

49 THAT S THE POWER OF YOUR SOCIAL NETWORK.

50 FOR ME, TOUCHING THE LIVES OF OTHERS IS JUST SECONDARY WHAT S IMPORTANT FOR ME IS TOUCHING MY OWN LIFE, AND CHANGING IT FOR BETTER.

51 I CAN DO IT. YOU CAN DO IT. WE CAN DO IT, TOGETHER.

52 THANK Special thanks to:

Social Business Presented at FSCI By Paul Barron. Telling the digital story to create in-real-life profits

Social Business Presented at FSCI By Paul Barron Telling the digital story to create in-real-life profits Presentation by Paul Barron 2 Founder Digital Branding & Social Consumer Analytics Author The changing