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1 company profile raffaella isidori thesign is a creative lab for integrated communication & brand building, where experience and old-school traditions meet new technologies, new media and new approaches. Lateral thinking, sustainability and caring with expertise for tailor-made projects are the basis: standing close to the client, I work alongside him, to create the best possible integration between all aspects of corporate/product image and communication. To offer complete and punctual services, when necessary, I am flanked by experts that extend my professional competences, thus allowing me to offer cohesive, sustainable and effective solutions. Lately, my approach and wide range of skills has proven particularly fit in supporting startups (in particular in the technological and socially-aimed services field) as it allows me to offer an excellent ratio between quality and price, as well as the leanness and flexibility to fit the necessary schedules. As an executive creative coach, I support top managers and entrepreneurs in evaluating and approaching the image and communication requirements, both internal and external, of their companies, and in successfully resolving their need for effective and impacting top-level presentations, especially when they need to be opportunely localized. My initial training as a graphic and advertising designer has been integrated in years by a long experience as a copywriter and my personal story has forged me into a translator, trans-creator and specialist interpreter in both directions between Italian and English. Thanks to this acquired experience, I have often developed and cared for bi-cultural and bi-lingual promotional and communication projects, particularly towards the USA and Canada. My skills, coupled with the deep knowledge of both languages and cultures, make me an ideal consultant for foreign companies wishing to enter the Italian market, as well as a valid support for Italian firms wishing to enter the North American markets. the expertise branding (strategy, naming & logo design) creative & strategic consulting for integrated communication cultural & linguistic localization of communication graphic design (corporate, product, editorial) web design presentation design copy & editorial writing translation, transcreation & localization content design, research & production motion media design (motion graphics & video editing) package design stand & exhibit design event design & planning

2 amongst the clients: Aci Global, Milano Angelo Minutella & Associati, Poggibonsi (Si) Aprilia SpA, Noale (Ve) Arti Grafiche Baratelli, Busto Arsizio (Va) Associazione LaStrada, Varese Avvocato Andrea Rossi, Rovigo Az. Agr. San Polo, Castelvetro (Mo) Barabino & Partners, Milano (Hewlett-Packard, Gruppo Ceramiche Ricchetti, ERG, Infracom) Bbo Group, Milano Cheap Data Communication, Vilnius, LT CleverThinking sagl, Chiasso (CH) Europ Assistance Italia, Milano Florence s Resort, Freetown, Sierra Leone Giliana Gavioli, Modena Gi Consulting, Lecco Gruppo Hotel Bivio (Hotel Bivio, Hotel Garni Larice, Hotel Alegra, Appartamenti Galli) Livigno (So) La Bautique, Bormio (So) Landò Nardi, Milano (Pubb. Progresso, AIRC, DivalSim, Fiorucci, Arkopharma, Byk Goulden, Terme di Sirmione,Salmoiraghi Viganò) Mint Garden Café, Milano No Srl, Milano (Ciaoweb, Nutella Ferrero, Tic Tac Ferrero, Scarpe e Scarpe, De Fonseca, Invicta/Diadora) Select Italy, NY, NY Smart Consulting Srl, Milano (Hitachi, MediaWorld) Studio Legale Ripa, Milano Tess Srl, Milano Wider Communication Ltd, London (Widerfi) professional recognitions 2010 Premio Web Italia AsiaFocus (asiafocus.myblog.it) Finalist site - category: Blog Hotel Alegra, Livigno - Candidate site 2004 Donna è Web PWI Excellent site - category: Design Excellent site - category: Entrepreneurship 2004 Italian Web Awards - Excellent site associations AIAP Associazione Italiana Progettazione per la Comunicazione Visiva AIGA NY links & social presence

3 services branding & communication executive coaching, consulting & training naming (identification of company and/or product/line name) branding: personal, corporate & product (strategy, planning, creativity) corporate, product & service identity graphic & digital design corporate communication digital presentation design (high impact corporate and commercial presentations) web design & production app design (creativity, ux design, content development) content design & curation blog design, production & management social media design & management editorial & catalogue design (print & digital) packaging design signage (internal/external) personalization of vehicles, uniforms, accessories, etc. integrated global communication & marketing strategic consulting (identification/definition/planning) creativity & communication coaching cross-media communication (strategy, creativity, development and production: press, web, video, social, viral, new media, events, press relations) cultural and linguistic localization (focus: Italy/North America) copy & editorial writing translation & transcreation advertising: print, web, outdoor/large format, moving media (creativity/production) motion media design promotion/event organization event design (concept, production, management, communication) POP/below the line design exhibit design

