IC Market Tracking Interior Doors in Western and Eastern Europe 2016 Germany France United Kingdom Italy

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1 Interconnection Vienna I Oberstdorf I Lviv I Bratislava I Mexico City we we show you you the the way way IC Market Tracking Interior Doors in Western and Eastern Europe 2016 Germany France United Kingdom Italy Spain Belgium Netherlands Austria Poland Czech Rep. Slovakia

2 Benefits Your Benefits at a Glance Overview of the development of the total market and the individual Segments. Market Forecasts for all product segments and regions for the upcoming three years, based on our econometric models. Awareness of Market Position and development during the last two years, in comparison with major competitors and with respect to: Total Market Product Groups Types Material Used Business Segment Customer Segment Distribution Channels Information about the most important Factors of Influence Graphic Presentation of the results facilitates the development of your own strategies. 2

3 Market Structure Interior Doors in Western and Eastern Europe 2016 Germany France UK Italy Spain Belgium Netherlands Austria Czech Rep. Slovakia Poland Market by Materials Used Product Groups Price Segments Business Segment Customer Segment Distribution Channel Veneer Doors Entrance Doors Low New Construction Residential Direct Pre-Painted Doors Room Doors Medium Renovation Commercial Indirect Wooden Doors Premium Full Glass Doors PVC Doors Metal Doors CPL Laminated Doors HPL Décor Follies For each segment the total market and market shares of the top players for the last two years and forecasts for the next three years are available in the study 3

4 Definition and Demarcation Materials Used Market Structure Veneer Doors Pre-Painted Doors Wooden Doors Full Glass Doors PVC Doors Metal Doors Laminated Doors Product Groups Entrance Doors Room Doors Doors covered with natural wood veneer or fineline veneer Previously painted doors Doors made of timber panels Doors comprising of Glass completely Doors made of or covered with PVC Plastic Doors fully made of metal (usually steel or aluminum)/ doors made of metal frame filled with solidcore or stave-core/ doors with metal core covered with HDF / MDF skins Doors covered with laminate or other synthetic material, including so-called eco-veneer CPL HPL Décor Follies Doors covered with Continuous Pressure Laminate. Doors covered with High Pressure Laminate. Doors covered with décor surfaces. Turnover is stated in Euro. Values are always Net-Turnovers (No List-Prices) Interior doors as main entrance to a flat or an office Interior doors usually used inside a building for rooms, toilets etc 4

5 Definition and Demarcation Business Segment Market Structure New Construction Renovation Doors in newly erected buildings Replacement of the existing doors Price Segments Low Medium Premium Customer Segment Residential Non-Residential Up to 75 Euro From 75 to 275 Euro More than 275 Euro Including single and two-family homes and apartments in multi-storey residential buildings. Non-residential construction, including buildings for education, health, industrial, warehouse, office, commercial, and other uses Distribution Channel Direct Indirect Sales directly to consumers, through own sales staff, Internet, etc. Wholesale, retail and all other forms of trade in goods are sold to third parties. Not included: House doors, Entrance doors, Fire-rated doors, Automatic doors 5

6 Direct Sales Picture Methodology Interconnection measures the total sales at street prices without VAT per branch to the first buyer (without OEM) Sales are segmented by the first distribution partner. Manufacturer Distributor OEM The basis for the analysis were interviews conducted with the most important manufacturers of the branches, who donated information through written questionnaires or telephone interviews. In return, cooperating companies receive parts for free, which guarantees a high rate of return. Dealer End User Interviews with distributors and specialised dealers act as a cross-check of the data. In addition, investigations of listings and average prices are carried out. 6

7 Base of Primary Research by Manufacturers & Experts Description Structure of Survey Methodology Methodology Manufacturer Market Influencing Indicators Experts Sell-In Data Distributor Dealer Market Development Qualitative Research Expert Interviews Company Databases Balance Sheets, Banks etc. Database Forecast Model Delphi-Method Cross-Check of Data Total Market Forecast Market Share 7

