Special Fruit nv Europastraat Hoogstraten Meer, Belgium

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1 Special Fruit nv Europastraat Hoogstraten Meer, Belgium

2 What is BerryFresh A Brand from a Marketing Organisation: With worldwide Producers of berries, currants and strawberries With pack houses in Belgium, Holland and Spain. The brand BerryFresh can only be used by Special Fruit worldwide. Brandmarketing is a strong tool to reach the consumer through the distribution and retail channel 2 With the aim to: Guarantee continuity in supply Quality all year round Responsibility of Special Fruit: Marketing Certification food safety Distribution of the products in Europe Logistics and Cold chain Packaging managed by own packing stations

3 Special Fruit: From yesterday to tomorrow Founded in 1990 Francois Maes Patrick Maes Hands-on management Quality merchandise Tailor-made servicing

4 Facts & Figures We have m2 of variably cooled warehousing at our disposal. We employ approximately 100 internationally oriented staff members, excluding seasonal fluctuations, most specialised in logistics, fruit handling, sales, finance and quality control. We own two fully equipped facilities, our headquarters in Belgium and our subsidiary in Spain Our turnover (2009) is in excess of 75 million, and increasing Our customer base currently spans 28 countries Our suppliers are found in all six continents We believe in long-term relationships at both ends of our chain: supply and demand.

5

6 Special Fruit Spain 6

7 Products Special Fruit-Products Red currants Blackberries 7 Raspberries Strawberries Blueberries

8 Year round brand (labels) 8

9 UK Retail Model- implement in Europe Fixed prices, mainly on a weekly basis Supermarkets likes aswell daily prices They prefer local crops and therefor have to Buy locally All year long, avability Flexible weight, is becoming more popular specially in early and late campaigns of the fruit Competitive advantage towards our retail customers

10 Berries: potential Red currants > 20% of strawberry production Growth potential 25% Currently only sold in 7 EU countries: BENELUX, FR, DE, AU,CH 20 countries potentioal!

11 Red berries: Sales potential potential in 20 EU countries! Increase sales by: Tastings (supermarkets etc.) Cross-selling & Give-away

12 The red currant is at the basis of the success of all the marketing of currants and berries. Since the early days Berryfresh has concentrated on marketing red currants differently by producing several smaller packs and extending the shelf-life in order to guarantee sales during periods where there was no production in the past. With controlled production in Chile, and Holland in Ca storage, we manage a year round supply. Varieties are Rovada, Junifer and Jonkheer van Tets 12

13 The blueberry has a unique position in the world of the berries 13 The wild blueberry has been completely replaced in the market by the cultivated blueberry because of the longer shelf life and more attractive appearance of the latter. Better varieties have led to a healthy spread during the year, so that production is more streamlined with to sales demands. Resulting in year round availability of blueberries. Belgium / Holland Poland Spain / Portugal / Morocco Chilli / Argentina / Uruguay South Africa

14 Varieties Early varieties : Duke, Misty, Sharp Blue, Early Blue, Jewel, Star, O Neill Mid season : Duke, Bluecrop, Berkeley, Blue Ray and Bluejay Star, Jewel. Late varieties : Elliot, Brigitta, Blue, Ozark Blue, Coville. Here an example of the numbers of varieties who made the blueberries popular. 14

15 Blueberries and health Blueberries are an excellent source of vitamin C. Blueberries are a good source of dietary fiber. Heart health Blueberries are an excellent source of manganese. Development of bones Blueberries contain substances that have antioxidant properties. Help neutralize free radicals which are unstable molecules linked to the development of a number of diseases such as cancer, Alzheimer,

16 The Blackberry has improved enormously in recent years with the introduction of the Lochness variety. 16 The Lochness has been extremely popular, both with producers and on the market, because of it s sweet taste, it s size and a much longer shelf life. Berryfresh is in the forefront in this respect, because it has established very large production areas so that the quantities are approaching those of raspberries. Belgium / Holland Spain / Portugal Mexico

17 Varieties and packaging 17 Varieties : Lochness / Arapajo/tupi/Chester

18 The raspberry is traditionally the best known product, but also the most difficult product to cultivate. Only the best growers survive in a rapidly changing and demanding market. 18 Berryfresh has closely cooperated towards improving the varieties such as the Tulameen, the Glenn Lyon, Glenn Ample, Sugana, Himbotop and several other varieties still to be further developed Belgium / Holland Spain/ Portugal Mexico South Africa Marocco

19 Varieties and packaging 19 Varieties : Tulameen / Glenn Ample / Sugana, Glenn Lyon, Tulamagic

20 Berry mix 20 Packaging: 10 x x x 175 Very trendy article, Creates a new drive in the shop Give away Flexible mix: on demand

21 The strawberry has been given a new role in Berryfresh. Currently strawberries are purchased and/or grown by Spanish, Israelian, Egyptian and Moroccan growers. 21 In order to guarantee the client a longer shelf life and better taste at all times, close cooperation has been established between Dutch, Belgian and Spanish growers in the field of cultivation techniques with the aim of producing new varieties. In combination with our own packaging centre in Spain, this enables us to keep everything under our own management. Belgian and Dutch strawberries are almost available 10 months a year. Trials were done, to evaluate a year-round supply. These strawberries are highly appreciated for their unique shiny form and well taste. The aim is to add new varieties and/or exclusive packaging in the course of the year, both in this country and abroad, in order to become a valuable supplier all year round in the future.

22 Countries 22 Belgium / Holland Israel Egypt Marocco Spain / Portugal USA

23 Packaging 23

24 Varieties Varieties Elsanta: Firm flesh Shiny red colour Sour-sweet taste Long shelf life Sonata: New variety from the Elsanta group Sweet taste Juicy fruit with good fragrance Darselect: First crop of the year Large and uniform range of fruit Tamar Yael Hadas New Varieties: Yuval Ronit 24

25 Countries 25 Israel (last week November till end February) Varieties: Tamar Yael Hadas New Varieties: Yuval Ronit Egypt ( Middle November till end February) Varieties: Damar Sweet Charlie New Varieties Camarossa

26 Countries 26 Marocco (Middle of december till end March) Varieties: Spain Ventana Camarosse Candonga Varieties: Candonga : 1 february 15 May Ventana : 1 January 15 April Festival : 1 February- 15 May Camarossa : 15 January 30 May 269 : 15 January 15 May

27 Special berries Raspberrystrawberry Wild-strawberry 27 Pineapplestrawberry Kiwi berry

28 Special Berries Gooseberries 28 White currants Black currants

29 New Packaging Childfriendly with cartoons Shakers

30 Food Safety & Quality 30 Special Fruit has the HACCP and BRC Higher Level certificates and all the growers work with the Global gap certifications.

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