Thomas Cook Hotels & Resorts. SENTIDO Hotels & Resorts concept presentation

Transcription

1 Thomas Cook Hotels & Resorts SENTIDO Hotels & Resorts concept presentation

2 Strong partnership and access to 16 European Thomas Cook Group source markets European TCG-markets UK & Ireland France Belgium Netherlands Germany Austria Switzerland Poland Czech Republic Hungary Sweden Norway Denmark Finland Russia

3 Strong portfolio of travel brands Global umbrella brand Aligned Brands Endorsed Brands Standalone Brands

4 Thomas Cook Hotels & Resorts: Summer 2015 approx Hotels in 16 countries Spain 16x (6x new) 18x (7x new) 7x (5x new) Tunisia 6x ( new) 6x 2x ( new) Germany Austria Croatia 2x Bulgaria 2x 3x (2x new) 6x (2x new) 4x Portugal new Montenegro Turkey Cap Verde new 13x (4x new) 27x (13x new) 7x (4x new) 6x (2x new) Thailand 2x Morocco Cyprus 2x neu Gambia new Greece 16x (5x new) 22x (1 new) 5x neu 3x ( new) 3x Egypt 7x ( new) neu 3 ( neuw 3x (2x new) Status Sommer

5 Five strong brands: Brand Key features Prime location 4 star+ (4-5 Star) Superior services, added values, strong software (F&B) Premium hotel style Quality driven Individual & quiet Target group Couples, Singles, small families Higher income Ø age 50 Mini mood board Basic chic/simplicity Low price Colourful design, contemporary Ice-cream trolley Young families, single travellers and couples Price sensitive travellers Ø age 35 Prime Family Resorts 4 star(+) Modern style Many facilities and activities for children & teens Free Wi-Fi throughout the entire hotel Families Higher income Ø age 38 4 star Modern style Fitness classes, good gym and spa facilities Free Wi-Fi throughout the entire hotel Adults only (16 years and over) Higher income Ø age 45 Family friendly resorts 4 star volume driving units Simplify the consumer experience with digital technology Free Wi-Fi throughout the resort Families with older children (teenagers) Medium income Ø age 40

6 SENTIDO Hotels & Resorts

7 About SENTIDO SENTIDO Hotels & Resorts is a fast growing international hotel brand belonging to the Thomas Cook Group with 67 properties in 13 countries. 7

8 The vision SENTIDO wants to become a preferred leisure hotel brand in Europe. Top 3 market position. The SENTIDO Brand shall provide distinctive hotel services of international standards and high quality, leveraging the distribution power of the Thomas Cook Group.. 8

9 Our portfolio: 67 properties in 13 countries Austria SENTIDO Seehotel am Kaiserstrand Bulgaria SENTIDO Golden Star SENTIDO Golden Star Family Croatia SENTIDO Kaktus Cyprus SENTIDO Cypria Bay SENTIDO Sandy Beach SENTIDO Thalassa Coral Bay Egypt Hurghada SENTIDO Mamlouk Palace Resort SENTIDO Palm Royale Egypt Luxor SENTIDO MS Mahrousa SENTIDO MS Nile Saray Egypt MarsaAlam SENTIDO Kahramana Park SENTIDO Oriental Dream Resort Egypt SharmEl Sheikh SENTIDO Reef Oasis Senses Germany SENTIDO Zugspitze Berghotel Hammersbach Greece Corfu SENTIDO Apollo Palace Greece Crete SENTIDO Aegean Pearl SENTIDO VasiaResort & Spa SENTIDO Mikri Poli Crete SENTIDO Pearl Beach SENTIDO Blue Sea Beach SENTIDO Sun Beach SENTIDO Elounda Blu Greece Kos SENTIDO CardaBeach Greece Rhodes SENTIDO Apollo Blue SENTIDO Ixian Grand SENTIDO Ixian All Suites SENTIDO LindosBay SENTIDO Port Royal Villas & Spa Greece Zakynthos SENTIDO Alexandra Beach Resort SENTIDO Louis Plagos Beach Montenegro - Budva SENTIDO Tara Morocco - Marrakech SENTIDO KenziMenaraPalace Spain -Costa del Sol SENTIDO Amaragua Spain - Fuerteventura SENTIDO H10 Playa Esmeralda SENTIDO Buganvilla Hotel & Spa Spain- Gran Canaria SENTIDO Gran Canaria Princess Spain Ibiza SENTIDO Migjorn Ibiza Suites & Spa Spain Lanzarote SENTIDO H10 White Suites SENTIDO Lanzarote Aequora Spain Majorca SENTIDO Cala Viñas SENTIDO Castell de Mar SENTIDO Pula Suites Golf & Spa SENTIDO Punta del Mar SENTIDO Porto Soller SENTIDO Mallorca Palace SENTIDO Playa del Moro SENTIDO Tucan SENTIDO Don Pedro Thailand Khao Lak SENTIDO Graceland Khao Lak Resort & Spa Tunisia Djerba SENTIDO Djerba Beach SENTIDO Cesar Thalasso Tunisia Hammamet SENTIDO Aziza Beach Golf & Spa SENTIDO Le Sultan SENTIDO Phenicia Tunisia Monastir SENTIDO Rosa Beach Turkey Alanya SENTIDO Gold Island SENTIDO Golden Bay Turkey Belek SENTIDO ZeynepResort SENTIDO Zeynep Golf & Spa Turkey Bodrum SENTIDO Bellazure Turkey Fethiye SENTIDO Lykia Resort & Spa Turkey Kemer SENTIDO Sultan Beldibi SENTIDO Palmet Beach Resort Turkey Kusadasi SENTIDO Marina Suites Turkey- Marmaris SENTIDO OrkaLotus Beach SENTIDO Sea Star Turkey Side SENTIDO Perissia SENTIDO Turan Prince Blue:newin summer2015

10 Target group Singles, couples and small families with higher income Special focus on age group between 30 and 60 years Leisure guests and holiday makers who are interested in the surroundings, culture and the people in the area where they spend their holiday Active and health conscious travellers with a modern lifestyle who enjoy good food as well as quality wine and appreciate personal service

11 Label in SENTIDO adults hotels Singles and mostly couples 16 years of age Special focus age group on age between 40 and 65 years old Our guests like to relax with easy but excellent entertainment SENTIDO guests appreciate a modern, quiet, comfortable and individually designed hotel with a regional touch

12 SENTIDO addresses the senses: We seek to prolong the holiday feeling Sight Smell Atmospheric lighting inside and outside with the SENTIDO projector in the lobby & fresh flower arrangements in the hotel Signature fragrance circulating in the hotel lobby Sound Specially composed relaxing music in the lobby Taste Touch Refreshing cocktails, show cooking and à-lacarte restaurants provide international culinary delights SENTIDO Pillow Menu enhances guest comfort together with SENTIDO guest amenities in rooms

13 Implementation is mandatory and follows agreed schedules Positioning and USP concept Identificationofkeysellingpoints, differentiators per hotel FTO Safety Standards Ensures best possible health& safety for the guests Entertainment Sustainability Training Academy Programme Standards for entertainment activities SENTIDO Holiday Plus Programme All SENTIDO Hotels tobeauditedbythe rules and principles of the Travelife system a management system for sustainable tourism Range of tailor made trainingsavailable for all levels of staff and departments

14 Summary

15 Joinuson ourjourneytosuccess Enhanced product proposition through SENTIDO standards generating high customer satisfaction, repeat business and cross selling opportunities Close partnership with Thomas Cook Group and access to 16 international TC markets Clear marketing & sales strategy Cooperation with experienced team of experts Competitive fee structure and attractive contractual models