8 BOTTOM UP Picture Methodology Data of Manufacturers Alligned with Market Calculation Description Structure of Survey Methodology Approach Sell-In Approach Sell-Out Manufacturer Hersteller Experts TOP 10 Total Market TOP DOWN All Others Total Market Cross- Check Manufacturer Dealer Market Shares Distributor Buyer Customer 8

9 Contents Contents of the IC Market Tracking The IC Market Tracking is modularly built and consists of the following sections: The Introduction shows the definition and demarcation of product groups, regions, and methodology as well as the objectives of the study. The Executive Summary gives a short overview of the results of the study and analyses key facts. As an introduction key factors influencing the market are analysed in the Economic Environment: You will find the most important data on consumer behaviour, main economic indicators, etc. The Total Market Analysis shows the development of the market surveyed by value and quantity in different dimensions, such as regions, product groups, and ways of distribution. A forecast for the next years is an essential part of this analysis. The Competition Analysis shows in detail the development of the top companies in the market by finding out about the market shares in different categories, changes in market position, benchmarks, average prices, etc. Finally, all data are documented in the table section, also called Facts & Figures. Here you will find all sales figures of the top companies in order to check our results. Company profiles provide you with further practical information on the main companies in the market. 9

10 Content of the Report Contents 1. Executive Summary (ca. 10 pages) 2. Definition and Methodology (ca. 5 pages) 3. Market Drivers (ca. 30 pages) 4. Total Market Analysis and Forecast (ca. 50 pages) 5. Regional Market Analysis and Forecast (ca. 20 pages) 6. Competition Analysis (ca. 24 pages) 7. Tables, Facts and Figures Pivot Table 10

11 Sample Charts Analysing the External Influencing Factors Overview of the development of relevant micro- and macro economic market influencing factors for the total European area as well as for separately examined regions. Overview of the development of the construction sector and split by non-residential and residential sector This chart shows dummy figures 11

12 Learn How the Market Develops the Upcoming Years Sample Charts Overview of the total market until the current year and forecast for the upcoming three years in quantity and turnover This chart shows dummy figures 12

13 Sample Charts Overview of Average Prices in a Country Overview of the Average price of each product group in a country illustrated for all countries considered in study. This chart shows dummy figures 13

14 Sample Charts Which Segments Will Gain Relevance in Future? Distribution of Product Groups and Their Market share as well as a Forecast for the upcoming three years about their development. This chart shows dummy figures 14

15 Sample Charts Learn About the Competition Situation on the Market Detailed description of the most important Companies in the examined market with reference to Market Shares, Changes, BCG-Portfolios, etc. This chart shows dummy figures 15

16 Pivot Table Pivot Table Additionally to the visualised report a Pivot Table will be included With use of the analyse tool you can individually make selections of the available data to make comparisons of the development on years and segments by your own. Pivot tables are available for the competition analysis as well as for the total market and forecasts. 16

17 IC Market Tracking Interior Doors in Western and Eastern Europe Prices IC Subscription* Scale of Discounts Europe Total ** Single Country Single Issue , , % % % % % Available Countries Germany France UK Italy Spain Belgium Netherlands Austria Czech Rep. Slovakia Poland * IC Subscription: 20% price advantage compared to single issue. The subscription can be cancelled after two purchases of the study, but not later than 31st December in the year in which the last study has been received. If the subscription is not cancelled, it is extended by one more year. The price is the individual price for at least two orders of the study (order year and the following year). Price changes must be announced by Interconnection at least six weeks before 31st December. ** Price taking into account the scale of discount Price includes an interactive PDF Document. All prices shown exclude sales tax 17

18 IC Subscription Benefits Your Advantages as a Subscription Customer As a subscription customer you will receive the chosen report automatically each year at a reduced price. Additionally you will benefit from the following benefits: Price advantage IC Standard Subscription (annual receipt of an IC study or IC study package): 20% price advantage compared to single issue taking into account the scale of discount Annually updated reports on fixed dates One time a year free web conference with the Analyst of the report (presentation of key results, background information, answering of questions) Info-Hotline: answering of questions with regards to the report and on methodological issues relating to market research Flexible subscription packages: 2-year intervals, alternating countries, product change, etc., if possible. Conditions on request Easy termination: After 2 issues each subscription can be terminated easily 18

