Basic Video Production FOR SMALL BUSINESS AND THE INDEPENDENT PROFESSIONAL

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1 Basic Video Production FOR SMALL BUSINESS AND THE INDEPENDENT PROFESSIONAL

2 What Type or Style of Video 2 The video type establishes how the message is communicated to the target audience. Need to define what the purpose of the video is What is the reason or specific problem your trying to solve Establish your audience what is its persona What makes them respond to your message Context of the video What is the audience expectations of the video

3 What Type or Style of Video 3 Time or video length can be critical in sending your message Average Viewer with click off if the video is not relevant to them in 15 seconds Content is king.. Make it compelling. Interesting Informative fun What is the expected ROI of the video Is the purpose of the video Branding What is the standard of success Is the purpose of the video direct sales What is the standard of success

4 Can You Tell a Good Story 4 People Love Stories that put actions and words into context Viewer orientation is letting the viewer know where they are a time a place In your office, or place of business like a manufacturing floor Is it now, in the past or in the future what is the message Start at the beginning.. (Some people miss this point) Not your beginning, but the viewer s beginning Make sure there is a middle.. The story telling Where the action is, or the key point you want to make in your message End the video only once.. One story, one ending This is the call to action, the reason for the story

5 The Story or Script 5 The script outlines the details that make up the video The benefit in scripting is that it ensures that the video has structure, relevance, and continuity. But most important is that your story/message us effective. In a solution video (story) you state your value proposition the reason to buy. What is the pain your relieving What is your Solution and how is it understood Why are you to best solution provider Remember: Who, What, When, Where, Why, and How

6 Script Format 6 Big Deal Product Script File # Scene Action Script Track Graphics Comments

7 Script Format 7 Big Deal Product Script File # Scene Action Script Track Graphics Comments 001 Office sitting in chair Hello Music 1 Slide 1 Fade to slide Welcome to Big Deal, we are an advertising organization with a focus on the milk market. 002 Office Stands Music 2 Track muted 003 Plant walking in with the cows As you can see out staff has very little to say, but work very hard Moo track Dot step on the props

8 Video Equipment 8 Camera What ever works for you.but keep in mind: HD consumes a lot of storage space because of the number of pixels per image Miniature technology suffers from a loss of quality as the camera size scales down Low light conditions can become a problem Microphones rage in quality based on volume and distance, and acoustics Zoom speed can very depending on the strength of the battery Most mini-cameras save footage as a MPEG-4, good for YouTube, bad for TV Smart phones use them to shoot your employee picnics, but not your marketing video

9 Video Equipment 9 Lighting The correct lighting is critical in producing a good video Lighting adds depth to a scene by creating the illusion of distance between the subject and the back ground. Lighting can control the mood and even the story (message) from warm to cool Ambient lighting is the light that is naturally available at the scene But you may still need equipment such as a reflector or fill in lights Basic equipment that will be needed can be low cost, but need to be true color lights Main light. Fill light. Key light. Back light

10 Video Equipment 10 Sound Sound can be 50% of the video experience. Live sound is the sound in the scene, dialogue ad the ambient sounds Voiceover or narration in edited into the scene as is music tracks and effects Toning the scene can save you time and money Talking, walking, chairs moving, cell phones, copy machines, street traffic, etc. Omnidirectional mics Picks up sound from all around the scene Unidirectional Picks up sound from mostly one direction, primarily directly in front of the mic

11 The Shoot (Taping) 11 Get organized, this saves money and time Develop a Realistic shooting schedule List the scenes to be shot in the order of shooing, not in the order of the story Shoot the most complex scenes first Try to Edit as you go as this will save time in the editing process Script. Talent. Scene. Equipment. Props. Wardrobe. All need to be at the same place at the same time Remember to KISS Keep It Simple Stupid

12 The Set UP 12 Testimonial Video Main Light Back Light Key Light Fill Light Back Light

13 The Media is the Message! 13

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