BE IN THE KNOW. A Collection of Tips That Will Put You in the Know About Flexible Packaging Success

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1 BE IN THE KNOW A Collection of Tips That Will Put You in the Know About Flexible Packaging Success

2 WHY FLEXIBLE PACKAGING WITH AVERY DENNISON. AND WHY NOW. If You re Not In Flexible Packaging, It s Time To Get In. If You re In It, It s Time to Grow It. And Avery Dennison Can Help. At Avery Dennison, we see flexible packaging as a real positive for converters. Globally, it s on the grow. Its short lead times, intrinsic product safety, high-impact graphics and longer shelf life present exciting opportunities for narrow web converters. Its low plate-to-press costs make it far more attractive to brand owners than wide web. And the industry s need for speed driven by short-runs, regional products and versioning are readily met by the quick changeover capability of narrow web. This guide will take you through what you need to know to capitalize on flexible packaging and grow your business in profitable new directions.

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4 KNOW WHAT BRAND OWNERS WANT.

5 PACKAGING IS IMPACTING THE PURCHASING DECISIONS BEING MADE AT THE STORE SHELF. Brand owners are looking to packaging to create differentiation, stimulate sales and build brand > More personalization by brands = more SKUs = new product short runs and regional packaging = shorter product life cycles = more frequent packaging redesigns > A premium look = a wow factor = on-shelf demand at a premium price = more profits > Lighter weight packaging = less warehouse space and transportation costs = significant savings

6 KNOW WHAT BRAND CONSUMERS WANT.

7 WITH TODAY S FAST-PACED LIFESTYLES, CONSUMERS ARE FLEXIBLE PACKAGING S BEST FRIENDS. > Flexible packaging = brand recognition = consumer trust > Flexible packaging = convenience = time saved > Flexible packaging = healthy options and portion control = a feel good factor > Flexible packaging = portability = dynamic growth > Flexible packaging = proven barrier and shelf life = product safety AVERY DENNISON OFFERS A WIDE RANGE OF PAPERS AND FILMS FOR FLEXIBLE PACKAGING. > For flexo or digital > Stocked and ready to order today - Single-ply barrier and heat-sealable films - Single-ply films glue apply Paper-faced laminated structures Film-faced laminated structures - StickPak structures - Snack web structures - Cosmetic web structures Paper-faced lidding Film-faced lidding Shrink-sleeve films

8 KNOW WHAT THE WORLD WANTS.

9 STUDIES SHOW FLEXIBLE PACKAGING IS GOOD FOR THE ENVIRONMENT. According to a report by Global Industry Analysts (GIA), the global market for sustainable packaging is forecast to reach $ billion by the year 2015 > Less energy used = fewer natural resources used > Less fuel for transportation = less CO2 = a higher product to package ratio = less waste = less landfill > 72% less landfill vs. metal recycling rates of cans > Energy savings = 17 million gallons of gasoline per year in total footprint > One truckload of unfilled flexible pouches = 26 truckloads of unfilled glass jars > One glass bottle will have to be recycled 20 times to = the environmental profile of one pouch

10 KNOW WHAT WORKS. Stickpak flexible packaging from Avery Dennison helped wow consumers with the world s first powder oral rinse. If it wasn t for the stick pack format, the product would have had to be in tablet form and wouldn t have been as user friendly or delivered the experience during use we wanted. - Brown Jaynes COO, Carson Laboratories

11 The Product: WOW Powder Oral Rinse The Brand Owner: Carson Laboratories, Beverly Hills, CA The Packaging Need: Portable and durable packaging solution Package that introduced a totally new concept in oral care Package that visually reflected the WOW name The Channel: Sold and distributed to consumers through dental professionals and the web The Consumer Need: A portable rinse for those times when brushing is impossible The Converter: Chromatic Labels in Irvine, CA. Co-packed by WePackItAll in Duarte, CA The Solution: A film-faced laminated pouch substrate from Fasson Rapid-Roll FlexPak from Avery Dennison The Material: A silver cosmetic web composed of a PET clear facestock, silver foil base stock, a layer of LLDPE and a layer of polyurethane The Printing: Surface printed in three colors using flexo on a Nilpeter FB4300 servo press with inks from Siegwerk