19 Interconnection Delivers Data for Company Decisions Who We Are Interconnection is the leading institute for market data in the interior doors sector in Europe. With our headquarter in Vienna and local office in Lviv (Ukraine), Bratislava (Slovakia) and Gdansk (Poland) we combine local and international analytical competence. Our studies support the leading companies in the determination of targets, definition of marketing strategies, competition monitoring and control of marketing actions. Next to market data we offer for the interior doors branch Adhoc studies in the field of distribution analyses, pricing, market entry strategies, customer satisfaction, image analyses etc. Our Consultant supports companies also in the implementation of data in actions = in the development of marketing strategies. 19

20 Chosen References IC is a constant tutor in the evaluation of markets and offers a helpful decision basis. Mr. Bernd Blümmers General Manager, Saint-Gobain Solar Systems Central Europe Chosen References 20

21 Market Intelligence Tools Market Analysis Distribution Analysis Customer Insight Market Forecasts Market Volume Channel Map Focus Groups Indicator Models Market Shares & Entry Distribution Matrix Buying Motives Life Cycle Models Competition Analysis Margins Taten aus Daten Customer Benefits Econometric Analysis Brand Analysis Customer Satisfaction Price Research Webverstärker E-Commerce Brand Scorecards Brand - Triangle Brand Affinity Importance/Satisfaction Portfolios Customer Loyalty Customer Typology Price-Sales-Function Price-Simulation-Tool Optimal Pricing E Commerce Insights Search Engine Marketing Web Channel Analysis 21

22 Contact If there are any questions please do not hesitate to contact us! Interconnection Consulting Halašova 37, SK Bratislava Marta Kushlyk Market Analyst Tel: Fax: kushlyk@interconnectionconsulting.com Andreas Erdpresser Managing Director Tel: Fax: erdpresser@interconnectionconsulting.com Interconnection Consulting I Vienna Bratislava Lviv Mexico City Oberstdorf IC we show you the way 22

23 Factsheet: IC Market Tracking Interior Doors in Western and Eastern Europe General Information Included in the Report interactive PDF, Pivot Tables Pages (approx.) 70p./country Optional: Hard Cover Price Per Country: All Countries: Add. Hard Copy: 150 Detailed Information about special offers, scale of discount as well as subscription prices are presented within the order form or the interactive price calculator. Options of ordering Fax: Click Buy Now on the website and make your order with the interactive price calculator. Print out your order form (at the end of the Full Details document and fill in your data. Content of the Market Report Structure of the Study Market Structure Methodology Language of the report English, German on request Introduction, Market Structure & Executive Summary Definition and demarcation of product groups, regions and methodology; summary of study results Market Drivers Key economic factors influencing the market: consumer behaviour, main economic indicators etc. Import & export statistics Total Market Analysis Total market development and forecasts for all market segments in quantity and value by regions, product groups, business segments, customer segments, distribution channels and opening types. Competition Analysis Market development by value for each region and segment. Market shares of the top manufacturers for each region and for each application for the last two years. Regions: Germany, France, UK, Italy, Spain, Belgium, Netherland, Austria, Czech Rep. Slovakia, Poland Material Used Veneer, Pre-Painted, Wooden, Full glass, PVC, Metal, Laminated (Inc. CPL, HPL, Décor Follies) Product Groups Entrance Doors, Room Doors Business Segment New Construction, Renovation Customer Segment Residential, Commercial Distribution Channel Direct, Indirect Methodology and Data Sources The market and competition analysis is conducted through interviewing the most important manufacturers in the respective industry. All data are cross-checked for plausibility and evaluated by means of additional sources of information. The market models and forecasts are based on economic indicator models, which are developed individually for each market. The influencing factors are analysed by means of multivariate regression analysis and updated each year. The economic indicators and environmental data are a result of secondary research of prestigious statistical institutes and are supplemented by internal market analyses. Interconnection Halašova 37 SK Bratislava Zurück -- Tel: zum +421 Überblick info@interconnectionconsulting.com 23