4 curriculum vitae raffaella s. isidori 20 years working in the field of integrated communication design have shaped me into a full stack designer gaining a wide range of experience: from strategy to implementation; from designing brands to designing events, passing through graphic and web design and production, advertising, writing, transcreation, motion media design, content design & curation. My approach is simple: efficiency, attention, care, creativity, professionalism, experience and sustainability. I cannot but think outside the box and I take pride in working like a craftsman on tailor-made projects. When necessary, I coordinate other experts, to extend my professional capabilities, and to offer solutions that are both sustainable and effective. As a consultant and trainer, I flank the client and his team, to bolster the development of appropriate, sustainable and successful communication projects; to find the most effective strategies; to create messages that are opportune and targeted, and to manage the transformation of a concept into actions and contents. As a creative coach, I sustain entrepreneurs and managers in all areas of corporate communication, as well as in their personal branding and in the production of high-impact digital presentations. As a writer and translator, I create and transform concepts and words in both my two native languages: Italian and US-English. work history since 1997 raffaella isidori thesign - founder/creative director raffaella isidori thesign is a creative lab for integrated communication & brand building, where experience and old-school traditions meet new technologies, new media and new approaches. since 2015 politecnico di milano (polidesign.net) dipartimento di design - lecturer: brand design since 2015 acme, accademia di belle arti, novara - professor: brand design since 2011 associazione la strada, varese - image & communication manager ratio consulta spa, milano - image & communication manager istituto europeo di design, scuola di design, milano - professor italiana di comunicazione, milano - art director armando testa, milano - art director mccann-erickson, new york - junior art director languages English: native Italian: native French: scholastic

5 education SCAD-Savannah College of Art and Design, Savannah, GA 2013 Master of Arts: Broadcast Design Department - Motion Media Design FIT-Fashion Institute of Technology, New York, NY 1991 Bachelor of Fine Arts: Advertising Design, Summa Cum Laude 1988 Associate in Applied Arts: Photography, Magna Cum Laude Istituto Statale d Arte, Orvieto (Tr) 1984 Diploma di Maestro d Arte, Advertising Design Division academic recognitions 2008 Savannah College of Art and Design: Honor Scholarship (Master of Arts) 1991 Fashion Institute of Technology, Dept. Advertising Design, NY: Medal of Honor 1990 Art Directors Club NY: Scholarship winner specific skills & software BRANDING CREATIVE DIRECTION 100% DESIGN PROCESS 85% STRATEGIC THINKING CREATIVE COACHING ART DIRECTION 100% GRAPHIC DESIGN DIGITAL & WEB DESIGN WEB DEV (HTML5/CSS3) 70% PHOTOGRAPHY VIDEO EDITING MOTION MEDIA DESIGN COPYWRITING TRANSLATION (ITA/ENG) 100% LOCALIZATION PRESENTATION DESIGN EVENT DESIGN EVENT PRODUCTION Illustrator InDesign Photoshop Lightroom Dreamweaver Premiere AfterEffects Prezi Powerpoint 60% 70% 70% 70% 60% 85%

6 characteristics interests other activities Coherent, dependable, practical, serious, curios, tenacious, creative, direct, loyal, empathetic, sensible and reasonable. Fast thinking and rapid in action, I have an excellent sense of aesthetics, and I am able to handle complex situations and contexts. Transferring my competences and contributing to cultural growth have been gratifying activities as long as I can remember: in college I was a tutor and an Italian teacher and my experience teaching at the Istituto Europeo di Design, at the Accademia di Belle Arti and at Milan s Politecnico - as well as my work as a coach for entrepreneurs and managers - have confirmed this inclination. I love: things done well design, in all its forms my Guzzi reading & writing studying & teaching being funny rugby (players) photography good company cooking & eating discovering places, roads, and stuff I don t know learning trying to keep an holistic vision of the world, of life, and of human beings. I have a large furred family, and I do all I can to help animal shelters like the Oasi Felina di Castellanza. I believe in the collaborative work, in the protection and in the empowerment of women worldwide: I do my best sustaining associations like Microcammino Onlus for which, in 2013, I spent a month in Sierra Leone. links social & web presence:

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