12 KNOW HOW TO GET STARTED. HOW NARROW WEB PRINTERS CAN CAPITALIZE ON FLEXIBLE PACKAGING OPPORTUNITIES. Q: Is it difficult to convert flexible packaging pouch materials? A: The majority of flexible packaging materials for pouches paper film and/or foil will run on narrow web presses, so integrating the various materials into the existing production mix is easy. Q: What press settings should be considered? A: There are two categories of film-faced pouch materials. 1) Either a single layer of film, or two layers of film laminated together; and 2) a multiple-film lamination that often contains a metallic barrier layer or foil. Multiple-layer laminations utilize similar web tensions as the paper-faced pouch materials, and are similar to pressure-sensitive materials tensions. The thin-film laminations require a press designed specifically to convert these materials (suitable for applications like singleply and multi-ply snack webs). Contact your Avery Dennison representative to learn more about these specific presses. Q: What FDA requirements are involved? A: All flexible packaging materials used in food applications must be Food and Drug Administration (FDA) compliant. Determine FDA requirements for each application and work with your ink and varnish suppliers to meet the FDA requirements of their end-users as well.

13 Q: What ink, varnishes and adhesives should be used? A: Surface printing leaves the graphics exposed to handling and environmental degradation. Some method of protection is needed, whether it s a varnish or an overlaminate. Varnishes should be heat resistant to 400 F when cured; crack-resistant; and low odor when cure-dried. Sub-surface printing is another protective option for graphics Adhesives: Most narrow web printers use UV adhesives for flexible packaging Q: What factors play into roll quality? A: The roll profile must be flat to prevent gauge bands. Thinner films must be free of nicks and damage to avoid web breaks. Edges must be damage-free to avoid additional web breaks. Rolls should always be wrapped and reinforced with dividers during transport and storage.

14 Q: What are some fit-for-use product recommendations? A: It s essential converters use the appropriate flexible packaging materials for the specific application at hand. Packaging dry or wet food, powdered ingredients, lotion, or oxygen-sensitive products all demand specific materials for a successful package. The key is to test, test, and re-test. Q: What are the testing requirements for end-use applications? A: It s strongly recommended end users conduct testing on any flexible packaging materials to ensure the material will work in their application. For hard-to-seal items, or items that contain oils, it s suggested the converter fill the pouches with the ingredients, seal appropriately, and conduct accelerated age testing to ensure the pouch material will perform properly. Q: How do I find, and work with, contract packagers (co-packers)? A: Finding the right co-packer often depends on the size of your company and the level of service you re seeking.

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16 KNOW WHAT AVERY DENNISON CAN DO FOR YOU.

17 COLLABORATION / AFFORDABILITY / AVAILABILITY / SERVICE. AVERY DENNISON OFFERS IT ALL FOR FLEXIBLE PACKAGING. > Small order minimums many just one roll > 1-2 day delivery from our strategic distribution network > Wide variety of products available with digital topcoating > Materials that accept a variety of printing techniques > Large variety of laminations / laminating components > Technical expertise > Readily available sample materials > Established service programs > Technical support NOW YOU KNOW! Contact your Avery Dennison sales representative, or flexible packaging business development manager, for information regarding how to launch, or continue to grow, your flexible packaging offering.

18 FLEXIBLE PACKAGING SOLUTIONS FROM AVERY DENNISON

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20 About Avery Dennison Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and 26,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Pasadena, California, the company reported sales from continuing operations of $6.1 billion in STATEMENT OF PRACTICAL USE: All pressure-sensitive materials should be tested thoroughly under end-use conditions to ensure they meet the requirements of the specific application. WARRANTY AND DISCLAIMER: All sales and contracts for sale are expressly conditioned on the buyer s assent to Avery Dennison s terms and conditions found on its website at Avery Dennison hereby objects to any term, different from or additional to Avery Dennison s terms, contained in any buyer communication in any form, unless agreed to in a writing signed by an officer of Avery Dennison. Avery Dennison Corporation. All rights reserved. Avery Dennison is a registered trademark of Avery Dennison Corporation. All other Avery Dennison brands, product names, antenna designs and codes or service programs are trademarks of Avery Dennison Corporation. ADV#368, 9/14, 2500 Asia Pacific 32/F., Skyline Tower 39 Wang Kwong Road Kowloon Bay, Kowloon, Hong Kong Latin America Rodovia Vinhedo- Viracopos, KM 77 CEP Vinhedo - SP, Brazil Europe Willem Einthovenstraat 11, 2342 BH Oegstgeest The Netherlands North America 8080 Norton Parkway Mentor, OH label.averydennison.com