ROULARTA LEAD GENERATION

Transcription

1 ROULARTA LEAD GENERATION

2 CONCEPT DATABASE All opt-in profiles within the database of Roularta Media Group Subscribers to RMG titles RMG events RMG online contacts Segmented content e-letters for each subsegment

3 FORMULAS STANDARD INSERT Insert (= 1 block) in e-letter with maximum 3 blocks, with content from commercial partners and 1 editorial item Generating leads for a specific product, topic, etc. Content e-letter Sent out from Roularta

4 CONCEPT STANDARD INSERT E-letter Landing page Whitepaper / informational document OR Client click lead Advertorial with logo, title and max. 60 words Landing page with multiple choice questions to enrich the profile + profile data of the subscriber Subscriber receives an informational document (pdf, video, link to website) in their mailbox

5 FORMULAS RESULTS List of leads in Excel Advertiser receives a daily update of the leads for 2 weeks after the start of the campaign

6 FORMULAS DEDICATED E-LETTER Exclusive e-letter for your enterprise (and possible partners) Standard: 2 advertorials for the client and 1 editorial (Roularta) Generate leads for different products, themes, topics or through different angles Leads from the editorial are also delivered to the client

7 FORMULAS EXAMPLE DEDICATED E-LETTER Client lead Client lead Client editorial lead

8 FORMULAS SURVEY Product research with the generation of leads as a purpose 5 to 20 multiple choice questions (on the landing page) Analysis and reports by Roularta Lead Generation

9 FORMULAS SURVEY - 3 STEPS Client click lead

10 E-LETTERS PORTFOLIO B2B Publication Sector Database Profile Business E-tips ICT E-tips KMO + corporate ICT Trends subscribers + contacts B2B events Data News subscribers + events CFO E-tips CFO Fiscoloog + tag CFO Industry E-tips Industry Newsletters Industrie Technisch Management Entrepreneurs, executives and directors IT decision makers Financial decision makers Industry contacts Reach (NL = Dutch, FR = French) NL FR = NL FR = NL FR = NL FR = Frequency Thrice a month Thrice a month Dedicated only 4 times a year Architects and Building Professionals E-tips Building Ik Ga Bouwen, Beter Bouwen & Verbouwen B2B Architects and building professionals NL FR =6.074 Dedicated only HR E-tips HR Tag HR HR-interest NL FR = Dedicated only B2B Decision makers E-tips Medical Care e-tips Finance Professionals E-tips Combination Combination Combination Medical Artsen- en specialistenkrant Doctors and specialists Finance B2B Finance B2B contacts Banks and insurance NL FR = NL FR = NL FR = Last update: 25/02/2015 Twice a month Once a month 4 times a year

11 E-LETTERS PORTFOLIO B2C Publication Sector Database Reach (NL = Dutch, FR = French) Frequency Lifestyle E-tips Lifestyle Grande, Bodytalk, Sport/Voetbalmagazine, Knack Focus, Knack Weekend, tag Lifestyle NL FR = Twice a month Personal Finance E-tips Finance B2C Fiscoloog, Inside Beleggen, tag Personal Finance NL FR = Twice a month Personal Life E-tips (Lifestyle + Personal Finance) Lifestyle + Personal Finance Lifestyle +Personal Finance + Knack/Vif NL FR = Twice a month 50+ E-tips 50+ Plus Magazine, Royals, 50+ Roularta subscribers NL FR = Monthly Building E-tips Building Ik Ga Bouwen, Beter Bouwen & Verbouwen B2C NL FR = Dedicated only Last update: 25/02/2015

12 UPGRADE WIDGETS ROULARTA WEBSITES Aim = strengthen campaign by generating leads via Roularta websites as well Only in combination with existing campaign same duration Widget Landing page White paper/ infodocument click lead E-tips Site SOV Period Business ICT CFO B2B Lifestyle Personal Finance Personal Life Trends.be N/F Datanews.be N/F Trends.be N/F Trends.be N/F Weekend.be N/F Trends.be N/F Weekend.be N/F 100% 14 days 50+ Plusmagazine.be N/F Medical Care Artsenkrant.com/ Lejournaldumedecin.com

13 E-LETTER PRICES E-tips Price for insertion (in e-letter) Price for dedicated (exclusive e-etter) Upgrade: Widget website Roularta Business ICT CFO / Architects and building professionals / / HR / / Industry / B2B Medical Care Finance Professionals / VAT exclusive Including leads Based on content being delivered by the client

14 E-LETTER PRICES E-tips Price for insertion (in e-letter) Price for dedicated (exclusive e-etter) Upgrade: Widget website Roularta Lifestyle Personal Finance Personal Life Building / / VAT exclusive Including leads Based on content being delivered by the client

15 E-LETTER OPTIONAL TECHNICAL COSTS Cost Writing intro by Roularta Lead Generation 150 Translating intro by Roularta Lead Generation 50 Writing + translating intro by Roularta Lead Generation 200 Writing whitepaper + intro by Roularta Lead Generation 750 Translating whitepaper + intro by Roularta Lead Generation 400 Writing + translating whitepaper + intro by Roularta Lead Generation VAT excluded

16 LEAD GENERATION ADVANTAGES Combination of: Visibility and name recognition within de databases of Roularta Media Group Informing interested people (content, tips, magazine) Coming forward as an expert in the field or regarding a certain theme Being a part of the content of the E-letter Expanding database with interested profiles Generating qualitative leads Possibility to generate opt-ins, meetings with clients, offers Measurable ROI Strengths: Exclusive qualitative database Generated leads become exclusive property of your enterprise Content and problem-solving approach Refine the profile and give your sales extra input thanks to 3 questions you can ask on the landing page Generate short and long term leads

17 LEAD GENERATION TEAM Fauve Hamerlynck Steven Van Genechten Ineke Daenen Greet Vandenbussche Tom van der Draaij Account Assistant Order- and material processing Data-analysis Tel Sales coach & Account Manager Auto, finance Tel GSM Account Manager ICT, HR Tel GSM Account Manager Education, lifestyle, tourism, food, health and NGO s Tel GSM greet.vandenbussche@roularta. Account Manager Real estate, building & energy, B2B Tel GSM tom.van.der.draaij@roularta.be

18 THANK YOU FOR YOUR ATTENTION